The document provides information about the fashion and lifestyle magazine Vogue Paris from 1995 and 2009. It discusses the magazine's target audience, sections, cover designs, and sample articles from those time periods. The target audience was 30-55 year old wealthy Parisian women interested in beauty, fashion, and design in 1995, and 20-40 year old women interested in the latest trends in 2009. Sample articles focused on seduction, perfume, fashion designers, and the history of Coco Chanel. Advertisements included luxury fashion brands and cosmetic companies.

1. PARIS
By: Olivia Llagostera, Barbara Van Stigt,
Patricia Lorente and Maria Eugenia Errobidarte

2. PARIS
- Founded in 1892 by Arthur Baldwin Turnure.
- Vogue is a fashion and lifestyle magazine.
- Publishes writings on art, culture, politics, fashion, design and lifestyle.
- Published in 16 countries + Latin America by Condé Nast Publications.
- Vogue Paris has been publishing since 1920.
- Creative Director 1995: Joan Juliet Buck
- Creative Director Today: Carine Roitfiled.

3. PARIS
1995

4. TARGET Interests and hobbies: Meeting with friends, reading, beauty, fashion,
architecture and design, art.
Age: 30-55 Lifestyle: Enjoy taking care of themselves, very self-conscious, knowing the
latest beauty and fashion trends, very seductive women, elegant and chic
Gender: Female Parisian women.
Income: High income Where do they shop? Céline, Christian Louboutin, Yves Saint Laurent,
Occupation: Housewives Hermès, Chanel, Christian Dior, Christian Lacroix.

5. COVER
Seductive: 40’s inspired
model.
Feminine: Hot Pink.
Women Orientated: Prêt-à-
Porter in Fashion, Beauty and
Jewellery.
Vogue and Prêt-à-Porter topics
are in black, leaving the
attention to Séduction 95 in
white.
Photography: Mario Testino
Cover: Carinne Roitfield

6. INDEX
Divided into 3 parts:
Magazine: MONTH’S ISSUE
- Literature FOCUSES ON HOW
- Music TO SEDUCE WITH
- Theatre THE 5 SENSES.
- Cinema
- Design Beauty:
- Going Out - Health: Love Illness
- Art - Beauty Tips
- Love - Skincare Tips
- Seduction - Makeup Tips
Fashion:
- Retro 40’s inspiring the 90’s.
- Seductive clothing.
- Plastic inspiring Accessories.
- Fashion Editorials.
- Vogue’s Point of View.

7. Describing an independant woman who doesn’t need
ARTICLE: SÉDUCTION men other than for sex.
But deep inside she’s hesitant and insecure.
“How to put men in your pocket”. Represents all women, target feels indentified.
Repetition: “What
do I wear?”
Pink illustrations
can represent any
woman -
identification.
Text takes shape of
the body.
Different font sizes -
attention.

8. ARTICLE: ARRIÈRE-PENSÉE No pictures - character to the
writing.
Article talking about perfumes: how they provoque The story does not match the
and seduce. shapes.

9. ADVERTISING - Cosmetics: Lâncome, Estee
Lauder, Clarins.
-Fashion: Loewe, Chloé,
Louis Vuitton, Chanel.

10. BACK COVER
Genre: Fashion - Luxury
Type of Customer:
- 30-50 years old.
- Luxury target.
- Chic, graceful, femenine, seductive and
secure woman.
- Other shopping brands: YSL, Chanel,
Hermés, Christian Lacroix.
Narrative:
Dessert gives the feeling of solitude.
Ideology:
- Post-Feminist.
- The model looks:
-Strong
-Comfortable
- Theres no man by her - she’s the focus
point in the advert.
Design:
- “Celine” is at the bottom of the page: you first
feel and see the essence of the label and then
you read the brand.

11. PARIS
2009

12. Interests and hobbies: Meeting with friends, reading, beauty,
TARGET fashion, architecture and design, art, luxury, travel.
Age: 20-40 Lifestyle: Enjoy taking care of themselves, very self-conscious,
knowing the latest beauty and fashion trends, fresh younger
Gender: Female women who are updated on fashion trends.
Income: Middle-high income Where do they shop? Marc Jacobs, Chloe, Jimmy Choo, Dolce
Occupation: Everything – Anything – & Gabanna but as well mix with high street brands.
workers, students, housewives...

13. COVER
Women Orietated:
- Very fashion-forward.
- The importance of Chanel to
Vogue, Paris and Parisian
style.
Attitude:
- Powerful woman.
- Wearing Chanel gives
confidence and a certain
image.
Spécial Coco Chanel:
- A style that still influences
today.

14. INDEX

15. ARTICLE: MANHATTAN by NIGHT
- Vogue Paris introduces Alexander Wang as the new designer from NY to watch.
- Interview talking about the “new” upcoming woman and how he is changing style.
- It reveals his influences, inspirations, ideas and beliefs.

16. ARTICLE: MADEMOISELLE
- History of Chanel.
- Gabriel Chanel as a person.
- Chanel’s inventions.
- How Gabriel Chanel changed the way women dressed.
- Elegance and Simplicity.

17. ADVERTISING
Fashion:
Cosmetics: - Dolce & Gabanna
- Estée Lauder - Marc Jacobs
- Kérastase - Balmain
- Chanel - Lanvin
- Tom Ford

18. BACK COVER
Genre: Cosmetics - Luxury
Type of Customer:
- 45+ years old.
- Luxury target.
- Women who care about their looks and skin
care.
- Other shopping brands: Praire, Clarins, Dior,
Helen Rubinstein, Yves Saint Laurent.
Narrative:
Golden light and colour gives the feeling of
luxury.
Ideology:
There’s no model, the actual cream is shown
creating desire.
- Chanel doesn’t need a model to prove the
cream works.
Design:
- Product Description.
- The layout of product and text creates
rememberance and believe.

19. eco

20. eco
VOGUE eco:
- The content will be focused on cities such as: London, New York, Paris, Milan, Tokyo,
Madrid and Moscow.
- To a wide target, interested in eco-friendly lifestyle.
- It will have the following e.x. index:
- Beauty
- Cuisine
- Home
- Fashion
- Technology

21. Interests and hobbies: Care for the environment, meeting with
TARGET friends, reading, beauty, fashion, architecture and design, art,
luxury, travel.
Age: Any age with interest in eco Lifestyle: Enjoy taking care of themselves, very self-conscious,
fresh younger women who are updated on fashion trends. Prefer
Gender: Female
buying something good for the environment than latest fashion
Income: Any income trend.
Occupation: Everything – Anything – Where do they shop? Stella McCartney, ecological restaurants,
workers, students, housewives, etc… cafes, beauty products, Armani.

22. COVER
Core Naturality Orietated:
- Natural Beauty
eco - Core of Life
- Spiritual
Attitude:
- Pure
- Fresh
save us, - Real
save the - Innocent
gwyneth’s earth
Ideology:
green tips lonneke engel
- Nudity transmits real and the heart of
matter.
“how to organice - Organic.
your life”
Gwyneth’s Green Tips:
- Describing her spirit for life, and how
making your life eco-friendly will not
only benefit you but the environment.

23. ADVERTISING

24. ARTICLE: ECO LOVE
- Eco-friendly tips from the Vogue Eco team:
- Health care
- Skin care
- Homewear
- Design
- Cuisine
- Fashion
- Food