This document summarizes the results of a survey about an indie folk music artist. Key findings include: - 80% of respondents correctly identified the genre as indie folk based on acoustic guitar and naturalistic visual cues. - 70% said the target audience was teens and young adults aged 13-25. - Respondents expected to find the artist's music on streaming services, iTunes, YouTube, and at concerts. - Common themes expected in a music video included romance, natural settings, emotion, and instrumentation. - 80% found no errors in the materials presented and ratings for quality, layout, and professionalism averaged around 8 out of 10.

1. ANALYSIS OF
RESULTS
Erin Kennedy

2. Can you identify which genre of music it is?
Out of the ten people who completed the survey, 80% (8) of them could
identify that it is in the indie folk genre.

3. What visual clues helped determine
the genre?
The majority of people answered along the lines of:
 The naturalistic setting
• The trees
• Grass
• Green colours
• Outdoor location
 The acoustic guitar
 The lighting

4. Can you identify the target audience?
 70% said that the target audience was teens
to/or young adults.
 20% out of that 70% said that it was for 13-25
year olds.

5. Where would you expect to hear or see this
artist?

6. Where would you expect to hear or see this
artist?
This was a multiple choice question that people could tick
as many as they believed were right:
 6 people agreed it can be heard on streaming services.
 7 people agreed it can be heard on Itunes.
 7 people agreed that they can be heard and seen at
concerts.
 9 people agreed that it can be heard and seen on
YouTube.
 1 person said that it could be heard in shops.

7. Where would you expect to hear or see this
artist?
They were asked to give their reasons for what they chose,
the majority were:
 That music is widely available so can be heard almost
anywhere.
 That it is modern day so the majority of music can be
found on all of them and at concerts.

8. What would you expect to see in a video
taken from this album?
From the results I have been given, i took some of the
common themes:
 Romance (relationship/love/break up) – 50%
 Naturalistic settings/scenes/outdoor – 70%
 Emotion – 30%
 Instruments – 30%

9. Spellings or errors?
80% said there was no errors or spellings from what they
could see.
I got two comments for improvements:
 That there was a spelling mistake on the traycard (which
I have now fixed).
 That the quality of the photo could be improved.

10. Rate each 1-10

11. Rate each 1-10
 Quality of photograph – 8.8
 Use of software – 8.1
 Layout – 8.2
 Use of text – 7.8
 Appeal – 8
 Professionalism – 7.9

12. Additional comments:
I got 2 extra comments at the end of my survey.
The first was a comment about the font, saying I should
change it because it is a common font. So I took this into
consideration and change the font.
The last was a positive comment saying I had done a good
job.