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ECRU Provate Label and Product Development
ECRU is a luxury women's clothing company based in New York City that aims to provide high quality American sportswear with a minimal, natural aesthetic. The company's target customers are women ages 25-40 living in Manhattan and Brooklyn. ECRU plans to open its first store in SoHo and offer 4 seasonal collections each year across various categories like tops, dresses, and outerwear. Research shows the target demographic has high incomes and appreciates fashion, art, and design. ECRU aims to meet customer expectations for luxury products through high quality materials, exclusivity, and pricing that balances margins with competitive rates.
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ECRU Provate Label and Product Development
- 1. 1 Teng Ma Renata Dabdoub PichaChoopojcharoen
- 2. 1 Table of Contents CompanyInfo ----------------------------------------------------------------------------- 2/ Research -----------------------------------------------------------------------------7/ Product Development -----------------------------------------------------------------------------25/ Sourcing -----------------------------------------------------------------------------31/ Sales Plan -----------------------------------------------------------------------------35/ Branding,PR, Adevertising -----------------------------------------------------------------------------37/ Bibliography -----------------------------------------------------------------------------59/ Appendix (Tech Pack) -----------------------------------------------------------------------------60/
- 3. Company Background ECRU isa company based in New York City, United States. Our major target customers are female NYC residences age from 25 to 40. We provide luxury women’s ready-to-wear with European influenced design aesthetic. The designs are innovated from current trends and fit our customers’ various lifestyles. ECRU offers wide range styles of merchandise for all season with delicate finishing and high quality fabric. Currently, ECRU only has one store located in SOHO, NYC within area 10012. ECRU only reatails in the store and official website. 2
- 4. 3 Mission ECRU is committedto provide a high quality and luxurious American Sportswear with minimal and natural aesthetic, allowing our customers to be exquisitely comforted throughout their lives. Vision Enhancing Lifestyle with grace and simplicity. Value Aesthetics Respect Neatness Pleasure Community
- 5. Product Categories ECRU develops4 collections with current trend each year, consisting spring/ summer, prefall, fall/winter, resort. For each collection, covers most categories for womens ready-to-wear including tops, skirts, dress, pants, outerwear. Category list Tops (T-Shirt, Shirt, Blouse) Outerwears (Jacket, Blazer, Coat) Dress Skirt Pants 4
- 6. Target customer Our majortarget customers are female NYC residences age from 25 to 40 and we will focus on five regions in NYC, downtown manhattan, downtown brooklyn, mid- town manhattan, upper east side, upper west side.5
- 7. Price Points The pricepoints we decided was based on the cost of the products to keep the ideal margin for the com- pany. We also compared the price to our competitors (competitors and market position see detail on page23) and try to achieve the balance between the margin and the competitive price in the market. 6
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- 9. 8 Name: Anh Sundstrom MedianAge: 27 Family income: $308,721 Education: Master’s in Marketing at NYU Occupation: currently a marketing executive at AR New York. Competitive stores/ brands within region: Anh would likely shop at Stella McCartney, Chloe and Jill Stuart. She would also head to Bloomingdales to look through their assortment. All of which are located a couple blocks apart between Prince and Broome St. VALS: Experiencer Fashion cycle emphasis: Anh would be considered to be part of the Innovation Stage in the fashion cycle. She is fashion forward but at the same time she does not push the boundaries of fashion just to do so. She is fashion consent but not a fashion pusher. Buying behaviors: Anh is a type A personality. She does her research, knows what she wants, and expects to find it in the best quality. Price is not an issue for her as long as the quality is there. Brand loyalty is a trait that she has, she knows the stores she likes as well as the locations she likes. Anh not only cares about the product but also she expects great customer service. She enjoys experi- ence of shopping therefore she would constantly be seen out and about through Soho on a weekly basis browsing at the merchandise.
- 10. 9 Name: Grace Smith MedianAge: 34 Family income: $ 306,000 (personal income $103,327) Education: Master’s in Journalism at Columbia University Occupation: Currently an Editor at New York Times Competitive stores/ brands within region: Grace is usually found shopping at Stella McCartney, Helmut and Kirina Zabete. VALS: Innovators Fashion cycle emphasis: Like Anh, Grace would be considered to be part of the Innovation Stage in the fashion cycle. She is very stylish and had a great amount of personal style, she is fashion forward but comfort is very important making her more part of the Rise rather than the introduction of the fashion cycle. VALS: Innovators Buying behaviors: Grace is always on the go and has very little time to think about what she is going to buy or even wear. She purchases on impulse, and her shopping habits vary greatly depending on her schedule. She is always busy but when she has time off she will resort to retail therapy. She knows where she want to go and therefore falls back on the same brands that can meet her high expectations and standards.
