This document outlines the conventions and codes used in magazine double page spreads. It notes that magazines are read from right to left and place the most important visual element, usually an image of the artist, in the top right corner to catch the reader's attention. Text is arranged in columns and uses varied fonts, colors, sizes and lengths to guide the reader through the article. Pull quotes, logos and page numbers are also used to reinforce branding and navigation. Color schemes aim to represent the target demographic, usually women and young adults aged 20-39 for a music magazine.

1. Magazine
Double
Page
spread
Carolina Bazzarelli
dos Santos

3. A magazine is read
from right to left

4. Double Page Spread Code & Conventions
•The text columns, the block of • Headline written in Arial Narrow Bold, stands out and
pink and black text and all the portrays the sophistication of the magazine
pictures follow the convention •Image contains details about the singers location
of a music magazine. The rule •Constant theme of pink give a feminine connotation
of third show the artist on the •Instead of a drop cap the there is a big bold headline
right hand side. which introduces the article Cleary
• The simplistic colours of white, •The small captions anchor the images
pink and black and used to • Pull-quote: Placed in the bottom centre of the page
make certain parts to text and is wrapped in a tight arrangement with the text
standout and to make the text •Little space left out on the page, shows how much
easy to read. information the magazine contains
• The page number and •This magazine follows the conventions of a typical pop
Billboard logo are on the magazine. The Red arrow shows the format of how a
bottom of the page and this re- reader would visualise the magazine when they open
enforced the logo as well as the double page spread. The most important thing ( the
reminding the reader of the image) I located at the top right as it’s the first things
magazine as the logo is on both that will catch the readers attention, followed by the
sides of the page. writing as followed but the smaller images and more
•The artists name is clearly writing.
introduced at the top of the •The colour scheme is set to a target audience of
page, therefore this shows her readers aged around 20-39 who are men and
importance . The image sometimes even men.
immediately anchors the text .

5. Double Page Spread Code & Conventions
•Demographics is a common
convention used in a double
page spread. The image/
Mise-en-scene is supporting
the age and gender of
readers.
•Colours will be used as a
representative of the age,
gender etc of the magazine
target readers
•Colour Scheme:
Target audience is
evidently shown
from the colour
scheme:
-Women & Young
Adults
-Aged 20-39

6. Double Page Spread Code & Conventions
•Although the DPS doesn't have a drop •The varied camera angles/levels attracts the reader more.
cap it still follows the typical Shows the variety of different camera shots
conventions of a music magazine. •The main shot is a medium close up. Therefore is shows her
•The gutter: Allows a separation from full length body on stage. This allows the reader to she her
costume therefore it allows the reader to have some sort of
one page to another. interaction with the artists genre of music: POP
•Page number: clear at the bottom on •The double page spread is dominated by the image in the top
the page with the logo on the magazine right of the magazine, it cross over into both pages of the
spread. The military tank which is striking painted a hot pink. The
(Billboard) colour of the tank is the way to contrast against what tanks are
•Masthead/Title: The artists name: used for - war and killing - while pink is a feminine and soft
Rihanna is clearly introduced from the colour which portrays the Artist.
masthead at the top of the page
•Pull quotes/pun: The pull quote in the Variety of Fonts
double page spread is clearly bold,
bigger than the rest of the text in the
The variety of colour and Variety
DPS. It stands out from its different
different font allows the of font
colour and size but also it’s right in the
reader to navigate around sizes
left centre. As the reader we would
automatically look at the quote as the the article easily
quote blended with the ‘C’ shape
throughout the DPS.
•Heading which is short and simple Variety of
Length of text colour
makes is easy for the reader to
can vary
remember the artist

7. Double Page Spread Code & Conventions
•Although the DPS doesn't have a drop •The varied camera angles/levels attracts the reader more.
cap it still follows the typical Shows the variety of different camera shots
conventions of a music magazine. •The main shot is a medium close up. Therefore is shows her
•The gutter: Allows a separation from full length body on stage. This allows the reader to she her
costume therefore it allows the reader to have some sort of
one page to another. interaction with the artists genre of music: POP
•Page number: clear at the bottom on •The double page spread is dominated by the image in the top
the page with the logo on the magazine right of the magazine, it cross over into both pages of the
spread. The military tank which is striking painted a hot pink. The
(Billboard) colour of the tank is the way to contrast against what tanks are
•Masthead/Title: The artists name: used for - war and killing - while pink is a feminine and soft
Rihanna is clearly introduced from the colour which portrays the Artist.
masthead at the top of the page
•Pull quotes/pun: The pull quote in the Variety of Fonts
double page spread is clearly bold,
bigger than the rest of the text in the
The variety of colour and Variety
DPS. It stands out from its different
different font allows the of font
colour and size but also it’s right in the
reader to navigate around sizes
left centre. As the reader we would
automatically look at the quote as the the article easily
quote blended with the ‘C’ shape
throughout the DPS.
•Heading which is short and simple Variety of
Length of text colour
makes is easy for the reader to
can vary
remember the artist