This document provides information and tips about using video for marketing purposes. It begins by listing various free resources for video marketing such as tips, tools, and sites for uploading videos. It then discusses how video marketing has grown in popularity and effectiveness for B2B businesses. Various studies and reports are cited that show the positive impact of video, such as its ability to improve email campaign performance and generate leads. The document concludes by providing tips for creating effective video marketing campaigns, such as using compelling titles, providing valuable content, including your website URL in the video, taking advantage of branding opportunities, and always including an HTML link.
This document provides tips and guidance for using video marketing for B2B businesses. It discusses defining the purpose and goals of video campaigns, choosing the right video format and length, and establishing a brand personality in videos. Examples are given of hypothetical video marketing campaigns for different types of companies. The document emphasizes determining the desired outcome of the video and targeting the appropriate audience before selecting a video type, tone, and length that align with the purpose.
The document provides guidance on creating effective video marketing content for B2B businesses. It discusses defining the purpose and goals of the video, choosing an appropriate video type based on the purpose, and selecting an optimal length. The recommended length is between 3-5 minutes based on executive preferences, though very popular videos tend to be 90-120 seconds. The document stresses tailoring the video style and format to the business brand and target customer industries.
How to use video content-and marketing automationHamlet B2B
It’s probably no surprise to you that video is a preferred content medium. Just look back at how you spent your day online yesterday—chances are that you watched at least one video. How could you resist that play button? And you’re not alone: Cisco predicts that more than 84% of all internet traffic will be video by 2018.
Animated videos can be an effective marketing strategy as research shows people remember 50% of what they see and hear, versus only 10% of what they read. An animated video allows information to be presented in a visually appealing way that engages different learning styles. When creating an animated video, it is important to define the target audience and key message, develop a cohesive story, include the right visual elements like animation, and keep the video short between 1-2 minutes to maintain viewer attention. The video should include a clear call-to-action at the end to ensure viewers are prompted to engage with the brand or message.
This document provides tips for improving video marketing in the new year. It recommends collecting feedback on videos before releasing them, using email gates to capture leads from videos, and using the first few seconds of videos wisely to engage viewers. It also suggests spicing up B2B messaging in videos, implementing a process based on video analytics, combining video data with marketing automation, and considering the speaker/presenter when casting videos.
11 Lead Generation Offers and their Best PracticesLeadSquared
The document provides information on various lead generation marketing offers and their best practices. It discusses 11 different offers - blog, e-book, webinar, answering questions, white paper, quiz, free product trial, free consultation, research report, discounts, and giveaways. For each offer, it outlines what the offer is, how it can help generate leads, best practices for implementing the offer, relative cost of creating the offer, and potential marketing channels to use for each offer. It aims to help users understand different lead generation options and how to effectively create and promote each type of offer.
This document provides tips for improving video marketing in 2014. It recommends collecting feedback on videos before releasing them, using email gates to capture leads from videos, and using the first 8 seconds of a video to qualify the audience. It also suggests spicing up B2B videos with creative content, implementing a process to measure video performance using analytics, and combining video data with marketing automation.
The document provides guidance on developing an effective video marketing strategy in 5 steps:
1. Determine the purpose of video content and target audience.
2. Outline video topics and types to be created, such as webinars, demos and testimonials.
3. Establish who will be responsible for creating, approving and distributing video content.
4. Determine where videos will live on the company website and distribution channels.
5. Choose metrics to measure video performance such as view rates and click-through rates.
The document also shares tips for video marketing such as including branding, calls to action, optimizing titles and embedding videos on the company website.
This document provides tips and guidance for using video marketing for B2B businesses. It discusses defining the purpose and goals of video campaigns, choosing the right video format and length, and establishing a brand personality in videos. Examples are given of hypothetical video marketing campaigns for different types of companies. The document emphasizes determining the desired outcome of the video and targeting the appropriate audience before selecting a video type, tone, and length that align with the purpose.
The document provides guidance on creating effective video marketing content for B2B businesses. It discusses defining the purpose and goals of the video, choosing an appropriate video type based on the purpose, and selecting an optimal length. The recommended length is between 3-5 minutes based on executive preferences, though very popular videos tend to be 90-120 seconds. The document stresses tailoring the video style and format to the business brand and target customer industries.
How to use video content-and marketing automationHamlet B2B
It’s probably no surprise to you that video is a preferred content medium. Just look back at how you spent your day online yesterday—chances are that you watched at least one video. How could you resist that play button? And you’re not alone: Cisco predicts that more than 84% of all internet traffic will be video by 2018.
Animated videos can be an effective marketing strategy as research shows people remember 50% of what they see and hear, versus only 10% of what they read. An animated video allows information to be presented in a visually appealing way that engages different learning styles. When creating an animated video, it is important to define the target audience and key message, develop a cohesive story, include the right visual elements like animation, and keep the video short between 1-2 minutes to maintain viewer attention. The video should include a clear call-to-action at the end to ensure viewers are prompted to engage with the brand or message.
This document provides tips for improving video marketing in the new year. It recommends collecting feedback on videos before releasing them, using email gates to capture leads from videos, and using the first few seconds of videos wisely to engage viewers. It also suggests spicing up B2B messaging in videos, implementing a process based on video analytics, combining video data with marketing automation, and considering the speaker/presenter when casting videos.
11 Lead Generation Offers and their Best PracticesLeadSquared
The document provides information on various lead generation marketing offers and their best practices. It discusses 11 different offers - blog, e-book, webinar, answering questions, white paper, quiz, free product trial, free consultation, research report, discounts, and giveaways. For each offer, it outlines what the offer is, how it can help generate leads, best practices for implementing the offer, relative cost of creating the offer, and potential marketing channels to use for each offer. It aims to help users understand different lead generation options and how to effectively create and promote each type of offer.
This document provides tips for improving video marketing in 2014. It recommends collecting feedback on videos before releasing them, using email gates to capture leads from videos, and using the first 8 seconds of a video to qualify the audience. It also suggests spicing up B2B videos with creative content, implementing a process to measure video performance using analytics, and combining video data with marketing automation.
