SlideShare a Scribd company logo
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 1
INTRODUCTION:
The Internship program as part of the curriculum of Bangalore University for MFA students
plays a vital role to bridge the gap between the theories studied and the real business world. It
helps the students to get the real exposure in understanding the functioning of an organization.
The internship study helps to enrich the practical knowledge of the students on activities of the
organization, its functional departments, organizational structure, strengths, weakness,
opportunities, threats and the business performance in terms of growth and market share.
The present study was carried out at Bombay Rayon Fashion Limited industrial area
Doddaballapur Bangalore rural (district) to understand the overall organization.
The study started on a daily basis visit to the organization. Through the method of observation
and informal discussions the information are collected at primary level and the secondary sources
includes both published and unpublished sources. The factual information was mainly collected
from published annual reports of the company.
TITLE OF THE STUDY:
The Title of the study is “AN ORGANIZATIONAL STUDY AT BOMBAY
RAYON FASHIONS LIMITED”
OBJECTIVES:
 To understand the practices of an organization by relating to managerial theory.
 To study the Departmental strategies and their functioning of an organization.
 To understand how the key business process are carried out in organization.
 To study the procedures and programs of the company and study their effectiveness.
SCOPE:
The internship study mainly aims in risk involved in production process and export of textile
products. And the study was also carries on in other departments like H R Department,
Production Department, marketing Department, finance Department. From which the
applicability of theoretical knowledge to practical work was came to know.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 2
LIMITATIONS OF THE STUDY:
 Data fetching was difficult due to busy work schedule of the employees.
 It was difficult for the officials to give detailed description about to their routine work.
 Some of the facts and figures were kept strictly confidential by the management.
 Most of the data was not kept in the branch, it was in head office.
 Some of the employees were ignorant to give information.
 Lack of co-ordination from certain departments due to their work load.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 3
INDUSTRY PROFILE
HISTORY AND GROWTH OF THE TEXTILE INDUSTRY IN INDIA:
The Indian textile industry has a great legacy, which is perhaps unmatched in the history
of India’s industrial development. India’s textile industry evolved and developed at a very early
stage and its manufacturing technology was amongst the best. Prior to colonization, India’s
manually operated textile machines were among the best in the world, and served as a model
for production of the first textile machines in newly industrialized Britain and Germany. Indian
textiles were sought after for their finesse, quality and design. According to Chouta-Kuan, the
Chinese observer preference was given to the Indian weaving for its and delicacy’ Prestige
trade textiles such as Patola from Patna and Ahmedabad, coast were sought after by the
Malaysian royalty and wealthy traders of the Philippines. Textiles have historically formed an
important component of India’s exports. Marco Polo’s records show that Indian textiles used
to be exported to China and South-East Asia. Textiles have also comprised a significant portion
of the Portuguese trade with India.
The attractiveness of the fast dyed, multi-colored Indian prints on cotton (chintz) in
Europe led to the formation of the London East India Company in 1600, followed by Dutch
and French counterparts. By the late 1600s there was overwhelming demand for their
governments to ban the import of these cottons from India. The legacy of the Indian textile
industry stemmed from its wealth in natural resources silk, cotton and jute. The textile industry
stemmed from its wealth in natural resources silk, cotton and jute, the technology used was
superior and the skills of the weavers gave the finished product a most beautiful and ethnic
look. The Indian textile industry with such a great pedigree could have gone only on way from
here. But same did not happen.
GARMENT PRODUCTS EXPORTED FROM INDIA
India is known as a GROUP II country which exports simple, low value products with low to
medium price range like basic woven tops (Ladies blouses, Men’s shirts, T-shirts) and a small
quantity of trousers, skirts, jackets/coats, ladies dresses. Indian apparel is made mainly with
cotton fabric having different and small production of wool and blended garments.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 4
GROWTH AND PROSPECTS OF THE INDUSTRY:
Information revolution promises to bring the world closer to cohesion. In the emerging
face of fast moving information, technological transfer is bound to take place at a higher speed.
As the International borders blur supply Chain Management and Information
Technology take a crucial role in Apparel manufacturing. Global partners in the clothing supply
chain are exchanging information electronically, thus the need for Indian Clothing Industry to
spruce up.
Upcoming technologies for mass customization such as three dimensional non contact
body measurement and digital printing ought to be discussed thoroughly and implemented fast.
This mass customization shall be successful for meeting unpredictable demand levels, for
luxury goods, uncertain customer wants and for heterogeneous demand. It is to be noted that
mass customization is different from mass production.
The future requires generation of real value service for the customers, comprehensive
study of multifaceted and multi-layered supply chain, and global integration of supply system
in a cost and time effective manner. Inventory planning, sales forecasting, manufacturing
strategy, distribution network and transportation management are some of the areas which need
improvement. The economic scene of US and its trade partners need to be eyed carefully if
India is to survive in the faster and throat cut competition of 21st
century.
As well as the appreciation of the rupee against the dollar, India’s exports are being hit
by increasing competition from China. The effects of a weakening dollar are having less impact
however, on neighboring Pakistan, Bangladesh and Srilanka, which are emerging competitors
to the India in the international textile and garment market.
MAJOR PLAYERS IN THE INDUSTRY:
 Raymond group of Companies.
 Nitisun Fabs.
 AS Internationals.
 Gokaldas Companies.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 5
CHALLENGES OF THE INDUSTRY:
 The industry is back loaded with technological obsolescence and sub-scale of
operations.
 Indian industry is had been plagued skilled labour problems.
 Lack of modernization.
 Cotton apparels constitute major part of India’s apparel exports, although cotton
appears to be out thing in current global markets.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 6
HISTORY OF THE COMPANY
Bombay Rayon Fashion Limited (BRFL) was established by Mr.Janardhan Agrawal in 1986.
