The document provides information about the NFC Symposium 2014 conference to be held from January 22-24 in Stockholm, Sweden. The conference will bring together stakeholders from across the NFC ecosystem including banks, mobile operators, transport authorities, retailers, and technology providers. Over the three days, the program will include keynote speeches, case studies, panel discussions, and networking sessions focused on driving mass adoption of NFC technology in areas such as mobile payments, ticketing, marketing, and access control. Attendees will learn about enabling NFC services, communicating value to customers, and overcoming barriers to widespread penetration.
Nell’iperspazio con Rocket: il Framework Web di Rust!
Â
NFC SYMPOSIUM 2014: Enabling Mass Adoption of Mobile NFC in the Nordics
1. NFC SYMPOSIUM
2014
22nd - 24th January 2014, Sheraton Stockholm Hotel, Sweden
YOUR ESSENTIAL EXECUTIVE TOOLKIT
Ticketing &
Transport
Fleet management
& Sharing
Ticket
et
Tick t
ke
Tic
Mobile
Marketing
Couponing
& Loyalty
NFC BANK
8756 3215 2147 2369
10/09
Payments
& Wallets
Authentication &
Access Control
@
For more information visit:
www.nfcsymposium.com
PLUS
Culture & Leisure
Join us on:
NFC Business Community
a
Twitter: @NFCsymposium
event
3. NFC Symposium 2014
3
About our NFC Symposium Platform
The #1 event for senior Near Field Communications professionals from leading
manufacturing companies across Europe and Globe.
Project Manager
Infrabel
“
“
NFC Symposium 2013 was
“the place to be” in order to discover the multiple opportunities
of the technology in a very wide
field of domains (Payments,
Marketing, Leisure...).
“
The NFC Symposium was a
great opportunity to understand
the current state of play of NFC,
as seen by all the actors in the
ecosystem.
Director end user and
consultant business EMEA
HID Global
“
High caliber participants
with a say in future road map
and current implementations,
transparent information exchange and focused group
resulted in time well invested.
“
NFC Symposium Partners 2014
Partners
Association Partner
Media Partner
“
Technical Director
Red Rueda
4. 4
NFC Symposium 2014
“
“
Showcasing the
opportunities for mass
adoption of NFC
By: Thomas Igou
Welcome to NFC Symposium 2014
Believe. Create. Push
The motto for this year’s conference calls for action. We have been optimistic for years.
We have been filled with expectations for long. We have seen great trials and success
stories. We have been talking about revolution. But year after year we are still waiting
for the real take-off. We need actions to create awareness, experience and engagement.
Three things that are crucial for success.
NFC Symposium, now third year running,
is the leading Nordic NFC platform where
all key stakeholders of the ecosystem including Banks, MNOs, Transport operators, Retailers, TSMs and many others
– gather to discuss the latest developments and future business opportunities.
Our goal remains the same: to drive the
fast adoption of NFC. But how do we
achieve it, really?
This year, we will go beyond showcasing
successful trials and discussing models
of co-operation. What we need now is
a real trigger. Last year we agreed that
customer adoption is the key. But to
achieve that we need to get retailers engaged first. In 2014, we will put an extra
focus on the needs of the retail industry,
address their concerns and help them
refine their strategies.
Insight-filled discussions, plenty of
networking and numerous inspirational
presentations from leading companies
promise a great conference that you are
welcome to join!
Continue the conversation with me on
LinkedIn or Twitter.
Sincerely,
http://www.linkedin.com/in/thomasigou
https://twitter.com/tomigou
Thomas Igou
The Editor
5. NFC Symposium 2014
5
Peer - to - Peer meetings
Start networking
pre-event
Networking is many times one of the main interests of going to conferences. We have
understood that and put in place a system to facilitate networking between delegates.
It all starts with a request
Don’t forget your business cards
A week before the event, you will have access to our online
meeting system. From there, you will be able to see all registered
participants and send requests for private meetings.
Upon registration during the event, you will receive your nametag
as well as your personalized, printed meeting schedule, which will
let you know all the meetings you have scheduled and for which you
have been requested during the course of the conference.
All just for you
Success is a state of mind
At the venue, we will have a dedicated area for 1-to-1 meetings, away
from the frenzy of the hectic exhibition area, where you can have
more private discussions with your peers. The allocated slots are
also carefully arranged not to collide with the educational program.