The document provides guidance on developing an effective video marketing strategy in 5 steps:
1. Determine the purpose of video content and target audience.
2. Outline video topics and types to be created, such as webinars, demos and testimonials.
3. Establish who will be responsible for creating, approving and distributing video content.
4. Determine where videos will live on the company website and distribution channels.
5. Choose metrics to measure video performance such as view rates and click-through rates.
The document also shares tips for video marketing such as including branding, calls to action, optimizing titles and embedding videos on the company website.
This document provides information and tips about video marketing. It discusses how video marketing can boost awareness, traffic and sales for businesses in a cost-effective way. It then offers advice on creating an effective video marketing strategy, such as keeping videos short, building relationships with viewers, defining specific objectives, and making titles, content, calls to action and branding prominent in videos. The document concludes by listing six tips for video marketers, such as including your URL in videos and embedding videos on your own website.
This document provides guidance on setting goals and metrics for YouTube marketing campaigns. It explains that most marketers do not quantify YouTube success because they fail to define clear, measurable goals tied to business objectives before launching campaigns. The document recommends focusing goals on increased brand awareness amongst target audiences and provides examples of relevant metrics to track, such as engaged views, shares, and unaided brand recall, based on the type of content created ("Home" vs. "Hero" content).
This document provides tips and strategies for effective video marketing on YouTube. It discusses how YouTube has over 800 million unique users per month and accounts for billions of hours of video watched. The document then offers several tips for video marketing on YouTube, including knowing your target audience, creating how-to videos, targeting local markets, reviewing analytics, making compelling titles, providing valuable content, including website URLs in videos, using branding, and embedding videos on other sites beyond just YouTube.
This document provides information about audio and video marketing. It discusses the growth of video uploads and views on platforms like YouTube. It then lists tips for effective video marketing, such as writing attention-grabbing titles, providing valuable content, including website URLs in videos, using branding, and embedding videos on websites to increase views and drive traffic. The document emphasizes that video marketing is an important way to engage customers and explain products or services in an easy-to-understand format.
This document discusses video content marketing platforms and provides tips for using video marketing effectively. It compares the top video platforms YouTube, Vimeo and Brightcove based on factors like quality, searchability, embedding, customization, analytics and niche functionality. YouTube is best for searchability but lacks quality for embedding. Vimeo and Brightcove allow better quality embedding but require payment. Brightcove offers most customization. The future of online video will include higher resolutions like 4K and new video coding standards. Effective video marketing tips include branding with logos and including your URL.
This document provides tips and strategies for successful video marketing on YouTube. It discusses three key approaches: 1) extending an existing brand narrative with video content, using Chipotle as an example; 2) creating videos that add clear value for viewers like Khan Academy's instructional videos; and 3) developing an organized brand channel on YouTube like Xbox's channel. The document concludes that video marketing should tell a brand's story compellingly while offering useful information for viewers to share.
Video is an effective marketing tool that provides higher online conversion rates and search engine optimization when used properly. It engages viewers at a higher rate than text and images alone. While many companies have not fully adopted video marketing, it is easy and affordable to create short promotional videos and upload them to websites and social media platforms like YouTube, Vimeo, and Glabex to help explain products, services, and build a brand. Measurement metrics like views, ratings, comments, and sharing can track a video's impact.
The document provides an overview of website conversion optimization strategies. It discusses defining conversions, the consumer decision-making process, and models like AIDA. It outlines 25 questions to ask about design, copywriting, metrics and testing to improve conversions. The goal is to move visitors through the stages of awareness, interest, desire and action. Sensory language, urgency, benefits and testimonials can increase desire and conversions.
The document provides guidance on creating effective video content marketing. It discusses developing a video strategy and goals, producing high-quality videos in the optimal length and format for different platforms, and distributing videos across websites, social media channels, and through influencers to maximize reach. The key steps outlined include planning content pillars and metrics, investing in proper equipment, using an engaging structure and tone, optimizing videos for search and sharing, posting to YouTube and social media, and collaborating with influencers. The overall aim is to establish a consistent video presence across channels to engage audiences.
The document discusses characteristics of effective video content marketing agencies. It notes that agencies with print publishing backgrounds have found success in content marketing due to their experience producing high-quality material on tight deadlines. Key characteristics of strong content marketing agencies include being truly multi-platform, working collaboratively with other agencies and clients, monetizing content to deliver ROI, gaining insights from audiences, and maintaining high production quality. The document also provides tips for effective video marketing, such as using compelling titles, providing excellent educational content, including website URLs in videos, and embedding videos on one's own site.
The document outlines 42 different types of customer reference videos that can be used for marketing purposes, grouped into the following categories: video customer testimonials, success stories, and case studies; product and service promotion videos like presentations, demonstrations, and reviews; corporate videos for overviews, executives, and staff; training and support videos; internal communications; advertising; PR support; event videos; and other uses like recruitment, mobile, and in-store. Many of the video types have moderate popularity currently but high growth potential, especially videos used for marketing, training, and mobile.
Creating Compelling Content for Social Media -- ToolkitCyrus Mavalwala
This document provides guidance on creating compelling content for social media. It outlines several ground rules for successful content sharing, including vowing to create remarkable content, being audience-driven, understanding each platform's nuances, making the content functional and sexy. It also discusses why people share content and how to increase shareability through visuals, aesthetics and video. Additional resources like books and tools are recommended to help produce engaging content.
Marketing as we know it is about to change forever. In fact, the change has started happening already. Find the new approach to marketing in this presentation I made at a Google event in Lekki, Lagos on the 1st of February 2020. In this engaging presentation that kept the audience glued, you'll find the new alternative to advertising and conventional marketing that is guaranteed to drive consumer engagement and patronage like never before!
Follow Genesis Onomiwo on Instagram www.instagram.com/therealgenofficial (@therealgenofficial) to discover more.
