Dichung.vn

Think transportation, Think Dichung.vn
Contents
1. Overview

6. Marketing strategy

2. Mission and Vision

7. Operation

3. Social problem

8. Management

4.

Ma...
What is Rideshare?
Rideshare ( carpool), describe action that one
person connect and share the empty seats of his
vehicle ...
Some cases people use ridesharing
• Sharing Taxi
• Ridesharing to airport or station
• Ridesharing to the offices, univers...
What is Dichung.vn?
Introduce video:
http://bit.ly/1dOTJx0

Dichung.vn is an online - mobile social
ridesharing platform t...
Idea

Utilize the power of Social medias and Mobile services
Dichung similar model

Very hot startup in Europe
Served 200M miles of
ridesharing, saved 100 mils USD
Our Challenge
1) Mentality.

Ridesharing is safety?

2) Technology. Ridesharing is convenience?
3)

Payment.

How to share...
Our Solution
1)

Tools to verify the trust of potential road-mate: Free tool
(verify over social network, community rating...
Customers’ willingness if we support
above functions
old (>25)

young (<25)

20

120

18
100

16

14
80
12

old (>25)

10
...
Market & Opportunity

30,000
40
Millions bils VND
Vehicles
Annual social cost of
traffic jam in Hanoi and
Ho Chi Minh City...
Social issues concerning
old (>25)
young (<25)
80
250
70
200
60

50

150

40

young (<25)

old (>25)
100

30

50

20

10
0...
Our Vision
Create a new culture of
transportation in
Vietnam

[insert team photo]

Our Mission
Dichung.vn will be a
niche ...
Our approach

We want to build a culture than a product
Our Target (after 3 years)
 Social impact:
•500,000 users, equal to 1,5% vehicle will use Dichung.vn to
share their rides...
Our Business Model
Users

Brands /
Manufacturers

Transportation
Companies

Dichung.vn
We connect the values between users...
Marketing
 Target market:
• Individual and groups of interest: Focus on Students
and Officers living in big cities
• Tran...
Motivations to do ridesharing
old (>25)
young (<25)
60
180

160

50

140
40

120

100
30

•
20

80

old (>25)

60

40

10
...
Marketing Strategy
Friend,
Relative

Basic
version

Groups of
interest

-Group Version

(Group.dichung.vn)

Members of
org...
Marketing Strategy
Places Ranking

Traffic
information

Travel.

Ridesharing

Price
comparison

Online booking

Events

We...
Marketing Channel
 Online marketing
• Forum, blog, social networks, SEO, banner exchange..
• Mobile and Email Marketing
•...
Management
1. Form of company: Dichung Joint Stock Company
2. Dichung plan to operate a team of 10 people
3. Dichung compa...
Our team
Nguyễn Thành Nam
Investment specialist, love to
bring technology to solve social
problems
Nguyễn Minh Quang
IC...
Our team
Nguyễn Minh Đức
Web Designer with over 4 years
experience

Nguyễn Hữu Sơn
CTO, system admin
.
Đinh Ngọc Minh...
Nhu cầu Tài chính
Financial


Expect source of Revenue:
1.

Brokerage fee (online booking services)

2.

Value added ser...
Roadmap for the first year

Start:
Setup our company

1
1/1/2013

Period 1:
Finish online
payment and online
booking servi...
Financial Needs ( VNĐ)
F
2013
Deficit/Surplus Budget
Source of fund
1. Self Funding from co-founder
2. Sponsor from CSIP (...
Thank you!

Thank you
The end- Some quote!
Traffic management does not mean
that force people to give-up personal
vehicles to use public transpo...
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ANIS2013_Social Innovation Led by Technology_Nguyen Thanh Nam

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ANIS2013_Social Innovation Led by Technology_Nguyen Thanh Nam

