Check out the 10 best LinkedIn Company Pages of 2017 and see how your Company Page measures up.

1. CELEBRATE THE BEST

2. Thank you for nominating the
businesses and organizations that
have inspired you this year. We’re
excited to learn from and celebrate the
10 best LinkedIn Company Pages of 2017.

3. Introducing the best
LinkedIn Company Pages of 2017

4. Know your audience and seek to be genuinely
helpful. Your top blog posts serve as great
content to share on your Company Page.
TIP
Hays positions itself as an
industry thought leader by
continually adding value and
offering tips for job seekers.
Visit Company Page

5. Visual is the new headline. Ensure your imagery matches the
messaging. Engage employees to get involved in the content
creation process to extend reach and increase engagement.
TIP
Schneider Electric posts
moves beyond stock photos
to post eye-catching, nicely
designed, branded imagery.
Visit Company Page

6. Nike involves employees
in their content creation to
give an inside look into the
company’s culture.
Attract top talent by sharing experiences from employees.
You can also leverage the Jobs tab on your Company Page.
TIP
Visit Company Page

7. Create a distinct platform for each aspect of your business that
has its own message to share with its own target audience.TIP
Cisco accentuates different
business entities with
Showcase Pages.
Visit Company Page

8. Start a conversation and keep it going by responding
to follower comments. Monitor discussions and be
sure to remove inappropriate comments.
TIP
DXC asks thoughtful
questions to involve
their audience.
Visit Company Page

9. Share exciting news and exclusive
content about your company.
TIP
Teleperformance India
takes the time to celebrate
company wins and coverage.
Visit Company Page

10. Company Updates containing links can have up to a 45%
higher follower engagement than updates without links.
TIP
Hotmart’s company
updates almost always
include a call-to-action.
Visit Company Page

11. Use your Company Page to drive awareness
about upcoming events & conferences your
company is attending or sponsoring.
TIP
HP uses their Company
Page as a tool to drive
registration for upcoming
webinars and events.
Visit Company Page

12. Links to YouTube videos play directly in the LinkedIn
feed and typically result in a higher share rate.
TIP
Biesse Group shares
YouTube videos to
encourage sharing.
Visit Company Page

13. Sharing third party content — whether it features
employees or not — is a great way to establish authority
and goodwill with your audience.
TIP
Woolworths Group shares
third party content
that reinforces their
company’s vision.
Visit Company Page

14. Try putting the 10 tips from these pages to use,
and your page may just land a spot on next year’s list.
For even more tips and insights,
download the LinkedIn
Company Pages Playbook.
Take your Company Page to the next level
Get your copy