The document discusses persuasive design techniques that influence user behavior. It provides examples of how companies incorporate techniques like social proof, scarcity, and reducing choices to improve conversion rates. Key tips include showing testimonials, limiting options for new customers, and using language that creates a sense of urgency or emphasizes benefits to users. The goal of persuasive design is to establish trust and guide users through a process while maintaining a credible, user-focused experience.
Video Vigilante : Rank No.1 on YouTube and Google MichaelWebsterII
In this eBook, you will discover the topics about getting started with video, what works for marketing, some beginning steps, what about your audience, what about length and mistakes to avoid.
This document provides information and tips about video marketing. It discusses inexpensive video marketing ideas like creating videos that solve customer pain points without using words. Videos should integrate with a company's core sales strategy to build emotional bonds with customers. The document also provides tips for video marketing, such as including the company logo and URL in videos, writing attention-grabbing titles with keywords, providing valuable content, and embedding videos on a company website in addition to posting on YouTube.
Incorporating Video in Your Mobile Strategy: 2 key principles that helped one...MarketingExperiments
According to a Pew Research Center report in 2013, eight out of 10 American Internet users regularly watch or download videos. The rapid expansion of video on the Web over the past five years has largely been powered by the adoption of smartphones, which make creating and uploading videos faster and easier than ever.
This research indicates that in 2015 and beyond, video will continue to be an essential medium for content on the Web.
As marketers, we often hear that video is the way to engage customers when developing creative for our companies or clients, but how do we know whether the investment is justified?
How do we know that using video is any more effective for delivering a message to our audience than simple copy and static imagery?
In this 35-minute Web clinic, our research team shares strategies for leveraging video to increase the performance of online marketing collateral, including one test that helped boost mobile conversion by over 50%.
This document provides tips and best practices for video marketing. It discusses keeping video messages short at 60 seconds or less to maintain viewer attention. It also recommends measuring video analytics to understand viewer engagement and determine effective content. Additional tips include leveraging existing marketing assets to reduce video production costs and promoting branding by displaying the company logo prominently in videos.
This document summarizes Air Liquide's activities in the semiconductor and gas industries in 1997. It establishes Air Liquide's largest gas and chemical management center for a semiconductor manufacturer in Texas. It also discusses commissioning several ultra-pure nitrogen plants for semiconductor companies and purchasing a chemical operations department from Texas Instruments, expanding its technologies for the semiconductor industry. Pipeline gas sales increased due to new gas production plants in Texas and Utah.
O documento discute o desenvolvimento de aplicativos educativos móveis para estimular a escrita Braille por alunos com deficiência visual. O autor propõe o desenvolvimento de um teclado virtual Braille, um jogo educativo e um lançador de aplicativos para dispositivos Android, com o objetivo de tornar a escrita Braille mais acessível e estimular práticas de língua portuguesa. A pesquisa avaliou positivamente a abordagem, mas apontou que o teclado virtual requer mais treinamento devido à sua lógica
This document provides information and tips about video marketing. It discusses how video marketing can boost awareness, traffic and sales for businesses in a cost-effective way. It then offers advice on creating an effective video marketing strategy, such as keeping videos short, building relationships with viewers, defining specific objectives, and making titles, content, calls to action and branding prominent in videos. The document concludes by listing six tips for video marketers, such as including your URL in videos and embedding videos on your own website.
This document provides guidance on setting goals and metrics for YouTube marketing campaigns. It explains that most marketers do not quantify YouTube success because they fail to define clear, measurable goals tied to business objectives before launching campaigns. The document recommends focusing goals on increased brand awareness amongst target audiences and provides examples of relevant metrics to track, such as engaged views, shares, and unaided brand recall, based on the type of content created ("Home" vs. "Hero" content).
This document provides tips and strategies for effective video marketing on YouTube. It discusses how YouTube has over 800 million unique users per month and accounts for billions of hours of video watched. The document then offers several tips for video marketing on YouTube, including knowing your target audience, creating how-to videos, targeting local markets, reviewing analytics, making compelling titles, providing valuable content, including website URLs in videos, using branding, and embedding videos on other sites beyond just YouTube.
This document provides information about audio and video marketing. It discusses the growth of video uploads and views on platforms like YouTube. It then lists tips for effective video marketing, such as writing attention-grabbing titles, providing valuable content, including website URLs in videos, using branding, and embedding videos on websites to increase views and drive traffic. The document emphasizes that video marketing is an important way to engage customers and explain products or services in an easy-to-understand format.
This document discusses video content marketing platforms and provides tips for using video marketing effectively. It compares the top video platforms YouTube, Vimeo and Brightcove based on factors like quality, searchability, embedding, customization, analytics and niche functionality. YouTube is best for searchability but lacks quality for embedding. Vimeo and Brightcove allow better quality embedding but require payment. Brightcove offers most customization. The future of online video will include higher resolutions like 4K and new video coding standards. Effective video marketing tips include branding with logos and including your URL.
This document provides tips and strategies for successful video marketing on YouTube. It discusses three key approaches: 1) extending an existing brand narrative with video content, using Chipotle as an example; 2) creating videos that add clear value for viewers like Khan Academy's instructional videos; and 3) developing an organized brand channel on YouTube like Xbox's channel. The document concludes that video marketing should tell a brand's story compellingly while offering useful information for viewers to share.
Video is an effective marketing tool that provides higher online conversion rates and search engine optimization when used properly. It engages viewers at a higher rate than text and images alone. While many companies have not fully adopted video marketing, it is easy and affordable to create short promotional videos and upload them to websites and social media platforms like YouTube, Vimeo, and Glabex to help explain products, services, and build a brand. Measurement metrics like views, ratings, comments, and sharing can track a video's impact.
The document provides an overview of website conversion optimization strategies. It discusses defining conversions, the consumer decision-making process, and models like AIDA. It outlines 25 questions to ask about design, copywriting, metrics and testing to improve conversions. The goal is to move visitors through the stages of awareness, interest, desire and action. Sensory language, urgency, benefits and testimonials can increase desire and conversions.
