2. In concert/Live Videos
• This is common in the rock genre.
• There is normally footage of the artist on stage.
• Is used to advertise their concerts/gigs.
• An example of a rock band who have a live video is the band ‘Queen’:
https://www.youtube.com/watch?v=A22oy8dFjqc
• Another example of someone who has made a live video is David Bowie:
https://www.youtube.com/watch?v=AGOx0ZpMrrU
3. Animation
• Tend to be indie rock bands.
• Digital animation, hand drawn, stop motion.
• More popular nowadays and in modern times.
• An example of a song that is digitally animated is ‘One More Time’ by Daft
Punk.
• An example of a hand drawn animation is ‘Take On Me’ by A-HA
• A music video that uses stop-motion animation is ‘Walkie Talkie Man’ by
Steriogram.
• Songs with animations as music videos are more popular nowadays.
Digital Animation Hand Drawn Animation Stop-Motion Animation
4. Narrative
• It is Popular with the pop music genre.
• They tell a story within their music video.
• One example of a pop song that uses narrative is ‘La La La’ by Naughty Boy
ft Sam Smith.
• Another example of a song that uses narrative is ‘Take me to church’ by
Hozier.
5. Parody/Pastiche/Homage
• Parody is imitating someone but it is being funny.
• Pastiche is imitating someone in a positive way.
• Homage is paying tribute to people/idols.
• An example of a parody is ‘Party in the CIA’ by Weird Al.
• An example of a pastiche is ‘Beat it’ by Fallout boy which is imitating
Michael Jackson in a positive way.
• An example of a Homage is ‘Could You Be Loved’ which was a tribute
made to Bob Marley by Bruno Mars and Rihanna.
Parody
Pastiche Homage
6. Influence of commercials
• Giant Advertisement.
• A lot of product placement.
• The first example is Justin Bieber advertising supreme in the song ‘I’m the
One’.
• The second example is ‘One Dance’ by Drake and he is advertising Ovo.