2. Summary
Goodwin’s main point was that the
traditional narrative used in films
etc does not apply within music
videos.
He recognises that pop videos are
structured differently whereby the
singer is also the narrator and the
singer often looks directly at the
camera.
He believes pop videos are often
repetitive
He also identifies 3 types of
relations between songs and
videos. Illustration, Amplification
and Disjuncture
1.Illustration : this is where the video
tells the story
2.Amplification: when the videos
introduce new meanings that do not
contradict with lyrics but add layers of
meaning
3.Disjuncture: This is where there is
little connection between lyric and
video or video contradicts the lyric
3. Amplification
Dj Afro B ft SK – Baba God ;
https://www.youtube.com/watch?v=cBGxrqfTdfQ
The video helps depict people who were struggling
with life issues but eventually giving their life to God
and turning to a new path hence the name “Baba
GOD”
Illustration
Yemi Alade –Johnny ;
https://www.youtube.co
m/watch?v=C_XkTKoDI1
8
The song talks about how
“Johnny” is deceiving
multiple girls and having
relations with each of
them including the main
artist Yemi Alade. The
video illustrates
numerous girls who have
been lied to by Johnny
Disjuncture
OutKast- Ms. Jackson
https://www.youtube.com/watch?v=MYxAiK6VnXw
The song is based on an apology to someone’s mother “ms
Jackson” for making her daughter cry but the video illustrates
rainy weather and an extreme leaking in a house as a
consequence to the weather.
