The document provides information about different genres of films including elements commonly found in romance, horror, comedy, sci-fi, action, thriller, chick flick, and adventure films. It then discusses what a film promotion package is and its purpose to attract target audiences. Various components of film promotion packages are outlined, including posters, trailers, magazine advertisements, social media promotion, and product sponsorships. Examples of posters and trailers are analyzed for three films - The Fault in Our Stars, Avengers, and Saw - to show how they convey genre and plot details while attracting audiences.

1. Promotion Package?
Salma El-sayed

2. Film Genres
Romance
• Slow romantic music
• Someone or a group of people that don’t agree
• Sex scenes
• Elements of tragedy (some)
(A Walk To Remember)
Horror
• Ghosts
• Strange looking creatures
• Unexpected scenes
• Sudden movements
• Haunted house
• Unknown identity
(Paranormal Activity)
Comedy
• Meaningless accidents
• Clumsy moves
• Guy likes a hot girl
• Drunkards (Dumb And Dumber)
Sei-Fi
• Aliens
• Monsters, robots
• Heroes
• Zombies, other planets
• Magic tricks
• Power and weakness
• Fantasy
(Avengers)
Action
• Characters in danger
• Fighting
• Traveling
• Violence
• victim and villain
• Heroism
(Fast and Furious 7)
Thriller
• Danger/Mystery
• Heroes
• Suspense
• High emotions
• Investigations and theories
• Unexpected events
(Jurassic World)
Chick Flick
• School/College girls
• Hot guys
• Dating, sex
• Prom, cheerleading
• Girls arguing, falling out
(Bring It On)
Adventure
• Forests
• Road trips
• Humiliation
• A character in danger
• A loss of something
(Survivor)

3. What is a Promotion Package and what is the
purpose?
A promotional package is the way in which a type of media is advertised to
attract the target audience toward the product that is being promoted. A
promotional package consists of numerous information about the product that is
being advertised. This is essential as the target audience should have a brief
understanding of the features that are present in the product.
The quality of the package is dependent on the budget of the film industry. For
example if there was allot of money put in the promotional package the package
would consist of various types of content which would grab the audiences attention,
this would also result to a wider range of audience as there wold be something
interesting in the package for everyone (e.g a toy in a MacDonald's happy meal for
the younger audiences). However if a company had a small budget the film would
not be as successful as the promotional package would also be small which means
that the advertisement wouldn't draw a wider audience in.

4. Different Types of Film Promotion
Film Promotion
Film posters
Trailers
Cinematic trailers
Advertising on social media
Cinematic trailers
Product sponsorshipsPremiers
Magazines that
advertise the film
Reviews of the film
Apps that could be
downloaded on smart
phones
Interviewing the main
protagonists about the
film
Games MerchandisesPremiers

5. Social Networking and product
sponsorship
Everyone is associated with at least on type of social media. Film companies are
aware that in this day and age the best form of advertisement is through social media,
as they know for sure that it would reach there target audience e.g. Facebook,
Instagram, Twitter etc…
Product sponsorship is one of the best forms of advertising , by doing so companies
would insure that all types of audiences are aware of there film. An example of a
sponsorship is if the film was targeted at a younger audience and the film is animated
you designing a toy that looks like the character in the film and put it in a
MacDonald's happy meal, by doing so the child would want to watch the film as they
now have the toy to play with.

6. Posters
Film posters are essential in forming the promotional package as it gives the audience an
idea of what the film will consist of and the genre of the film without film posters the
audience would not be aware of the basic information i.e. release date. Normally a teaser is
released, then the actual poster with the important information later on. Posters
are easily accessible as they are advertised everywhere on billboards, busses and buss
stops.
Magazine cover
Trailer
Film trailers are made to excite the target audience about the film being released. Trailers
show small snippets of the important and most exciting parts of the film. A successful
trailer is one that creates excitement to the audience and makes them want to go and
watch it. It also gives you a brief understanding of what the film consists of without
exposing the majority of the film. In a promotional package film trailers are the most
important feature as it informs the audience about the story of the film, without a trailer
the audience would not be aware of what the film contains which means that they might
not watch it as it does nit interest them.
Some film companies use advertise there film on using magazine reviews, these are
affective for the promotional package as the audience could read the reviews of what
other people think of the film. The purpose of a film review is to draw in the target
audience and give them more reasons of why to watch the film.

