State Bank of India (SBI) is the largest bank in India with over 9,000 domestic branches and 51 international branches across 31 countries. SBI offers a wide range of banking and financial products and services to both retail and corporate customers through its extensive network. It is undergoing a transformation to modernize processes and technology to improve customer experience and compete effectively. SBI aims to expand its reach in rural India and provide innovative banking models to underserved areas.

1. BRAND MANAGEMENT
ON
STATE BANK OF INDIA
Presented By :
Ghanshyam Gupta
ghanshyamgupta7@gmail.com

2. INTRODUCTION
State Bank of India has an extensive administrative structure
to oversee the large network of branches in India and
abroad. The Corporate Centre is in Mumbai and 14 Local
Head Offices and 57 Zonal Offices are located at
important cities spread throughout the country. The
Corporate Centre has several other establishments in
and outside Mumbai, designated to cater to various
functions. Our Colleges/Institutes/Training Centres are
the seats of learning and research and development to
spread the wings of knowledge not only to our
employees but also other banks/establishments in India
and abroad.
The Corporate Accounts Group is a Strategic Business
Unit of the Bank set up exclusively to fulfil the specialised
banking needs of top corporates in the country. State
Bank of India has 131 foreign offices in 32 countries
across the globe. It invites you to take a journey to
understand the potential of not just a large but truly
global organisation.
SBI is the largest bank in India with deposits of Rs
3,67,000 crore . It dominates the Indian banking sector
with a market share of around 20% in terms of total
banking sector deposits. The increasing focus on
upgrading the technology back-bone of the bank will
enable it to leverage its reach better, improve service
levels, provide new delivery platforms, and improve
operating efficiency to counter the threat of competition
effectively. Once the core banking solution (CBS) is fully
implemented, it will cover over 10,000 branches and
ATMs of the State Bank group, and emerge as the
strongest technology enabled distribution network in
India.

3. The increasing integration of SBI with its associate banks
(associates) and subsidiaries will further strengthen its
dominant position in the banking sector and position it as
the country’s largest universal bank.
State Bank of India welcomes you to explore the world of
premier bank in India.
The Bank is actively involved since 1973 in non-profit
activity called Community Services Banking. All our
branches and administrative offices throughout the
country sponsor and participate in large number of
welfare activities and social causes. Our business is
more than banking because we touch the lives of people
anywhere in many ways.
Our commitment to nation-building is complete &
comprehensive.
TRANSFORMATION JOURNEY IN STATE BANK OF INDIA
The State Bank of India, the country’s oldest Bank and a
premier in terms of balance sheet size, number of
branches, market capitalization and profits is today
going through a momentous phase of Change and
Transformation – the two hundred year old Public sector
behemoth is today stirring out of its Public Sector legacy
and moving with an agility to give the Private and Foreign
Banks a run for their money.
The bank is entering into many new businesses with
strategic tie ups – Pension Funds, General Insurance,
Custodial Services, Private Equity, Mobile Banking, Point

4. of Sale Merchant Acquisition, Advisory Services,
structured products etc – each one of these initiatives
having a huge potential for growth.
The Bank is forging ahead with cutting edge technology
and innovative new banking models, to expand its Rural
Banking base, looking at the vast untapped potential in
the hinterland and proposes to cover 100,000 villages in
the next two years.
It is also focusing at the top end of the market, on whole
sale banking capabilities to provide India’s growing
mid / large Corporate with a complete array of products
and services. It is consolidating its global treasury
operations and entering into structured products and
derivative instruments. Today, the
Bank is the largest provider of infrastructure debt and
the largest arranger of external commercial borrowings
in the country. It is the only Indian bank to feature in the
Fortune 500 list.
The Bank is changing outdated front and back end
processes to modern customer friendly processes to
help improve the total customer experience. With about
8500 of its own 10000 branches and another 5100
branches of its Associate Banks already networked,
today it offers the largest banking network to the Indian
customer. The Bank is also in the process of providing
complete payment solution to its clientele with its over
8500 ATMs, and other electronic channels such as
Internet banking, debit cards, mobile banking, etc.
With four national level Apex Training Colleges and 54
learning Centres spread all over the country the Bank is
continuously engaged in skill enhancement of its
employees. Some of the training programes are
attended by bankers from banks in other countries.