  1. 1. Dichung.vn Think transportation, Think Dichung.vn
  2. 2. Contents 1. Overview 6. Marketing strategy 2. Mission and Vision 7. Operation 3. Social problem 8. Management 4. Market, opportunity 9. Finance 5. Our business model 10. Result and impact
  3. 3. What is Rideshare? Rideshare ( carpool), describe action that one person connect and share the empty seats of his vehicle with another. Rideshare utilize the empty seats and reduces each person's travel costs such as fuel cost, tolls, and the stress of driving
  4. 4. Some cases people use ridesharing • Sharing Taxi • Ridesharing to airport or station • Ridesharing to the offices, universities • Ridesharing to events, public places • Ridesharing to hometown • Ridesharing for tourism • Ridesharing to take on/off the kids
  5. 5. What is Dichung.vn? Introduce video: http://bit.ly/1dOTJx0 Dichung.vn is an online - mobile social ridesharing platform that helps people to share (sell) available seats on their vehicles with their friends or trusted people
  6. 6. Idea Utilize the power of Social medias and Mobile services
  7. 7. Dichung similar model Very hot startup in Europe Served 200M miles of ridesharing, saved 100 mils USD
  8. 8. Our Challenge 1) Mentality. Ridesharing is safety? 2) Technology. Ridesharing is convenience? 3) Payment. How to share the cost and how to pay? I feel unsafe inconvenience I don’t want to share my private vehicle Young (<25) I find no need old (>25) payment is unsure no reason other reasons 0 5 10 15 20 25 Source: Potential users survey. “The reasons why you do not use ridesharing?” 30 35
  9. 9. Our Solution 1) Tools to verify the trust of potential road-mate: Free tool (verify over social network, community rating and comment system), fee-paid service ( verify over third party) 2) User-friendly design philosophy and customized functions for Vietnam condition: multi platform ( website, mobile app, SMS, IVR), multi vehicles( car, motorbike, bus, taxi..), multi payment method ( internet banking, virtual pocket, wire transfer, credit card…) 3) Automatic calculating the distance and cost combine with payment intermediary service to ensure the transaction
  10. 10. Customers’ willingness if we support above functions old (>25) young (<25) 20 120 18 100 16 14 80 12 old (>25) 10 young (<25) 60 8 40 6 4 20 2 0 0 Consider No No idea Yes Consider No Source: Potential users survey No idea Yes
  11. 11. Market & Opportunity 30,000 40 Millions bils VND Vehicles Annual social cost of traffic jam in Hanoi and Ho Chi Minh City 70% Pecentage of people who travell alone on the street
  12. 12. Social issues concerning old (>25) young (<25) 80 250 70 200 60 50 150 40 young (<25) old (>25) 100 30 50 20 10 0 Interested in fuel cost isue 0 Interested in fuel cost isue Interested in airpollution Interested in noise pollution Interested in airpollution Interested in traffic jam Source: Potential users survey Interested in noise pollution Interested in traffic jam
  13. 13. Our Vision Create a new culture of transportation in Vietnam [insert team photo] Our Mission Dichung.vn will be a niche ridesharing social network and market place for people trading their empty seat
  14. 14. Our approach We want to build a culture than a product
  15. 15. Our Target (after 3 years)  Social impact: •500,000 users, equal to 1,5% vehicle will use Dichung.vn to share their rides •Save 6,6 million tons CO2 and save 2,5 million USD gasoline expense annually ( not include social cost saving from reducing traffic jam)  Financial statement •self funding after 3 years •ROI: 41% and SROI: 1,931% at year 4th
  16. 16. Our Business Model Users Brands / Manufacturers Transportation Companies Dichung.vn We connect the values between users (C2C), transportation companies and brands with user (B2C)
  17. 17. Marketing  Target market: • Individual and groups of interest: Focus on Students and Officers living in big cities • Transportation companies: Taxi firms and long distance transportation services • Advertisers: Big brands of vehicle manufacturers like Toyota, Suzuki, Honda,...  Pricing policy: • Free for individual for basic services of Dichung.vn • Charging on value added services, commercial user (ex: transportation company) , and advertisers
  18. 18. Motivations to do ridesharing old (>25) young (<25) 60 180 160 50 140 40 120 100 30 • 20 80 old (>25) 60 40 10 20 0 0 Source: Potential users survey young (<25)
  19. 19. Marketing Strategy Friend, Relative Basic version Groups of interest -Group Version (Group.dichung.vn) Members of organization Schoolpool Version Stranger Public version University Version Corporate version We will build community by step-up strategy
  20. 20. Marketing Strategy Places Ranking Traffic information Travel. Ridesharing Price comparison Online booking Events We will use more easy add-on services to attract people to do ridesharing
  21. 21. Marketing Channel  Online marketing • Forum, blog, social networks, SEO, banner exchange.. • Mobile and Email Marketing • Online event prize, completion.. Mass Media: • Radio : XoneFM, VOV giao thông,.... • Newspape: IT ( 7 ngày công nghệ, thế giới số..) , Young (hoahoctro, • sinh vien, tuoitre..) TV: program relate to technology and transportation and environment Offline marketing : • Bus ads, special place ads… • Offline event (price) • University and school event • Join partner event related to environment, traffic, living green…
  22. 22. Management 1. Form of company: Dichung Joint Stock Company 2. Dichung plan to operate a team of 10 people 3. Dichung company structure: CEO Business Sales Marketing CRM Technical Web Designer Back office System Accountant Admin
  23. 23. Our team Nguyễn Thành Nam Investment specialist, love to bring technology to solve social problems Nguyễn Minh Quang ICT man, CEO of VDEC, an online mobile product development company Nguyễn Văn Hùng Web master with over 5 years experience .
  24. 24. Our team Nguyễn Minh Đức Web Designer with over 4 years experience Nguyễn Hữu Sơn CTO, system admin . Đinh Ngọc Minh Marketing specialist .
  25. 25. Nhu cầu Tài chính Financial  Expect source of Revenue: 1. Brokerage fee (online booking services) 2. Value added services: SMS, IVR1900 3. Online advertising 4. Interest rate from online money of Dichung users 5. Verification fee  Main cost structure: 1. Human, office and Utilities 2. Server + hosting 3. Sales and marketing
  26. 26. Roadmap for the first year Start: Setup our company 1 1/1/2013 Period 1: Finish online payment and online booking service 2 31/03/2012 Period 2: Group version and verify service 3 30/06/2013 Period 3: Finish important value added services 4 31/12/2013
  27. 27. Financial Needs ( VNĐ) F 2013 Deficit/Surplus Budget Source of fund 1. Self Funding from co-founder 2. Sponsor from CSIP (www.csip.vn ) 2014 -715.300.000 -843.638.996 600,000,000 300,000,000 200,000,000 2015 -660.580.000 500,000,000 3. Other sponsors ( cash và gifts) 4. Invest money or loan from social investor ( or venture capital or Crowdfunding ) Total (*) : prefer option 1,000,000,000(*) 800,000,000 1,000,000,000 1,000,000,000 1,000,000,000 Current Exchange rate: 1USD=20,000 VNĐ
  28. 28. Thank you! Thank you
  29. 29. The end- Some quote! Traffic management does not mean that force people to give-up personal vehicles to use public transport but to give them some alternatives that more wisdom, intelligence and economic Mr. Tony Blair – former Prime Minister of British. I am also willing to ridesharing with other officials, that would be fun. Mr Dinh La Thang- Head of Ministry of Transportation

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