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A	
  Presenta*on	
  from	
  
The	
  Fes*val	
  of	
  NewMR	
  –	
  Main	
  Stage	
  
5	
  December	
  2012	
  
No	
  environment	
  is	
  100%	
  mobile-­‐free	
  anymore	
  
All	
  copyright	
  owned	
  by	
  The	
  Future	
  Place	
  and	
  the	
  presenters	
  of	
  the	
  material	
  
For	
  more	
  informa:on	
  about	
  NewMR	
  events	
  visit	
  NewMR.org	
  
Anouk	
  Willems	
  
InSites	
  Consul<ng	
  
No environment is 100%
mobile-free anymore
35
%	
  
41
%	
  
64
%	
  
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3
Welcome in the
mobile research space!
Are you ready to jump?
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3
Are you ready for the mobile MRX quiz?
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3
New Opportunities New Risks
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3
Exploring
Mobile Research Space
? ??
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3
Recruitment
Mobile = online + offline research
Opportunity
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3
Should we worry?
Socio demographics Technological advancedEngagement
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3
Exploring
Mobile Research Space
??
1/Recruitment
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3
Mobile marketing
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3
Profile?
Impact?
Satisfaction?
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3
Time to reach 400 participants?
4 hours 4 days 4 weeks
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3
Get access to real behaviour
New information
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3
In the heat of the
moment?
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3
Exploring
Mobile Research Space
?
1/Recruitment
?
2/ Marketing
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3
How about mobile & MROCs?
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3
15 inch	
  
4,3 x less engagement?
3,5 inch	
  
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3
Does mobile make community members
less engaged?
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3
Yes	
   No	
  
Using the mobile app really
helps me staying in touch
more with the community
“ “more
Does mobile make community members
less engaged?
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3
15 inch	
  
Mobile leads to less rich data?
3,5 inch	
  
Yes NoNo
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3
Members don’t post more, but…
…more contextual & personal stuff
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3
More engagement
Richer contributions
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3
Exploring
Mobile Research Space
1/Recruitment
?
2/ Marketing 3/ Communities
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3
Discovering new territory
A new eco system
New information
Mobile marketing
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3
Q	
  &	
  A	
  
Ray	
  Poynter	
  
VCU	
  
Anouk	
  Willems	
  
InSite	
  Consul:ng	
  
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3

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Anouk willems main stage - 2012

  • 1. A  Presenta*on  from   The  Fes*val  of  NewMR  –  Main  Stage   5  December  2012   No  environment  is  100%  mobile-­‐free  anymore   All  copyright  owned  by  The  Future  Place  and  the  presenters  of  the  material   For  more  informa:on  about  NewMR  events  visit  NewMR.org   Anouk  Willems   InSites  Consul<ng  
  • 2. No environment is 100% mobile-free anymore 35 %   41 %   64 %   Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
  • 3. Welcome in the mobile research space! Are you ready to jump? Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
  • 4. Are you ready for the mobile MRX quiz? Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
  • 5. New Opportunities New Risks Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
  • 6. Exploring Mobile Research Space ? ?? Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
  • 7. Recruitment Mobile = online + offline research Opportunity Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
  • 8. Should we worry? Socio demographics Technological advancedEngagement Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
  • 9. Exploring Mobile Research Space ?? 1/Recruitment Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
  • 10. Mobile marketing Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
  • 11. Profile? Impact? Satisfaction? Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
  • 12. Time to reach 400 participants? 4 hours 4 days 4 weeks Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
  • 13. Get access to real behaviour New information Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
  • 14. In the heat of the moment? Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
  • 15. Exploring Mobile Research Space ? 1/Recruitment ? 2/ Marketing Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
  • 16. How about mobile & MROCs? Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
  • 17. 15 inch   4,3 x less engagement? 3,5 inch   Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
  • 18. Does mobile make community members less engaged? Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
  • 19. Yes   No   Using the mobile app really helps me staying in touch more with the community “ “more Does mobile make community members less engaged? Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
  • 20. Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
  • 21. 15 inch   Mobile leads to less rich data? 3,5 inch   Yes NoNo Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
  • 22. Members don’t post more, but… …more contextual & personal stuff Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
  • 23. Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
  • 24. More engagement Richer contributions Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
  • 25. Exploring Mobile Research Space 1/Recruitment ? 2/ Marketing 3/ Communities Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
  • 26. Discovering new territory A new eco system New information Mobile marketing Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
  • 27. Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
  • 28. Q  &  A   Ray  Poynter   VCU   Anouk  Willems   InSite  Consul:ng   Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3