Analysis of crowdfunding projects

1. Analysis of Crowdfunding Projects
Ella Reynolds
2065698

2. Eleonor Winston:
1st R&B Album
Levium

3. Levium -
Stress & Anxiety
Relief in a 1oz
Shot

4. Link: https://www.indiegogo.com/projects/levium-
stress-anxiety-relief-in-a-1oz-shot/x/17315228#/
Funding goal: $25,000.000
Actual achieved: $25,359.00
Type of entrepreneurship: Classic Business of
Entrepreneurship

5. Rewards
Likes:
There were different packages available that a
donor could have, based upon how much they
donated.
Dislikes:
I disliked that there was priced packages for

6. Video
Likes:
I understood what their product was and how it
worked. They gave a lot of information and told a few
stories.
Dislikes:
There was a lot of informations, there wasn’t a story
that I necessarily bonded to, and the music didn’t go
with the whole thing.

7. Why did this
product succeed?
There’s been a huge trend with
organic/natural alternative medicines
and this fits that. Also it is in a package
that is easy to take with us and isn’t a
hassle to open. There are a lot of
people from youth to the elderly that
suffer from stress and that will try
everything to get relief. The video
really highlights different target
markets to attract many different kind
of people. There campaign is clean
and precise, which helps significantly.

8. Eleonor Winston:
1st R&B Album

9. Link: https://www.indiegogo.com/projects/eleonor-s-
1st-r-b-album-music/x/17315228#/
Funding Goal: $5,500.00
Actual Achievement: $415.00
Type of Entrepreneurship:Classic Business of
Entrepreneurship Business of Entrepreneurship

10. Rewards:
Likes:
You are able to get the product that
you are help funding for. Assortment
of packages with her products.
Dislikes:
Some of the packages offered, to most,
would not be something that I wanted
to do(ex. Going into the studio with
her, vocal lessons,etc.) She is not well
known in the slightest.

11. Video:
Likes:
What I like about the video is that it highlights that
she is transitioning to a new genre of music than
she is most known for. You know she’s putting
effort into the new album.
Dislikes:
For the most part I disliked the entire video, the
transitions are 10 years behind. You didn’t get a
true feel for her voice. You just know that it was
cheaply made and thrown together. There’s 48
views on the video. The graphics and video angles
just kill me.

12. Why did this
product fail?
Personally, the main reason
why I think that is campaign
failed was partially because of
the video she presented. From
that video I would have no idea
she was talented to begin with.
It doesn’t truly highlight her skill.
Also I think her goal was higher
than it needed to be for her to
produce that album and people
know that.

13. SOURCES:
Valium:
All photo’s used from indiegogo.com
https://www.indiegogo.com/projects/levium-stress-anxiety-
relief-in-a-1oz-shot/x/17315228#/
Eleonor’s 1st R&B Album:
https://i.ytimg.com/vi/9d2JdiKow-s/hqdefault.jpg
https://az616578.vo.msecnd.net/files/2017/02/04/6362177833
896178901637578763_cd.jpg
http://tucsonjazzfestival.org/wp-content/uploads/2017/01/TJF-
2017_6480Eleanor-Winston.jpg
https://www.indiegogo.com/projects/eleonor-s-1st-r-b-album-
music/x/17315228#/
http://tucsonjazzfestival.org/wp-content/uploads/2017/01/TJF-
2017_6510Eleanor-Winston.jpg