The document provides guidance on creating effective video content marketing. It discusses developing a video strategy and goals, producing high-quality videos in the optimal length and format for different platforms, and distributing videos across websites, social media channels, and through influencers to maximize reach. The key steps outlined include planning content pillars and metrics, investing in proper equipment, using an engaging structure and tone, optimizing videos for search and sharing, posting to YouTube and social media, and collaborating with influencers. The overall aim is to establish a consistent video presence across channels to engage audiences.
The document discusses characteristics of effective video content marketing agencies. It notes that agencies with print publishing backgrounds have found success in content marketing due to their experience producing high-quality material on tight deadlines. Key characteristics of strong content marketing agencies include being truly multi-platform, working collaboratively with other agencies and clients, monetizing content to deliver ROI, gaining insights from audiences, and maintaining high production quality. The document also provides tips for effective video marketing, such as using compelling titles, providing excellent educational content, including website URLs in videos, and embedding videos on one's own site.
The document outlines 42 different types of customer reference videos that can be used for marketing purposes, grouped into the following categories: video customer testimonials, success stories, and case studies; product and service promotion videos like presentations, demonstrations, and reviews; corporate videos for overviews, executives, and staff; training and support videos; internal communications; advertising; PR support; event videos; and other uses like recruitment, mobile, and in-store. Many of the video types have moderate popularity currently but high growth potential, especially videos used for marketing, training, and mobile.
Creating Compelling Content for Social Media -- ToolkitCyrus Mavalwala
This document provides guidance on creating compelling content for social media. It outlines several ground rules for successful content sharing, including vowing to create remarkable content, being audience-driven, understanding each platform's nuances, making the content functional and sexy. It also discusses why people share content and how to increase shareability through visuals, aesthetics and video. Additional resources like books and tools are recommended to help produce engaging content.
Marketing as we know it is about to change forever. In fact, the change has started happening already. Find the new approach to marketing in this presentation I made at a Google event in Lekki, Lagos on the 1st of February 2020. In this engaging presentation that kept the audience glued, you'll find the new alternative to advertising and conventional marketing that is guaranteed to drive consumer engagement and patronage like never before!
Follow Genesis Onomiwo on Instagram www.instagram.com/therealgenofficial (@therealgenofficial) to discover more.
The document discusses persuasive design techniques that influence user behavior. It provides examples of how companies incorporate techniques like social proof, scarcity, and reducing choices to improve conversion rates. Key tips include showing testimonials, limiting options for new customers, and using language that creates a sense of urgency or emphasizes benefits to users. The goal of persuasive design is to establish trust and guide users through a process while maintaining a credible, user-focused experience.
Video Vigilante : Rank No.1 on YouTube and Google MichaelWebsterII
In this eBook, you will discover the topics about getting started with video, what works for marketing, some beginning steps, what about your audience, what about length and mistakes to avoid.
This document provides information and tips about video marketing. It discusses inexpensive video marketing ideas like creating videos that solve customer pain points without using words. Videos should integrate with a company's core sales strategy to build emotional bonds with customers. The document also provides tips for video marketing, such as including the company logo and URL in videos, writing attention-grabbing titles with keywords, providing valuable content, and embedding videos on a company website in addition to posting on YouTube.
Incorporating Video in Your Mobile Strategy: 2 key principles that helped one...MarketingExperiments
According to a Pew Research Center report in 2013, eight out of 10 American Internet users regularly watch or download videos. The rapid expansion of video on the Web over the past five years has largely been powered by the adoption of smartphones, which make creating and uploading videos faster and easier than ever.
This research indicates that in 2015 and beyond, video will continue to be an essential medium for content on the Web.
As marketers, we often hear that video is the way to engage customers when developing creative for our companies or clients, but how do we know whether the investment is justified?
How do we know that using video is any more effective for delivering a message to our audience than simple copy and static imagery?
In this 35-minute Web clinic, our research team shares strategies for leveraging video to increase the performance of online marketing collateral, including one test that helped boost mobile conversion by over 50%.
This document provides tips and best practices for video marketing. It discusses keeping video messages short at 60 seconds or less to maintain viewer attention. It also recommends measuring video analytics to understand viewer engagement and determine effective content. Additional tips include leveraging existing marketing assets to reduce video production costs and promoting branding by displaying the company logo prominently in videos.
This document summarizes Air Liquide's activities in the semiconductor and gas industries in 1997. It establishes Air Liquide's largest gas and chemical management center for a semiconductor manufacturer in Texas. It also discusses commissioning several ultra-pure nitrogen plants for semiconductor companies and purchasing a chemical operations department from Texas Instruments, expanding its technologies for the semiconductor industry. Pipeline gas sales increased due to new gas production plants in Texas and Utah.
O documento discute o desenvolvimento de aplicativos educativos móveis para estimular a escrita Braille por alunos com deficiência visual. O autor propõe o desenvolvimento de um teclado virtual Braille, um jogo educativo e um lançador de aplicativos para dispositivos Android, com o objetivo de tornar a escrita Braille mais acessível e estimular práticas de língua portuguesa. A pesquisa avaliou positivamente a abordagem, mas apontou que o teclado virtual requer mais treinamento devido à sua lógica
O desenvolvimento da internet nas últimas décadas, bem como o advento das tecnologias digitais, estabeleceu uma nova forma de comunicação na sociedade. No âmbito educacional, nota-se também que o aprendizado ganhou novas projeções. Hoje existe uma diversidade de recursos tecnológicos que podem ser utilizados em prol do ensino. E o videolearning é um desses recursos.
1. This document contains the code for a Java programming assignment with 9 problems. It includes documentation comments and method signatures for solving each problem.
2. The problems involve tasks like summing values with certain conditions, rounding numbers, determining if values are evenly spaced, and making configurations of items to meet a goal.
