Many companies during their annual meetings require their speakers to follow presentation guidelines supposed to be submitted in advance, that will be both displayed and printed as handouts. These presentations are supposed to serve both as projected visuals and as stand-alone document… do actually nothing properly! How would it be possible to do efficient presentations and efficient handouts ?

1. slideumentation
How do companies’
annual meetings
their audience
with
kill

2. Many companies
during their annual
meetings…

3.  uniform PowerPoint guidelines
 supposed to be submitted in advance…
 … far in advance of the meeting.
 with useless and boring bullet points
 ugly layout
 based on the worst of PowerPoint (or Keynote)
 with sub-bullet points to make it clear
 and fonts so small that no one can read
 with 200 words per slide (*)
Require their speakers
to follow PowerPoint guidelines
(*)only 68 in this one !
© restricted, Date, topic, slide #, location, and don’t forget ugly background
Don’t forget :
Logo is
mandatory on
every slide !

4. © restricted, Date, topic, slide #, location, and don’t forget ugly background
 uniform PowerPoint guidelines
 supposed to be submitted in advance…
 … far in advance of the meeting.
 with useless and boring bullet points
 ugly layout
 based on the worst of PowerPoint (or Keynote)
 with sub-bullet points to make it clear
 and fonts so small that no one can read
 with 200 words per slide (*)
(*)”only” 68 in this one !
Require their speakers
to follow PowerPoint guidelines
Don’t forget :
Logo is
mandatory on
every slide !

5. printed in a large
meeting binder
these "standardised
PowerPoints“ will be

6. meeting DVDfor attendees
or will be included in the
to take home.

7. DVDs that the audience will
read !
never – ever - ever

8. speaker into a catch-22This forces the
situation

9. Should the presenter
design visualsthat clearly support his live talk ….

10. Are more like a
document to
be read
…. or should he create slides that
later?"

11. poor supporting
visuals
Most presenters
compromise and
shoot for the
middle,
resulting in
for the live talk

12. and a series of document-like slides
filled with text, bullet points and
other data that do
not read well.

13. use as a
Slides that
most speakers
teleprompter

14. Speakers tend to put every word
they are going to say on their
PowerPoint slides. Although this
eliminates the need to memorize
their talk, ultimately this makes
their slides crowded, wordy, and
boring. They lose their audience's
attention before they even reach
the bottom of their first slide.
their presentations
boring
making

15. …generating
“Deathby PowerPoint”

16. Orientation :
Font size :
Text : as as possible
Max nb. of words / slide :
Text structure : bullet points
Visual : based on
Software : , Keynotes
Same !Can’t be the

17. tools…
… actually do
properly!

18. these documents
supposed to serve both
Garr Reynolds, calls
as projected visuals
and as stand-alone
handouts

19. 1rst key point
 speakers tend to put every word they are going to say on their
PowerPoint slides.
 Although this
 eliminates the need to memorize their talk,
 ultimately this makes their slides
 crowded, wordy, and boring.
 They looe their audience's attention before they even reach the
bottom of their first slide.
2nd key point
uniform PowerPoint guidelines
supposed to be submitted in advance…
… far in advance of the meeting.
with useless and boring bullet points
Ugly layout
 based on the worst of PowerPoint (or Keynotes)
With sub-bullet points to make it clear
And fonts so small that no one can read
With 200 words per slide (*)
© restricted, Date, topic, slide #, location, speaker
Slideument makes bad
visual slides

20. bad Key points
Big typeface size as if it were a book for
kids. In this case : an ugly book for kids.
Too many pages because of big typeface
size
Tiring to read because of landscape
orientation : written documents made to
be read as newspaper are based on a
portait format, with tight columns, so that
your eyes don’t need to go from the
very left hand side of each page
towards its very right hand side
© restricted, Date, topic, slide #, location, speaker
Slideument
documentation.
makes

21. No one likes
Slideument
It isn't effective,
it isn't efficient,
and it isn't pretty.

22. Speakers should
Either your
audience
reads…
respect
the way the brain works

23. … or your
audience
hears you
Speakers should
respect
the way brain works

24. Don’t make
do bothyour audience
… or your
audience
hears you
Either your
audience
reads…

25. PowerPoint and Keynote are tools for
displaying visual information that
engage your
audience

26. your audience’s sight
catch
that

27. increase your
impact
that

28. that increaseyour
impact
Yes,

29. that
illuminate
your words

30. that
inspireyour audience

31. ecstatic
That make
your audience

32. excited
That make
your audience

33. amazed
That make
your audience

34. But :
PowerPoint
and Keynote
are
tools
not good
making
for
writtendocuments

35. tools
processors
making
for
written documents
Speakers
should use

36. reflects
flawed
beliefs :
"bad
PowerPoints“

37. When we
that
get back home
from the meeting,
who can
believe
we are going…

38. full Key points
Big typeface size as if it were a book for
kids. In this case : an ugly book for kids.
Too many pages because of big typeface
size
Tiring to read because of landscape
orientation : written documents made to
be read as newspaper are based on a
portait format, with tight columns, so that
your eyes don’t need to go from the
very left hand side of each page
towards its very right hand side
© restricted, Date, topic, slide #, location, speaker
to attempt to
of PowerPoint
read pages
Slides ?!

39. document
Companies
should request
that speakers
instead send a
readable
written

40. depth
A written document
that covers the
main points of their
presentation
with
detail
appropriate
and

41. document
WORD or PDF
that is
writtenin a
readable
fashion
to even more detail.
with links
and a bibliography

42. document
WORD or PDF
that is
writtenin a
readable
fashion
to even more detail.
with links
and a bibliography

43. With
consistent

44. effective
would be
far more

45. is always
effective
Using the right tool
to do the right task
far more

46. Presentation
Notes
an
ideal World
an ideal Word
an idealSlideshow

48. Acknowledgments
I'd like to thank Garr Reynolds. Thanks for feed-back,
thanks for allowing me to use his word “slideument”.
He did nothing directly and didn’t help… however this
slideshow would not have been possible before 2005,
before discovering Garr Reynolds’s website and
publications.
It’s a long journey to get the best of Garr Reynolds’s
provocative mix of illumination inspiration, education,
and guidance. It may change much more than
presentations : it may change the speaker himself, it
changed myself. Thanks for this, Garr.
Jean-François MESSIER
Photo Credit
iStockphoto.com

49. After 15 years in B2B sales, Jean-François joined Mercuri
International in 1996. Mercuri is the leading training and
consultancy firm in sales efficiency.
• During 20 years, Jean-François has trained more than 7000 sales
people and managers in sales and sales management.
• As worldwide new technologies manager, he has traveled
around 25 countries for 8 years, to implement what technology
can bring in terms of commercial development.
• He worked with more than 500 companies of all sizes in
developing their results: the biggest are part of the CAC 40 ( 40
most significant values among the 100 highest market caps on
the Euronext Paris), the smallest have less than 20 employees.
Today President of Cloud Business School, training and consultancy
firm, he shares his methods and experience.
10 000
to conferences
attendees
7 000
Trainees: reps, sales
managers & CEO
500
Companies
trained (*)
120 000
Unique visitors
on Blogs / year
100 000Views on
Slideshare
11 000Followers onTwitter
2 500
Followers on
Linkedin
95/100
SSI Linkedin
(Social Sales Index)
22
countries
(*) …in
Jean-François Messier is proud to be
salesman for 30 years. Consultant, speaker,
author and co-author of several training
programs: Effective Sales Presentations, B2B
social selling, Manager 3.0, Sales reps 3.0, as
well as « Executive Sales Director – ESCP
Europe» co-author and facilitator.
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