The document discusses the elements of a music video, including that it is a filmed performance of a recorded song that may include dance or a fragmentary story. Music videos often use concert footage. It notes that Queen's "Bohemian Rhapsody" is often thought to be the first music video but that is not accurate. The document also states that in the 1980s, music videos became synonymous with rock music and discusses U2's "Where the Streets Have No Name" as an example.

1. Introducing the music
video
What is a music promo video? How much
performance should there be? Does it all
have to be in a studio?
Make notes on the different elements you see
and think are important .
Which of these elements do you think are
conventionally found in a music promo video?

2. Introducing the music
video
Watch the pop video: Gaga : - "Born This
Way," http://www.youtube.com/watch?
v=wV1FrqwZyKw
Make notes on the different elements you see
and think are important .
Which of these elements do you think are
conventionally found in a music promo video?

3. Forms and Conventions
Goodwin – he is your
major music video
theorist….

4. A music video is a filmed performance of a recorded
popular song. It is usually accompanied by dance or a
fragmentary story. Music videos often use concert footage.
Queen – Bohemian Rhapsody. This is often thought to
have been the 1st music video but this is not the case.
Pop Music Video: Forms and Conventions

5. Pop Music Video: Forms and Conventions

6. In the 1980s the music video became synonymous with the rock idiom
and for this reason they are often referred to as rock videos.
U2 - Where The Streets Have No Name
Pop Music Video: Forms and Conventions

7. To review similar product research and
terminology used.
Have you completed at least three music video
analysis?
Did you apply terminology? What? [Journals]
Did you apply theorists? [journals]
Target and jobs to do…..

8. Institutions
Remember the brief….
You are creating a promotion package for a new artist.
You are not making just a music video.
What do you need to research and consider?