Anthropologie targets affluent, well-educated women ages 25-55 who enjoy travel, culture, and the arts. They achieve brand awareness through elaborate storefront displays and distributing distinctive shopping bags that advertise the logo. Anthropologie aims to cultivate a romantic, bohemian aesthetic and customer experience through their logo, store design, music, and sub-brands.

2. • Who is Anthropologie?
• Mission Statement:
"An inspiring place to
shop for Women's
clothing, accessories,
and home decor."

3. • Plenty of disposable cash
• 25 – 55 years old
– Active lifestyle and rich
• College or post-
in travel and cultural
graduate education events
• Median household • Married couples with
income: $91K - $93K few children
• Ethnically diverse with above
average concentration of
Asians
• Young single professionals

4. • Grocery Shop’s at Trader Joe’s
and Whole Foods
• Travels to Spain, Portugal, or
Japan
• Tech-savvy
• Well-read
• Reads the New York Times
and Interested in cooking,
gardening, and wine
• Relatively fit
• Attends Classical/Opera
performance
• In tune with trends, but a
confident individualist when it
comes to style

5. • Anthropologie as a brand
exudes a:
– sense of
romance, craftsmanship, b
ohemian-ness, as well as
creativity.
• Brand Salience -
Anthropologie effectively
achieves brand salience
by simply being located
at one of the busiest
streets in San
Francisco, Market Street.

7. • Window Displays
– Intricate front window displays in high traffic areas
• Bags
– Shopping bags advertise the logo to trigger emotion
when different consumers see the bag
• Catalogues, Online
• Corporate Social Responsibility
– Believes in spending big money on charity rather than
advertising
• Social Media
– Facebook, Twitter, YouTube
• They really adapt well to their growing market

9. Logo: No more than 3
different logo's.
Simple, clean, and easily
identified.

11. Store Front: Always artistic,
detailed, and crafted window
displays

12. • - Sub-Brands:
Leifsdottir,
manufactured and
distributed by UOI,
exclusively sold at
Anthropologie.

13. • Aural Cues:
Distinctly
Anthropologie;
as if you have
stepped into
another world.