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- 12. 11 Placement Sale venue andlocation NYC is one of the fashion capital among the world and it’s fresh and energetic, it will be more developing chance for new companies to start the business in New York’s open environment. We analyzed the income, geographic,traffic factors etc that might influence their shopping behavior and then selected main five regions for potential customers. . We analyzed the retail performance in Manhattan area (where most of our customers live) and selected best retail sales performanced zip code (10012 )region for our shop. This store is the only retail shop we have so far, and we will not sale our products to any whosalers to keep our exclusiv- ity , reduce the risk of overstocking and maintain our margin since we do not have big volume of merchandise.
- 13. 12 Demographic Medain Income Based onthe data founded from Pont2Homes, the median household income range from $82,334 to $98,679 (US dollars per year) for all age groups. Our selected customer age range is from 25 to 40 years old woman, the median household income in this age range is higher than the average standard in all five of our target regions. (store location 10012 is in the downtown manhattan area)
- 14. Demographic Age and Gender Thechart on page 14 is the Age and gender composition in New York City. Based on the data from areaConnect, our target customer age range falls into the 25 to 34 years and 35 to 44 years ranges and these two age groups are the largest portions among the total. Besides, New York Geographic area, the female population is 52.62% over the total, and 5.24% more than Male population. These data indicated that our target customer not only has sufficient income for consumption but their population also accounts big portion among all age group. 13
- 15. Meidan age ofour target regions 14
- 16. Retail Sale Retail SalePerformance The proposed Store location will be within 10012, and there are 138 retail store of Women’s apparel.The pie chart represents the sales volume for these stores, and 89 stores’ sales volume is over than 500,000 dollars which represents the 64.50% of the total. Compare to other regions, 10012 has a satisfied sales performance. (See the chart on next page, source from ReferenceUSA) Within this area, there are some competitors like Anna Sui, BeBe, J Crew, French Connection, Prada, Stella McCartney. Even the retail performance is outstanding compare to the average, it is still risky because of the fierce competition. 15
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- 18. Lifestyle of thearea (NYC) According to PRIZM, the lifestyles of residents who live in the five areas of NYC (Manhattan and Downtown Brooklyn) that fits ECRU customers can be considered as Young Digerati.They have age range from 25 – 44. Young Digeratis’ lifestyles (associating with NYC residents) are: • Wealthy and affluent • Highly educated • Prefer to live in fashionable apartments or condos • Shop at exclusive and high-end retailers such as Bloomingdales • Go to fitness, clothing boutiques, casual restaurants and bars • Like to travel aboard • Listen to classical/indie music • Appreciate art and aesthetics (Visit museums and galleries) • Read art and fashion magazine • Work in busy environment and have fast-paced life Lifestyle 17
- 19. VALS Young Digerati isalso considered both experiencer and innovator - Experiencers are active, confident and daring. Young people like Young Digerati with high income who live in metro¬politan lifestyles tend to spend money with new and exciting things and gain as much remarkable experience in modern days as possible. -Innovators are successful, sophisticated, and have high self-esteem. Like experienc-ers, young NYC Digerati put values on themselves in the very sophisticate manner. They follow new trends and invest in art and design including new styles and fashion. Innovators love upscale and niche products/ service as same as those identified as part of Young Digerati segment 18
- 20. Scope and Sizeof Product Cateogry The US accounts for 27.3% of the global apparel, market val- ue ($521,699.3 millions) Apparel retail is the largest segment of the US luxury goods which accounts up to 64.9% of the total market value Market Research 19
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- 22. Unique Characteristics Most femalecustomers for luxury apparel are both purchasers and wearers since they buy (and reward) for themselves.They also need to try on the garments before buying. 45% of luxury good buyer earn more than $100,000 in annual household income. Over the six month period, women spend most expensive purchase between $100 and $500 Wholesale& Retail Price Points Gross Margin for luxury products is typically around 65% Exclusivity impacts pricing in luxury (Wholesale price can be marked up to 80%) Drastic increase of prices in luxury market - around 60% when compared to US Consumer Price Index which is only 27% Market Research 21