On 1990 The First fabric manufacturing facility of the group comes into existence at
Maharashtra for domestic fabrics. On 1998 BRFL starts exports of fabrics. In 2001 the
commencement of garmenting division of the group. The company got their present name,
Bombay Rayon Fashion Limited (BRFL) during the year 2003-2004. In March 2005 BRFL
amalgamated with two partnership firms that are B R Exports and Garden City Clothing and
also BRFL, company makes a successful IPO & is listed on all stock exchanges in India. In
2005/06 BRFL Group sets up 7 garments manufacturing facilities in Bangalore with 7000
machines. And on 2007 Commencement of the mega USD 250 million textiles & garment
project under a special MOU signed with the government of Maharashtra.
BRFL is setting up new manufacturing unit in Karnataka (Bangalore), Maharashtra
(Navi Mumbai). The company exports its products to the United States, United Kingdom and
rest of Europe. Bombay Rayon Fashion Limited (BRFL) has been allotted 20.16 acres of land
in the Apparel Park at Doddaballapur for setting up an integrated textile project of yarn dyeing,
weaving, process house and garment manufacturing. Based on the Techno-Economic
Feasibility Report prepared by Gherzi Eastern Limited, Mumbai, the total cost of the Integrated
Textile Project at Doddaballapur, Bangalore at the time of Initial Public Issue was estimated at
Rs.161.72Cr.The Company has expanded the scope of the aforesaid project in view of setting
up a new green field Garment facility for 7.8 million pieces pa at Bangalore. The total cost
after the new plans has increased to Rs. 246.72 Cr.
GROWTH OF THE COMPANY
The Indian textile industry is seldom held as a proxy for growth. But that is where
Bombay Rayon Fashions Limited (BRFL) is different from the rest. It believes that here lies
the opportunity. Because the Indian textile industry has such strengths. Bombay Rayon Fashion
Limited is one of the largest players in the Textile market. They are growing through several
ways. Through integration, through expansion, through acquisition. Every conceivable way
through which they can grow and create sustainable value for every stakeholder.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 7
They are one of the most integrated companies, present across the value chain from
fabric to garments. They are adding capacities in every segment including yarn dyeing,
weaving, processing, garmenting and now in retail. They are also growing inorganically not
just to build size, but also for integration. They have acquired the garment business of three
companies, one distribution company in U.K and an Italian retail brand 'GURU', thus
integrating further into international retail. The BRFL is one of the few large scale, fully-
integrated textile companies in the country. From design to yarn dyeing to fabric manufacturing
to garment manufacturing to retail, they have a strong presence across the entire value chain.
1) INTEGRATED GROWTH:
A holistic approach to growth is what will differentiate those who create growth from
those who participate in it? All company prefers the former. We lead multiple ways to grow.
The vision is simple. To become a global leader in the fashion textiles and apparel industry as
an integrated player by focusing on design leadership, exemplary execution and superior
service. BRFL is one of the few large scales, fully-integrated textile companies in the country.
From design to yarn dyeing to fabric manufacturing to garment manufacturing to retail and
have a strong presence across the entire value chain and keep growing this. Being integrated,
they add value and margins since to capture everything internally. The customer stays longer,
buys more. Integration helps in reduce the time-to-market with shorter lead times for the client.
This helps the client introduce more fashion and earn better margins. And the client pays more
for this, adding to company’s margins, cash flow and ROCE too.
2) ORGANIC GROWTH:
Having become an integrated player, company becoming even stronger by adding significant
size and are growing organically by expanding the business in every possible area.
Company is using intellect to expand organically and adding capacities and size as more
customers prefer and the same customer buys more.
Company is expanding yarn dyeing capacity from1.4 million kg p.a. to 11.9 million kg
p.a. and expanding fabric manufacturing capacity from 55 million meters p.a. to 235 million
meters p.a. and expanding garment manufacturing capacity from 30 million pieces p.a. to 75
million pieces p.a. By aiming to become the lowest cost producer of fabrics in the world by
creating the best manufacturing facilities. New manufacturing units are being set up in
Maharashtra (for fabrics and garments) and in Bangalore, Karnataka (for garments). The
project in Maharashtra has already received approvals from the Ministry of Textiles under the
Scheme for Integrated Textile Parks (SITP) through SPVs.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 8
3) INORGANIC GROWTH:
The world is our stage. We aspire to be an integral part of the global textiles space,
catering to customers in every part of the world. Our aim is inclusive, all-encompassing growth.
Not just organic, but inorganic as well. We are constantly exploring opportunities that offer us
a strategic advantage is it the client base, the expertise or the size. If we see an inorganic
opportunity that helps company to attain their vision faster, better, acquire it. Company did that
not once, but four times in the last one year.
BRFL VISION:
To be a Complete Fashion Apparel Company focused on Total Customer Orientation, attaining
a Position of Pride for stakeholders through creation of Congenial Business Environment,
offering Products and Services Par Excellence.
BRFL MISSION:
1. Most innovation – sought after Fashion Apparel and Fabrics Manufacturer.
2. Most dependable for shortest turnaround time.
3. Most reliable for quality, service and deliveries.
4. Most permanently bonded with customers, suppliers and other stakeholders.
5. Most valued employer.
6. Most looked up to for transparency, Government and social responsibility.
BRFL GOALS AND OBJECTIVES:
1. To improve the quality.
2. To maintaining good customer relation.
3. To providing employment for unemployment.
4. To expansion of the company throughout the world.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 9
Designation Name of the person
Chairman Mr. Janardan Agarwal
Vice Chairman Mr. Aman Agarwal
Joint Vice Chairman Mr. Naseer Ahmed
Managing Director Mr. Prashant Agarwal
Executive Director- Finance Mr. A .R. Mundra
Executive Director- Corporate Mr. Uday Mogre
Director Mr. S. B. Agarwal
Director Dr. Pravin P. Shah
Nominee Exim Bank Mr. John Mathew
Company Secretary Ms. Prachi Deshpande
Auditors Registered Office
V. K. Beswal & Associates,(C A)
D-1st Floor, Oberoi Garden Estates,
Chandivali Farms Road, Chandivali.
Mumbai- 400 072.
