The Federal Bank Limited is a major private sector commercial bank headquartered at Aluva, Kochi, Kerala. As on 31 March 2016, Federal Bank has 1252 branches spread across 24 states and 1516 ATMs across the country. Its balance-sheet stood at Rs 1.37 trillion as of end March 2016 and its net profit stood at Rs 475 crore for the fiscal year.

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AN OVERVIEW OF CSR ACTIVITIES BEING PEROFRMED BY FEDERAL BANK
LIMITED
VARUN KESAVAN, M.PHIL RESEARCH SCHOLAR, BHARATHIAR SCHOOL OF
MANAGEMENT ENTREPRENEUR DEVELOPMENT, BHARATHIAR UNIVERSITY,
COIMBATORE. Email Id – varunkesavan@yahoo.com
INTRODUCTION
The Federal Bank Limited is a major private sector commercial bank headquartered
at Aluva, Kochi, Kerala. As on 31 March 2016, Federal Bank has 1252 branches spread
across 24 states and 1516 ATMs across the country. Its balance-sheet stood at Rs 1.37
trillion as of end March 2016 and its net profit stood at Rs 475 crore for the fiscal year.
History
The history of Federal Bank dates back to the pre-independence era.The Bank was
incorporated on 23 April 1931 as the Travancore Federal Bank Limited, Nedumpuram under
the Travancore Companies Regulation Act,1916. In 1931, Travancore Federal Bank began
operations at Pattamukkil Varattisseril house near Nedumpuram, near Thiruvalla, Kerala.
The home functioned as the bank office for nearly 15 years. The 14 founders
included Pattamukkil Varattisseril Oommen Geevarghese, his brothers Oommen Chacko,
Oommen Kurian, and Oommen George, and K.G Lukose. Oommen Varghese was the
chairman and Oommen Chacko was the manager. After the bank had functioned for nearly
10 years, the bank's day-to-day operations had to be stopped due to Oommen Chacko's ill-
health.

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Travancore Federal Bank Limited was incorporated with an authorised capital of Rs 5000
at Pattamukkil Varattisseril house at Nedumpuram, a place near Thiruvalla in Central
Travancore on 28/4/1931 under the Travancore Company's Act. It started business of
auction-chitty and other banking transactions connected with agriculture and industry.
A lawyer from Perumbavoor named K.P.Hormis, and his acquaintances, bought the bank
and took over the management on 1945.In 1945 they moved the bank's registered office to
Aluva and Hormis became the Managing Director.
In 1949 December 2, the bank's name was shortened from Travancore Federal Bank to
Federal Bank.
Between 1963 and 1970, Federal Bank took over Chalakudy Public Bank (est. 20 July 1929
in Chalakudy), Cochin Union Bank (est. 1963) in Trichur, Alleppey Bank (est
1964; Alappuzha), St. George Union Bank (est. 1965) in Puthenpally, and Marthandam
Commercial Bank (est. 1968) in Thiruvananthapuram. In 1970, Federal Bank became a
scheduled commercial bank and came out with its initial public offering in 1994.
In January 2008, Federal Bank opened its first overseas representative office in Abu Dhabi.
In April 2015, Federal Bank posted its highest ever net profit at Rs 1005.75 crore for the
fiscal 2014-15. The net profit grew 20% during the year which saw the deposits and
advances of the bank outgrow that of the industry by 40%.[1]
In November 2016, Federal Bank opened its second UAE representative office in Dubai as
part of a strategy to expand footprints in the Gulf to serve its fast growing overseas clients.[2]

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Digital Banking
In August 2013, Federal Bank introduced FedBook, the first electronic passbook launched
by any bank in India. FedBook is a mobile app through which customers can view their
passbook details.
In May 2015, Federal Bank and SBI Card launched Federal Bank-SBI two co-branded Visa
credit cards, namely Platinum and Gold ‘N More. The Federal Bank SBI Platinum Credit
Card will offer distinct and exclusive benefits to customers, especially for fuel payments,
dining etc. The platinum variant will offer a credit limit up to Rs.5 lakh and the gold variant
up to Rs.1.75 lakh. The platinum variant of Federal Bank-SBI Credit Card offers reward
points for every use at dining, departmental and international stores. International airport
lounge access and golf course access are the other attractive options for it.[3]
In July 2015, Federal Bank introduced automated chat facility, a first of its kind by an Indian
bank.[4]
Customer wanting to check the bank’s products and services can now visit its
website and chat with its Virtual Relationship Officer/Agent. The virtual agent generates
personalised responses to customer queries.
In August 2015, creating history, Federal Bank launched India’s first Mobile App for Bank
Account Opening. Bank has introduced this unique facility of Mobile based Bank Account
Opening as an upgrade to FedBook, its e-Passbook App. With the new avatar of FedBook,
anyone having an Aadhaar Card and PAN Card, can open a Savings Bank Account and get
their Account Number instantly using a mobile from anywhere. Further, the account can
also be funded with an initial remittance through online fund transfer up to a maximum
amount of Rs. 10000.

