The document summarizes a radio advertisement for green tea. It uses various techniques to convey a positive message about the taste of green tea without visually showing the product. These techniques include using regional dialects and the repeated sound of "mmm" from different groups to encode that the drink tastes good. It also aims to build a relationship with the listener and make them want to try green tea to see if they will have the same positive experience that "everyone" describes. The ad concludes by manipulating the audience into believing everyone loves the taste in order to persuade them to buy the product.

1. Green Tea
-Regional dialect from a variety of countries to express how different ethnicities responded
to the product as ‘mmm’. Hall’s theory of encoding and decoding allows the listener to
automatically relate the advert to a drink by naming the product followed by variety of
‘mmms’. Due to the advert being broadcasted over the radio, without seeing the bottle for
audience is able to recognise what the product is. Comedy is used when over voice refers to
miners, unable to hear their response, inviting the audience to laugh along. This technique
creates a relationship between listener and presenter.
The descriptive adjective referred to throughout ‘mmm’ expresses positive opinions of the
product referring to how it tastes. Uses and Gratifications have been used to allow the
audience to relate the advert to their personal identity. The listener would wonder if they
too will be ‘mmm’-ing after they have tried green tea. The advertisement includes a variety
of people from ‘all over’ in the advert such as ‘race car drivers’ and ‘ high school glee club’
to express the product is aimed at a wide audience. Claiming ‘everyone loves green tea’
manipulating listeners to try the product ‘that everyone likes’,singling out the listeners who
haven’t tried green tea.
The ‘high school glee club’ that are asked last to comment replying with the continuous ‘
mmm’ turns into the background music. An over voice of the advertiser begins to conclude
with ‘that settles it everyone loves the taste of green tea’. Manipulating the audience to
successfully for fill the adverts purpose to persuade the audience into believing the item is
worth buying.