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Consumer	Insights	in	your	Pocket	
Jilke	Ramon	&	Tom	De	Ruyck,	InSites	Consul<ng	
Festival of
#NewMR 2017
	
	
Consumer Insights
in your Pocket
Galvin: an AI-driven Insight Activation Chatbot
Tom De Ruyck, InSites Consulting
Jilke Ramon, InSites Consulting
Consumer	Insights	in	your	Pocket	
Jilke	Ramon	&	Tom	De	Ruyck,	InSites	Consul<ng	
Festival of
#NewMR 2017
Consumer	Insights	in	your	Pocket	
Jilke	Ramon	&	Tom	De	Ruyck,	InSites	Consul<ng	
Festival of
#NewMR 2017
Consumer	Insights	in	your	Pocket	
Jilke	Ramon	&	Tom	De	Ruyck,	InSites	Consul<ng	
Festival of
#NewMR 2017
	
	
“Automation
does indeed substitute
for labor. However, automation
also complements labor, raising economic
outputs in ways that often lead to
higher demand for workers.”
Irving Wladawsky
Berger
Consumer	Insights	in	your	Pocket	
Jilke	Ramon	&	Tom	De	Ruyck,	InSites	Consul<ng	
Festival of
#NewMR 2017
	
	
Artificial
Intelligence
Intelligence
Augmentation
VERSUS
Consumer	Insights	in	your	Pocket	
Jilke	Ramon	&	Tom	De	Ruyck,	InSites	Consul<ng	
Festival of
#NewMR 2017
	
	
DISAPPOINTMENT
EXPERIMENTS
Linear
versus
Exponential
growth
TIME
TECHNOLOGY
CAPABILITY
AMAZEMENT
BUSINESS GROWTH
Consumer	Insights	in	your	Pocket	
Jilke	Ramon	&	Tom	De	Ruyck,	InSites	Consul<ng	
Festival of
#NewMR 2017
	
	
ARTIFICIAL
INTELLIGENCE
“Conversational
interfaces will
replace apps”
Mark Zuckerberg CEO Facebook
Consumer	Insights	in	your	Pocket	
Jilke	Ramon	&	Tom	De	Ruyck,	InSites	Consul<ng	
Festival of
#NewMR 2017
Consumer	Insights	in	your	Pocket	
Jilke	Ramon	&	Tom	De	Ruyck,	InSites	Consul<ng	
Festival of
#NewMR 2017
	
	
“FIND ME SOME
TILES ABOUT
PACKAGING”
When in a meeting or
you’re working on a
specific project you’re
able to find out what your
consumers and
colleagues think about
that topic.
Case 3
LET’S MEET THE
CONSUMER
We can give the
employees the feeling
that they’re talking with
their consumer while
they’re actually interacting
with user personas based
on predetermined
consumer segments.
Case 1
SHOW ME THE
LATEST NEW TILES
You can ask to see the
latest new tiles in a menu
or simply subscribe to get
a daily or weekly update.
This is the start of a short
and interactive journey
through the consumers
mind.
Case 2
Use cases Galvin
Consumer	Insights	in	your	Pocket	
Jilke	Ramon	&	Tom	De	Ruyck,	InSites	Consul<ng	
Festival of
#NewMR 2017
	
	
Use cases Galvin
“FIND ME SOME
TILES ABOUT
PACKAGING”
When in a meeting or
you’re working on a
specific project you’re
able to find out what your
consumers and
colleagues think about
that topic.
Case 3
LET’S MEET THE
CONSUMER
We can give the
employees the feeling
that they’re talking with
their consumer while
they’re actually interacting
with user personas based
on predetermined
consumer segments.
Case 1
SHOW ME THE
LATEST NEW TILES
You can ask to see the
latest new tiles in a menu
or simply subscribe to get
a daily or weekly update.
This is the start of a short
and interactive journey
through the consumers
mind.
Case 2
Consumer	Insights	in	your	Pocket	
Jilke	Ramon	&	Tom	De	Ruyck,	InSites	Consul<ng	
Festival of
#NewMR 2017
	
	
Use cases Galvin
“FIND ME SOME
TILES ABOUT
PACKAGING”
When in a meeting or
you’re working on a
specific project you’re
able to find out what your
consumers and
colleagues think about
that topic.
Case 3
LET’S MEET THE
CONSUMER
We can give the
employees the feeling
that they’re talking with
their consumer while
they’re actually interacting
with user personas based
on predetermined
consumer segments.
Case 1
SHOW ME THE
LATEST NEW TILES
You can ask to see the
latest new tiles in a menu
or simply subscribe to get
a daily or weekly update.
This is the start of a short
and interactive journey
through the consumers
mind.
Case 2
Consumer	Insights	in	your	Pocket	
Jilke	Ramon	&	Tom	De	Ruyck,	InSites	Consul<ng	
Festival of
#NewMR 2017
	
	
DAILY
DIGEST
WHAT CAN THIS
BOT DO FOR US
today
ANSWER
QUESTIONS
PROVIDE
INSPIRATION
Consumer	Insights	in	your	Pocket	
Jilke	Ramon	&	Tom	De	Ruyck,	InSites	Consul<ng	
Festival of
#NewMR 2017
	
	
WHAT CAN THIS
BOT DO FOR US
tomorrow
VOICE
CONTROL
MEMORY
ANSWER
QUESTIONS 2.0
PERSONALITY
PROACTIVE
SUGGESTIONS
Consumer	Insights	in	your	Pocket	
Jilke	Ramon	&	Tom	De	Ruyck,	InSites	Consul<ng	
Festival of
#NewMR 2017
	
	
“Hi Samantha”
Consumer	Insights	in	your	Pocket	
Jilke	Ramon	&	Tom	De	Ruyck,	InSites	Consul<ng	
Festival of
#NewMR 2017
	
	
THE END OF THE
Powerpoint reports
IS NEAR!
Consumer	Insights	in	your	Pocket	
Jilke	Ramon	&	Tom	De	Ruyck,	InSites	Consul<ng	
Festival of
#NewMR 2017
	
	
Challenge
accepted?
Consumer	Insights	in	your	Pocket	
Jilke	Ramon	&	Tom	De	Ruyck,	InSites	Consul<ng	
Festival of
#NewMR 2017
	
	
Thank you!
Tom De Ruyck
Twitter: @TomDeRuyck
tom@insites.eu
Jilke Ramon
Twitter: @JilkeR3
jilke@insites.eu
Consumer	Insights	in	your	Pocket	
Jilke	Ramon	&	Tom	De	Ruyck,	InSites	Consul<ng	
Festival of
#NewMR 2017
	
	
Q	&	A	
Jilke	Ramon	
InSites	Consul<ng	
Be>y	Adamou	
Research	Through	Gaming	
Tom	De	Ruyck	
InSites	Consul<ng

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