The DESINOVA Project in Denmark from 2008-2009 had four primary objectives: 1) catalyze 10 successful service innovation projects, 2) make participating companies more capable of service innovation, 3) develop a Service Innovation Model, and 4) make policy recommendations. It involved collaboration between service companies, design consultancies, anthropologists, artists and social scientists. The project evaluated 10 service innovation projects across various industries and developed a Service Innovation Model to guide future collaborations.