5. The bank is also looking at opportunities to grow in size
in India as well as Internationally. It presently has 82
foreign offices in 32 countries across the globe. It has
also 7 Subsidiaries in India – SBI Capital Markets,
SBICAP Securities, SBI DFHI, SBI Factors, SBI Life and
SBI Cards - forming a formidable group in the Indian
Banking scenario. It is in the process of raising capital
for its growth and also consolidating its various holdings.
Throughout all this change, the Bank is also attempting
to change old mindsets, attitudes and take all employees
together on this exciting road to Transformation. In a
recently concluded mass internal communication
programme termed ‘Parivartan’ the Bank rolled out
over 3300 two day workshops across the country and
covered over 130,000 employees in a period of 100 days
using about 400 Trainers, to drive home the message of
Change and inclusiveness. The workshops fired the
imagination of the employees with some other banks in
India as well as other Public Sector Organizations
seeking to emulate the programme.
The CNN IBN, Network 18 recognized this momentous
transformation journey, the State Bank of India is
undertaking, and has awarded the prestigious Indian of
the Year – Business, to its Chairman, Mr. O. P. Bhatt in
January 2008.
Personal Banking - Key Features
1. Account Statement
2. Funds Transfer
3. Demat Account Statement
4. Demand Draft
5. Bill Payment
6. Cheque Book Request

6. 7. TDS Enquiry
Value Added Services
1. Discover a Simple, Secure and Convenient way to pay all your
Utility Bills at OnlineSBI.
2. e-Rail reservation service using SBI accounts.
3. Mutual Funds investments handled with SBI accounts.
4. SBI e-Tax:Online payment facility for retail users and corporates.
5. VISA Money Transfer.
Use your 3-in-1 account to trade online
• eZ-trade@sbi with MOSL.
• eZ-trade@sbi with SSL.
• NRIeZ-trade@sbi with SSL
Products and Services
SBI offers Corporate and Retail Internet Banking
Products and Other Value Added Services

7. Select a link in the list to view details of a specific
product.
• E-Ticketing
• SBI E-Tax
• Bill Payment
• Eztrade@sbi
• RTGS/NEFT
• E-Payment
• Fund Transfer
• Third Party Transfer
• Demand Draft
• Cheque Book Request
• Account Opening Request
• Account Statement
• Transaction Enquiry
• Demat Account Statement
• Donation

8. Corporate Details:
This site provides comprehensive information on State
Bank of India Services, the premier Nationalized Indian
Bank. State Bank of India is actively involved since 1973
in non-profit activity called Community Services Banking.
State Bank of India Services are most varied and
innovative amongst all its contemporaries. State Bank of
India Services includes a host of products and services
to suit all types of consumers.
State Bank of India Services are offered through the
following subsidiaries and Joint Ventures -
• Banking Subsidiaries - State Bank of Bikaner and
Jaipur (SBBJ), State Bank of Hyderabad (SBH),
State Bank of Indore (SBIr), State Bank of Mysore
(SBM), State Bank of Patiala (SBP), State Bank of
Saurashtra (SBS) and State Bank of Travancore
(SBT).
• Foreign Subsidiaries - State bank of India International
(Mauritius) Ltd.,State Bank of India (California), State
Bank of India (Canada) and INMB Bank Ltd, Lagos.
• Non- banking Subsidiaries - SBI Capital Markets Ltd
(SBICAP), SBI Funds Management Pvt Ltd (SBI
FUNDS), SBI DFHI Ltd (SBI DFHI), SBI Factors and

9. Commercial Services Pvt Ltd (SBI FACTORS) and
SBI Cards & Payments Services Pvt. Ltd. (SBICPSL)
• Joint ventures - SBI Life Insurance Company Ltd (SBI
LIFE).
Marketing Strategies
» Understand the strategies adopted by a market leader
in the banking industry to retain its market share
» Explore the reasons how a market leader can loose its
market share significantly
» Examine and analyze the key elements of the
restructuring exercise undertaken by SBI
» Study the marketing initiatives adopted by SBI to
reposition itself as a customer-oriented bank
» Examine the challenges that can be faced by a market
leader due to
the changes in the industry structure
» Study and analyze the structure of the Indian banking
industry

10. CONCLUSION:-
SBI is the largest commercial bank in in the country with a balance sheet size of
over Rs. 315,600 crores supported by a large network of over 9000 domestic
branches and 51 branches in 31 countries. The bank has been rated as the best
bank in India for the year 2001 by The Banker, U.K., and is also the only Indian
bank to find a place among the top 20 banks in Asia in terms of Tier 1 capital.
This strong capital base supported by technology and skilled manpower allows
the bank to take large exposures.
The bank has the largest customer base and offers a
wide range of products. With eight banking and seven
non-banking associates/subsidiaries in the country,
State Bank Group is a universal bank and offers a range
of services including investment banking, asset
management, credit cards, insurance, securities trading
and factoring. It provides different value added services
to its customers with different marketing strategies to
satisfy and retain its customers. State Bank Of India :
With You - All the way.