The digipack packaging for Pixie Lott's self-titled album portrays her as a solo singer-songwriter through various design elements. Photos of only Pixie are featured throughout, with her looks and outfits emphasizing her sexy yet mysterious personality. Color schemes and poses are used to advertise this image of Pixie to audiences. Placement of information prominently displays her name to constantly remind viewers that this album solely features Pixie Lott.

1. Digipack
Deconstruction.
Pixie Lott – Pixie Lott

2. The Front Cover. The artist isn’t looking directly at the
camera/audience, this shows a slight
mysterious side to her; connoting her
being a singer songwriter by showing
parts of her personality.
The front cover has The artist is placed in the
displayed exclusive centre of the Digipack; this
singles that are connotes her being a solo
included on the singer songwriter because no
album, this would be one else in on the front
an advertising cover.
method to attract
more people to buy
the Digipack by telling The artist name and Digipack
them there are the name are both the same. By
artist’s singles naming the album the same
included. as the artist it again
connotes her being a solo
The choice of colour sets the mood singer songwriter, because it
for the Digipack. The darker tones is solely the artist’s name for
show personality of the artist both Digipack name as well.
connoting her as a singer songwriter
by showing part of her personality.

3. The Inside Sleeve.
The inner sleeve front cover shows the artist taking
up the whole page, this connotes her being a solo
singer songwriter because there is no one else in the
shot. She is shown wearing make-up and looking air
brushed, this would be perceived as attractive to
male audiences as well as female who may see this
look desirable. By the artist looking directly at the
camera it makes the audience feel she is looking
directly at them, this may be used as an advertising
technique because it entices the audience to feel at
one with the artist.
Inside the sleeve displays the lyrics to each
song, along with a different picture of the
artist. By showing a picture of the artist the
booklet constantly reminds the audience
who's Digipack it is, an advertising technique
showing off the artist. Each picture shows
Pixie showing her outgoing personality,
connoting her as a solo singer songwriter
because she is displaying her personality and
is alone in every shot.

4. The CD Tray.
The CD tray is where the CD itself is put in
the Digipack. The artist is displayed sitting on
a chair in what may be perceived by
audiences as quite a sexual yet with attitude
manner to sit. This would be used as an
advertising technique to show off Pixie’s
‘naughtier’ side, again connoting her being a
singer songwriter who are known for their
music being all about their personalities. The
colours in the background are a very basic
white, this makes the artist stand out more
with the emphasis of her being in the centre
if the shot, again connoting her as a solo
singer songwriter because she is the centre
of attention.

5. The Back Cover.
The artist’s name and name of the Digipack are displayed in white, The lyrics are listed down
which helps it stand out from the dark background on the back the right hand side of the
cover. By placing the most important parts of information on either back cover in black and the
side of the artist it presents them as a trio denoting the order of numbers in red. This
three so the audience could not mistake the name of the Digipack choice of colours are
or artist. usually related with being
quite sexual colours, this
The artist is denotes part of the
displayed wearing an personality of the Digipack
all black outfit with which connotes the artist
leather leggings, being a singer songwriter
again exploiting her because she is again
‘sexier’ side exploiting parts of her
connoting her as a personality through her
singer songwriter. music.
Her ‘sexy’ look
would be used to
The back cover displays
advertise the
Pixie’s exclusive website
Digipack again to
and also an offer to get
both male and
bonuses of the Digipack,
female audiences by
this is used to advertise it
giving them The background colours are very relaxed and dark as showing the audience
something attractive which sets a mysterious theme to the album, this there is more with the
to look at or desire. denotes Pixie’s personality because throughout Digipack, as well as
the Digipack she has shown herself to be quite attracting people to her
sexy and mysterious. website.