Our IT innovation service provider offers evaluation and testing of IT ideas, concepts, prototypes, and business models with end-users. Services include idea generation, user interface testing, utility acceptance testing, and business model development. The service has expertise in user evaluation, efficient user involvement methods, and a database of 7,000 Swedish users. Past innovation activities involved over 50 trials, 100 user studies, and led to over 10 commercialized IT products and services. Customers include mobile service companies, telecom actors, and digital solution developers. The service helps speed up innovation, improve ideas, explore new opportunities, and refine business models and partnerships.