The Company's shares are listed on:
LISTINGOF EQUITY SHARES
(Listing fees paid)
The National Stock Exchange of India Ltd.
("NSE") and The Bombay Stock Exchange
Limited ("BSE").
Bombay Rayon Fashions Ltd
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 10
Plant Address
KIADB, Apparel park,
Near Railway -Station,
Doddaballapur, Bangalore-561 203
THE FOUNDER SPEAKS:
At Bombay Rayon, it continues to lead the field by focusing on what
we know best. Creating exclusive top of the line garments, and suiting and shirting for those
who love the very concept of dressing up. From the shirting to the fabrics, and to the formal
wear and exclusive collections, when it comes to corporate performance and refreshing
lifestyle, Bombay Rayon has always been a leader.
Since 1986, Bombay Rayon has been the name India relies on for clothing that fits the active
Indian spirit. Bombay Rayon provides apparels that are inspired by the five basic elements that
make up the atmosphere and the garments do perform. Exclusive construction details and only
the finest fabrics ensure our patrons will be equipped to take on whatever challenge comes their
way. It has always wanted the customers to head out in the adventure of their lives in the brand
that has made living and lifestyle great for nearly two decades. Bombay Rayon.
It was still remember the time when the both son’s stepped onto the corridors of the
manufacturing unit. The overwhelming sense of achievement that was witnessed on their faces
then, continues to inspire her in walking to the extra mile. What began as a small business
enterprise in the mid-eighties is now a powerhouse textile giant catering to the needs of people
from across global parameters. Bombay Rayon has not only instilled in its employees a never
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 11
ending drive to reach out, but has also equipped their families with a sense of pride and
achievement; such that no other can parallel. This in essence is that their real accomplishment
and Bombay rayon shall always live up to the intrinsic demands and expectations of India and
the world.
Bombay Rayon’s product designs are all about being at ease in comfortable clothing
with effortless style so the clientele never have to worry about the wearing. At work or at your
leisure, with the Bombay Rayon tag, our patrons can never cease to enjoy the simple comfort
of just being it. That’s a promise, which over time has transformed into a cherished legacy and
a trusted assurance matched by none. Let me hereby reaffirm, “This distinction will always be
the hallmark of the brand that’s Bombay Rayon.”
It was in multi divisional textile company engaged in the manufacture of a Variety of
fabrics and garments with modern production facilities. That is grouped in manufacturing
fabrics and expanded the fabrics capacity and started catering to premium shirting segment.
Realizing the potential the group as intently moved towards the garment manufacturing mainly
to conserve the fabrics margins and take advantage of the higher margins offered by the
designer, fancy shirt segment.
Presently it is exporting 100% of their garments. However it supply fabrics to the
domestic garment exporters and it has positioned there selves as a multi-product, multi fiber
and multi market player ensuring that their target market is a diverse mix of the domestic fabrics
market, garment export trade and international market. The manufacturing facilities are spread
across four locations at Navi Mumbai, Silvassa, and Sonale in Thane district and Bangalore,
fully backed by the facilities for product development, design studio and efficient sampling
infrastructure to provide quality services to its customers in India and abroad. It currently
employed over 5000 people. Presently it has 250 weaving machines producing approximately
20 million meters of woven fabric. Per annum 2800 sewing machine with production capacity
of 8.4 million garments per annum.
BRFL Competitive Strengths:
 Experience of their promoters
 Flexibility in manufacture of garments
 Designing capabilities
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 12
 Lower turnaround time
 Low labour cost
 Economies of sale
 High productivity
 Quality assurance
 Sampling capabilities
HIGHLIGHTS:
 EXPERIENCE OF OUR PROMOTERS:
The promoters and it has adequate experience in the textile industry and it has
successfully implemented expansion project earlier. It has also adequate technical and
commercial staff to handle implementation of the proposed new expansion project.
 FLEXIBILITY IN MANUFACTURE OF GARMENTS:
The company was in the business of manufacture of woven fabric and for the last fifteen
years it has been our main stay. It has been for the period of time developed expertise in the
manufacture of any customer desired variety involving complex design of woven fabrics of
superior quality.
 DESIGNING CAPABILITIES:
Designing is a critical element of fabrics and garments both. Development of innovative
designs is one of our main strengths. It is also our USP (UNIQUE SELLING PROPOSITION).
It has into the high end products it has in house teams of experienced designers in weaving
garmenting and home textiles. It has installed software packages CAD/CAM systems for
generating designs on computers. At least 4-5 new designs are developed on a daily basis in
each of the divisions.
 LOWER TURNAROUND TIME:
Garment manufacturing is highly fashion oriented. Fashion is time bound and delay in
meeting deadlines results in loss of businesses. Meeting customer deadlines on a consistent
basis is important for business. Our in house facilities of design studio, sampling of fabrics and
garments, weaving, and garmenting allows us to plan and deliver the order in shortest
turnaround time.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 13
 ECONOMIES OF SCALE:
The company‘s production capacity in each of the units or divisions can be considered
mid to large size. It allows us the advantage of economies of scale. Although the units are
spread over different locations, the raw material procurement and purchase functions are
centralized. And therefore it takes the advantages of bulk discounts.
 HIGH PRODUCTIVITY:
High level of modernization, trained work force and managerial expertise results in
consistent high level productivity. It has established modern production facilities at each of the
plant and it has continuously on the lookout for new or updated technologies. The company is
in the investment of value adding equipment’s or attachments to the machines as resulted in
twin benefits of consistent high quality and improves productivity.
 QUALITY ASSURANCE:
Each of the company’s products passes through stringent quality checks. The quality
assurance measures taken by the company include through checking of all raw material and
other inputs right down to finished goods to ensure quality, statistical methods to identify and
analysis areas of improvement, experienced man power for quality assurance activities,
creation of data base for future reference and analysis etc.
