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Your IT innovation service provider!


          Annika Sällström
Contact: annika.sallstrom@cdt.ltu.se



        Hosted by: Centre for Distance-spanning Technology,
                   Luleå University of Technology
                              Sweden
Race to scale!
Business idea
Provider of innovation services for IT development
Offers
Evaluation and testing of IT-based ideas, concepts, prototypes and
business-models with end-users to speed-up the development and
take-up:

Our service offers include:
• Idea-generation with users for new solutions.            - independent on place!
• User-interface testing
• Utility acceptance test of your solution
• Business model elaboration and verification with users and others in the
value-chain of your service/solution: Finding the first buying customers,
•  Identifying local partners in Sweden
Assets:
• Expertise in user evaluation and testing
• Efficient methods for user involvement
• Database of 7000 creative users in Sweden and access to users around the world
Accumulated results by our User panel (2005-2009):
Trials > 50
User studies > 100
IT-products and services available on the market today >10

Innovation activities with researchers and companies from
Sweden and abroad and in several different domains:
mobile marketing, traffic information, energy saving, sports
and culture, e-democracy etc.



Customers/partners
- Mobil service companies
- Telecom actors
- Developers of digital solutions
Added value for customers and partners offered by Botnia:

•  Speed up the innovation process from idea to market launch
•  To get and improve innovative ideas
•  To investigate and create new business opportunities
•  To elaborate on the total value-chain of the IT-service/product
•  Access to Future Internet research via CDT



             -> What is the SME need for the Reality check?
-> What is the SME´s need for the Reality check with end-users?
.............

•  fine-tuning the service concept
•  finding customers and partners and elaborate on the partnership
•  defining the business model
•  learn to know the market and what they need
•  get insight for further improvement before a market-launch
(for example reduction of complexity, packaging of service, partner models..etc)
•  decide on “No-Go or Go” for the service
•  getting feedback from users for further improvement of the service (usefulness,
usability etc)
•  technical verification of the service
•  !!!!..
Annika Sallstrom Rome 2010
Annika Sallstrom Rome 2010
Annika Sallstrom Rome 2010

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Annika Sallstrom Rome 2010

  • 1. Your IT innovation service provider! Annika Sällström Contact: annika.sallstrom@cdt.ltu.se Hosted by: Centre for Distance-spanning Technology, Luleå University of Technology Sweden
  • 2. Race to scale! Business idea Provider of innovation services for IT development Offers Evaluation and testing of IT-based ideas, concepts, prototypes and business-models with end-users to speed-up the development and take-up: Our service offers include: • Idea-generation with users for new solutions. - independent on place! • User-interface testing • Utility acceptance test of your solution • Business model elaboration and verification with users and others in the value-chain of your service/solution: Finding the first buying customers, •  Identifying local partners in Sweden Assets: • Expertise in user evaluation and testing • Efficient methods for user involvement • Database of 7000 creative users in Sweden and access to users around the world
  • 3. Accumulated results by our User panel (2005-2009): Trials > 50 User studies > 100 IT-products and services available on the market today >10 Innovation activities with researchers and companies from Sweden and abroad and in several different domains: mobile marketing, traffic information, energy saving, sports and culture, e-democracy etc. Customers/partners - Mobil service companies - Telecom actors - Developers of digital solutions
  • 4. Added value for customers and partners offered by Botnia: •  Speed up the innovation process from idea to market launch •  To get and improve innovative ideas •  To investigate and create new business opportunities •  To elaborate on the total value-chain of the IT-service/product •  Access to Future Internet research via CDT -> What is the SME need for the Reality check?
  • 5. -> What is the SME´s need for the Reality check with end-users? ............. •  fine-tuning the service concept •  finding customers and partners and elaborate on the partnership •  defining the business model •  learn to know the market and what they need •  get insight for further improvement before a market-launch (for example reduction of complexity, packaging of service, partner models..etc) •  decide on “No-Go or Go” for the service •  getting feedback from users for further improvement of the service (usefulness, usability etc) •  technical verification of the service •  !!!!..