The Kerrang magazine cover uses design elements to appeal to its target rock audience. The block font masthead and splattered paint effect imply a harsh, non-conforming style. The black background makes the writing stand out and confirms the magazine's identity. Bright orange and red colors are used throughout in line with the cover image of a relaxed rock bassist enjoying an ice cream, portraying the sweet life of a band. All text is in capital letters to stand out and provide additional purchase incentives to readers.