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How to Harness the Power of Cold Email

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Learn how to write B2B cold emails that can drive sales and double or even triple your qualified leads.

Published in: Sales
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How to Harness the Power of Cold Email

  1. 1. Harnessing the Power of Cold Email Heather R Morgan|@HeatherReyhan www.salesfolk.com
  2. 2. About Me • 7 years of copywriting and content marketing • Clients: • Collaborated with Aaron Ross on compiling sequel to Predictable Revenue
  3. 3. • Written emails that get as much as 38% response rates • Generated 2-3x as many opportunities for the same cost of sales
  4. 4. Email still beats all social media channels for bringing leads.
  5. 5. Build your network & fill your pipeline with deals
  6. 6. Inbound takes 6 months to 2 years to ramp up
  7. 7. With Outbound Email, You Call the Shots
  8. 8. 97% of Cold Emails Are Ignored
  9. 9. 7 Sins of Cold Email
  10. 10. 1. Crappy Subject Lines
  11. 11. 2. You Write Like a Robot.
  12. 12. 3. Longer than the Great Wall
  13. 13. 4. Value Muddled in a Sea of Junk
  14. 14. 5. Don’t Take Your Pants off on the 1st Date
  15. 15. 6. Overdesigned HTML Emails
  16. 16. 7. Giving Up After 1 Email
  17. 17. BAD COLD EMAILS • 2-3 Examples • + Why They Suck • How to Change Them
  18. 18. 3 Ingredients to Great Cold Emails
  19. 19. The First Sentence • Question/Bold Statement • Fear of Loss/Value
  20. 20. The Value Story • Social Proof • Numbers/Stats • Show, don’t tell value
  21. 21. The Call to Action • Incentivize • Specific time or “When”?
  22. 22. The Email that Got 16 New Customers
  23. 23. 3x Your Qualified Leads with Salesfolk B2B Copywriting Consulting Heather R Morgan | Salesfolk CEO| heather@salesfolk.com

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