This document summarizes the social media activities and performance of D'Decor brand pages from July 2014 to December 2015. It shows that the brand consolidated its individual social platforms under a unified brand, growing its Facebook fan base from 8,700 to 37,673 and reaching over 28 lakh people. Key campaigns like Diwali, store openings and #AsYouLikeIt drove growth. The brand also expanded its presence on YouTube, Google+, Pinterest and Twitter but has not done any paid activities on these new platforms yet.

1. July 2014 to Dec 2015

2. Website integrations and social platform integration
Post this all our pages were individual and not recognized under a brand. Doing
this we have put all the platforms together and authenticated it with the brand
thus giving them more exposure.
leveraging the more popular platform to promote a new/unused platform.
content standardizing and multiple exposure gained

3. Highlights
July 2014 to May 2014

4. July, 2014
8700
Dec 2105
37,673
• Increase in 28973 likes/ fans/followers
• Increase started post diwali2014 period.
March 2015 to oct 2015 contributes 81%
of like in the page achieved during this
period
• Burst of likes during the Diwali campaign
& the Christmas / Chennai store opening
campaign
Page Likes/ fan base

5. Reach history till date
Total
Reach- 28,00,000+
The number of people who have seen any content associated to our Page –
15,00,000+
The number of people engaged – 6,00,000+
Organic reach – 7,32,000+
Paid reach – 20,85,000+

6. No of fans acquired Region wise

7. People engaged Region wise
(average 20 days)
• Women TG consume more content than the Male
TG . The targeting was done equally for both the
genders
• Age group 18 – 44 is the audience that follow our
brand footprint on social platforms, with 25-34
leading the pack

9. D’Decor Dairies is a platform that
gives you a regular dose of ideas,
inspirations, style and everything
else you need to make your home
even more fabulous! It’s a collection
of all the tips and know-how’s to
make every room in your house more
beautiful. A melting pot of genius
minds in the field of architecture,
home fashion and interior designing.
A medium, for us to connect with
you, and of course we would love to
hear from you.
SEPTEMBER, 14
http://ddecor.com/ddecordiaries/

10. • 444 increase in fan base
• 5600 people engaged
• 2,59,000 + people seen our brand at
least once a day in Delhi
• 239 people participated, shared and
commented
• On reaching our page 2011 people
have seen our albums and other
pages
• Video views – 3200 organic views
• In addition to this we are also posted
on active women groups in Delhi
with large fan bases
• Mums at work – 2000+
• Gurgaon moms – 5000+
NOVEMBER, 14

11. New year ResolutionDECEMBER 14
No Media Spent.
Highest Traction for
an organic Campaign
2000+ likes,
over 200+ wishes
made on the page.
Highest Number of
participants for a
contest in D'Décor

12. 700+ page likes
4000+ post likes
50,000+ people engaged
7,00,000+ people reached
18,30,200 + people see our brand
at least one a day in chennai
200 people participated, shared
and commented
On reaching our page 1048
people have seen our albums
and other pages
Achievement - on a single post
- 534 like,
- 6495 click,
- 194500 impressions,
-148,000 reach on a single day
JANUARY, 15

13. Bandra store - sale promotion using FacebookFEBRUARY, 15

14. Ghatkopar store launch - public
invite through FB
FEBRUARY, 15

15. ‘What’s In’ campaign using Facebook
https://www.facebook.com/media/set/?set=a.95253488142
5264.1073741830.151772061501554&type=3
FEBRUARY, 15

16. • 3,21,100 + people reached
• 12,000 + Video views on Facebook
• 1,800+ Fans acquired on Facebook
• 10,000+ Fans acquired on Facebook
• 4000+ post likes
• 83 people participated and shared stories
of Beautiful Women they know
https://www.facebook.com/
Ddecor/videos
Women’s day campaignMARCH, 15

17. • Integrated a contact us button page since
march which helps people to get in touch
with the stores – on an average 8 clicks
per day to get the store address
APRIL, 15

18. JUNE, 15 3,21,042 People Reached
12,607 Post Likes
577 Comments
917 Shares
101 Participants
50+ Vouchers distributed
10 Daily winners
1,093 Fans Increased from
Bangalore
4,253 Video Views on YouTube
141 Hours, time spent by our
viewers on the video
Achievement –
Most Shared D’Décor Content, In total
8 post got shared more than 900
times making the Reach up
organically
- 3190 like on single post
- 1654 click on a single post
78000+ Reach on single post
Highest Participation for Magical
makeovers
Highest Shared Content for D’Décor
Highest reach for any D’Décor FB
campaign

19. August, 15
7294 People Reached
310 Post Likes
Celebrating freedom.
Fo the first time we used our
new handel #Asyoulike it
Pure organic campaign

20. Sep- oct, 15 As you like it campaign – post
Only reach not engagement
5217 People Reached
243 Post Likes

21. Facebook D'Decor TVC - As You Like It – 1
min
People Reached- 43593
Likes- 2300
Shares- 47
Comments- 29
Facebook D'Decor TVC - As You Like It – 30
sec
People Reached- 489997
Impression- 496086
Views- 61435
Likes- 1082
Shares- 110
Comments- 26
Sep- oct, 15 As you like it campaign video
Only reach not engagement

