Google provides platforms, services, and tools to help developers build and monetize games. Platforms include Cardboard, Chrome, Android TV, Project Tango, and Google Cloud. Services include Play Games Services for user acquisition and engagement, Google Analytics for analytics, and AdMob for monetization. Google also offers open source libraries, samples, and Unity plugins to assist with development for areas like VR, fluid simulations, and integrating Google services. Documentation includes best practices, guidelines, and checklists.

1. Google, Developer Relations & Gaming
@robertnyman

8. Platforms for Games
Cardboard
Chrome
Google Cloud
Services for
Gaming
Android TV
Project Tango
Cast

10. Acquire & Engage Users
Playing Games Services
Driving Mobile App installs
Billions of Android users
Play Developer Console

11. $7 billion paid to developers!
Reaches 1 billion people on Android devices
…in 190 countries
Numbers

12. Player Analytics

13. Retention Report

14. Player Progression

16. Monetize and Measure
In-App Subscriptions
Google Analytics
Google AdMob In-App Billing
Ad Interstitials

18. Open Source Libraries & Samples
FlatBuffers — Fast and memory-efficient serialization
mathfu — Reliable C++ libraries for common math operations
fplutil — Command-line tools for Android automated builds & C++
Pie Noon — A sample game for Android, including Android TV
VRToolkit — Build VR games for Android, including Cardboard
LiquidFun — A fluid particle physics engine based on Box2D
LiquidFun Paint — Paint app demonstrating LiquidFun
VoltAir — A game sample demonstrating LiquidFun

19. Unity plugins
Play Games Plugin — Use Play Games Services in Android & iOS
Google Analytics Plugin — Easily implement Analytics in Unity
Google Mobile Ads Plugin — Mobile ads in native Android or iOS apps
Cardboard Unity SDK — Create VR experiences for Android
Project Tango Unity SDK — The quickest way to put the user inside a
3D world with Project Tango.

20. Checklists

21. Checklists
Android App Quality Guidelines
Android TV Quality Guidelines
Play Games Services Best Practices

22. "You can do all of this?"

24. developers.google.com/experts/

25. developers.google.com/experts/

26. developers.google.com/experts/

27. developers.google.com/games/

28. developers.google.com/games/

29. Robert Nyman
robertnyman.com
rnyman@google.com
Google
@robertnyman