 SAMPLING CAPABILITIES:
The company has all the facilities like desk looms, sample dyeing, sample printing,
washing and processing facilities to produce fabric samples per designs developed by the
design studio. In the initial stages of the order the design and sampling department continuously
interacts with the buyers till the fabric sample is approved. Sample Yardages are made for
making garments and it has dedicated fabric sampling unit, garment samples are made, remade,
design changes are incorporated till the customer finally approves the garment sample. This
entire process is very time consuming and can take 2 months dedicated in house facilities
enable it to compress this time substantially.
CLIENTS FOR BRFL:
 Federated store –USA
 (Macys & Bloomingdales)
 VF (WRANGLER) – USA
 Liz Claiborne –USA
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 14
 DKNY –USA
 ECKO –USA
 MARK ECKO –USA
 Guess –Italy
 Roberto Cavalli -Italy
 Tom tailor – Germany
 Otto’s Germany & Switzerland
 C &A Chain of stores – Germany
 Kiabi stores – France
 WR Replay –Italy
 BHS – UK
 Burtons – UK
 Top man – UK
 Kickers –UK
 Next –UK
 GEORGE – UK
CONTACT DETAILS:
BOMBAY HEAD OFFICE -Mr. Aman Agarwal
Vice Chairmen -Mr. Prashant Agarwal
Managing Director -Mr. Nazim Khan.
MILESTONE:
Established in 1986, BRFL is on the verge of completing 25 glorious years in the industry.
The journey of the organization has been dynamic.
 1986: Mr.Janardhan Agarwal established the Bombay Rayon Group.
 1990: Maharashtra gets its first fabric manufacturing facility.
 1998: Bombay Rayon Group commences export of fabrics.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 15
 2000: Launch of Garment division.
 2005: Bombay Rayon Group business is consolidated into BRFL.
 2005: The Company makes a successful IPO with a listing on all the stock exchange in
India.
 2005: BRFL acquires DPJ clothing UK, supplying to high street retailers in UK.
 2005: Set up of 7 garment manufacturing facilities in Bangalore with around 7000
machines.
 2007: BRFL acquire “Leela Scottish Lace”, one of the Largest garment manufacturing
unit set up in India, making BRFL one of the largest apparel group in India.
 2007: BRFL acquire “LNJ Apparel” a 1000 machine specialized bottoms plant.
 2007: BRFL marks the commencement of the mega USD 250 million Textiles and
Garment Project under a special MOU signed with the government of Maharashtra.
 2007: BRFL establishes a fully integrated textile mill in Doddaballapur, Bangalore with
a capacity to process 1 lakh meters per day.
 2008: BRFL acquires the iconic brand “GURU”.
 2009: BRFL is sanctioned the project under the scheme for Integrated Textile Park
(SITP) by the Government of India.
 2010: BRFL establishes the world’s largest fabric processing capacity of 5 lakh meters
per day at Tarapore.
 2010: BRFL acquire STI India Ltd, a world class producer of 100% cotton yarn.
BOARD OF DIRECTORS:
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 16
 MR. J D AGARWAL (CHAIRMAN)
The key person behind the establishment and growth of the Bombay Rayon Group is Mr. JD
Agrawal. He founded the company in 1986 and as Chairman; he has led the company to greater
height of success with a strategic approach. He has brought innovations in his business. Be it
the establishment of the Bombay Rayon brand of fabric in the local retail market or a unique
trend of bi-annual presentation of the company’s collections to the trade. Under his guidance,
the company has gained international recognition.
 MR.AMAN AGRAWAL-EXECUTIVE (VICE CHAIRMAN)
With over 15 years of experience in the Textile Industry, Mr.Aman Agrawal has strategically
directed the business to newer heights. He has always encouraged innovation like newer
approach to projects, implementation of new technologies and IT system integrations. His
challenging and competitive approach has led to top class manufacturing facilities in weaving,
fabric processing, garments and value addition and today with the versatility of producing multi
fiber textile products regardless of value and volume constraints. His inspiring leadership has
brought competitive costs and consistent quality of our products.
 MR. NASEER AHMED- JOINT(VICE CHAIRMAN)
A sitting member of the legislative council of the state of Karnataka, Mr. Naseer Ahmed
has been a minister of state for small-scale industries in Karnataka (1990 - 1992). He holds a
Bachelors Degree in Commerce from Kolar Gold Fields 1st Grade College. After completing
his studies he entered into politics and held various positions in the Congress Party. He has
promoted four companies in the textile sector and his group has successfully established a niche
in the export market by supplying to top international brands.
 MR. UDAY MOGRE EXECUTIVE DIRECTOR (CORPORATE)
Mr. Uday Mogre has over 25 years of experience with organizations like Advani
Oerlikon Limited, Universal Luggage as General Manager (Finance), Reliance Industries
Limited (VP Finance) and Texmaco group of companies (Jakarta, Indonesia as Senior VP &
CFO). He was involved in project financing and implementation of SAP. In the initial stage of
his career he worked as Scientific Officer with Heavy Water Project Tuticorian. Department
ofAtomic Energy. He holds a Bachelors Degree in Technology (Chemical Engineering) from
Laxminarayan Institute of Technology, Nagpur and a Post Graduate Diploma in Management
from IIM Ahmadabad.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 17
 MR. A R MUNDRA - EXECUTIVE DIRECTOR (FINANCE)
With over 25 years of experience in finance, commercial and managerial related
matters, Mr. A R Mundra core strength lies in fund procurement, internal controls,
organizational systems and strategic planning. He has worked with organizations like Bhansali
Engineering Polymers Limited (President), Welspun group of companies (Senior VP-Finance,
CS and Chief Executive Commercial). In the initial years, he worked with Indian Rayon and
Industries Limited, Birla group of companies and Gujarat Ambuja Cement Limited in various
capacities. He is currently an associate member of the Institute of Chartered Accountants of
India and the Institute of Company Secretaries of India. He is also a member of the International
Institute of Business Management, London. He was awarded ‘Samaj Shri’ for excellence in
management by Indian Institute of Management Executives, Mumbai in 1994.