- 23. Customer Expectations forluxury apparel Higher in price/quality ratio, which mean even though luxury buyers still looks for best quality and craftsmanship, they expect the products to be worth the price they are willing to pay as well. Luxury buyers also concern about product authenticity and COO (Country of Origin); they prefer products that are manufactured from European or first-world countries Famous designer brands and labels are very important since they signify status and identities of luxury buyers. 22
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- 25. Customer Lifestyle Almost halfof the customers who buy luxury goods have annual household income more than $100000, which mean they are affluent and wealthy.They have high disposable income to spend on high quality products.The main reason they buy luxury goods is to elevate their social status and visually imply people that they are wealthy and successful, and thus they financial ability to afford high quality/price items. Luxury customers also appreciate ar¬tistic qualities and design aesthetic of the products. Design- ers’ names and brands are vital since they indicate the styles and identities to the customers. Some of them believe that the higher the price, the higher the quality the products would be. Besides apparel, these customers also invest in expensive jewelries as well as accessories such as hand¬bags, shoes, and scarves. 24
- 26. Product Development Trend Forecast Like forthe forecasting for spring summer 2015, fall winter 2015 is divided into two trends. There is a more over the top trend with brighter colors with a street style edge. This trend involves a lot of embellishments such as beading and over the top prints and colors. There is also a push towards innovative silhouettes that are not necessarily flattering but rather play with proportion and layering. Meanwhile there is a second trend that involve a more sophisticated sensibility with cleaner lines and a more minimal detail oriented take on this season. This consists of a more mono- chromatic palate of rich warm neutrals. This trend is more intellectual with a distinct taste for tailoring as well as clean simple lines. The focus is more on craftsmanship and quality as well as hidden details that enhance the garment. This trend also involves updating classics in unexpected ways like the trench coat or the white button down. Clean, sophisticated, and minimal are distinct words used to describe this trend 25
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- 30. Inspiration (Page27) The Pre-Fall 2015 collection is inspired by bare bleached and rustic rocky landscapes. The collection employs a monochro- matic color palate consisting of their signature ecru colors complemented with cool creamy browns and camel tones en- hanced by a soft romantic pink and a neutral pale green. Trends( page 25-26) The main trend we looked at was a sophisticated minimal trend involving a more intellectual approach to design. This trend consists of a more monochromatic palate of rich warm neutrals. It has a distinct taste for tailoring as well as clean simple lines. The focus is more on craftsmanship and quality as well as hidden details that enhance the garment. The trend also involves updating classics in unexpected ways like the trench coat or the white button down. Clean, sophisticated, and mini- mal are distinct words used to describe this trend Concept: (page 28) The way we translated both our inspiration and concept to create our product lines was by complementing the attention to detail from our trend research with the natural architectural-like inspirational images. We kept the silhouettes classic while still giving them an unexpected twist. For example the skirt very close to a classic pencil skirt but the slit is done in a non-traditional way. Meanwhile the fabrics for the skirt add a textural element found in our inspirational images, mixing the hard and soft from the lambskin and the wool silk blend. This is found in the rocky landscapes we researched for inspira- tion. The product line list will be attaached on page 30 29
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- 32. Sourcing Manufacturer Since quality isour first concern for our products, and currently we are still in small size bou- tique, manufacture our products in U.S is our best solution. The manufacture we contacted is called 9b apparel located in Los Angeles, California. They offers full service apparel manufacturing services. They work with a variety of fabrics and all their manufacturing facilities are located in the Los Angeles, California. Established in 2001, 9b serves a broad range of customers. From Start-ups to Retail Chains and Online Retailers, 9b manufactures a range of high quality apparel destined for the Chil- dren’s, Activewear, Premium Denim, and Contemporary Markets. Manufacturer website. http://www.9bapparel.com 9B Apparel 850 S. Broadway, #801-B Los Angeles, CA 90014 31
- 33. Price quote providedby the manufacturer which we count for the labor cost for the following page cost sheet 32
- 34. For the prototypewe are making, the grand total cost will be $38.82 and the retail price is $420. The margin of this product is 90.76%33
