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Automate Mobile Growth Hacking - 6 Easy Organic Tactics you should do
The document discusses strategies for mobile marketers to drive organic acquisition and growth, emphasizing the importance of personalized onboarding and viral referrals. It highlights the challenges of user acquisition and retention, noting that viral growth outperforms paid growth. Six organic tactics are proposed to engage users and leverage deep-linking for improved onboarding and retention efforts.
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Automate Mobile Growth Hacking - 6 Easy Organic Tactics you should do
- 1. Automating Mobile Growth How mobilemarketers can drive organic acquisition and growth
- 2. Source:VentureBeat Mobile Organic islargely untapped Referrals deliver: 18% higher retention 16% profit uplift GenX/GenY 35% Source: HBR Family/Friends recommendations remain top influencer at 84% Source: Nielsen
- 3. Problem:App User Acquisitionkeeps getting tougher Costs continue to increase. Huge games and “unicorns” beat out all other App marketers What if your competitor achieves organic viral marketing and you don’t? CPI, CPC, CPM App Discovery is getting tougher ASO tricks and hygiene are well- known and product-tized.
- 4. Problem:App On-Boarding inBroken UserA sends non- UserB a great recipe from inside YOUR App UserB gets a Weblink and lands at website or nothing UserB FINALLY Installs YOUR App but can’t find recipe UserB NEVER comes back to your App
- 5. DEEP-LINKS DON’T WORKAT INSTALL TIME VentureBeat says: “Imagine a web without URLs. That’s what the Mobile App world looks like now” THIS PROBLEM IS NOW SOLVED
- 6. Personalize on-boarding withDeeplinking fb://profile Web App Yelp biz http://www.yelp.com/biz/the-sentinel-san- francisco yelp:///biz/the-sentinel-san-francisco Yelp search http://www.yelp.com/search? find_desc=bars&find_loc=SF yelp:///search?terms=bars&location=sf
- 7. What if yourcompetitor hockeysticks? “Viral Growth always beats Paid Growth”
- 8. Viral Growth alwaysbeats paid growth
- 9. Viral Growth alwaysbeats paid growth
- 10. Viral Growth alwaysbeats paid growth
- 11. Viral Growth alwaysbeats paid growth
- 12. Viral Growth alwaysbeats paid growth
- 13. AirBnB They deeplinked referrals TheyDID have a MANUAL Coupon Code referral system They GOT 300% signup increase/day 25% uplift in bookings
- 14. Problem:App User Retentionis broken Average app loses 80% of users after 1st day. Make FTUE (first time user experience) super important (Source: segment.io)
- 15. Problem: Marketers needto Engage Users without Coders Weeks and $$$ for each iteration
- 16. 6 Easy OrganicTactics you should be doing Deeplink personalized onboarding based on referral/source Prompt for Registration if Engaged
- 18. 6 Easy OrganicTactics you should be doing “Member Get Member” Referral Rewards Deeplink personalized onboarding Prompt for Registration if Engaged
- 19. Run campaign to“engaged users” to share with friends
- 20. 6 Easy OrganicTactics you should be doing “Member Get Member” Referral Rewards Deeplink personalized onboarding Prompt for Registration if Engaged
- 21. 6 Easy OrganicTactics you should be doing “Member Get Member” Referral Rewards Deeplink personalized onboarding Run Re-Engagement Campaigns for Zombies Prompt for Registration if Engaged
- 22.
- 23. 6 Easy OrganicTactics you should be doing “Member Get Member” Referral Rewards Deeplink personalized onboarding Run Re-Engagement Campaigns for Zombies Prompt for Registration if Engaged “Release Often” with ASO Hygiene Ask for Rating/Feedback Campaigns
- 24. Rating Flow Trigger on “Happy Event” Wouldyou like to give us 5 stars? Send them to Appstore 1-Click Survey + Text Option Iterate Products/ Responde.g Finish a level in a game 15 minutes after purchase Completed a task of core utility
- 25. Slightly more challengingorganic activities Intersect CRM/Loyalty/Backend Data with Mobile Behaviour Geofence Reminders/Incentives/Offers Beacons intersected with CRM (not spamming) Cart Abandonment with Geofence Reminder Deployment Cost/Complexity
- 26. Push Triggers Target Segment Landing Segment Uplift Thanks for installing -register NOW to get more benefits…. Installers +1 hour Registered Users “Surprise and Delight” Geofence Offer. Tyre Kickers in Geofence Purchasers Alex & Ani Beacon Nearby Shoppers with App “We’ve not seen you lately - here’s some news you missed” Zombies Tyre Kickers 3.3x Lift App Users 50% Increase “Month on Month” Sales Store footfall and shopping frequency 20% higher basket size MAU (Monthly Active Users) Registration 12% registered Performance of Triggered Segmented Push 75%Views 30% footfall 15% purchased
- 27.