 DR. PRAVIN P. SHAH-INDEPENDENT DIRECTOR
Dr. Pravin P. Shah has over 34 years of professional experience in the areas of financial
consultancy, corporate structuring, restructuring, management consultancy, taxation,
valuation, property matters, accounting, auditing, company law and FEMA matters etc. He is
on the board of many companies including J. M. Morgan Stanley Private Limited, Adani
Exports Limited, Bhansali Engineering Polymers Limited etc. Since 1980, he is a partner of
Pravin P. Shah, a firm of chartered accountants undertaking specialized services mainly in the
areas of public issues, private funding, foreign collaborations, business reorganizations,
valuation, tax planning etc. He is a fellow member of Institute of Chartered Accountants of
India and Institute of Cost and Works Accountants of India.
 DR. B.S. BHESANIA- INDEPENDENT DIRECTOR
Dr. B.S. Bhesania is a Senior Partner in M/s Mulla & Mulla & Craigie Blunt & Caroe,
with specialization in areas in shipping laws, corporate laws, property laws, etc. He practices
as an Advocate at the Mumbai High Court and Supreme Court of India and serves as Solicitor
at the Mumbai High Court, Supreme Court of England & Wales and Supreme Court of Hong
Kong. He was appointed on the Board of Directors of BRFL in May 1983.
 MR. S.B AGRAWAL - INDEPENDENT DIRECTOR
Mr. S.B. Agrawal has over 39 years of professional experience as President of J. C.
Mills (Birla Group), President and CEO of Rajasthan Spinning Mills (Bhilwara Group),
Business Head for global textile companies in Aditya Birla Group. He is presently heading the
textile group in the Indo-American Chamber, Mumbai and Textile Promotion Group of
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 18
Federation of India Chambers of Commerce and Industries. He is a member of the Institute of
Chartered Accountants of India.
 MR. M.M. AGRAWAL
Mr. M.M Agrawal has over 35 year experience in banking, financial services. He has
retired from Axis Bank as Dy. Managing Director and at present he is the Advisor.
 MR. MUKUL SARKAR
Mr. Mukul Sarkar is the General Manager of Export Import Bank of India and has over
13 years exprience in banking, structured financing.
 MR. SURESH VISHWASRAO-DIRECTOR
With over 40 years of professional experience, he is a retired Banking Officer. He has
wide experience with Banking Regulations, Foreign Exchange Management Act, Loan
Syndication, Capital market activities, etc.
QUALITY POLICIES
 Improve customer satisfaction through delivery and service.
 Improve quality by reducing rejection.
 Improve quality by reducing reworks.
Larger employers must establish a safety committee. Smaller employers have the choice of
either establishing a safety committee or holding safety meetings with a management
representative present.
NATURE OF BUSINESS MODEL:
It has multi product, multi fiber and multi market company operating in the manufacture of
woven and garment. It presence in the total value addition chain in textiles is indicated below:
 MANUFACTURE OF WOVEN FABRIC:
The company was into the manufacture of woven fabric for almost two decades. It
manufacture woven fabric of different varieties using cotton, manmade fibers and there blends.
It has 152 weaving machines spread at 3 location at village sonale in thane district, Navi
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 19
Mumbai in silvassa. All the fabric for manufacture of woven fabric use modern technology
using imported projectile based seltzer, rapier based so met positive rapier based Dornier and
Belt based Picanol weaving machines.
The company has total fabric manufacturing capacity is about 10 million meters per
annum. It also out sources fabric from the unorganized sector to meet our requirement of the
customer. It supplies fabrics to both domestic and overseas markets.
 GARMENT MANUFACTURING:
The company has started the garment manufacturing division in September 2003 and
in a short span of time it has grown substantially in this business. One main feature of the
garment business is that it are into high end fashion products as compared to commodity
garment.
The existing garment manufacturing facilities are in two units and are based at
BANGALORE. The existing facilities have capacity of 5000 pieces of garment manufacturing
per day. One more units of garment manufacturing are expected to be commissioned by
September 05, which will increase our capacity 10000 pieces per day.
After implementation of the expansion project it has an additional 22000 pieces of
garment manufacturing capacity per day. Presently, it focus in garment manufacturing is on
designer men’s shirts. However, it has already started diversification into ladies tops, kid’s
weaver and bottoms for both men &women. After implementation of the expansion project, it
intends to take up the production of bottoms to top opportunities in that area.
Fibers(Natural/
Manmade)
X
Yarn(Spinning
& Textures)
X
Weaving

Processing-
Yarn &fabrics
xx
Garments/Home
Textiles

An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 20
BRIEF DESCRIPTION OFDIFFERENT STEPS INVOLVED IN
GARMENT MANUFACTURING IS AS FOLLOWS.
 PROCUREMENT OF FABRIC:
Based on the order and design, the fabric and appropriate fabric source are identified
and the quantity required is assessed based on the consumption of fabric per garment,. It has a
team of skilled professionals who makes this assessment. It source majority of the fabric
required from our fabrics weaving plants at village sonale in Thane district, Navi Mumbai and
silvassa.
 FABRIC CHECKING:
Besides fabric, the accessories are also thoroughly checked for defects and damages.
 FABRIC CUTTING AND GARMENT STITCHING:
The fabric is laid on the cutting table and then plotted with the help of CAD /CAM
machinery as per the specific patterns. This is a system for consumption planning and ensures
optimum usage of fabric keeping the cutting wastage at the minimum level. After plotting the
fabric is cut with the help of cutting machines. Different parts of shirt are then stickered for
identification of size and shade. This process is known as sorting of fabric. The sorted fabric is
then bundled and sent for fusing of the three main parts namely collars and plackets. Then
collars and cuffs are attached to the main body completing the first stage.