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- 37. Sales Plan We startedthe Sales Plan by looking at the competitor stores in zip code region 10012, and compare their sales volume then we decid- ed to use a number lower the medium sales volume, since we are a new store. Then we estimate the percentage distribution for each month and also the total quantity for our products. Then we use the cost of the skirt and maintain the similar margin percent for each products and calculate the price for the rest and calculated the average. 36
- 38. Branding “Enhancing life withgrace and simplicity” is Ecru’s vision. Simplicity and Minimal- ism is also Ecru’s aesthetic. For branding, we wanted it to be cohesive to the brand’s philosophy. Since almost every luxury brands have simple typeface as their logos, we decided to make Ecru’s logo to be just a simple and clean typeface as well. Unlike other brands that utilize black and white for their branding, we use the “Ecru” color which is considered as the shade of greyish-pale yellow or a light greyish-brown. Ecru also offers 3 different signature colors for the branding and packaging; the signature colors are the key to differentiate from competitors, as well as creating rec- ognition to Ecru’s customers. The design is very clean and simple with only typeface and signature colors; it also will be cohesive on everything from stationary, hang tags, stickers, packaging, and garment labels. 37
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- 40. Product Marketing Tradeshow Ecru willshowcase its upcoming Pre-Fall 2015 RTW collection through fashion tradeshows during Spring 2015 Venue All tradeshows will be held in New York at Jacob K. Javits Convention Center Address - 655 W 34th St, New York, NY 10001 Estimated Costs - $6,000 for a 10x10 booth 39
- 41. Fashion Coterie 2015( including TMRW) An International fashion exhibition in the U.S. featuring contemporary to traditional women’s ready-to-wear. *Fashion Coterie is concurrent with Sole Commerce and TMRW 40
- 42. TMRW at Coterie2015 A showcase of tomorrow’s premier brands, highlighting fresh talent and exceptional quality TMRW at Coterie would be a great place for Ecru to show case initial collection to the buyers, since this convention is appropriate for new designers and startup companies. Ecru is ready to launch its first RTW collection for Pre-Fall 2015. Date: February 23-25, 2015 41
- 43. MoDa MoDa Manhattan isan upscale trade event providing a concise mix of carefully juried modern contemporary ready-to-wear collections and showcases some of the most desired names in the industry today. Besides TMRW, Ecru will present its Pre-Fall 2015 RTW collection at MoDa since the products are within high-end and luxury segment. Also that Ecru’s aesthetics are considered modern and contemporary which is very appropriate for MoDa trade show. Date: May 4-6, 2015 42
- 44. Product Launch Our collectionwill be launched with our boutique opening on December 6th 2014 at 7 pm. This will take place at the boutique located at 113 Greene St, New York, NY 10012. The collection will be shown in a presentation, the models will stand around the store in the different looks from the collection. After the presentation the guest will be able to pre-order pieces from the collection and will have the benefit of receiving the mer- chandise first. At the store opening we will have an open bar with 2 waiters passing Hors d’Oeuvres. The guest will be able to enjoy catering from catering company Elite Catering as well as music by a celebrity DJ. This will cost around $12,000 calculating a total amount of guest of around 100-150 with a budget of $80 - $120 per person. 43
- 45. Press Pack The presspack is divided into different components. Everything will go inside a signature Ecru folder inside it will hold a booklet containing the information regarding the launch as well as the upcoming Pre-Fall 2015 RTW collection. As well as the upcoming advertisements and press real- izes. Along with the booklet there will be an envelope with the invitation to the boutique launch party as well as our business card. This will all be printed on matt high quality paper. The press packs will be sent out to different magazines like Vogue, Elle, and Marie Claire among others. As well as key investors Special Clients as well as Celebrities. This when possible will be hand delivered by a car- rier or by in some cases such as those located in Los Angeles or Interna- tionally will be delivered by mail. Dear Grace, You are cordially invited to Ecru’s boutique opening on December 6th at 7 pm. At this event we will also be holding our Pre-Fall 2015 RTW collection presentation. The location of the boutique is 113 Greene St, New York, NY 10012. Hope to see you there! The ECRU teamThe ECRU team 44
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- 52. 51 Advertising Campaign Ecru willuse ad campaign to create awareness to the target customers about its new collection. With continuity in advertising, Ecru’s potential customers will be able to recognize this new brand and finally take action in buying the products. Three main media types will be used to reach customers: fashion magazine, outdoor advertis- ing, and online advertising. Product Advertising
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- 55. 54 Magazine Ecru will featurethe advertising through fashion magazine that the target customers read such as Vogue, Harper’s Bazaar, and W Duration – July and August Issues.
