The Digital Catapult aims to rapidly advance the UK's best digital ideas through collaboration. It works with partners in areas along the data value chain like internet of things devices and closed organizational data. For personal data sharing, it takes a collaborative approach to build trust by empowering consumers and addressing technical, legal, and commercial friction. Its Data Catalyser project aims to safely mix closed data and let innovators experiment to identify new values. It is also working with Camden Council to co-create internet of things use cases like smart parking and pollution reduction through a collaborative workshop.