 FINAL CHECKING OF GARMENTS:
The company has subject to 100% of the garments that it manufactures to stringent
quality control measures. To ensure that every piece manufactured is as per specification and
the required quality standards, responsible for ensuring that all finished goods are free from
defects and stitched as per measurement. This team compares the final product with the
measurement chart and style chart given by the design department. Any variance beyond
acceptable limits is rejected.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 21
MANUFACTURE OF MADE UPS:
Very recently it has ventured into the value added segment of home textiles i.e. Bed
sheets, fitted sheets, pillow covers, Quilt covers, Duvet covers etc. mainly for direct exports.
The size of global trade in this segment is expected to be over US 12 billion. The market for
home textile products as been growing at a rapid pace over the last few years. With the removal
of quota restriction the segment offers great opportunity for growth.
MARKETING AND SELLING STRATEGY:
It has positioned their company in a reasonably strong position in the business segment
in which it operate due to our quality, consistency, pricing and delivery schedules our customer
profile for fabrics include leading garment exporters in India. Leading garment makers in the
overseas markets, domestic garment manufacturers, domestic wholesalers and traders and
retailers. In addition, it has developed a strong network of marketing agents who sells fabrics
to various small sized unit and traders there by ensuring greater penetration of markets. As far
as garment customers go, top labels in garments in the European and US markets are on our
customer list.
THEIR DISTRIBUTION CHANNELS:
They use the following distribution channels for marketing our products.
Products/Market Segments Distribution Channel
Fabrics-Domestic sale BRFL-Marketing agents/Wholesalers/Garment
manufacturers/Retailers
Fabrics-Exports BRFL-Oversea Garment Manufacture / Exporters/
International Buying house.
Garments-Exports BRFL-Buying house international brands / Retailers .
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 22
DOMESTIC SALE OF FABRIC:
The local retail market is well developed and it has been catering to this market for
almost 2 decades. It has a network of over 10 agents and 70 distributors catering to network of
more than 2000 retailers spread across India. Presently in the domestic retail division, it has a
turnover of around Rs 200 lacks per month, which it plans to increase to Rs. 300 lacks per
month.
DOMESTIC SALE OF FABRIC TO READYMADE GARMENT
MANUFACTURER EXPORTERS:
This is the fastest growing market segment. With our range of fabrics, the buyers of
these garment exporters specify and approve fabrics made by BOMBAY RAYON. Thus it is
custom made product for these garment exporters. These are bulk and repeat orders.
DOMESTIC SALE OF FABRICS TO READYMADE GARMENT
MANUFACTURERS OPERATING IN DOMESTIC MARKET:
This is another fast growing segment mainly caters to domestic garment industry. Many
Indian and international brands have set shop to grab this ever growing market with the
popularity of readymade garment going up, the Indian customer have almost stopped buying
fabrics from retails shops and getting the garment stitched from tailors.
EXPORT OF FABRICS:
It has been established fabric exporters to various markets. Suiting fabrics exported to
Europe and shirting to Middle East country. It has no concentrating and developing export of
shirting fabrics territories too.
EXPORT OF GARMENT:
The strategy for exports of garments is to focus on medium to high class garment as per
unit price realization is maximum in high value garments segment. It has been able to attract
well know names in overseas fashion garments industry, due to ability to offer garments based
on seasonal fashions trends and colour choices. It has expertise in design of fabrics as per
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 23
customer specification, garment designs and garment samples meeting the stringent quality
required have made a preferred garment supplier to discerning from Europe and USA. It enjoys
a steady market for their products in this segment and has established significant brand
goodwill among overseas buyers for our garments. In addition to above it has now focusing on
significant reduction in turnaround time.
EXPORT OF MADE UPS/HOME TEXTILES:
The company is believed that in the post- WTO era, home textiles will be a driving
force of Indian textile exports. With the closure of home textile plants in the US and shift in
international buying patterns towards Aspic Pacific Region, there is expected to be
considerable demand for home textiles out of Asian countries.
PRODUCT PROFILE
 FABRIC:
Every thread woven at Bombay Rayon Fashions Limited is a part of an incredible range
of fabrics that BRFL has to offer. Each fabric has one inherent quality - Comfort. Their promise
to manufacture the finest fabrics inspires us to put in that extra effort to create magic. It
showcases an enormous range of fabrics and size offerings available in various colors to suit
every occasion and every budget. It has in-house multi fiber capabilities to produce pure fabrics
and their motto is "Contemporary clothing for the new gen!" their fabrics offer an extensive
range of men’s styling. It was the leading Indian fabric manufacturers and suppliers in the
Domestic markets as well as International Fashion Export Industry.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 24
 APPAREL:
Comfortable, durable and stylish are the inherent qualities of the range of apparels
available. Admiration is guaranteed with BRFL apparels. Apparels from Bombay Rayon
Fashions Limited are a creative exploration of the same comfort brought in by our fabrics.
Whether you need a uniform for your team, a gift or program item, it offer just the right look
and feel for a corporate or a casual event. Tailored with fine detailing to create a style that suits
you, it spend a lot of time and effort in bringing innovations in our apparels. The corporate
collection is designed with easily complementing colors and styles that any combination you
pick would match. And the best part is that are priced ‘right’. Check our new collection for the
finest apparels with a comfortable fabric at just the right price. A must-have for your wardrobe.
 RETAIL:
Guru, a renowned apparel brand in Italy has been a subsidiary of BRFL since 2008.
Guru has stores in 18 countries around the World, including Italy, Spain, France, Germany,
Holland, Belgium, Luxemburg, Greece, England, Portugal, the Middle East, Turkey, Russia,
Ukraine, Austria, Switzerland, the Canary Islands, Scandinavia, China and India.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 25
 TRIMS:
With an initial goal to maintain quality and consistency in button manufacturing, BRFL has set
up an in-house state of the art button manufacturing unit; the Trims Division is today the largest
and most sophisticated Button Industry in India. It has huge collection of polyester buttons of
the highest quality. This includes buttons for shirts, coats, outer wear, trousers and fancy
buttons. Their buttons are pre dyed and free from banned elements like Azo, Lead, Cadmium,
and Phthalate and meet the Oekotex-100 Class 1 standard.
