Presentation to Android Users Group on the biggest problem with apps is that users forget about them. In "Get Users Back Into Your App!" I offer a few ideas about how you can reduce churn, increase retention and engagement: - Reach out to users that - Run Campaigns that manage your user lifecycle - Segment users with crash reports and upgrade them first. - Actionable analytics and know

1. Get Users Back Into Your App
David Jones
www.streethawk.com
!
@djinoz

2. Global App market is booming
(you are in the right place!)
App Market
5 years
$25B
2013

3. Problem: App retention
100%
76% of apps not used
within 3 months
75%
!
96% at 12 months
User
Retention
50%
Where StreetHawk
HELPS
25%
0%
0
1
2
3
4
5
6
7
Months
8
9
10
11
12

4. StreetHawk increases User Retention

5. StreetHawk Architecture
StreetHawk Campaign Console
Women
- Geo-fenced Offers
- Push
- In-app Messages
StreetHawk
CLOUD & MATCHING
ENGINE
STREETHAWK LIBRARY
ANY App
(IOS/Android)
- Favourites
- Location Updates
- User Tagging
- In-app Engagement
API UPLOAD
- User Intent/ Triggers
- User Tagging (Faves etc)
- Loyalty Data/Status/ID
DOWNLOAD
- Analytics
App/Brand/Retailer
CMS/CRM

6. What gets matched
Profile Tags and
GeoFences
Campaign
Engine
USER ACTIVITY/
Background
Location Updates
Matches?
Push & “In-App” Push
Currently one match per campaign
means that your customers are not
contacted too often.
Not
Matched
IOS
Androi
d
What
Device
Users Alert
Filters
Order by
Campaign
Priority
Commercial in Confidence

7. What’s In the Library? - loads of reports

8. What’s In the Library? - crash reports

9. …and….target crashing users
Filter
Action

10. Drag-and-Drop Campaigns
Campaign
Console

11. Real-time Geofences (background location)

12. With Real-time Actions
Campaign
Console
Offers &
News
Launch Web
or App Pages
Prompt Upgrades
and ratings
RAW
JSON

13. Developer Quickstart
1
2
3
4
-
Register on StreetHawk Cloud
Reserve your App Name
Invite Marketers
-
Drop-in Code Snippet
Add the App Name
-
Add Push Certificates to StreetHawk Cloud
-
Get Started with:
Reports
Campaigns
-

14. Past in some code
GeoFence and Push
Intents

15. Interested???
Developers
Beta
+
free to 100
users
We
are hiring.
!
If you like Android/
IOS BACKEND
(not GUI)

16. Get Users Back Into Your App
David Jones
www.streethawk.com
!
@djinoz

17. Popular Use-Cases
Welcome/Onboarding.
Upgrade Users who get crashes
(versions, errors and crashes)
“We’ve not seen you lately”
(App Opens and re-engagement)
In which screens do my users
stop using the app?
(Understand where users get stuck or lost)
App Ratings.
(Thanks for installing - register to get ....)
(Target users with high session rates)
Gamers stuck on a level get help.
Product review requests. (Feedback
and Surveys)
Replenishment/re-orders.
Encourage Registration
Password renewal/reminders.
Browse/Cart abandonment
(Offers, Coupons etc)
Purchase anniversary renewals.
(Loyalty, suggestions for next purchase)
Cross-selling.

18. Get Campaign Analytics

19. and Engagement-centric Analytics
Gender
Shares
Location
Allowed?
Sessions
Push
Allowed?
Users
Custom Tags
Ratings