Brand Study-Urban Outfitters (June 2016)

1. Strategic Market Planning Team
SHINSUNGTONGSANG

3. Industry
Type
Founded
Headquarter
CEO
Brands
Employees
Webpage
Retail and Wholesale
Public Company
1976
Philadelphia, Pennsylvania
Richard Hayne
Urban Outfitters, Anthropologie, Free People
24,000
https://www.urbanoutfitters.com
Urban Outfitters, Inc.

5. $100,000
$150,000
$200,000
$250,000
$300,000
$350,000
2015 2016 2017
Urban Outfitters
Anthropologie Group
Free People
April 30, 2017 April 30, 2016
AUR
UPT
Transactions
Sessions
Conversion Rate
AOV

6. Urban Outfitters targets
young adults aged 18 to 28 through its
merchandise mix.
Urban Outfitters has product offering,
including women's and men's fashion
apparel, intimates, footwear,
beauty and accessories, home goods,
activewear and gear, electronics,
as well as a range of apartment wares
and gifts.
As of January 31, 2017, the company
operated 242 Urban Outfitters stores.
Anthropologie Group consists of the
Anthropologie, Bhldn and Terrain brands.
The Anthropologie brand's
product assortment includes
women's casual apparel and accessories,
intimates, shoes, beauty, home
furnishings, and a range of gifts and
decorative items.
As of January 31, 2017,
the company operated
225 Anthropologie Group stores.
Free People retail stores primarily offer
private label branded merchandise targeted
to young contemporary women aged
25 to 30.
Free People offers a unique merchandise
mix of casual women’s apparel, intimates,
shoes, activewear, accessories, beauty and
wellness, home products and gifts.
As of January 31, 2017, the company
operated 127 Free People stores

7. Total Urban Outfitters 242
Total Anthropologie 225
Total Free People 130
Urban Outfitters199
Anthropologie 214
Urban Outfitters 43
Anthropologie 11

10. Thank You
Strategic Market Planning Team
SHINSUNGTONGSANG