This document discusses using simple HTML5 input elements to collect user information on a website in a frictionless manner. It recommends using <input> fields of type "text", "email", "tel", and "text" with a pattern restriction to only numbers to quickly gather contact details and other data from visitors.

1. Removing the
friction
with simple HTML 5 elements
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2. <input="text" ...

3. <input="email" ...

4. <input="tel" ...

5. <input="text" pattern="[0-9]*" ...