Rubato Media Systems provides a universal media player and guide that aggregates Internet video content and allows users to access it through their TV using a simple remote control. The management team has extensive experience in technology and startups. Rubato addresses the problem of navigating and accessing vast amounts of online video content through televisions. It aims to be the "iPod of Internet TV" by integrating content from many sources and platforms into a single interface.

1. Rubato Media Systems Technical Overview September 2008

2. Rubato Media Systems Brings all of the Internet to the TV Customized access via simple remote Utilizes existing content hosts Broad base of platforms Universal Media Player and Media Guide

3. Management Team Tim Sylvester, CTO: Molino Networks founder 20 years of experience in tech industry 7 years in product management (5 at Cisco). B.S. in Computer Engineering from Iowa State Univ. John DiLoreto, CEO: Over 25 years in engineering and management roles, including Intel, 3Com and 2Wire. Jenmar Visual Systems co-founder, CTO, led sales and marketing from startup to $10M. M.I.T. (BSEE) and U.C. Berkeley (MEEE), Stanford (MBA).

4. Problem/Opportunity Vast landscape of video content is on the Internet. Every major TV program, now or soon User-generated content (YouTube) Specialty video sites The TV is the quality viewing device in the home. Delivery is PC-oriented. Navigation and search challenge Web browser, video search engine TV solutions fail to deliver. integration is limited to individual sites. Too many devices and remotes: Set-tops (cable, TiVo, Vudu, AppleTV, game consoles). Limited functionality, high cost.

5. The Market 200 billion Internet videos in 2008 High-value content Free, ad-supported Fewer ads than broadcast TV Broadband in most U.S. households Vast population of potential platforms Established CPM rates of $15 - $100

6. Do You Like Your TiVo? Imagine if your next DVR… were FREE. had ZERO footprint. had UNLIMITED capacity. never MISSED a show you didn’t get to record had additional content that’s ONLY online.

7. “iPod for Internet TV” TV Existing Video Websites Rubato Media Service Rubato Media Player Rubato User Web Site … finds and plays Internet video with a customized interface and remote. … catalogs Internet video and sorts it according to each user’s preferences. … lets users customize playlists and subscribe to Internet videos.

8. Too Good To Be True? We’ve addressed these questions: Will users adopt it? Will content providers cooperate? Will content portals compete? Why can’t anyone do this? Will uncertain new forms of delivery make this obsolete?

9. The Demo

10. Rubato Media Appliance $99 to $199 Minimal size Intel Canmore SoC USB Bluetooth remote Voice activation Argyle Design ( www.argyle-design.com )

11. Media Player Runs on multiple platforms Simple user interface iPod-like accessibility Navigated using a TV remote or mobile keypad Software developed using Adobe Flash and Java Available on most video mobile phones Flash available on Playstation 3 and Wii Java available on Blu-ray players

12. Video Guide Service XML-based media guide Metadata includes content descriptions location encoding and delivery format Automated content discovery and indexing

13. User Web Site Add shows to personal playlists Subscribe to TV shows, video feeds (Season Pass) Receive recommendations based on viewing habits, interests Ratings and comments User forum Tech. support

14. Business Model Media Appliance sales Internet sales Supported by ads 15-sec. pre-roll Multiple Internet video advertising networks Media Player software distribution Embedded in OEM devices (free license, tiered revenue sharing) Free download Low-cost DVD at retail Embedded on Blu-ray Disc players

15. Competition Primary Competition Modern Feed Online Video Guide Secondary Competition AppleTV Microsoft Netflix TiVo Cable/Sat. VoD offerings Vudu Living room PCs

16. Future Media Player Platforms Internet-ready TVs Blu-ray Disc players Game consoles PCs Mobile

17. Internet Video Ecosystem Content Providers Distributors Platforms Vertical integration: Solutions limited by source of content and by dedicated platforms. Rubato is content and platform agnostic. Breadth of content and availability on existing platforms

18. Internet Distributers Platform Content Internet Video Ecosystem TV PC FOX Xbox 360 Playstation 3 AppleTV User Generated Blu-ray Players TiVo NBC CBS ABC 1000s of content owners FOX NBC CBS Apple 1000s of Internet Video Sites Hulu ABC YouTube Microsoft Xbox Live