 YARN:
In 2010 Bombay Rayon Fashions Ltd. completed its vertical integration in the textile
industry with the acquisition of a yarn manufacturing company of great repute, STI India Ltd,
thus making BRFL one of the privileged few to have the capability of producing everything
from yarn to garment. Yarn division is well known for Production of world class cotton yarn
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 26
and knitted grey fabric, quality consciousness, fair business practices, modernization,
environmental consciousness, social awareness, ultra modern plant equipped with
sophisticated high-tech machinery and high caliber personnel & a great work culture Strengths
and features of our yarn and knitted products are procurement of high quality cotton fiber for
4-6 months in advance, every bale of Cotton fiber is tested for Length, Micronaire, and Rd
(Reflective Index) value for making homogeneous and uniform mixing to avoid shade variation
and barre effect in fabric. It has controlled yarn contamination by implementing systematic and
controlled raw material sourcing, manual contamination sorting with scientific method, eight
VISION SHIELD machines with POLY PROPYLENE identification system in blow room
lines and Electronic yarn clearers with foreign fiber, contamination cleaning facility (eg. 'Siro'
clearer or 'Quantum' Clearer). It has Tandem cards (Double Carding) machine, which gives
good quality of super carded and super combed yarn with very low tolerable objectionable
classmate faults, which in turn gives more consistent and better fabric appearance. All yarn is
'Xorella' saturated steam conditioned for ensuring even moisture level at every layer of the yarn
which gives better results during knitting and weaving. Samples from all lots of yarn are tested,
knitted and dyed to ensure consistent and right quality before shipment to customers. The yarn
products are 100 % Cotton Combed Yarn,100 % Organic Yarn,100% Organic Yarn under fair
trade and 100% cotton yarn under fair trade.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 27
GROWTH CHART OF BOMBAY RAYON FASHION LTD(2015-2016)
BRFL COMPETITORS:
 Arrow Textiles Ltd.
 Gokak Textiles Ltd.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 28
 First Winner Industries Ltd.
 Gokaldas Company.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 29
ORGANISATIONAL STRUCTURE AND DEPARTMENTAL
FUNCTIONS:
VICE PRESIDENT
GENERAL MANAGER
HUMAN RESOURCE
MANAGER
WORK MANAGER
PRODUCTION
MANAGER
MARKETING
MANAGER
ACCOUNTS
MANAGER
HR
ASSISTANT
SUPERVISORS MARKETING
EXECUTIVE
ACCOUNT ASSISTANT
HELPERSHELPERS HELPERSHELPERS
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 30
FUNCTIONAL DEPARTMENTS OF BOMBAY RAYON FASHIONS
LIMITED:
BRFL is a manufacturing concern of moderately large size. We can see here functions
wise department. It facilitates effective utilization of manpower and resources and it is a simple,
economical and reasonable organization pattern.
FUNCTIONAL DEPARTMENTS OF BRFL
1. HUMAN RESOURCE DEPARTMENT
2. PLANNING DEPARTMENT
3. PRODUCTION DEPARTMENT
4. STORE DEPARTMENT
5. MARKETING DEPARTMENT
6. PURCHASE DEPARTMENT
7. FINANCE DEPARTMENT
8. QUALITY ASSURANCE (QA) AND TOTAL QUALITY MANAGEMENT (TQM).
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 31
3.1 HUMAN RESOURCE DEPARTMENT
Introduction:
Human Resource Department is a vital important of organization. It concerns to people
and employees. It has motivation to the employees for achieving organizational objectives.
Management is considered as on art of getting thing done through others with a view to
achieve the common objectives of the organizations, but these objectives can be achieved if
the organization is managed efficiently. The management of the organization is considered to
be efficient of it is able to co-ordinates the several of production is such way that they contribute
their maximum towards the realization organization.
Objectives:
Objectives are pre-determined goals to which individual or group activity in an
organization is directed. The objectives are:-
 To attain organization objectives by winning and maintaining the whole hearted co-
operation from all employees in the organization.
 To ensure that the organization gets the right type of employees, in the right quantity at
the right time and at right place.
 To motivate the employees to contribute their maximum to the organizational goals.
 To optimize the utilization of the manpower resources of the enterprise.
 To maintain high moral among the workers.
 Future human resource planning.
 To take the welfare care of the labours.
 Creating the employment opportunity to the society.
Functions:
 Assessing and recruiting staff based on the needs specified by the department.
 Selecting the required candidates as per the requirement by following pre- determined
procedures.
 Enlarging the jobs of the employees if necessary.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 32
Hierarchy of human resource department:
WORKING HOURS:
The working hour for all employees are fixed in accordance with the factory act 1948
and the working hours will starts with same timings for all the workers in the company. There
is no shift system in this company, but it undergoes O.T., when the customer requirement is
very urgent.
TIME SCHEDULE FOR WORK:
For all workers, staffs and executive: 9.00 am to 5.30 pm
Lunch Hour: A Floor- 12.30 pm to 1.00 pm
B Floor- 01.00 pm to 1.30 pm
C Floor- 01.30 pm to 2.00 pm
For staffs executives and staff- 2.00pm to 2.30 pm.
ALTERNATIVE WORK:
All employees wherever thus are employed will have to do instead of their usual jobs
any alternative work, whenever there is insufficient or no work in their respective departments
or in ties of exigencies when assured to do so by the supervisors or employments of employees,
however not be affected refusal to obey. These will be constructed as misconduct as these
standing orders
Human Resource Department
Senior personnel officer
Personnel officer
Personnel Assistant
Complaint officer
Welfare officer
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 33
ATTENDANCE:
 The starting and closing of work and for breaks there will be a siren bell.
 When the workers enter into their work, if they takes a break and finishes their work on
that time they should punch their card.
 The attendance register shall be entered from the punch card, and employees failed to
record or get marked on the card is liable to be treated as absent.
Every employee shall be at place or work at the time fixed for them.