3. Helper methods are created to avoid repeating code, like a method to fix teen values for one of the problems.
GIMP es un programa de edición de imágenes digitales gratuito y de código abierto que permite editar fotografías y crear logotipos y gráficos para la web. El programa contiene herramientas de edición, ventanas para capas, canales y rutas, y opciones para pinceles, patrones y degradados. Si se cierra alguna de las ventanas de GIMP, se cerrará completamente el programa y habrá que volver a abrir dicha ventana para continuar trabajando.
El documento describe los pasos para calcular el total a pagar de un recibo (consumo + IVA + DAP) en dólares y pesos. Primero calcula el consumo, IVA y DAP en dólares a partir del costo total ingresado. Luego convierte esos valores a pesos usando el valor del dólar y suma el total a pagar. Finalmente divide el total entre la cantidad de alumnos para mostrar el monto a pagar por cada uno.
Dokumen tersebut membahas mobilisasi sosial sebagai mekanisme penanggulangan kemiskinan. Mobilisasi sosial adalah pendekatan yang melibatkan masyarakat miskin sebagai pelaku utama dalam penanggulangan kemiskinan melalui peningkatan kesadaran dan kelembagaan masyarakat untuk mengatasi masalah mereka sendiri. Mobilisasi sosial dilaksanakan melalui pemetaan, pendampingan, pelembagaan, pen
Este documento trata sobre varios temas ambientales como la contaminación del agua y el aire, la pérdida de bosques y especies, y el desarrollo urbano insostenible. También discute sobre la escasez de agua, la quema de bosques, el tratamiento del agua potable, la fauna y flora local, y los efectos del cambio climático como el calentamiento global y derretimiento de glaciares.
OppSource Tele-Qualification Best PracticesRon Corbisier
This document discusses the role of inside sales and business development representatives (BDRs) in developing qualified sales-ready leads. It notes that 70% of sales leads are disqualified and that marketing often generates many leads but pipelines are not growing. Inside sales can do the unclaimed work of engaging leads, having early conversations to qualify them, and delivering qualified sales-accepted leads using best practices like triage, account optimization, follow-up, and continuous improvement. This managed process is presented as a better way to build pipelines than relying on individual "superstar" sales reps or leaving lead qualification to chance.
This document provides background information on plans to expand the Accra-Tema Motorway in Ghana from two lanes to four lanes through a public-private partnership. It discusses the strategic importance of the motorway in linking Accra and Tema, as well as serving neighboring countries. It notes that while the government seeks to upgrade the road, it lacks funds to do so. The document proposes a concession agreement to have a private partner design, build, finance, operate and transfer a new four-lane motorway over a 10-20 year period. It also outlines how project risks such as construction, demand, operations and maintenance would be allocated between the government and private sector partner.
The document discusses ways to express probability in English using modal verbs and other expressions. It notes that "must" indicates a very strong sense of present or future probability and implies the speaker's opinion. "Should or ought to" can be used if there are sufficient reasons to make an assumption. "Will" can also express assumptions but "would" is slightly less certain. Other options like "probably" and "likely" can also convey probability. The document encourages visiting the channel "ayalasomayajula nageswar rao" on YouTube for more videos on functional and usage grammar.
1) La Resolución Ministerial N° 199-2015 del MINEDU modifica parcialmente el Diseño Curricular Nacional respecto a las competencias y capacidades de algunas áreas curriculares e incorpora indicadores de desempeño para cada grado y ciclo.
2) El documento presenta las características de la modificación curricular como el enfoque por competencias, la evidencia de las competencias a través de indicadores de desempeño y la visualización de las competencias en matrices que muestran la progresión entre niveles.
3) Se
Presentation by Jose Viegas Ribeiro on internal control and internal audit given at the workshop on Improving outputs of internal control units through self-assessment co-organised by SIGMA with the Ministry of Finance of Jordan, Amman 6 November 2014
Organisasi sel lanjutan membahas struktur dan fungsi membran sel, sitoplasma, dan nukleus. Membran sel berfungsi selektif permeabel dan mengatur masuknya-keluaranya zat. Sitoplasma berisi organel dan cairan koloid tempat kehidupan sel berlangsung. Nukleus berfungsi mengontrol sel, menyimpan DNA, dan mensintesis protein.
Throughout 2012, video marketing for B2B marketers undoubtedly showed an upward trend in both effectiveness and popularity, and most industry observers expect this to continue into 2013 and beyond.
The document provides guidance on developing an effective video marketing strategy, including determining goals, outlining topics and types of videos, assigning responsibilities, and establishing distribution channels. It recommends starting with a small internal video series, and having a dedicated video section on the website in addition to posting on YouTube. Several tips for video marketing are also listed, such as using titles and descriptions that include keywords, adding links and branding, and embedding videos on the company website.
The document discusses marketing strategies for lawyers and legal firms. It recommends that lawyers read a book by Eugenia Navarro that introduces legal marketing and analyzes changes in the legal sector. Navarro presents marketing as a planning tool to analyze the market and develop sustainable strategies centered around client needs. The document also provides tips for effective video marketing, including using compelling titles and content to position as an expert, including contact information, leveraging branding, and distributing videos across multiple platforms.
The document provides an overview of best practices for using video in marketing. It discusses how B2B companies are increasingly using video to engage audiences in a quick, concise manner. It provides tips for video marketing tactics like creating value for consumers rather than plain advertisements, using keywords and captions for SEO, leveraging existing social media channels, and including calls to action and metrics to measure success. The document contains several chapters that will provide examples and strategies for storytelling, using video in different industries, and creating effective explainer videos.
This document provides information about video marketing online, including tips and tools. It discusses why online video marketing is important, how video can evoke feelings like trust and curiosity. Popular video formats are listed, such as testimonials and tutorials. Six tips for effective video marketing are outlined: take advantage of branding opportunities; include your URL; make titles count; provide excellent content; always include an HTML link; and go beyond YouTube by embedding videos on your own website.