The rest is all up to you. The 1-to-1 meeting is open to all delegates,
and to pre-selected partners. Meetings are on average 15 minutes
long, and to not interfere with the program, we will keep a strict time
management. Don’t forget your business cards.
6. 6
NFC Symposium 2014
Program 2014
+
The Opening Cocktail
Day 1 is a great opportunity to break the ice and focus on networking, all in a relaxed atmosphere. Fun networking activities
are planned for you to meet as many peers as possible, and you will also have the possibility to begin your 1-to-1 meetings.
“
“
The perspective gained
from the broad group was
beneficial
- Design Center Manager, ON
Semiconductor
We start with
Day 1 - 22nd January
17.00 Registration
17.30 Meet the Market
In this opening session, delegates will be involved in ice-breaking activities and
offered networking opportunities with our 1-to-1 meeting system. Cocktails will be
served. Business casual attire and business cards required.
8. 8
NFC Symposium 2014
Program 2014
n 11.10 Networking Break and 1-to-1 meetings
Room 1
Room 2
n 11.45 Enhancing the passenger’s transit
experience with NFC and mobile ticketing
• How to increase customer adoption and elevate
experience through additional offerings?
• What are the system limitations and possible causes for
concerns?
• On a short-term and long-term basis, what could the
potential returns result in?
Angelique Prinz Blix, Marknadschef,
Kollektivtrafikförvaltningen UL
n 12.20 From card to mobile, the evolution of an
international credential
• How can personal NFC enabled mobiles and tablets be
leveraged for secure access and authentication purposes
within the corporate environment?
• Discover the potential for these devices to play a central
role in becoming a trusted mobile Identity credential that
can be easily used to secure access to cloud applications,
corporate data and the door
Ian Lowe, Senior Manager Product
Marketing, HID Global
n 11.45 Overview of main obstacles and barriers
preventing penetration of mobile payment and
NFC Services
• Insight into main sources of obstacles and barriers
negatively affecting rate of penetration of mobile payment
and NFC services
• Overview of mobile payment services, related actors and
business models
• Results of the analysis are based on a number of case
studies implemented mobile payment solutions and NFC
pilot projects
• The presentation will also explore current trends and
changes in the market
Tatjana Apanasevic, Researcher, KTH
n 12.20 Use Case: NFC in the automotive industry
• Advantages and problems to overcome with mobile NFC
as car keys
• Why NFC in a car?
• Scenarios: different uses of mobile NFC in the car and the
added value it brings to the driver
Stefan Graf, Director Marketing & New Technology, PLDS
n 12.50 Networking Lunch and 1-to-1 meetings
n 14.00 NFC Executive Circles
The executive circles are your opportunity to get your voice heard. In a stimulating atmosphere, the participants
discuss new perspectives and ideas around Near Field Communications. After 40 minutes, the discussions
are wrapped up and the participants move on to another table with a new topic. You will experience extensive
discussions, share innovative ideas and identify practical solutions. Topic to be discussed (subject to change):
Customer Loyalty
Transport & Ticketing
Mobile Marketing
Mobile Wallets
NFC Business Models
Access Control
9. NFC Symposium 2014
9
Program 2014
n 15.30 Networking Break and 1-to-1 meetings
n 16.00 NFC Shopping: From mass retailing to
precision retailing
Electronic Shelf Labels is the future of shopping, revolutionizing consumer experiences by offering countless opportunities for shoppers, brands and retailers.
Listen in on SES solutions and the benefits they bring
enhancing physical store experience.
+
Discussion Points:
• Retailers: increased sales, greater customer loyalty, dynamic
sales and promotional activities
• Brands: interaction with shoppers, publicity campaigns, and
control of the brand image
• Shoppers: detailed product information, creation of shopping
list, and nutrition/allergy warnings
Store Electronic Systems
n 16.30 NFC at the crossroads: A vendor perspective
NFC usage at the POS hasn’t expanded as was
expected over the last few years and has hit some
bumps in the road. This presentation will recap the
efforts of major players in getting NFC to the POS
market, where the difficulties have arisen, and what
the roadmap looks like going into the future.
+
Discussion Points:
• NFC successes – where and how has NFC enhanced
commerce
• Value added services – actual implementations and results.
