Venetia C. Tiberi has over 20 years of experience in marketing, communications, and business development. She has held positions such as Marketing Manager, Director of Marketing and Business Development, and Assistant Director of Communication. Her experience includes developing marketing strategies and plans, managing budgets up to $2.3 million, public relations, special events, and partnership marketing. She is proficient in Microsoft Office, social media, website management, and basic experience with programs such as QuickBooks and Constant Contact.

1. Venetia C. Tiberi
954-547-5757 • vctiberi@yahoo.com • LinkedIn Profile: www.linkedin.com/in/vctiberi/
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Marketing, Communications, Community Relations and Business Development Professional
• Marketing: Planning & Strategies • Sales: Analysis & Trends
• Financial: Planning & Forecasting
• Business Development/Partnership Marketing
• Community & Government Relations
• Budget Management: $70K - $2.3M
• Sponsorships & Contract Negotiations
• Collateral Development
• Communication: Presentations & Newsletters • Public Relations & Crisis Management
• Special Events: Producing & Managing • Photography and Video Production
• Advertising: Production & Media Placement • Research: Development & Analysis
Marketing, Communication Projects: Free Lance, Fort Lauderdale, FL (05/13 – present)
 Marketing and business development strategies; research for an advertising and social media
campaign; special events anniversary campaign; creative and copy for brochure.
Marketing Manager: General Growth Properties, Pembroke Pines, FL (5/12 – 5/13)
Pembroke Lakes Mall: 1.1M square feet, 4 anchors and 100+ name brand stores
 Developed annual marketing plan and budget to support positioning, branding and platform programs
 Supported executive team with national marketing strategies; identified initiatives for local market
 Administered gift card program (Shop Etc.): B to B and B to C, sales of $50K
 Analyzed monthly sales, monitored budget to verify expenses, prepared analysis for year-end goals
 Direct interface with corporate, national and local vendors
 Coordinated comprehensive communication initiatives: press releases, website, Facebook, newsletter
 Produced special events to promote mall positioning and retailers with seasonal promotions
 Conducted market research, reviewed analysis and implemented short-and-long term objectives
 Identified advertising campaign: creative, production, media placement; leasing brochures, visual
signage, mall directory, signage
 Assisted with the development of partnership programs
Marketing, Communication Projects: Free Lance, Fort Lauderdale, FL (12/09 – 05/12)
 Automotive Group: Rebranding campaign, video production for commercials, media placement,
website development, SEO, public relations, employee relations, newsletter
 National retail chain: New store opening, community outreach, operations and sales analysis
 National jewelry manufacturer: B to C, existing and new clients
 Community sports publication: Proofread and edited articles
Director of Marketing & Business Development: Simon Property Group, South FL (8/07 – 11/09)
Town Center at Boca Raton, Sawgrass Mills: TCBR: 1.7M square feet, 6 anchors, 200+ name brand stores;
Sawgrass Mills: 2.3M square feet, 24 anchors, 350+ name brand stores
 Created annual marketing plans and budgets to support positioning, branding and platform programs
 Managed public relations firm with general media relations and a crisis communications strategy
 Supported executive team for communications initiatives, served as the key liaison to Boca Raton
Police Department, Crime Stoppers, National Crime Prevention Council and media for Bochiccio
murders at TCBR, worked with ABC’s 20/20, NBC’s Dateline and America’s Most Wanted
 Generated $700K through partnership marketing, negotiated and drafted lease agreements/contracts
 Analyzed monthly sales, monitored budget to verify expenses, prepared analysis for year-end goals
 Direct interface with corporate, national and local vendors
 Identified advertising campaign: creative, production and media placement; coordinated leasing
brochures, mall directory, signage
 Produced special events to promote mall, and retailers with seasonal promotions
 Conducted market research, compiled analysis to assist with short-and-long term objectives

2. Venetia C. Tiberi
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Assistant Director of Communication: City of Weston, Weston, FL (2/06 – 8/07)
A contract city, employed by Severn Trent
 Worked with City Manager, Mayor, City Council and all municipal departments
 Wrote and disseminated press releases, media alerts, content for website, cable channel, radio alerts,
resident communication, articles for quarterly newsletter, annual reports and proclamations
 Maintained media list, fielded media inquiries, coordinated appropriate contact for response
 Attended biweekly commission meetings, managed dais presentations
 Served as PIO at Broward County Emergency Operations Center during emergency activations
Marketing Director: Belmont Investment, Weston, FL (2/03 – 2/06)
d/b/a Weston Leasing: Weston Town Center a 158K square foot Lifestyle Center and 4 strip centers
 Marketing, special events, branding, advertising, public relations and business development
 Generated $70K in partnership marketing; negotiated and executed contract agreements
 Created annual marketing plan and budget; analyzed monthly sales reports; produced special events
 Served as company spokesperson and key liaison for government applications
 Assisted leasing, property management and operations with tenant build-out projects
Marketing, Communications Projects: Free Lance Projects, Fort Lauderdale, FL (9/00 – 2/03)
Communications Manager: Arvida/JMB Partners LLP, Weston, FL (7/98 – 9/00)
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Computer Proficiency
 Microsoft Office (Word, Excel, PowerPoint, Publisher, Outlook); Website Management; Social Media
(Facebook, Twitter, Pinterest, Instagram); Lotus Notes; JD Edwards; One World; SLIM; Venture Trek;
BasWare; Extensity; Ceridian; UltraPos. Basic experience with QuickBooks and Constant Contact.
Familiar with CRM, Photoshop, Illustrator and Publisher.
Education
 Internship – Reporter: NBC – WTVJ/Channel 6, Miami/Fort Lauderdale, FL
 Bachelor of Arts - Communication: Florida Atlantic University, Boca Raton, FL
 Associate of Arts – Political Science: Broward Community College, Fort Lauderdale, FL
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Portfolio: Business Plans, Presentations, Collateral, Special Events, Press Releases & Media Clips,
Advertisements, Newsletters
Memberships, Associations and Community Activities
• Susan G. Komen: Broward Steering Committee 2003 – 2007
• Public Relations Society of America - GulfstreamChapter 2005 – 2007
• Florida Government Communicators Association 2005 – 2007
• Junior League of Greater Fort Lauderdale 2003 – 2006
• Weston Business Chamber of Commerce: Board Member 2003 – 2006
• Children’s Home Society: West Broward Auxiliary: Founding Member 2004 – 2005
• United Way of Broward County: Loaned Executive 2002
References available