Presented by Annamarie Kreyenberg at agile42 Connect in Berlin, November 2015 – During the Lean Transition (at Siemens DF Motion Control) the Obeya Room was an important change management tool for the PLM organization (>2000 employees). In the Obeya Room Lean principles were discussed, transparency of development topics and teams achieved step-by-step, project impediments escalated and priorities set. At the same time, the behavior of people in this room was an excellent reflection of the progress of the cultural change. Teams and managers experimented with new behaviors, creating role models and examples for the entire organization. This talk will focus on the main phases of this change as reflected in the Obeya room during the past 2 years, and what the organization has learned.

1. © Siemens AG 2015 siemens.com/motioncontrol
DF MC R&D LO2, A.Kreyenberg
The Obeya Room (@Siemens DF MC)
Tool and Mirror for Culture Change

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Business Unit Motion Control

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Siemens Digital Factory Organization
Integrated product portfolio paves the way for the Digital Enterprise.
Factory
Automation
Control
Products
Product
Lifecycle
Management
Motion
Control
eCar
Powertrain
Systems
Customer
Services
World market
leader in
automation with
integrated
automation
portfolio for all
industries
Products and
systems to
switch, protect
and control low-
voltage
consumers
Proven software
solutions to
create, validate
and manage
product and
process
knowledge across
the product
lifecycle
Global leading
supplier of
products, systems
and solutions
including services:
Drives, Motion
Control Motors,
CNC Solutions
for machinery and
plants
High quality
powertrain
components and
charging systems
for series
production of
electric and
hybrid vehicles
Integrated service
offering from a
single source
throughout the
product lifecycle
Digital Factory Division

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Holistic Approach to Optimize the Entire Value Chain
1
2
3 4 5
• Optimizing all five steps of the product development and production process
thanks to the intelligent interlinkage and use of the most efficient technologies
• Integrating all steps in the value added chain via sophisticated industry
software
Excellent manufacturing starts with excellent product design.
Services
Product design
Production planning
Production engineering
Production execution

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Portfolio and Top Products
SIMOTICS motors for
every motion control
tasks the right motor –
worldwide the most
comprehensive range of
motion control motors
SINAMICS low-voltage
converters -
the integrated drive family
for every application
SINUMERIK –
the perfect CNC solution
for every machine tool
concept

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• Marketing
• Distribution
• Customer Service
• Supply Center
• Repair Center
• System Development
• Component Development
• Manufacturing
• Controls
• Drives
Location Erlangen F80
Gerätewerk Erlangen (GWE)
2004 2006 2007 2013 2014 2015

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Lean TransitionTimeline
MC on the way to a Lean Company

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Development of MC Obeya of Obeya
Ceremonies & Methods

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Changing the setting …

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October 2013
Fastlane
Projects
Overview
Lean Office

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Development of MC Obeya of Obeya
Problem Solving

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Dezember 2013
Fastlane
Projects
Management Board with Core
Problems
Lean Office

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Organizational change
inspire change
remove the obstacles
help others deal with fear, uncertainty and doubt

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Januar 2014
Fastlane
Projects
Management Board
Lean Office
(frees up space)

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Development of MC Obeya of Obeya
Priorization & Flow

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Juli 2014
Fastlane Projects
Visualization with Structure
Core-problems
PLM Kanban

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Dezember 2014
Focus Projects
Core-problems
PLM Kanban

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Portfolio Kanban to visualize stepwise maturation of
opportunities according strong policies
PLM Kanban – a visual process management system for all MC development projects
Pull decision according common agreed policies by PPM-JF, steered by MC Alignment Team
Pull principle is guiding idea
Vision w/
key
benefits
Opportunities w/ biz
impact
Opportunities w/ rough effort Opps on
Start Block
Analysis
assigned
Opp
statement
clarified
Impact
identified
Req. Areas
identified
Rough
Effort
estimated
Ranked MC
Backlog
Opps in
Realization
Ranked
Queue
max max
-12 -11 -10 -9 -1…-3 -2 -1
Ranked
Queue
Develop-
ment
Deploy-
ment
Technical
Analysis
assigned
Opps in
Post
Surveillance
+3 +12 +24
M* M300M150+

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Development of MC Obeya of Obeya
Increase Transparency

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Februar 2015
Focus Projects PLM Kanban
Core problems R&D Projectboard

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October 2015
Focus Projects PLM Kanban
Core problems R&D Projectboard

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Lean Training Overview
PLM Kanban Teamtraining
Project-
members
Product Owner/
Opportunity Owner
Coach/
Scrum Master
Managers
Target Groups
Awareness Workshop
Support
Training
Bikablo
Training
Kanban
for Teams
Lean Leaders
Coach@MC
Lean Development
LDE Expert PO Training
ValueStream
analysis
CPO Training
PLM Biz
Simulation
1279 MA
258 MA344 MA
27 MA
213 MA
31 MA
46 MA23 MA
40 MA
Total Participants
as of April 2015
Target: 350, ~100%Mgmt)
Target 1200 MA, ~100% MA PLM
Target: 60, ~100%CPOs
Target: 90, ~100%POsTarget: 30, ~2%MA PLM
Target 300 MA, ~10% MA PLM

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Development of MC Obeya of Obeya
Questions?

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Thank you for your attention!
Annemarie Kreyenberg
Lean Coaching & Training
DF MC R&D LO 2
Frauenauracher Str. 80
91056 Erlangen
Phone: +49 (9131) 98-3079
Fax: +49 (9131) 98-1315
Cellular: +49 (173) 2949538
E-Mail: annemarie.kreyenberg@siemens.com
siemens.com/motioncontrol