The document provides 10 ideas for video content marketing that any business can use, along with tips for effective video marketing. The 10 content ideas are product demos, tips & how-tos, customer testimonials, value propositions, webinar invites, expert Q&As, interviews, video infographics, whiteboards, and holiday greetings. The tips section recommends taking advantage of branding opportunities, including your URL, making impactful titles, providing excellent content, always including an HTML link, and going beyond YouTube by embedding videos on your own website.
This document provides information and tips about using video for marketing purposes. It discusses why video marketing is important, with consumer video traffic expected to reach 69% of internet traffic by 2017. It also notes that YouTube, owned by Google, is the top site for viewing videos and privileges YouTube content in search results. The document then gives tips for creating effective video marketing content, such as determining the goal, target audience, core message and call to action. It provides optimization strategies for video hosting and distribution across different platforms. Specific tips include using videos for branding, including URLs in videos, creating impactful titles and providing quality content.
This document provides an overview of video marketing strategies and tips. It includes 15 sections that discuss the state of video marketing, why it is effective, tips for implementation, and the future of video. Some key points include: video marketing is growing in popularity as more consumers watch online videos; videos can boost understanding and drive purchases; and the number of connected devices that can play video will increase dramatically in coming years, opening up large new audiences for marketers.
The document discusses using video content marketing strategies. It provides tips for creating effective video marketing content, including taking advantage of branding opportunities by including logos in videos, adding URLs to videos, writing attention-grabbing titles, providing valuable educational content, including links in video descriptions, distributing videos beyond just YouTube, and embedding videos on websites. Research findings are presented showing that most companies now use video marketing and three-quarters of people share video content on social media platforms like Facebook and Twitter.
The document provides information about using video marketing effectively. It discusses tips for video marketing such as taking advantage of branding opportunities by including logos in videos, adding URLs, writing attention-grabbing titles, providing valuable content, including links in video descriptions, sharing videos beyond YouTube by embedding on websites, and how video marketing can improve brand perception and engagement. The results of a survey found that over two-thirds of companies now use video marketing and most plan to use more video content.
Video content marketing involves using video in various forms to promote brands, products, and services. It has been empowered by increased bandwidth and video consumption. Videos can be used for advertising by buying ad space or posting on platforms like YouTube. There are many types of video marketing including brand films, educational videos, explainer videos, testimonials, 360 videos, email videos, animated videos, and product videos. Research shows that video outperforms other content, increases the chances of front page Google results, and the human brain processes visuals much faster than text. As video traffic continues to grow significantly, it will dominate future marketing strategies.
The document provides information about video marketing tips, tools, and sites for small businesses. It discusses how video marketing is the future of content marketing as online video traffic continues to grow rapidly. Some key tips for small businesses include considering your target audience, promoting videos on social media, using creative titles and calls to action, embedding videos on your website to increase views and engagement, and positioning yourself as an expert by providing valuable video content.
If an image can say a thousand words, what can a video do? While video marketing is an effective form of digital marketing, many business owners dismiss it as a viable option for their business. This could be due to discomfort in front of a camera, a lack of videography equipment or a relevant skill set, or simply because they don’t know how video marketing would fit into their marketing mix. After completing this episode, the business owner will have a much clearer understanding of how to do video marketing and many of the potential objections to this form of marketing will have been addressed.
Part of the webinar series: DIGITAL MARKETING TIPS FOR THE NEW (OR OLD!) BUSINESS OWNER 2021 - PART II
See more at https://www.financialpoise.com/webinars/
GM Voices is a video marketing company that provides various video marketing services including script writing, video production, voice acting, and editing. They have experience creating many types of marketing videos for businesses such as promotional videos, event videos, animated videos, and more. Their services allow businesses to effectively tell their story and communicate their message through video.
Video is the best advertising tool for your businessMrSeller Zograf
Video marketing is an effective tool for businesses. It can reach large audiences and engage customers more than other mediums like text. While many companies use video, less than half deploy it in their marketing. Glabex is a platform that allows businesses to easily upload videos and share them across social networks to promote their business and products for free. This overcomes limitations of some websites in hosting videos.
5 reasons to integrate videos in real estate marketing (1)FredericThomas22
This document outlines 5 reasons to integrate videos into real estate marketing. It notes that videos are increasingly popular online, with 76% of internet users watching videos weekly. Integrating real estate videos can increase visibility on platforms like YouTube, where people spend an hour a day watching videos. Videos also provide more value to customers, with 73% more likely to buy after watching a product video. Creating professional videos through an agency can help real estate agents communicate their services, properties, and team while staying innovative in their marketing strategies. The document concludes that videos are an important long-term strategy for real estate marketing.
This document discusses video marketing systems and provides tips for real estate agents to use video marketing effectively. It explains that video allows agents to directly deliver content to home buyers and sellers on their mobile devices. Interactive video allows buyers to schedule appointments or submit offers with a personalized video. The tips section provides best practices for video marketing, such as branding videos with your company logo, including your URL, optimizing titles with keywords, providing valuable content to position as an expert, and embedding videos on your own website to increase views.
This document provides information about video content marketing in 2014 including tips, tools, and sites for video marketing. It discusses how online video is growing rapidly and will account for 69% of internet traffic by 2017. It emphasizes that video marketing is important for businesses to engage customers and drive traffic. Specifically, it notes that video can increase time spent on a website, social sharing of content, and create a more positive brand perception. The document then provides several tips for effective video marketing such as using logos and URLs, creating compelling titles and content, and distributing videos beyond just YouTube.
Pixability, a YouTube marketing software company, announced that it raised $4 million in additional financing led by Point Judith Capital, completing a $8.1 million Series B round. The funding will be used to further expand Pixability's patent-pending YouTube marketing technology, increase their repository of YouTube data, and grow sales and business development efforts. Point Judith Capital's investment will help Pixability meet growing demand for its technology from brands and agencies while providing operational support.
1. Video on marketing
In this file, you can ref free useful materials about video on marketing
and other materials for video marketing such as video marketing tips,
video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Throughout 2012, video marketing for B2B businesses undoubtedly
showed an upward trend in both effectiveness and popularity, and most
industry observers expect this to continue into 2013 and beyond.
