The document discusses how Optimizely enables travel and hospitality companies to personalize visitor experiences and optimize digital marketing campaigns across channels in order to increase bookings and revenue. It highlights key features such as easy experimentation and optimization without technical resources, robust personalization capabilities, and cross-channel optimization across web, mobile and apps from a single dashboard.

1. OPTIMIZELY | FOR TRAVEL & HOSPITALITY
Drive bookings,
ancillary purchases,
and customer loyalty
Optimizely enables travel and hospitality companies to easily
run experiments, better understand customer behavior, and
personalize visitor experiences to drive revenue.
In 2013, online U.S. travel sales surpassed $180 billion and has shown no signs
of slowing1. Optimizely’s ease of use, robust and powerful personalization, and
cross channel optimization capabilities will allow you to increase revenue in this
increasingly competitive industry.
Ease of Use:
Take optimization into your own hands. Optimizely’s powerful point-and-click
visual editor makes each element on every page in the booking funnel editable
without relying on technical resources. You can quickly turn ideas into action to A/B
test, optimize, and deliver personalized customer experiences.
Track the impact. Whether you’re a direct seller, an online travel agency, or an
aggregator, you can easily set and track goals such as clicks, bookings, and revenue.
Show your team the dollar-for-dollar ROI of each campaign or test you run with
Optimizely.
Increase velocity. One of the most important ingredients to testing and
personalization is velocity. Enable your team to test rapidly, gather data and
insights, and turn those insights into personalized experiences. Decrease your cost
per campaign in the process.
Get started on day one. Implementation is straightforward and fast. Copy and
paste one line of JavaScript code on your webpage to get started. On mobile apps,
Optimizely’s iOS SDK can be installed in minutes.
HAPPY CUSTOMERS
631 Howard St. #100 San Francisco, CA 94105 hello@optimizely.com (800) 252-9480

2. Robust & Powerful Personalization:
Optimize the booking funnel. You can start experiments on your initial landing
page and personalize every step of the way to move your customers from dreaming
about their trip to sharing it with their friends in record time.
Understand your data and immediately take action. Optimizely’s results page gives
you the critical insights you need to turn your experiment data into action. You can
learn how different visitor personas interact with your site, like bargain travellers
versus luxury vacationers. Once Optimizely has declared a statistically significant
winning experience, you can instantly launch the right experience to your target
audience.
Personalize, personalize, and personalize. Not all travelers are the same; delivering
relevant experiences can help you reach key growth goals and provide a memorable
experience for your visitors. You can use Optimizely to personalize experiences
based on ads, location, behavior, device, and more. Integrate your first and third
party data sources with Optimizely for even more advanced personalization.
631 Howard St. #100 San Francisco, CA 94105 hello@optimizely.com (800) 252-9480
Cross-Channel Optimization
Optimize across web, mobile, and native apps: US Mobile Travel Sales are set
to Increase by 60% in 2014 and will jump to $64.69 billion by 20182. Optimizely
offers experience optimization across the web, mobile websites and native iOS
applications. Simplify your workflow and manage all your optimization campaigns
from one dashboard.
Integrate seamlessly with all the tools you already use. You can leverage
Optimizely as the centerpiece for your digital marketing strategy. Easily connect
Optimizely with leading Analytics, CRM, DMP, and other internal and external
products integral to your business. Take action on all your data, no matter where it
lives.
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1 http://travel.trade.gov/outreachpages/download_data_table/Fast_Facts_2013.pdf
2 http://www.emarketer.com/Article/US-Mobile-Travel-Sales-Increase-60-2014/1010828
BY THE NUMBERS
! 6.5 billion+ visitors tested
across all customer websites
! 500,000+ experiments run
since launch
! 7,000+ customers
(as of July 2014)
See Optimizely in action. Schedule a demo today.
www.optimizely.com/demo
ABOUT OPTIMIZELY:
Optimizely is a world-class website
optimization platform that enables
users with and without technical
expertise to make dynamic changes
to their websites, test the variations
to live traffic, gather immediate
results and start achieving goals.
Optimizely helps more than 7,000
clients drive more leads, sales and
conversions through simple website
testing and optimization.