- 56. 55 Outdoor Advertising –Taxi Ad Moving ad is a great way to reach customers at different places Duration – July and August
- 57. 56 Online Advertising –Web Banner Ecru will also advertise the products through fashion websites and blogs such as style.com, WWD, and BoF Duration – All year round. Frequent advertisings during pre-launching period.
- 58. 57 Online Advertising –Social Media + Mobiles Ecru will continuously advertise and promote its products thought its own Facebook page. Duration – All year round. Frequent advertisings during pre-launching period.
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- 60. 59 Point 2 Homes,ed. “New York City Demographics.” Point 2 Homes. Point2, n.d. Web. 26 Jan. 2014. <http://www.point2homes.com/US/Neighborhood/ NY/New-York-City-Demographics.html>. PRIZM, ed. “04 Young Digerati.” PRIZM. Nielsen, n.d. Web. 20 Jan. 2014. <http://www.claritas.com/MyBestSegments/Default. jsp?ID=37&id1=1027&id2=04>. Shea, Erin. “Future of fashion brands depends on millennial brand affinity.” Luxury Daily. Napean, n.d. Web. 26 Jan. 2014. <http://www.luxurydaily.com/ millennials-are-a-crucial-target-for-luxury-fashion-marketers/>. Sherman, Lauren. “Fashion Inflation: Why Are Prices Rising So Fast?” Business of Fashion. Business of Fashion, n.d. Web. 26 Jan. 2014. <http://www. businessoffashion.com/2013/08/fashion-inflation-why-are-the-prices-of-designer-goods-rising-so-fast.html>. Strategic Business Insights, ed. “US Framework and VALS™ Types.” Strategic Business Insights. Strategic Business Insights, n.d. Web. 26 Jan. 2014. <http://www.strategicbusinessinsights.com/vals/ustypes.shtml>. “Summary: Women Clothing Stores in New York City.” Reference USA. Infogroup, n.d. Web. 16 Jan. 2014. <http://0-www.referenceusa.com.library.scad. edu/UsBusiness/VisualDataSummary/Visualisation/b4e80a7fd92b4cc994b44bd254d33e28>. Taylor, Colleen. “Luxury Fashion Startup StyleSaint Raises $4.3 Million Series A, Launches First Apparel Line.”Tech Crunch. AOL, n.d. Web. 26 Jan. 2014. <http://techcrunch.com/2013/08/14/stylesaint-funding-apparel-launch/>. Vesilind, Emili. “Fashion’s invisible woman.” Los Angeles Times. Los Angeles Times, n.d. Web. 26 Jan. 2014. <http://articles.latimes.com/2009/mar/01/ image/ig-size1>. Wilson, Eric. “Why Does This Pair of Pants Cost $550?”The New York Times.The New York Times, n.d. Web. 26 Jan. 2014. <http://www.nytimes. com/2010/04/29/fashion/29ROW.html?_r=1&>. Bibliography
- 61. FABRIC INFORMATION Light Beige Camel Mist Green Textile PMS 11-‐4300 TCX 13-‐1006 TCX 17-‐0610 TCX General PMS 663 C 482 C 7 C SIZE 2 4 6 8 10 Waist 23.75’’ 24.75’’ 26.75’’ 28.75’’ 30.75’’ Hip 33.75’’ 34.75’’ 36.75’’ 38.75’’ 40.75’’ Length 23’’ 23.50’’ 24’’ 24.50’’ 25’’ SUMMARY SHEET: CLASSIC SKIRT COLORS Light Beige Camel Mist Green PLEASE NOTE: Colors shown are for reference only. For closest match, see PMS colors; for exact match, samples are available CARE INSTUCTIONS Dry Clean is recommended