Here are a few relevant findings from respected industry reports and
trends to back up this claim:
Research firm and reviews publisher, Software Advice, recently found in
their 2012 B2B Demand Generation Benchmark Survey that video was
the second most popular type of content used across channels.
In another study, B2B Content Marketing: 2013 Benchmarks, Budgets,
and Trends — North America carried out jointly by MarketingProfs and
the Content Marketing Institute, it was found that video had the largest
increase of any content marketing tactic in 2012, jumping by 70 percent
from an already hot 54 percent increase in 2011.
Video marketing. Free pdf download examples Page 1
2. Findings from Searchmetrics could partly help to explain this trend.
They found that, of all content included in Google’s general search
listings, video appeared most frequently, being displayed in over 70
percent of search results.
Perhaps more importantly than its impact on SEO are the results video
has had in generating the desired response from target markets.
A study from the Web Video Marketing Council and Flimp
Media suggests that the use of video embedded in an email is a powerful
tool, with 88 percent reporting that email with integrated video improves
campaign performance, 76 percent acknowledging that it generates high
click-through rates, and 72 percent believing that their prospective
clients are more likely to buy after viewing video content sent via an
email.
CMI’s B2B Content Marketing Report also illustrates that a significant
majority of B2B marketers — 58 percent — believes that video is an
effective form of B2B marketing.
So if you believe the reports and buy into the reasons why video can be
such an effective marketing channel for B2B marketers, let’s look at how
you can make it happen — and how to achieve amazing results with it.
We begin with the preparation phase: the tasks involved in building your
strategy for creating video marketing efforts that will get a response
from your viewers and, ultimately, help transform them into satisfied
customers. (In our next post, we will follow on this foundation with
processes for executing on this strategy.)
Step 1: Define your purpose
Firstly, let’s look at why you need to define a purpose before you create
your first content marketing video campaign:
Video marketing. Free pdf download examples Page 2
3. · Reason 1: A defined purpose will save you money, because you
can create very specific, targeted videos with simpler messages.
Your videos will be shorter and easier to digest, and you won’t
need to spend money on creative ways to appeal to “everybody” all
at once.
· Reason 2: With more crafted and targeted messages, you’re more
likely to see a response that gives you a return on your investment,
as it will resonate more effectively with the customers who
actually want/need your product or service.
· Reason 3: Getting your video found by your potential customers
will be cheaper and easier to achieve than a catch-all video, too.
Rather than competing against big-budget competitors to have your
video ranked for broad search terms (which are expensive to bid on
in Google Adwords), you can focus on the more cost-effective
long-tail terms that better match the video’s content.
Hopefully those three reasons are good enough for us to move on and
talk about achieving this clarity of purpose, which prompts the question,
“What do we mean by purpose anyway?” Well, it actually means a
couple of things…
First, what response are you trying achieve, and what metrics will you
use to judge if you have achieved it (i.e., what will tell you that the video
has been a success)? There are myriad different purposes you may want
your videos for, including:
· To make a sale
· To generate an inbound lead
· To position your brand or build brand awareness
· To demonstrate a new product or service
· To educate a market
· To entertain
Once you’ve decided what outcome you’re striving for (and how its
success will be measured), the second purpose you need to define is
Video marketing. Free pdf download examples Page 3
4. what audiences are you trying to reach.(This is directly related to the
first list.)
For example, there is no point in trying to make a video that appeals to
junior executives with no purchasing power if you’re trying to clinch a
sale, or to create a video to educate the market if the landscape is
generally well known amongst decision makers.
Some questions to keep in mind about your target:
· Are they senior decision-makers, mid-level influencers, or
observers who may be making decisions five years hence?
· Do they speak your industry language (e.g., a techie to a techie), or
are you trying to reach a different type of executive who may not
be so familiar with your industry jargon (e.g., a results-driven sales
outsourcing company trying to reach a new, creative, product-obsessed
market), or someone not in your industry at all (e.g., a
government regulator)?
· Do they care more about numbers and metrics, or vision and
aspiration; details vs. big picture; process vs. creativity; layers of
bureaucracy vs. flat structure, etc.?
The best way to come up with an answer to this second question is to
imagine you’re having a conversation with your “perfect customer” at a
trade show. How do you greet them, what do you talk to them about, and
in what manner? This is roughly how your video should address that
same “perfect customer.”
So now that you have your purpose — a measurable outcome plus a
target market — it’s time to pick the right kind of video to appeal to that
segment and put a swing in your metrics barometer.
Video marketing. Free pdf download examples Page 4
5. Step 2: Pick the right video type for your purpose
There are nearly as many types of video as there are purposes, which is
great because it means you can usually find a pretty close fit between the
finished video and your desired outcome. However, it does provide you
with a somewhat complex web of choices. Here are just a few of them:
· Animated/cartoon
· Whiteboard/illustration
· Time-lapse
· Talking head(s)
· Interview
· Presentation
· Montage
· On-location/at-event
· Behind-the-scenes/documentary
· Product demo
· Case study
Then you have to think about the tone:
· Corporate or creative
· Market leader or new entrant
· Humorous or serious
· Collaborative or competitive
· Traditional or irreverent
· Formal or informal
· Technical or colloquial
Then there are the finishing touches to think about:
· Subtitles
· Background music
· Voiceover
Video marketing. Free pdf download examples Page 5
6. · Interactive technology
· Length
Of course, these lists go on (and on, and on…), so that’s why it’s so
useful to know your purpose first — from there, you can more easily
eliminate the styles and tones that definitely won’t fit, and concentrate
on those that will. (We’ll talk more about tone and personality in Step 4.)
Deciding on the right video format
When choosing the format of your video, think about your existing
brand and the brands of your major clients:
· Is your existing website cartoonish, like Hipmunk, Mailchimp, and
Team Treehouse?
· Or does it focus on ease of use and design aesthetic, like Heroku,
Dropbox, and Square?
