Graphic Design Portfolio

1. EQUILLA L. LEWIS
Design Portfolio

2. LOGOS
TYPOGRAPHY,
TYPOGRAPHY,
TYPOGRAPHY!!!
Who says you need
images to make your
logo pop! With the
use of strong color
palettes and visual
illusions, these are
just a few of the
logos I have created
for event promoters
to attorneys.
Each project was
completed using
InDesign, Photoshop,
and Illustrator.

3. To the left are excerpts
EDELMAN CTC – POWERPOINT PRESENTATION
from a PowerPoint
presentation created for
the Canadian Tourism
Commission (CTC).
I was contracted to
work with several
account managers and
directors to design this
presentation from
textual data and
CTCs manual of
standard guidelines
and procedures.
I was responsible
for layout, design,
typography, stock
image research
and purchase,
and standardization
communications
with Edelman
production department.
This project, including
all image manipulation,
was completed using
PowerPoint 2007.

4. As a Senior Production
QUILL CORPORATION – QUARK CATALOG LAYOUT
Designer at Quill
Corporation I developed
a new software page
layout template to
better promote
products, increasing
visual presence of
each product. This
resulted in a 148%
increase in sales
within three months.
The process included
page layout, styleguide
and template creation,
photography, image
clipping and retouch,
and color matching for
product consistency.
This project was
completed using Quark
and Photoshop.

5. As the Senior Graphic
MIDTRONICS INC. – INDESIGN CATALOG
Designer for Midtronics,
Inc., I designed and
developed the new
corporate brand look
and standardization
guidelines. This consisted
of redesigning the
Midtronics product
catalog, sell sheets, and
other print collateral for a
consistent fresh look
comparable to current
industry standards. This
print collateral is currently
used for direct mail,
tradeshows, B2B
marketing as well as
retail distribution across
the country and abroad.
The process included
page layout, styleguide
and template creation,
photography, image
clipping and retouch,
and color matching
for product and
style consistency.
This project was
completed using
InDesign, Illustrator,
and Photoshop.

6. Real Business
RBS, INC. – DIRECT MAIL
Solutions contracted
me to create their new
company brand look.
Presented at left are
catalog cover and
excerpt spread, and
direct mail postcard.
Currently producing
company standard
PowerPoint
presentation template.
The process included
page layout, styleguide
and template creation,
image purchasing,
image clipping and
retouch, and color
matching for product
and style consistency.
This project was
completed using
InDesign, Illustrator,
and Photoshop.

7. I was retained on
SCHUMACHER: ILLUSTRATOR PACKAGING
contract to update
and redesign the layout
of the CarQuest and
NAPA product line
packaging. My
responsibilities included
spec sheet creation,
clear, concise color
and spec description
and direct vendor
negotiation and
direction.
The process included
page layout, styleguide
and template creation,
photography, image
clipping and retouch,
and color matching for
product consistency.
This project was
completed using
InDesign, Freehand,
Photoshop, and
Illustrator.

8. As part of my contract
NAVIGATION TOOL-FEDERAL RESERVE (CONCEPTS)
with Jacobs and
Clevenger I submitted
the concepts for the
Federal Reserve Bank.
These navigational
toolbars will be
presented by Jacobs
and Clevenger for
possible use on the
national Federal
Reserve client
services Website.
The process included
image clipping, and
manipulation, illustration
and color matching for
product consistency.
This project was
completed using
Photoshop, and
Illustrator.

9. As a contracted
SMALL BUSINESS LAUNCH/BRANDING
designer for Very
Exquisite Events, I
designed and
developed the new
branding look for this
start-up business. This
project consisted of
designing the company
logo and other
promotional and
business print collateral.
The process included
page layout,
typography, image
clipping and retouch,
and color matching for
product consistency.
This project was
completed using
InDesign, Photoshop,
and Illustrator.

10. As part of my contract
EVENT PRINT COLLATERAL
with Very Exquisite
Events, I designed the
event print collateral for a
formal 40th birthday
celebration. The event
insignia was created to
represent the honoree’s
initials (Regina A.
Honorable) and her 40th
birthday.
This package included
the invitations (including
assembly), event
insignia, and on-premises
event signage.
This project was
completed using
InDesign, Photoshop,
and Illustrator.

11. Ms. Kallner is a
K. KALLNER – BUSINESS IDENTITY PACKAGE
high-end realtor in
Scottsdale, Arizona.
She requested a
professional, yet
whimsical logo to
represent her as an
independent Realty
Executives realtor.
With use of a strong
corporate color palette
and complementing
typography I created
her new brand look
which included logo,
letterhead, envelop,
and business card.
This project was
completed using
InDesign, Photoshop,
and Illustrator.

12. I design high-end,
EVENT/BUSINESS PROMOTIONAL PRINT
three-dimensional
promotional pieces for
direct mail and display.
All promotional pieces
are custom to the
audience and event.
The process includes
page layout,
typography, image
clipping and retouch,
photography, and color
matching for product
consistency.
Each project was
completed using
InDesign, Photoshop,
and Illustrator.