- 62. DESIGN SHEET COMPANY NAME: ECRU STYLE# CS060728 CONTACT INFORMATION: ecrunyc@gmail.com Soho, NYC SKETCH Designer Initials GARMENT INFORMATION GROUP NAME: ECRU Signature CLASSIFICATION: Woman’s Wear SEASON: Pre Fall 2015 GARMENT LABEL: Classic Skirt FABRIC CONTENT: Wool, Cashmere COLORWAY: Light Beige, Camel, Mist Green DESCRIPTION: Contrast Leather Classic Skirt DATE CREATED: 2/9/2014 DATE MODIFIED:2/25/14 DATE RELEASED: TBA
- 63. ILLUSTRATION SHEET COMPANY NAME: ECRU STYLE# CS060728 CONTACT INFORMATION: ecrunyc@gmail.com Soho, NYC GROUP NAME: ECRU Signature CLASSIFICATION: Woman’s Wear SEASON: Pre Fall 2015 GARMENT LABEL: Classic Skirt COLORWAY: Light Beige, Camel, Mist Green Designer Initials SKETCH FABRIC INFORMATION STYLE WIDTH SIZE RANGE DELIVERY DATE COMMENTS Wool, Cashmere See Fabric sheet 0-‐10 TBA DATE CREATED: DATE MODIFIED: DATE RELEASED:
- 64. FABRIC SHEET COMPANY NAME: ECRU STYLE# CS060728 CONTACT INFORMATION: ecrunyc@gmail.com Soho, NYC GROUP NAME: ECRU Signature CLASSIFICATION: Woman’s Wear SEASON: Pre Fall 2015 GARMENT LABEL: Classic Skirt COLORWAY: Light Beige, Camel, Mist Green SKETCH Designer Initials SWATCH FABRIC INFORMATION STYLE WIDTH SIZE RANGE DELIVERY DATE COMMENTS Wool, Cashmere Style number: FW25448 Vendor information: Mood Fabrics NYC, New York 56’’ *The weight is 4.7oz per yard. 2-‐10 (US women size) TBA DATE CREATED: DATE MODIFIED:2/25/14 DATE RELEASED:
- 65. COMPONENT SHEET COMPANY NAME: ECRU STYLE# CS060728 CONTACT INFORMATION: ecrunyc@gmail.com Soho, NYC GROUP NAME: ECRU Signature CLASSIFICATION: Woman’s Wear SEASON: Pre Fall 2015 GARMENT LABEL: Classic Skirt COLORWAY: Camel ITEM-‐VENDOR-‐CODE-‐ORIGIN CONTENT SIZE-‐QUANTITY-‐UNIT OF MEASURE LOCATION COLOR COMMENTS Leather strip Style number: #99275-‐99 Vendor info: Tandy Leather Norcross, CA 100% lamb Skin Size: Skin size usually between 5 to6 sqft. Quantity: 0.5 Contrast Band Light Beige Lining Style number: PV1000-‐106 Vendor info: Mood Fabrics NYC, New York 100% Silk Size:44/45 inches width Quantity ¾ yards Inside garment Light Beige Interfacing Style number: 0307107 Vendor info: fabric.com, Inc 100% Polyester Size:17 inches width Quantity:¼’’yards facing White Fusible Invisible Zipper Style number: ZIPIV02-‐300 Vendor info: Zipper Shipper Kansas City Polyester Nylon Size: 9 inch Quantity : 1 per garment Left Side Seam DTM Camel Camel : 13-‐1006 TCX Thread Style number: #50#004 Vendor information: Superior Thread St. George, UT 100% silk Spool as needed for garment Thread #50 All seams and hem DTM Camel Camel : 13-‐1006 TCX Hook and Eye Style number: 101076 Vendor info: Mood Fabrics NYC, New York Nickle #2 standard hook and eye At the opening of zipper, waist Nickle Round eyes DATE CREATED: DATE MODIFIED:2/25/14 DATE RELEASED:
- 66. LABEL/PACKING SHEET COMPANY NAME: ECRU STYLE# CS060728 CONTACT INFORMATION: ecrunyc@gmail.com Soho, NYC GROUP NAME: ECRU Signature CLASSIFICATION: Woman’s Wear SEASON: Pre Fall 2015 GARMENT LABEL: Classic Skirt COLORWAY: Camel ITEM-‐VENDOR-‐CODE-‐ORIGIN CONTENT SIZE-‐QUANTITY-‐UNIT OF MEASURE LOCATION COLOR COMMENTS Designer Label Style number: PS1 Vendor Info: CustomLabels4U, Inc Dunedin, FL 100% Cotton Satin 1 per garment Center back 1 color Size Label Style number: NS5 Vendor Info: CustomLabels4U, Inc Dunedin, FL 100% Cotton Woven 1 per garment Center back 1 color Care Label Style number: ASC7 Vendor Info: CustomLabels4U, Inc Dunedin, FL 100% Cotton Satin 1 per garment In-‐between front and back seam near the bottom 1 color Bar Code Sticker Style number: LB-3285R-B Vendor Info: Myassettag.com Brooklyn, NY Adhesive Vinyl 0.75”x2” 1 per garment Attached to hangtag 1 color Hang Tag Style number: CH35175 Vendor Info: PrintRunner Van Nuys, CA Cardstock High Gloss (UV) 1 per garment Tied with ribbon secured with safety pin on label 2 color Poly Bag Style number: PB21218 Vendor Info: International Plastics Greenville, SC Clear Flat .002 Plastic 12”x18” 1 per garment Over garment Clear DATE CREATED: DATE MODIFIED: 2/25/14 DATE RELEASED:
- 67. LABEL/PACKING SHEET (Con) COMPANY NAME: ECRU STYLE# CS060728 CONTACT INFORMATION: ecrunyc@gmail.com Soho, NYC GROUP NAME: ECRU Signature CLASSIFICATION: Woman’s Wear SEASON: Pre Fall 2015 GARMENT LABEL: Classic Skirt COLORWAY: Camel ITEM-‐VENDOR-‐CODE-‐ORIGIN CONTEN T SIZE-‐QUANTITY-‐UNIT OF MEASURE LOCATION COLOR COMMENTS Tissue Sticker Style number: RS1020 Vendor Info: PrintRunner Van Nuys, CA Indoor Laminate Sticker 1 per garment 2 color Tissue Style number: 4312030 Vendor Info: PaperMart.com Orange, CA Acid Free tissue paper 1 per garment 1 color DATE CREATED: DATE MODIFIED:2/25/14 DATE RELEASED:
- 68. DETAIL/CONSTRUCTION SHEET COMPANY NAME: ECRU STYLE# CS060728 CONTACT INFORMATION: ecrunyc@gmail.com Soho, NYC GROUP NAME: ECRU Signature CLASSIFICATION: Woman’s Wear SEASON: Pre Fall 2015 GARMENT LABEL: Classic Skirt COLORWAY: Camel DETAIL DETAIL DATE CREATED: DATE MODIFIED: 2/25/14 DATE RELEASED:
- 69. SPEC SHEET COMPANY NAME: ECRU STYLE# CS060728 CONTACT INFORMATION: ecrunyc@gmail.com Soho, NYC GROUP NAME: ECRU Signature CLASSIFICATION: Woman’s Wear SEASON: Pre Fall 2015 GARMENT LABEL: Classic Skirt COLORWAY: Camel TECHNICAL SKETCH: SKETCH/PHOTO: CODE POINT OF MEASURE TOL. ± 2 4 6 8 10 1 Waist 1 23.75’’ 24.75’’ 26.75’’ 28.75’’ 30.75’’ 2 Length 0.5 23’’ 23.50’’ 24’’ 24.50’’ 25’’ 3 Front Slit width 0.25 2.75’’ 3’’ 3.25’’ 3.50’’ 3.75’’ 4 Hips 1 33.75’’ 34.75’’ 36.75’’ 38.75’’ 40.75’’ 5 Back Slit Width 0.25 0.75’’ 1’’ 1.25’’ 1.50’’ 1.75’’ 6 Contrast Width 0.25 0.75’’ 1’’ 1.25’’ 1.50’’ 1.75’’ DATE CREATED: DATE MODIFIED: 2/25/14 DATE RELEASED
- 70. LABLE PLACEMENT SHEET COMPANY NAME: ECRU STYLE# CS060728 CONTACT INFORMATION: ecrunyc@gmail.com Soho, NYC GROUP NAME: ECRU Signature CLASSIFICATION: Woman’s Wear SEASON: Pre Fall 2015 PHONE: 912-‐257-‐2087 GARMENT LABEL: Classic Skirt FAX: 912-‐257-‐2088 COLORWAY: Camel DETAIL DATE CREATED: DATE MODIFIED:2/25/14 DATE RELEASED: