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Unit G324
Advanced Production
To explore and research
institutions.
The Music Channel
What music channels do you know?
Create a list…Feedback
Logos?
This research is important as you need to...
To explore the industry – research into
institutions
• Research music video channels – are there
any new ones? Any mergers...
To establish prior knowledge through
discussion.
• How do music channels target a particular audience?
• Branding? What do...
To discuss your role as The Director
and Producer of a Media Text.
• You need a song
• Look at the handout, read about cop...
Budgeting & Production Unit
• You will need to think about your costs. Don’t choose
lyrics that indicate you need to film ...
Shooting & Editing
• If this is well storyboarded and organised you should be
able to shoot the music video in no more tha...
Research
• The history of music video – read the handout.
• This will be presented in the form of an INTERESTING
ppt, uplo...
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A2 Media lesson 2logos, preproduction,identity, visual style

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A2 Media lesson 2logos, preproduction,identity, visual style

  1. 1. Unit G324 Advanced Production To explore and research institutions.
  2. 2. The Music Channel What music channels do you know? Create a list…Feedback Logos? This research is important as you need to create a company name and a logo. Any ideas? Write these down and sketch your logo.
  3. 3. To explore the industry – research into institutions • Research music video channels – are there any new ones? Any mergers? Do the music channels link to facebook/ Twitter etc or any social media group? Are there any ads? Product placement? If so, what? • Logos? • Post–Institutional research 1
  4. 4. To establish prior knowledge through discussion. • How do music channels target a particular audience? • Branding? What do we mean by branding? A logo? Visual style? Identity? • Muzu? http://www.muzu.tv/gb/ • Magic? http://www.magic.co.uk/ • How are their brand identities different? How do they target specific TA’s?
  5. 5. To discuss your role as The Director and Producer of a Media Text. • You need a song • Look at the handout, read about copyright and then investigate. Click tracks and listen until you find one you like. • Now try to find the lyrics online – if they don’t exist then it will be impossible to do • So, you choose a song… you find the lyrics – next step- go on youtube and check there isn’t a music video for it already. If so, it is best to pick again. • You can choose 3,4,5 to give yourself options! • Find a song, find and print the lyrics.
  6. 6. Budgeting & Production Unit • You will need to think about your costs. Don’t choose lyrics that indicate you need to film all over the UK… • Production Unit • Time scale – is set by the Media Dept – you must meet your deadlines. • You will need filming schedules • You will need to organise actors, mise en scene, locations and equipment in order for your project to progress. • Consider what is doable!
  7. 7. Shooting & Editing • If this is well storyboarded and organised you should be able to shoot the music video in no more than three days. • Editing takes the most time. You should have a clear idea of what you want your finished product to look like. • You really don’t want it to look like this… • https://www.youtube.com/watch?v=PJQVlVHsFF8
  8. 8. Research • The history of music video – read the handout. • This will be presented in the form of an INTERESTING ppt, uploaded to slideshare and embedded on the blog. • Posts checklist – self assess your blog. Are you up to date? If not, sort this out and ensure that by Friday, youa re up to date.

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