No environment is 100% mobile-free anymore

1. A
Presenta*on
from
The
Fes*val
of
NewMR
–
Main
Stage
5
December
2012
No
environment
is
100%
mobile-­‐free
anymore
All
copyright
owned
by
The
Future
Place
and
the
presenters
of
the
material
For
more
informa:on
about
NewMR
events
visit
NewMR.org
Anouk
Willems
InSites
Consul<ng

2. No environment is 100%
mobile-free anymore
35
%
41
%
64
%
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3

3. Welcome in the
mobile research space!
Are you ready to jump?
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3

4. Are you ready for the mobile MRX quiz?
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3

5. New Opportunities New Risks
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3

6. Exploring
Mobile Research Space
? ??
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3

7. Recruitment
Mobile = online + offline research
Opportunity
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3

8. Should we worry?
Socio demographics Technological advancedEngagement
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3

9. Exploring
Mobile Research Space
??
1/Recruitment
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3

10. Mobile marketing
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3

11. Profile?
Impact?
Satisfaction?
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3

12. Time to reach 400 participants?
4 hours 4 days 4 weeks
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3

13. Get access to real behaviour
New information
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3

14. In the heat of the
moment?
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3

15. Exploring
Mobile Research Space
?
1/Recruitment
?
2/ Marketing
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3

16. How about mobile & MROCs?
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3

17. 15 inch
4,3 x less engagement?
3,5 inch
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3

18. Does mobile make community members
less engaged?
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3

19. Yes
No
Using the mobile app really
helps me staying in touch
more with the community
“ “more
Does mobile make community members
less engaged?
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3

20. Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3

21. 15 inch
Mobile leads to less rich data?
3,5 inch
Yes NoNo
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3

22. Members don’t post more, but…
…more contextual & personal stuff
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3

23. Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3

24. More engagement
Richer contributions
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3

25. Exploring
Mobile Research Space
1/Recruitment
?
2/ Marketing 3/ Communities
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3

26. Discovering new territory
A new eco system
New information
Mobile marketing
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3

27. Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3

28. Q
&
A
Ray
Poynter
VCU
Anouk
Willems
InSite
Consul:ng
Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3