This is a presentation about the codes and convention of a music video.

1. Unit 29 Music
Video Production
Task 1

2. Purpose of music videos
 To promote which leads to you being financial successful because
then people will talk about it and then buy their album
 Image and identity
 To show off how their creative they are
 Entertaining
 Make it go viral

3. Styles of music video
 In-concert/’as live’ the band performing, either at a live show with an audience, or just for the cameras in a studio or on a stage
 Animation either digital or stop motion
 Interpretative using images suggested by the lyrics or music
 Narrative telling a story
 Impressionist a collection of images or footage suggesting a particular mood or feeling
 Surrealist a collection of images that are designed to be strange or absurd
 Pastiche imitating other styles or the work of other artists, normally to make fun of them
 Parody similar to pastiche – copying someone or something else to make fun of them/it
 Referencing including images that are similar to other texts
 Homage a respectful version of pastiche; to copy the style of another artist/director to acknowledge their influence

4. Beastie boys – sabotage (1994)
 Parody narrative- Rapcore Hardcore punk
The sabotage by the
beastie boys is a
parody of cop shows in
the crime drama in the
1970s.

5. Yeah x3 Sacrilege (2013)
 Surrealist narrative

6. Maccabees – Pelican (2011)
 Surrealist

7. Radiohead – Jigsaw Falling into
Place (2008)
 In concert / as live- rock

8. Kanye West – Black Skinhead (2013)
 Animation and impressionist- rap

9. Katy Perry – Roar (2013)
 Narrative animation- pop

10. Eminem – My Name Is (1999)
 Parody- rap

11. Tyler, the Creator tamale (2013)
 Impressionist and Surrealist – Alternative Rap
 https://www.youtube.com/watch?v=OxlJLz9M8hQ

12. Mr Traumatik Psychedelic
Ascension (2014)
 Animation – rap
 https://www.youtube.com/watch?v=uvntuZzXcAM

13. What are the codes and
conventions of music video?
 The codes and conventions of music video very, depending on the
genre for example in rock the music video are usually performance
based and might have a narrative in it as well. In rap they usually
have dancing girls and it is sometime a performance based. In most
music video have a star image who is either the band or the artist
and mostly through the video it always goes back to artist.

14. How powerful (influential) are
these videos?
 The most influential video was Maccabees – Pelican I thin the lyrics
and video meant something compared to most of the other songs
on there. I think that the least influential video on the list was Beastie
boys – sabotage I think this because their video was just to take the
mick out of cop TV shows and has no real impact to influence.