· Maybe it’s designed to show thought leadership, like Accenture,
KPMG, and McKinsey & Co.?
· Perhaps it’s more utilitarian and full of information on features and
benefits, like 37Signals, Leads Explorer, and Hubspot?
· Or heavy on testimonials to inspire trust and credibility, like
Balsamiq and Badgeville?
Once you’ve thought about this, the above list starts to get more
manageable: The first set of companies would do well to stick with
animation; the second, a time-lapse video; the third group, an interview
or presentation; the fourth group may go with the whiteboard or product
demo; and the final group, talking heads or case studies.
One assumes that your website is optimized to appeal to your customer
base, but it’s worth pausing for a moment and looking at your five
highest-priority target customers and seeing if the style of their corporate
communications are similar to yours. If not, how will you resonate with
them?
Video marketing. Free pdf download examples Page 6
7. With your purpose in mind, and a style of video chosen to suit that
purpose and the existing style of your online brand, it’s time now to look
at the choice of video length.
Step 3: Let’s talk length
Everyone knows length is important, but no one can agree what the
perfect length is.
According to the graph below, taken from Forbes Insight’s report, Video
in the C-Suite, the majority of executives prefer three- to five-minute
videos, while only 9 percent prefer longer than five minutes, and 36
percent still prefer videos that are one to three minutes in length.
Chart reprinted with permission from Forbes Insight.
A quick search on YouTube and Google finds that most B2B videos with
hits in the hundreds of thousands, or even millions, tend to be 90–120
seconds in length.
Video marketing. Free pdf download examples Page 7
8. However, that only goes to prove that they’re popular in general; it
doesn’t show whether they were effective at achieving the desired
outcome within their targeted market.
My suggestion on finding the right video length is that the length should
be a function of your stated purpose.
You can’t really provide thought leadership in 90 seconds, so you’ll need
videos closer in length to those found on a site like TED‘s, which are
often up to 18 minutes long. That may be pushing it for many brands,
but certainly a target range of 8 to 12 minutes is a good estimate for
these kinds of videos. However, you wouldn’t want a product demo to
run for 10 minutes, when you can communicate the key features in 90
seconds.
Humor can be achieved in 30 seconds or less, while gravitas or
educational content may take longer. Testimonials can be 10-seconds
long, whereas case studies may have more impact if they include
sufficient details, so they might need to run longer — between two and
five minutes.
At this point it’s best to approximate your video length depending on
purpose (outcome and audience) and the complexity of the message;
then, measure and refine according to the actual results, as there is no
golden rule.
However if you’re an absolute stickler for golden rules and have no time
or budget to experiment, it seems your best bet would be to create videos
two to five minutes in length, and you shouldn’t go too far wrong.
Now that we’ve agreed length isn’t everything, we need to consider
brand personality, and how your videos will reflect your brand’s values.
Video marketing. Free pdf download examples Page 8
9. Step 4: Just be yourself
With a video type chosen, and a target length decided upon, it’s time to
start thinking about the content of the video — particularly about how
you want to portray your brand.
There is one simple, golden rule for this decision — be yourself.
You don’t want any major incongruity between your existing brand and
the content of your video. This needs to play into the narrative you
develop, how the script is written, and what your call to action is.
Bringing together steps two to four, lets look at some hypothetical
examples:
Example 1: New Horizon Sales
New Horizon Sales is a start-up trying to prove that its new 3D
Claytronic sales reps are the future of the direct sales industry. Its
purpose is to educate the market on a brand new, untested technology,
and to do so it will need to reach the highest-level executives, regulators,
and sales directors.
To achieve this, the company may choose a series of documentary-style
videos showcasing its Claytronic sales reps out in the field, with each
video focused on one of its key advantages, such as effectiveness or
reduced costs. Each video should run between three and five minutes,
due to the need for a narrative to be established and the key educational
points to be conveyed.
To measure its success, the company would run a market survey before
and after the launch of the video campaign, to measure awareness of,
and attitudes towards, its new technology amongst its target market, as
well as how many inbound enquiries it generates. The call to action
could be as simple as, “Learn more about the future.”
Example 2: Big Data Corp.
Video marketing. Free pdf download examples Page 9
10. Big Data Corp., a fast-growing SME in the competitive “big data and
analytics” space, is trying to establish its solution as being the most
advanced in the market, supported by the most talented team.
Its purpose is to position its brand as thought leaders, targeting data
scientists and strategic executives at FTSE 500 firms, and to generate
leads for its sales team to follow up with.
To achieve this, the company could focus on proving its technical
competence by producing videos of its talks at industry conferences and
interviews with happy customers and its lead product developers. These
may run between 10 and 15 minutes in length, as big-picture topics are
being explored and the company will need to prove its depth of
knowledge and technical proficiency.
Each video would have a strong call to action, and have buttons next to
it, allowing viewers to download white papers, or contact a product rep.
Success would be measured by the number of leads generated, and a
market research survey would also be helpful to gauge how the company
is comparatively viewed against its competitors in terms of innovation
and thought leadership, before and after the video campaign.
Example 3: BadAss Software
BadAss Software is a software company vying for the business of
freelancers, to help with its accountancy, CRM, and invoicing needs. Its
purpose is to generate direct sales from very small companies and
freelancers.
To achieve this, the company may choose a more irreverent tone
delivered via cartoons that make fun of more expensive/corporate
software, and should end each video with a specific call to action — for
instance, a free trial, or perhaps even giving customers the chance to star
in a future cartoon as a caricature of themselves, for the best case studies
submitted after their software trial period.
Video marketing. Free pdf download examples Page 10
11. Video length is probably 90–120 seconds to capture to attention of
freelancers juggling multiple tasks, with just one feature delivered per
video. Success is measured by the increase in sales, and by how many
times the video offer code is used to claim a free trial.
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
Video marketing. Free pdf download examples Page 11
12. When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Video marketing. Free pdf download examples Page 12
13. Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
Video marketing. Free pdf download examples Page 13