Overview presentation on thought leadership program at PTC Global Services for students at Hult International Business School, July 2015 - Focus on program objectives, scope, and impact.

1. Thought Leadership Development
at PTC Global Services:
Hult School Presentation
Rob Leavitt
Director of Thought Leadership
July 10, 2015

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“The development and promotion of compelling new
ideas and approaches to solve critical customer
challenges”
What is Thought Leadership?

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Headquartered in Needham, Massachusetts
More than 6,000 employees worldwide
Next-generation technology platforms for
smart, connected products, operations, and
systems
Leading provider of enterprise applications
to:
• Create
• Operate
• Service
Market leading IoT platform vendor:
Best technology, recent awards, large
customer base, partners and ongoing
investment
$1.3B total revenue (2014)
About PTC
Global Footprint
FY 2014 revenue by region
41% 39% 20%
Strong Market Presence
28,000
active customers
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PTC Enables Transformation in the Smart, Connected
World of the Internet of Things (IoT)
CREATE CONNECT SERVICEOPERATEANALYZE
Transforming how customers…
…smart and connected products, operations and systems
Next-generation technology platforms
and enterprise applications
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Which product capabilities to
pursue?
Functionality: embedded in
the product vs. the cloud?
Open or closed system?
Technology development:
internal or outsource?
What data to capture?
How to manage data rights
and access?
Disintermediate distribution
or service channels?
Change the business
model?
Sell data to outside parties?
Expand scope?
Smart, Connected Products and IoT Raise a Series of
Strategic Questions for Manufacturers and Others

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PTC Global Services: Thought Leadership Essential to
Strategy of “Leading Client Transformation”
“A strong voice at the executive level”
“Strategic guidance on key business, process,
and organizational change initiatives”

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Developing Thought Leadership Requires Overcoming
Substantial Organizational Challenges
Gaining
executive support
Connecting
activity to
results
Cultivating
thought leaders
Connecting with
customers
Educating and
enabling sales
Building
compelling and
credible POVs

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A Structured Thought Leadership Program Emphasizes
Four Related Initiatives
Define the Issues
Develop Visible Experts
Expand Market Presence
Engage with Client
Executives

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Defining the Thought Leadership Agenda
Issues Agenda
 Creating, operating, and servicing smart,
connected products
 Five key success factors for client
transformation
 Market trends and priorities (industries, regions,
IT, etc.)
Editorial and
event agendas
Client Interests
and Needs
Cross-PTC
initiatives

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Developing Our Experts (1): Organization-Wide
Competition Anchors a Bottom-Up Approach
2015 Experts Symposium: Insight and Innovation for a Smart, Connected World
• Elevate business expertise of our
GS professionals
• Accelerate the production of new
ideas and approaches
• Strengthen capabilities to
package and promote innovative
thinking
Objectives
• 3 tracks
• 30 approved participants per
track
• 3 finalists per track
• 1 winner per track ($10,000
RSUs)
Competition
Submit and Vote Today!

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Developing Our Experts (2): Thought Leadership Core
Group Program Anchors a Top-Down Approach
• Strengthen thought leadership
skills of top GS experts
• Publish in industry publications
• Speak at industry events
• Build relationships and
opportunities with client
executive briefings
Objectives
• 13 senior-level experts
• Focused issues agenda
• POV and publication support
• Industry and client outreach
Program Guidelines
Core Group Profile: Naresh
Rao, PTC Fellow
• Professional Experience
– 20+ years consulting
– Focus on service supply chain
strategy, revenue, and
profitability
• Industry Expertise:
– A&D, CPG, EHT
– Key Clients include Huawei,
Lockheed Martin, Mitsubishi
Aircraft
• Presentation Topics:
– Service supply chain
– Data analytics for service
– IoT and service supply chain

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Effective Thought Leadership Generates Substantial
Business Impact
Program Benefits
Program Activities
POV development
Publications
Public Speaking
Executive Briefings
Internal Education
Corporate and Market Response
Cross-PTC Credibility
Market Visibility
Executive-Level
Contact
Enhanced Expert
Community
Business Impact
Higher-Level Client
Engagement
New Opportunities for
Strategic Services
Improved Executive
Relationships

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Questions?