• Going forward – NFC versus Cloud versus BLE – or maybe
working together
Tom Conlon, VP Marketing & Business
Development, VeriFone EMEA
n 17.00 Networking Break and 1-to-1 Meetings
This period is especially dedicated for you to privately meet, on a prearranged basis via our website, any of the
participants, partners or speakers. Open to all delegates, but limited to only a few partners.
n 19.00 Exclusive Networking Dinner
14. 14
NFC Symposium 2014
Venue - Sheraton Stockholm Hotel
The Sheraton Stockholm Hotel is situated in the heart of
Stockholm’s central business district. This great location
allows you to explore and connect to our wonderful city.
Stroll out of the r doors and enjoy the surrounding shopping area, picturesque Old Town and the City Hall, where the
annual Nobel Prize ceremony is held. Getting around could not be easier as Sheraton is only minutes away from the
Airport Rail Link and Central Station.
Sheraton Stockholm Hotel offer magnificent views. From the view rooms you can see the historical buildings of the
Old Town, the Southern island in the background, and last but not least - the City Hall.
All 465 guest rooms offer everything you need to ensure a comfortable and pleasant stay. The rooms are
among the most spacious in the city and all of them feature the renowned Sheraton Sweet Sleeper Bed for a perfect
night’s sleep.
n Conference Logistics
General Information: Delegate packages include the cost of the conference
together with meals and refreshments. Other costs such as travel,
accommodation and general expenses are the responsibility of the
individual delegate.
Dress code: Business casual attire is recommended for the conference.
Accommodation & Conference Venue: Accommodation can be
booked (if rooms are available) at the official conference hotel. We
have negotiated preferred rates. Please note that all delegates are
responsible for booking their own accommodation. Due to limited
availability, we recommend booking as soon as you have received
final confirmation that your conference registration has been successfully processed.
Sheraton Stockholm Hotel
Tegelbacken 6, Box 195
101 23 Stockholm, Sweden
Phone: +46 (0)8 412 34 00
Website: www.sheratonstockholm.com
Hotel Booking: A room block at Sheraton Stockholm Hotel from
22nd – 24th of January is reserved.
Classic single room: 1 450 SEK
Classic double room: 1 650 SEK
(The room price is including VAT and breakfast)
To make a reservation please use the link:
https://www.starwoodmeeting.com/Book/copperberg
All reservations should be guaranteed with a credit card.
Event Coordination: If you have any general queries about the
conference, please contact:
Anna Juniak
Email: anna.juniak@coordinatum.com
Tel: +46 8 650 02 70
15. NFC Symposium 2014
15
Information - stay updated
+
+
REGISTRATION:
Join our
LinkedIn Group!
Delegate packages:
(NFC Business Community)
Delegate package, NFC Forum Member – 15% discount – 1690 EUR
Delegate package, Solution provider – 1990 EUR
Delegate package, Delegate (End user) – 1590 EUR
Delegate package, Delegate (End user) – 2 Delegates for 1990 EUR
Team Send Program
Our agenda is the perfect opportunity for you to bring a cross-functional team.
When attending as a team of five or more you’ll receive additional benefits,
including complimentary registrations or discounts.
Team Registrations
•
Follow us
on Twitter!
Twitter: @NFCsymposium
+
3 Easy ways
to register:
50% off the ticket price of person number 5 with 4 paid
registrations
•
+
1 complimentary registration with 5 paid registrations
For Group Discounts contact:
Email: registration@copperberg.com
or call hotline: + 46 8 651 10 90
Phone:
+46 8 651 10 90
Email:
registration@copperberg.com
Website:
www.nfcsymposium.com
+
TERMS & CONDITIONS
Your booking is binding. You may substitute a delegate at any time. Please note that substitutions are not permitted unless approved by the
organizers. For all cancellations (without an approved substituted delegate) received in writing more than 5 business days prior to the event and,
a €120 (+VAT) administrative fee will be charged and a credit voucher for the remaining amount will be issued. Credit vouchers may be used at
any Midfield Media conference within one year of issuance. For cancellations less than 5 business days prior to the event, the full amount of the
delegate pass is non-refundable. Full payment is due 10 days upon invoice and no later than 5 business days prior to the event. Delegates that
have NOT submitted payment prior to the event will not be admitted to the event. Admittance is then only granted upon approval of credit card
payment directly onsite.