7. Film 1 – The Fault In Our Stars
Poster 1
The film title is looks
exactly the same as the
cover of the book
Release date s that
the audience are
aware of the basic
information
The main image
gives away the
genre of the film
Information about
the film at the top
but no credits
In this particular poster the
image does all the talking as it is
clear that it is a tragic romance
due to male and female
character laying together there is
a oxygen tube coming out of her
nose which symbolises illness.
However there is not much
information on tis poster , the
reason for this could be that
there was book published before
this which means that the
audience are already aware of
the story of the film.
Audience are now
aware that these
are the main
protagonists in
the film

8. Film 1 – The Fault In Our Stars
Trailer 1
This trailer is particularly effective as it gives you a brief understanding of what the film will
consist of without giving away too much information about the movie. It is clear from the
trailer that the genre of the movie is romance and tragedy. This is because the movie is about
two cancer suffers that’s fall in love and battle cancer together.
The Fault In Our Stars trailer is 2:29 minutes
The title of the film is shown 2:19 minutes in
to the trailer
Stars- Shailene Woodley
Ansel Elgort
There was not a teaser
trailer in the promotional
package

9. The fault in our stars is featured on different magazines during the promotion of the film.
The Natural Health magazine does not say much about the film, it states in the top right
hand corner ‘The Fault In Our Stars’ with the actress’s name underneath it. On the other
hand the magazine ‘Entertainment’ used the whole front cover to promote the film, as both
actors are features, the book and the title of the film. There is also a page in the magazine
that is dedicated to the film.
Film 1 – The Fault In Our Stars
Magazine
1

10. Film 2 – Avengers
Poster 2
Film credits and details of
the film are stated at the
bottom in a faint unclear
font which perhaps
suggests a lack of
importance
Main characters names
featured at the top of the
poster
It is made very clear that
this films genre is action
this is due to the main
image. The image is digitally
construed and the main
characters are placed in the
foreground
Product company logo
is found on the poster
Release date is in bold,
clear font so that it grabs
the audiences attention
The title of the film is
placed in the centre
and stands out from
the rest of the poster
The genre of the film is indicated
through the characters, fire shots
in the background and action
shots.

11. Film 2 – Avengers
Trailer 2
The promotion for this film also included a teaser
trailer. This gives the audience a sneak peak of
what the film is about but not as much as the
trailer. The teaser only contains snippets and
images which excites the audience to watch t the
main trailer
This trailer is
2:24 minutes
When the audience watch this trailer
they will get a brief understanding of
what the film is about
It is made clear by
the trailer that it is a
action movie

12. Film 2 – Avengers
Magazine- 2
The film Avengers was promoted by the magazine
Empire, the magazine also adapted the theme of
the film by having the name Empire in the colour
red. There is not much text surrounding the
image , which means that all the attention would
be on the film poster. There also should be a
review of the film in the magazine which is
affective as the audience could read the reviews
and gain a better understanding of the film.

13. Film 3 – Saw
Poster- 3
Main image is of a hand
that has been chopped of
which immediately
suggests that the genre of
the film is horror
The title of the film
is in the middle of
the poster so that
it stands out from
the rest of the
features
Film credits and details of
the film are stated at the
bottom in a faint unclear
font which perhaps
suggests a lack of
importance
The background of
the poster is white
which allows the
main features on the
magazine to stand
out
The image of the hand
appears to be washed out
and fades slightly with the
background

14. Film 3 – Saw
Trailer- 3
There is only trailer for this movie . The trailer first begins with no sound which builds up
tension for the audience and makes them wonder what is going to happen. Throughout the
trailer the lighting is very low which adds an affect to ‘scary’ genre of the film.
The trailer is 1:6 minutes
When the audience
watch this trailer
they will get a brief
understanding of
what the film is about
The genre of the film is
made clear throughout
the entire trailer