Android TV is determined to be a significant player in the connected TV market as old TV devices are being replaced by new connected TVs at a rate of 100-200 million per year. Android TV powers televisions, media players, and gaming consoles like the Nexus Player. Content and apps are delivered through Android TV, and the Cast feature allows other platforms to connect to Android TV devices. Developers are encouraged to get involved early to acquire and engage users through games and services.