19. Internet Distributers Platform Content Content Provider - NBC TV FOX Xbox 360 Playstation 3 AppleTV User Generated Blu-ray Players TiVo CBS ABC 1000s of content owners FOX CBS Apple 1000s of Internet Video Sites ABC YouTube NBC PC Hulu NBC Microsoft Xbox Live

20. Internet Distributers Platform Content Distributor - Hulu TV Xbox 360 Playstation 3 AppleTV User Generated Blu-ray Players TiVo CBS ABC 1000s of content owners FOX CBS Apple 1000s of Internet Video Sites ABC YouTube PC NBC NBC FOX Hulu Microsoft Xbox Live

21. Internet Distributers Platform Content Platform – Xbox 360 TV PC FOX Playstation 3 AppleTV User Generated Blu-ray Players TiVo NBC CBS 1000s of content owners FOX NBC CBS Apple 1000s of Internet Video Sites Hulu ABC YouTube ABC Xbox 360 Microsoft Xbox Live

22. Internet Distributers Platform Content Rubato Media Systems TV “ Aggregator” AppleTV TiVo Apple Microsoft Xbox Live FOX NBC CBS ABC User Generated 1000s of content owners 1000s of Internet Video Sites YouTube ABC CBS NBC Hulu FOX Rubato Media Systems PC Playstation 3 Xbox 360 Blu-ray Players

23. Container Format Codec Transport Player Application Flash Video Streaming .flv VP6 H.264 RTMP Flash Player Hulu Player .flv H.263 H.264 HTTP Flash Player YouTube Player .flv VP6 HTTP Flash Player Generic Player User Interface Playback Control User Interface Playback Control User Interface Playback Control Java & BD-J Third Party Rubato

24. Java Container Format Codec Transport … … … Player Application Video Source Abstraction Layer Rubato Media Player (Flash) Flash Player .flv H.263 HTTP .f4v VP6 RTMP .f4p H.264 RTSP .swf VC1 P2P User Interface Playback Control Authen-tication Guide Java & BD-J Third Party Rubato

25. Container Format Codec Transport … … … Player Application Video Source Abstraction Layer Rubato Media Player (Java) Java VM HTTP H.264 P2P Java & BD-J Third Party Rubato User Interface Playback Control Authen-tication Guide

26. Milestones

27. Management Team Tim Sylvester (CTO), John DiLoreto (CEO): Working together for one year Passion & thought leadership in bringing digital video to the TV Successful startup experience (Molino, Jenmar) Management experience (Cisco, Intel, 3Com) Business & technical background Educational background –Iowa State, M.I.T., U.C. Berkeley, Stanford

28. First-mover Advantage What Yahoo! did for the Internet… What Gracenote did for CDs… What IMDB did for movies… What Gemstar did for broadcast TV… Rubato will do for Internet TV A directory service A widely based platform (all next-generation set-tops, Internet-connected TVs) An enabler for stakeholders (Content owners, publishers, CE manufacturers)

29. Barriers to Entry Breakthrough User Interface iPod simplicity using TV remote TV-like viewing experience Leadership IP Automated video discovery and indexing engine Dynamic XML-based program guide Video source abstraction layer Video Guide Service Vast XML meta-database User portal and community Recommendation engine Partnerships OEMs, studios

30. Comparable Exits Gracenote Acquired by Sony for $260M in April 2008Gracenote is the leading provider of metadata for CE devices and web sites. Gemstar-TV Guide Acquired by Macrovision for $2.8B in December 2007Gemstar is the leading provider of EPG guide data for cable and satellite companies including TiVo. They also hold numerous patents for EPGs. All Media Guide (AMG) Acquired by Macrovision for $82M in November 2007AMG provides comprehensive meta data for DVDs and CDs. Android Acquired by Google for ~$100M in August 2005Open source software for mobile phones.

31. Potential Acquiring Companies Google Similar to the Android acquisition. Gives Google a presence on the TV. Also complements Google TV effort to sell ads for TV. Macrovision Similar to TV Guide and AMG. Guide data and software for Internet video. Adobe Compliments Adobe Media Player.TiVo - expands their efforts to provide Internet video on TiVo. News Corp Gives them "control" of the user experience for Internet video. Sony Similar to Gracenote acquisiton. Cisco Would fit into New Media group or the SetTop Box group.

32. Ad Networks Potential partners include: Google Ad Sense for Video YuMe Networks SpotExchange Video Egg Platform-A Bright Roll Federated Media