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To open an account, one has to just download FedBook in their Mobile and follow 3 easy
steps- that of taking a selfie, scanning Aadhaar and PAN Card.[5]
The App verifies
the Aadhaar real time and opens the account on the click of a button. Once the account is
opened, the App turns itself into the digital passbook for the customer. The App is currently
available on Android and iOS phones and will soon be available
in Windows and Blackberry phones.
In August 2016, Federal Bank launched Lotza, the Unified Payment Interface app which
promises significantly smoother payment experience for its users. Federal Bank is one of
the first Banks to be given the permission to launch the app in the first phase. Built on the
concept ‘Accounts of different Banks on one App’, Lotza offers seamless and secure
financial transaction capability between accounts of different Banks through a single App.
Memorizing account numbers and keying them in for every transaction will now become a
thing of the past as Lotza operates on the basis of virtual IDs which can be shared with
beneficiaries without the risk of revealing the account numbers as such to them.[6]
Launchpad
In April 2016, Federal Bank opened 'Launchpad',[7]
exclusive outlets for startups. ‘Launchpad’ is
a one stop facility providing a range of advisory services in addition to customized banking
offerings to budding entrepreneurs who wish to set up start-up ventures in diverse sectors like
Digital Financial Services, Biotechnology, Hi-Tech Farming, Healthcare, Logistics, e-
Commerce/e-Markets etc. The initiative is in alignment with the Start-Up India initiatives of the
Government of India. These outlets offer counselling and guidance on key aspects involved in
setting up of start-ups like registration, regulatory compliances, investments and accounting,

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Intellectual Property Protection, trading and taxation. ‘Launchpad’ will also provide customized
banking offerings for Start-up ventures to run their business seamlessly which includes
exclusive Startup Account, digitally powered Payroll accounts, payment/collection solutions and
Forex services, apart from facilitating space and required infrastructure to needy startups to
incubate their ideas. Federal Bank is one of the very few banks to have created a Corpus
exclusively for investment in Start-ups.
Sponsorships
Federal Bank was the principal sponsor of Kochi Tuskers Kerala.[8] The tickets for home
matches were sold through Federal bank branches and their website. Federal Bank sponsored
the Micromax ODI Cricket Series 2012 played between India and Sri Lanka in July.
Awards
 Federal Bank won the Best Performed Old Private Sector Bank in Kerala for the year 2015-
16[11]
 Federal Bank won the MasterCard Innovation Awards 2016 under the categories ‘Debit
Cards Initiatives' and ‘Acquiring Business Initiatives'.
 Federal Bank received the prestigious 6th Annual Greentech HR Award for "Technology
Excellence in HR".
 Federal Bank gets ET Best Corporate Brand 2016 Award

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 Federal Bank bags IDRBT Award for Digital Banking, Analytics and Big Data in mid-sized
Banks Segment
 Federal Bank wins the Skoch Smart Technology Award 2015 for FedBook Selfie.
CSR ACTIVITIES CARRIRED OUT BY FEDERAL BANK DURING THE FINANCIAL YEAR
2014 – 2015.
 Bandhan
Adoption of schools As part of our commitment to make a sustainable difference in the
community where we live in, we had adopted one school by each of the 1214 branches. Our
long term vision will be to bring transformation in the schools identified and aim at its overall
development with the participation of employees. The future programs that will be launched in
the schools would be in the areas of financial education, environment conservation, construction
of toilets, sanitation – in line with Swacch Vidyalaya campaign etc.
Bandhan program was launched on Founder‘s Day and as part of launching activity we have
supplied water purifier to the 1214 identified schools. The handover of the water purifiers were
held at different schools pan India. Branches along with the schools had arranged major

