Dabur final

PRESENTED BY: SHWAYATNK AJAY ROLL NO. 107 A STUDY OF THE SALES MANAGMENT AND SUPPLY MANAGMENT OF MODERN TRADE OUTLETS OF DABUR PRODUCTS – FEM AND UVEDA IN DELHI-NCR

COMPANY PROFILE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 12, 2010

1884 • The birth of Dabur 1972 • The company shifts base to Delhi from Kolkata. 1986 • Registered as Public Limited Company 1994 • Listed on the Bombay Stock Exchange 1998 • Professional team inducted to run the company 2000 • Crosses Rs 1000 Crore Turnover 2003 • Pharmaceutical Business de-merged to focus on core FMCG 2004 • Profit exceeds Rs.100 Crore 2005 Acquired the Balsara , strengthening the oral care & provided entry into the Home care segment 2006 Dabur figures in top 10 places to work 2007 Dabur ranked amongst Asia’s best under A Billion’ enterprises by Forbes. 2008 Acquired the Fem care Pharma entering the mainstream skin-care segment 2010 • Touched US$3.5 billion market cap

RESEARCH METHODOLOGY ,[object Object],Sep 12, 2010 UVEDA BLEACH – FEM, SAKA, OXY, HERBAL

RESEARCH METHODOLOGY ,[object Object],Sep 12, 2010 S.NO NAME OF OUTLETS ADDRESS 1 NEW U DLF MALL NEW U VASANTKUNJ 2 NEW U NEW U BASANT SQAURE MALL VASANTKUNJ 3 FOOD BAZAR V3S MALL LAXAMI NAGAR FOOD BAZAR 4 VISHAL MEGA MART SEC 14, GURGAON 5 BIG BAZAR WAZIRPUR ,NETAJI SUBHASH PALACE METRO STN , BB 6 BIG BAZAR WAZIRPUR BB 7 FOOD BAZAR ROHINI NEAR PITAMPURA METRO STN.DEPALI CHOK ,FOOD BAZAR

RESEARCH METHODOLOGY ,[object Object],Sep 12, 2010 8 BIG BAZAR INDARLOK BB INDARLOK METRO STATION 9 BIG BAZAR SUNCITY MALL NEAR CADCARDUMA COURT ,CROSSRIVER,SAHADRA BB 10 BIG BAZAR RAJORI GARDEN WEST LIFE MALL BB 11 PERSONAL CARE GURGAON GUDGAON CENTRAIL MALL,NGS ROAD,NEAR IFFCO CHOK ,PERSONAL CARE 12 PERSONAL CARE GURGAON SPENCERS NEAR IFFCO CHOK 13 BIG BAZAR AMBIANCE MALLGURGAON BB 14 BIG BAZAR SAHARA MALL NEAR IFFCO CHOK,GURGAON BB S.NO NAME OF OUTLETS ADDRESS

RESEARCH METHODOLOGY ,[object Object],Sep 12, 2010 15 BIG BAZAR VASANTKUNJ BASANT SQAURE MALL 16 BIG BAZAR VASANTKUNJ BASANT SQAURE MALL A,BB 17 BIG BAZAR NOIDA SEC 18,GREAT INDIA PALACE 18 FOOD BAZAR SHIPRA MALL,GAZIABAD FOOD BAZAR 19 FOOD BAZAR KAUSHAMBI EDM FOOD BAZAR 20 BIG BAZAR KAUSHAMBI SPENCERS 21 BIG BAZAR INDIRA PURAM DIRECT CHAIN S.NO NAME OF OUTLETS ADDRESS

RESEARCH METHODOLOGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 12, 2010

OBJECTIVE OF STUDY Sep 12, 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ANALYSIS Sep 12, 2010 S.No. NAME OF OUTLET FEM SALES (Rs. 9360 per month) UVEDA SALES(Rs. 31200 PER MONTH 1 NEW U ,DLF MALL- VK 2138 7311 2 NEW U, BSM MALL- VK 4169 4221 3 FOOD BAZAR, V3S MALL 5123 6543 4 VISHAL MEGA MART ,GURGAON 6321 7798 5 BIG BAZAR , WAZIRPUR-MT STN 2366 8328 6 BIG BAZAR , WAZIRPUR 2091 2766 7 FOOD BAZAR ,ROHINI 5016 8466 8 BIG BAZAR ,INDARLOK 6786 9876 9 BIG BAZAR,SHAHDRA 5767 11262 10 BIG BAZAR , WEST LIFE MALL,R.G 9839 26888 11 PERSONAL CARE ,CENTRAIL MALL,GURGAON 5089 4193 12 PERSONAL CARE,SPENCER ,GURGAON 5432 7654

Sep 12, 2010 S.No. NAME OF OUTLET FEM SALES (Rs. 9360 per month) UVEDA SALES(Rs. 31200 PER MONTH 13 BIG BAZAR AMBIANCE MALL 4792 2931 14 BIG BAZAR ,SAHARA MALL 23131 10971 15 BIG BAZAR,BASANT SQUARE MALL 8163 10934 16 BIG BAZAR,OMEX MALL SOHNA LAKE 9626 14196 17 BIG BAZAR,GIP NOIDA 1325 1888 18 FOOD BAZAR SHIPRA MALL 11270 14650 19 BIG BAZAR,EDM MALL 9974 14004 20 BIG BAZAR SPENCER KAUSHMBHI 3257 8745 21 BIG BAZAR , INDIRA PURAM 4843 8475

INFERENCES Sep 12, 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

INFERENCES Sep 12, 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RECOMMENDATIONS Sep 12, 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object]

RECOMMENDATIONS Sep 12, 2010 ,[object Object],[object Object],[object Object],[object Object]

Sep 12, 2010 ,[object Object],[object Object],CONCLUSION

Sep 12, 2010 Thank you !!! GO GREEN , STAY HEALTHY….

Dabur final

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