1. Radical
Redesign
Brenton Caffin
Seoul 13 June 2012
THE AUSTRALIAN CENTRE FOR SOCIAL INNOVATION
BOLD IDEAS. BETTER LIVES.
Tuesday, 5 June 12
2. What do we
mean by radical
innovation?
Tuesday, 5 June 12
3. in system out-of system
incremental
How can we
improve
customer
experience?
radical
Tuesday, 5 June 12
4. in system
Inside Outside
incremental same goal
How can we
Sustaining improve same but
customer improved means
experience?
Disruptive
Tuesday, 5 June 12
5. out-of system
Inside Outside
incremental
same goal
Sustaining
different mix
of means
Disruptive
Tuesday, 5 June 12
6. Inside Outside
Sustaining
in system
radical
revised goal
Disruptive different but
institutional
means
Tuesday, 5 June 12
7. Inside Outside
Sustaining
out-of system
Disruptive
different goals radical
allow for very
different means
Tuesday, 5 June 12
8. in system out-of system
Inside Inside Outside
Outside
incremental
How can we
Sustaining
Sustaining improve
Inside Outside
Inside Outside
customer
experience?
Sustaining
Sustaining
Disruptive
Disruptive
radical
Disruptive
Disruptive
Source: Charles Leadbeater
Tuesday, 5 June 12
9. in system out-of system
incremental
How can we
improve
customer
experience?
radical
Tuesday, 5 June 12
10. in system out-of system
incremental
How How can we
can we
improve user
improve
experience of our
PUBLIC customer
current services?
SERVICES experience?
radical
Tuesday, 5 June 12
11. in system out-of system
incremental
How How can we
can we
improve user
improve
experience of our
PUBLIC customer
current services?
SERVICES experience?
radical
How can we
mobilise
community RADICAL
resources to REDESIGN
improve outcomes?
Tuesday, 5 June 12
12. in system out-of system
incremental
How How can we
can we
improve user
improve
experience of our
PUBLIC customer
current services?
SERVICES experience?
radical
How can we
mobilise
community RADICAL
resources to REDESIGN
improve outcomes?
Tuesday, 5 June 12
13. in system out-of system
incremental
How How can we
can we
improve user
improve
experience of our
PUBLIC customer
current services?
SERVICES experience?
radical
How can we
mobilise
community RADICAL
resources to REDESIGN
improve outcomes?
Tuesday, 5 June 12
14. in system out-of system
incremental
How How can we
can we
improve user
improve
experience of our
PUBLIC customer
current services?
SERVICES experience?
radical
How can we
How can we create mobilise
services that community RADICAL
contribute to resources to REDESIGN
improving improve outcomes?
outcomes?
Tuesday, 5 June 12
15. We work backwards
New solutions
Grow 7
New model
New team
2 Look & Listen
1
Value 6
Problem
New outcomes
New systems
3 Create
New scenarios
Prototype systems 5
New interactions
4 Prototype interactions
Tuesday, 5 June 12
16. We work across disciplines
Sandhya Dan Jess Ryan Adele Jenna David
Design Business Social Science Design Community Local Gov Community
Tuesday, 5 June 12
18. How can we
enable great living
for people in
caring roles?
Tuesday, 5 June 12
19. RECRUITING PEOPLE TEA, CAKE & A CHAT ETHNOGRAPHIES
LOVE-INS, LOBSTER, RACING
SERVICE SHADOWING ANALYSIS
CARS
Look & Listen phase
Tuesday, 5 June 12
21. GRE AT LIVING
BE HAVIOURS
getting by great living
Tuesday, 5 June 12
22. GRE AT LIVING
BE HAVIOURS
getting by great living
Tuesday, 5 June 12
23. BY
TTING ING
GE T LIV
GREA
BE HAVIOURS
getting by great living
Tuesday, 5 June 12
24. elp
Avoid asking for h
BY
TTING ING
GE T LIV
GREA
BE HAVIOURS
getting by great living
Tuesday, 5 June 12
25. Stick with
elp familiar
Avoid asking for h
BY
TTING ING
GE T LIV
GREA
BE HAVIOURS
getting by great living
Tuesday, 5 June 12
26. Stick with
elp familiar
Avoid asking for h
BY
TTING ING
GE T LIV
GREA
BE HAVIOURS Accept li
of age +
mitations
health
getting by great living
Tuesday, 5 June 12
27. Stick with
elp familiar
Avoid asking for h
BY
TTING ING
GE T LIV
GREA
BE HAVIOURS Accept li
of age +
mitations
health
Wait for bad things
to happen
getting by great living
Tuesday, 5 June 12
28. Stick with
elp familiar
Avoid asking for h
BY
TTING ING
GE T LIV
GREA
BE HAVIOURS Accept li
of age +
mitations
health
have
Don’t t hink they
give
much to
Wait for bad things
to happen
getting by great living
Tuesday, 5 June 12
29. GR EAT LIVING
ENABLERS
getting by great living
Tuesday, 5 June 12
30. Open minds
rather than closed
GR EAT LIVING
ENABLERS
getting by great living
Tuesday, 5 June 12
31. Motivational
Open minds relationships
rather than closed
more than caring
GR EAT LIVING
ENABLERS
getting by great living
Tuesday, 5 June 12
32. Motivational
Open minds relationships
rather than closed
more than caring
Vibrant
networks
rather than isolation
GR EAT LIVING
ENABLERS
getting by great living
Tuesday, 5 June 12
33. Motivational
Open minds relationships
rather than closed
more than caring
Vibrant
Developmental networks
services
rather than isolation
not just transactional
GR EAT LIVING
ENABLERS
getting by great living
Tuesday, 5 June 12
34. GENERATING IDEAS VISUALISING IDEAS CO-DESIGN
IMPROVE IDEAS CO-DESIGN AGAIN PITCH
Create phase
Tuesday, 5 June 12
36. New start
Aim to achieve more
designing ambitious outcomes
thriving New middle
People are
the resource
solutions New end
Solutions that shiſt
behaviours
Tuesday, 5 June 12
37. More tacsi.org.au
Papers tacsi.org.au/design
Video http://vimeo.com/tacsi
Tweets @bcaffin
@ozinnovation
Email bcaffin@tacsi.org.au
Tuesday, 5 June 12