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functions involving local dignitaries, PTA, students and other officials. Through the donation of
water purifiers to 1214 schools we had enhanced our goodwill, and it also gave opportunities for
our employees to interact closely with students studying in economically backward schools and
build a socially responsible value system in them. Wide local media coverage was also obtained
for the activity and through the 1214 schools we could reach out to 2.5 lakhs + students and
imprint our name in their hearts and minds of young generations.
 Federal Bank Speak for Kerala
Started with the intention to provide an opportunity to all the young talents emerging from the
smallest of the blocks, the social initiative has been out on full swing encouraging various
students across Kerala to speak for their state on topics that matter the most. The student
community in the state responded well to this initiative by participating in good numbers right
from the activation stage to the grand finale.
About- Awareness in Colleges
Federal Bank – Speak for Kerala initiative started with generating awareness about the initiative
of the Bank & encouraging students to use the opportunity to showcase and develop their skills
in articulating their opinion. This phase involved visiting individual colleges across the state and
interacting with students providing them with information about the whole activity and on the
procedure for participating in the completion. Activation permissions were also obtained from
the college principals so as to encourage on the spot entries from students. Simultaneously a

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mobile recording facility was enabled to receive entries for initial screening. Interested students
were required to give a missed call to a toll free number, and in turn receive an IVR based call
back that will prompt the participant to record his/her details and then record a 1 minute speech
on the topic ‗Should Liquor be banned?‘. These entries were shortlisted after a rigorous
screening process with the help of the jury members from among bank officials.
 Seed – Student Empowerment for Environment Development
Global warming and climate change are the major challenges the world is facing today. To build
awareness amongst student fraternity to conserve the earth‘s natural resources, we along with
Mathrubhumi launched the ‗Seed‘ programme. Various workshops were held across different
centers in Kerala to promote awareness and green living among students and through them the
society as a whole, 7500 schools were covered under the Seed program. Federal Bank
employees also played an active part in conducting awareness classes and to promote
sustainable development.

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Palathulli – Rain water Harvesting
Federal Bank joined hands with the leading Media house Malayala Manorama in sponsoring
the flag ship Program ―PALATHULLI‖ as part of CSR initiative. Palathulli is a massive
campaign launched by Malayala Manorama in 2004 to educate people on rain water harvesting
and water conservation. The program envisages educating the public on the scientific methods
suggested by experts and practical ways employed by farmers for water conservation and rain
water harvesting. Federal Bank officials got involved in the various workshops that were held at
different parts of Kerala.
 Plastic Exchange Counter at Pamba in Sabarimala
A Federal Bank CSR initiative To protect the holy Sabarimala temple in the midst of forests, the
natural abode of a variety of wild life species from plastic menace, Federal Bank opened a
Plastic Exchange Counter at Pamba in Sabarimala aimed at serving the pilgrims by collecting
the plastic covers and used bottles from them and handing over to them Eco Friendly bags
specially designed for their use, free of cost. The initiative attracted attention of media, the
Kerala State Govt and the general public and was lauded by all.

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 Eradicating Poverty: „Bhoomigeetham‟ A Musical Harmony for the
Landless- An initiative by Government of Kerala
The Chief Minister inaugurated the Bhoomigeetham program – a function in connection with a
musical evening — Bhoomigeetham‘ — to raise fund for the landless in the city on August 31,
2014. The first ticket of the event was received by the Chief Minister from the Excise Minister K.
Babu. Film Director Siddique inaugurated the Bhoomigeetham website.
 AIDS awareness Stamps, a fund raising project of Global Kerala Initiative
– Keraleeyam for rehabilitation of HIV child victims.
Global Kerala Initiative - Keraleeyam, an NGO, is a major charity organization in Kerala,
working for the rehabilitation of the neglected and orphaned HIV positive children. They provide
Rs1500 to each child to meet their educational, nutritional and medicinal need and work for
bringing them back to the main stream in the society. The Institution have their project named
Santhwanam (Solace) with exclusive motive of rehabilitation of HIV child victims. The Bank
supported the organisation in printing stamps to sell in CBSE Schools in Kerala during 2013-14
academic year. During this period they distributed 25 lakhs stamps and as on date Rs.50 lakhs
was collected and the process is still continuing.

