The magazine cover features actor Daniel Craig from the film Skyfall, symbolizing his power over the magazine's masthead. Craig is dressed in a black suit and holding a gun, conveying his powerful character. The gold coloring of the masthead and Craig's name "007" links to the film's title and themes of luxury and achievement. Additional films being released are advertised, contributing to the promotional package and showing how marketing is important. Overall, the magazine cover utilizes iconic imagery and colors that grab attention and effectively promote the film Skyfall in line with industry conventions.

1. Ancillary Task Analysis Task 5
Salma El-Sayed

2. The main image, which is of the actor Daniel
Craig is covering letters of the magazines
name, this suggests that the magazine is well
known and does not need to be seen fully.
The fact that his image is covering the
masthead implies that he is overpowering the
magazine. Daniel Craig is wearing a black suit,
which symbolises power and authority. He is
also carrying a gun which further conforms
the fact that he is a powerful character.
Daniel Craig's facial expression is serious and
he is looking to the side which suits his
character in the film ‘Skyfall’.
The background of the magazine is white which is affective as this will
allow the text and image on the magazine cover to stand out. This also
allows the features on the magazine to be clear and easily readable.
Barcode and date are essential
as it informs the audience when
the magazine was published.
The masthead of the magazine ‘Empire’ is
gold, this is affective as it continues the
colour scheme of the film poster. The
identity of ‘James Bond’ is ‘007’ which is
also in gold, which perhaps relates to the
title. The colour gold connotes luxury,
success, prestige, sophistication and
achievement which links to the main
image of Daniel Craig, who is dressed in
a suit and is looking very smart.
The main title of the magazine is the name of the
film ‘Skyfall’. In the films context "Skyfall" is the
name of James Bond's ancestral home in
Scotland. Or, more accurately, was. The title of
the film stands out against the black background
(Daniel Craig’s suit). This is affective as it would
immediately grab the audiences attention.
The cover lines on the magazine are the
names of other films that are being
released such as, Taken 2, Bait 3D, Die
Hard 5 and Oliver Stone. This is a form of
advertisements for those films, this is
important as it contributes to the
promotional package. The fact that the
film Skyfall is being advertised on this well
known, established magazine shows the
purpose of a promotional package and
how it is important as it is clearly evident.
Salma El-Sayed

3. The background image is an Iconic
gun barrel this follows the codes
and conventions of a James Bond
movie and its theme.
The background of the poster is black.
This allows the writing on the poster
and the main image to stand out. The
codes and conventions of the colour
black are authority and power, this
links to the genre of the film as a
typical action movie always has heroic
powerful main protagonist, which in
this case is James Bond.
Daniel Craig is wearing a black suit,
which symbolises power and
authority. He is also carrying a gun
which further conforms the fact that
he is a powerful character. Daniel
Craig's facial expression is serious
and he is looking to the side which
suits his character in the film
‘Skyfall’.
The credits are at the bottom
of the poster . The font and
the colour are not clear which
suggests that the information
is not as important compared
to the rest of the poster. Daniel Craig is holding a gun this immediately informs the
audience that the genre of the film is action as a gun
connotes danger and violence. The gun stands out to the
audience as it gold and it stands out against the Daniel Craig’s
black suit.
The identity of ‘James Bond’ is ‘007’
which is also in gold, which perhaps
relates to the title.
The genre of the film is made
very clear due to the features
and the colour scheme of
this poster. The main colours
on the poster are white,
black and gold these colours
work well together to add a
theme to the poster.
Salma El- Sayed

4. What makes a Film/ Magazine Poster
successful ?
• Attention Grabbing- the most important thing in a poster is that it has to be attention grabbing as
this would encourage them to look and read the features on the poster
• The most successful posters are iconic as they would present the theme and genre without saying
what it is about, 'showing without telling’
• Creating interest to the audience- there should be something interesting on the poster so that the
audience is intrigued. This would encourage them to go and watch the film
• Style- the style of the poster should link to the theme/genre of the film so that it does not
confuse the audience
• Simplicity- it is vital that the poster is simple at there is not a lot going on. This is so the audience
could easily analyse the poster without missing out on any important information such as dates,
price etc…
• Recognisable- it is essential that the poster is recognisable so that it grabs the audiences attention