Marketing insights gathered by the ANA. Perfect for any marketing presentation or if you need instant inspiration. Covering, technology, branding, design, innovation and demographics.

1. In 2007, online ad revenue topped $20 billion. It took only 13 years for online to reach
.
this ad spend figure, while TV took over 25 years and newspaper/radio, over 75 years.
Source: Marketing & Media Ecosystem 2010: ANA/Booz Allen Hamilton/ IAB/ AAAA Study www.ana.net

2. .
Brand owners are used to controlling the way trademarks are used,
and when you create an online community, you give up this control.
Source: Deborah A. Wilcox, Baker Hostetler, The Advertiser 10/07 www.ana.net

3. Hispanics had $900 billion in buying power in the US in 2007.
.
Source: Lisa Owens, Multicultural Marketing Manager, Ford Motor Company www.ana.net

4. .
Of the five million terabytes of information that exist in the world, only 2 to 3
percent are currently indexed and searchable. (Imagine the possibility for marketers!)
Source: Eric Schmidt, CEO Google, ANA 2005 annual Conference: Masters of Marketing www.ana.net

5. Ninety percent of new product introductions fail.
.
Source: Robert Shulman, New Products: The Next Big Marketing Revolution www.ana.net

6. In 2007, videos accounted for 60% of Internet traffic.
.
Source: Keval Desai, Google, ANA New Technologies Committee Meeting www.ana.net

7. There are more cell phones in the world than PCs.
.
Source: Steve Berkowiitz. Microsoft Corp, 10/19/07 www.ana.net

8. Standing in the middle of the road is very dangerous; you get knocked
by traffic from both sides. .
Source: Margaret Thatcher www.ana.net

9. Americans consumed 9½ hours of media a day in 2007, up 6% since 2000.
.
Source: Nielsen Media Metrics, ANA New Technologies Committee Meeting www.ana.net

10. Cause marketing is a big-ticket item; it is the third-largest category (behind sports and
.
entertainment) with projected annual spending by US marketers of over $1 billion.
Source: David Giagrando, Director of Cause Marketing, The Jimmy Fund, ANA Sponsorship and Event Marketing Committee Meeting www.ana.net

11. Imagination is more important than knowledge.
.
Source: Albert Einstein www.ana.net

12. A brand is a living entity - and it is enriched or undermined cumulatively over time, the
product of a thousand small gestures. .
Source: Michael Eisner, CEO Disney www.ana.net

13. You can say the right thing about a product, and nobody will listen. You’ve got to say it in
.
such a way that people feel it in their gut. Because if they don’t feel it, nothing will happen.
Source: Bill Bernbach www.ana.net

14. Quality is remembered long after the price is forgotten.
.
Source: Gucci family motto www.ana.net

15. Your most unhappy customers are
your greatest source of learning. .
Source: Bill Gates www.ana.net

16. .
We don’t have a good language to talk about this kind of thing. In most people’s vocabularies,
design means veneer. ... But to me, nothing could be further from the meaning of design.
Design is the fundamental soul of a man-made creation.
Source: Steve Jobs www.ana.net

17. It has always seemed to me that your brand is formed primarily, not by what your
.
company says about itself, but what the company does.
Source: Jeff Bezos www.ana.net

18. The best way to predict the future is to create it.
.
Source: Peter Drucker www.ana.net

19. .
A great brand is a story that’s
never completely told.
Source: Scott Bedbury www.ana.net

20. The consumer isn’t a moron.
She is your wife.
Source: David Ogilvy www.ana.net

21. One of the biggest responsibilities of management is to look after
the corporate DNA. .
Source: Andrew Rolfe, CEO, Pret A Manger www.ana.net

22. .
Never underestimate the power
of design to differentiate.
Source: David Reyes-Guerra, Xerox www.ana.net

23. .
Source: Niall Fitzgerald, CEO Unilever
Sustainability is here to stay or we may not be.
Source: Niall Fitzgerald, CEO Unilever www.ana.net

24. If you can dream it,
you can do it.
Source: Walt Disney www.ana.net