1. The document provides a pop quiz on marketing terminology, case studies of marketing campaigns for games like Just Dance 4 and Red Dead Redemption, and theories of media and communication. 2. It tests knowledge of songs used in trailers, celebrities involved, guerrilla marketing tactics for Grand Theft Auto, and directors of trailers for games like Call of Duty: Black Ops II. 3. The final section defines uses and gratifications theory, utopian solutions theory, and two-step flow theory and asks the reader to name top games of 2012 for points.