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Aluva Master Development – Socio Economic Development “Transforming a
society”
Federal Bank has its roots situated in the small town of Aluva. Aluva is a fast growing
municipality and is a major centre for trade and tourism. Federal Bank along with Aluva
Municipal Council and Well Wishers of Aluva is keen to develop Aluva into a world class city
delivering high quality of life to its residents; that is able to adapt to climate change, while
protecting its unique heritage. In early 2013, Aluva and UK announced a collaboration to devise
a plan to allow the city to grow sustainably with a view of what the world will be like in 2050. The
objective is to make a visible transformation in Aluva through undertaking participatory projects
with the Municipal Corporation especially in the area of waste management Being the
hometown and a place where large number of pilgrims, tourists and other people visit, the town
Aluva would become synonymous with the Name Federal Bank. The long term objective is to
develop Aluva into a World Class City.

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 Financial Education through Employee Participation
Promoting Education To educate public on the importance of Banking and new technological
products a project was launched wherein employees would set up stalls in Melas, Festivals and
impart Financial Education to the public. The stalls were set up in different locations in India.
 Chennai Coastal Clean Up‟ a social event organized by Chennai Trekking
club in association with Federal Bank
Chennai Coastal Clean Up‘ is a social event organized by Chennai Trekking club in association
with Federal Bank. The event is the 5th in the row started in 2010. The event primarily sets out a
target for the quantum of garbage to be picked up and accordingly the city beaches are
segregated into zones. The Committee constituted for the event was successful in picking 40+
tons of garbage covering a span of 15 kms. To support the event, year on year, various
corporate, schools, NGO‘s and individual volunteers forms part of the magnanimous event in
the city. 6000+ volunteers participated in the event across various zones of beaches.

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 Generator for Guardian Angel Care Charitable Society, Vengola - a home
for mentally challenged and elderly
Guardian Angel Care Charitable Society has 200 members staying at their mentally challenged
and elderly center at Vengola. The Bank provided them with a generator to provide convenience
for the inmates.
 “Awareness for Life” – A initiative of Federal Bank in association with Dr
Reddy‟s Foundation for Health Education
The Federal bank with Dr Reddy‘s one of the largest pharmaceutical companies in India
conducted Health Awareness workshops at different locales in India. The objective of the
program was to:
 Increase awareness about illnesses, early detection and prevention
 Treat illness by promoting health
 Transform healthcare of General Public.

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A SNAPSHOT OF OTHER CSR ACTIVITIES
 Promoting education for girl students living in remote areas where there is no
electricity by providing Solar P V systems- Seva Kendra Calcutta.
 Ninth Lecture by the Kerala State Planning Board in association with Federal Bank.
 „Federal Bank Blind Friendly Park‟ in the premises of “The School for Blind at
Aluva”.
 Livelihood enhancement project for mentally challenged and homeless peopleKitchen
Equipments for Antara Psychiatric hospital, Kolkata
 Promoting Education: „Inter-School Quiz Challenge-2014‟ by Mumbai Zone
 Generate „awareness among citizens to vote‟
 Promoting Preventive Health Care: „Arogya Sathram 2014‟ Mega Medical Camp at
Koothattukulam
 Promoting Preventive Health Care: „Arogya Sathram 2014‟ Mega Medical Camp at
Koothattukulam
 All Kerala Student Police Cadet Quiz Competition 2014 in association with Federal
Bank.
 Support to Providence Home, Kizhakkambalam for purchase of a vehicle to take
inmates to the hospital

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 „Care For Her‟ by RED FM 93.5 in association with Federal Bank
 Christmas Soccer Championship by Christian Sports Organization in association with
Federal Bank.
 "Federal Bank Presents Thamosama Jyothirgamaya....from darkness to light"
 Educational aid for approximately 200 Tribal children in Kerala in association with
Friends of Tribal Society.
 Eradicating Poverty: Constructing houses for poor homeless family.
 Promoting education on Road Safety: Road safety week, Chennai.
 Vehicle for SOLACE a Trust supporting children suffering from long term illness,
Thrissur.
 Swara Raaga Sandhya 2015- a fund raising musical event for rural development of
Kaushalya Village, Ghaziabad.
 Kitchen Garden for Healthy Living, vegetable farms for Kudumbasree unit - an
initiative of Rotary Inner Wheel District 320.
 Focus on Employee Social responsibility – Activities held on Founder‟s Day with
participation of employees.