22. 111516 People Reached
10328 Post Likes
607 Fans Increased
183 Comments
166 Shares
40 Participants
2 winners have already been
announced with gift worth
Rs.15000 each happened
NOV, 15 Pinterest – Dream décor contest - P.S contest is still on
and its an extension to the pintrest contest
Contestants were asked
to create pinboard on
pinterest using D’Décor
collection and share it on
FB. Max shares or likes
on a board wins for that
week

23. Currently the for regular every day post
-11 post a week
• 5 product post
•1 blinds
• 1sunbrella
• 4 generic (DIY or topical)
Topical post are done on season, occasion, or topic for the season eg world
yoga day, father of the nation, id, diwali and even our brand ambassador
birthday

25. Highest Reach on single post- paid

26. 2nd Highest Reach on single post- paid
Most Shared Post of D’Décor -155 - Organic

27. 3rd Highest Reach on single post- paid
Most liked Post On D’Décor Wall - Organic

28. Highest Reach of a post on
a single day
•75,737

29. 2nd Highest Reach of a post
on a single day
•73,667

30. 3rd Highest Reach of
a post on a single day
60,230

31. Most Shared Post of D’Décor -155 - Organic

32. Highest Reach on single post - organic

33. 2nd Highest Reach on single post - organic

34. 3rd Highest Reach on single post - Organic

36. • 11 videos uploaded
• 44,500 channel views
• 164 subscribers for the channel
• Please note the channel was created in 2011 but
has been inactive. Since Nov Dec 2014 the channel
has been active
• Only one paid media campaign for Asyoulikeit

37. TG and traffic source

38. TG In details

39. Time spent and views

40. Highest viewed Video - lifetime

41. Optimized the last 4 Videos for Mobile Viewing making
sure that the consumption goes up

42. Last 9months Highlights
• 7 New Videos Uploaded
• In total approx 1,30,000 video views
• Total minutes watched – 82,100 minutes
• 389 likes
• 243 shares
• 114 shares
• average per video view 39 seconds

43. Audience over view

44. Youtube D'Decor TVC - As
You Like It – 30 sec
Impressions - 378152
Views- 110021
Minutes Watched- 57576
Likes- 157
Shares- 96
Comments- 5
Paid campaign

45. Youtube D'Decor TVC - As
You Like It – 1 min
Views- 11181
Minutes Watched- 11150
Likes- 169
Shares- 113
Comments- 6
organic

46. Bangalore makeover
•The video had an average view duration of 62%
people seeing the complete 3 Min Video
141 Hours, time spent by our viewers on the video
https://www.youtube.com
/watch?v=YlZt-qQuA3w
organic

47. https://plus.google.com/b/109982881710759303875/+ddecor

48. Google + activated for the brand
• Every store has its own page and collections thus helping search results
• Google mapped every store for ease of navigation.
• Store contacted activated for customers to get in touch through Google search if using mobile.
• Cleared all the irrelevant Google pages that were made by users which would hamper the search result.
• Collated all the stores Under one large brand page thus making search more relevant.
• Driving traffic to D’Décor.com using google+

50. Audience View for Google plus
86 followers|51,464 views
Please note there is no paid activity done yet. Also no platform specific activity done. We only replicate the
FB posts to this page

51. Google+ D'Decor TVC - As You
Like It – 1 min
Views- 16860
Likes- 204
Shares- 11
Comments- 8
As you like it campaign video for Google+

52. https://www.pinterest.com/DDecorDiaries/

53. Pls note the previous page with 22 boards and collections
started last year expired as was un authenticated as a brand
page. New page started from March 2014 and has been
authenticated. We have just started promoting the page
since last nov 15 with no paid activity done

54. Currently –
240 collection boards with 1200+ images
There is no media spends or advertising push initiated yet
and is planned for the coming quarter

55. Post promoting our Pinterest page on FB we have seen an
average of
520 impressions on the page
137 images views on the page
16 repins and sharing every day

56. Most repinned image – 7
unique repins
Highest viewed image -
1300+ views
Top performing pins

57. Total
Interaction
Week 1 Week 2
Followers
increase
32 44
Entries 16 17
Pinterest – Dream décor contest - P.S contest is still on and its an extension to
the pintrest contest
Contestants were asked
to create pinboard on
pinterest using D’Décor
collection and share it on
FB. Max shares or likes
on a board wins for that
week

58. https://twitter.co
m/DDecorDiaries

59. We have just started promoting the page since last sep15 with no paid activity or promoted
thread done
We link our facebook posts to replicate on twitter so if the Brand though has only 95
exclusive tweets only but we have 3 twitter handles that are populated which is
#Ddecor
#DDecorDiaries
#AsYouLikeIt

60. Highlights for Dec 2015

61. Highlights for Nov 2015

62. Highlights for Oct 2015

63. Highlights for Sep 2015

64. Asyoulikeit campaign trended for 30 mins organically on 13 sep
Post trending we had an organic reach for 9 days.

65. Twitter D'Decor TVC - As You Like It –
1 min
Total Impressions- 12461
Total Engagement- 465
ReTweets- 90
Link Clicks- 91
Favourites- 62
Follower- 6
Asyoulikeit ad on twitter – organic, not promoted