TERMS AND CONDITIONS FOR EMPLOYEES:
This terms and conditions are displayed in the notice board it should also be known by
employees.
 The employment age should be 18-above.
 Working hours-8 hours, (8-45 am to 5-15 pm).if there is an O.T,-2 hours.
 Leave is given at weekends to the required employee, if it is unforeseen circumstances;
half day of Sunday has to be work.
 Salary & Wages:7th
day of every month
 Salary break up
 O.T. wages (double rate as per hour worked)
 ESI-4.75% from employer & 1.75% from employee’s basic salary, D.A.H.R.A.
 Provident fund is 12%
 Leaves & Holidays: 14 days per year leave, if employees worked all working days this
is calculated from Jan-Dec.
 Health & Safety:
 Safe and hygienic environment.
 There is ESI facility.
 If there illness or Injury at working time company taking responsible of medical.
 There is a first Air Kits in the company.
 Fire Safety: Training is given for some selected persons in company.
 Ambulance Room: There is a medical facility with Doctor and nurse.
Freedom of Expression:
 There is a suggestion Box.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 34
 Health & Safety committee, welfare committee.
 Canteen committee.
RECRUITMENT:
Recruitment is done by HR Manager, to select employees accoutring to
requirement. Recruitment is taken place through newspaper, Internet, consultancy &
through employees reference.
SELECTION:
For workers:
Company select the workers according to the requirement. Workers should have to
bring age proof like S.S.L.C marks card or Ration card for address proof. Here both
experience and un-experience persons are to be selected. For experienced persons work
will be allotted according to their skills.
For Executive Staff:
The selection process is done in head office. When the personas selected, then they
will send them to the training department in UNIT VII.
Selection process flow chart for staffs and executive staff
Selection of Resume
Interview
Short listing
Interview
Final selection
Job
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 35
Employees are classified as:
 Permanent
 Probationers
 Temporary
 Casual
 Fixed term Employee
 On the job Trainee.
TRAINING:
Training is given to the new workers for 40 days, if the worker trained up well, then
they will be placed for batches. If they are not got prepared well then they will be send back
to the training still to get through in particular work.
PROMOTION:
For employees: promotion is given to the workers according to their performance, skill and
experience.
TOTAL NO. OF STAFF AS ON AUGUST 2015:
WORKERS AS ON AUGUST 2015:
Executive Staffs 60
Non-Executive staffs 1130
Total no. of Staffs 1190
Male Workers 664
Female Workers 526
Total no. of Workers 1190
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 36
Human Resource Planning :
All the departments in the BRFL are according to the requirement of workforce submit
a requisition letter asking for recruiting employees to the corporate human resource
management department. This department analysis the actual need of the employee’s and then
plans how many employees should be called for interview. In case they have excess of
employees then measures are taken to reduce the number of employees.
Orientation & Placement
Here basically whenever a new employee is selected in the company, the supervisor of that
particular division introduces the new employee to the staff and assigns work to the employee.
The supervisors not only assigns work to the employee but also inform him about the
procedures to be followed by him to report to his immediate supervisor, his duties-
responsibilities, his rights and his limitations in the organization.
Employee Remuneration:
The remuneration for the employee is fixed earlier and all the employees have to abide
to it. This payment increases as their period of service rendered to the federation increases, that
is pay of an employee depends on the number of years he serves the federation
Promotion and Transfer:
In BRFL the employee can be promoted only if there exists a vacant post or if anyone retires
or leaves the organization. Few times employees are promoted on basis of transfers that is if
they have an excess of workforce and they need to send that person to a different unit. They
usually transfer that employee to another unit by giving a promotion.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 37
3.2 PLANNING DEPARTMENT
Planning department is the main department of the company, where the planning of all the
production is done in planning department.
FLOW CHART OF PLANNING DEPARTMENT
When the company gets the order from the buyers, here is three process of planning department:
1. Size set
2. Pilot run
3. Bulk stock
1. Size Set:
The buyers is ask for a sample piece, which is done by the company, if the sample piece
is accepted by the buyers, then the order is placed for a quantity of a garment it normally
specified a quantity of each size and colours, the sizes will be a follows, S, M, XL, XXL.
2. Pilot Run:
After the sample is accepted by the buyers, Pilot run will be done. Pilot run means
some quantity of production will be done within the total quantity.
PLANNING INCHARGE
P.A. (C FLOOR)
P.A. (B FLOOR)P.A. (A FLOOR)
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 38
For example: there will be the 20,000 order in that, the company will release only 3000
productions to know the allotment of manpower, machine, time, materials and how the output
is coming and if there is any alteration/correction has to be done in that, it will be done.
3. Bulk Stock:
The completion of Pilot run, if any correction/alteration is found it will be done in
Pilot run. Then the company will be release the bulk production for cutting, stitching and
finishing.
The production of the company is checked by the daily process. To see that to
complete the target which is given by the buyers, to complete that target the planning
department also have their own date. For that, the planning in-charge will have an eye on the
production in hourly, daily checking process. Here in the BRFL having 3 floors, for each floor
there is a planning assistant to give proper information.
3.3 PRODUCTION DEPARTMENT
Garments are shaped and formed in three ways. Materials formed to a form fabric pieces
cut to shape and assembled by bonding and pieces cut to shape and sew. The first two methods
are used to a limited degree. Sewing garment pieces together with thread formed into stitches
and seams is the most used method at this time.
Fabric goes through 3 major processes before becoming a garment they are:
1. Cutting
2. Sewing
3. Finishing
This company has maintaining 3 production Batches in a single roof that is A, B, and C each
sections. The batch chart for the company as shown below:-
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 39
Batch Chart of Production Department
A Batch B Batch C Batch
Production Department
Cutting
Stitching
Finishing
Cutting
Cutting
Stitching Stitching
Finishing Finishing
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 40
PROCESS FLOW CHART OF PRODUCTION DEPARMENT
FABRIC INSPECTION
CUTTING LINE AUDIT
SEWING INLINE PART
CHECKING
CUTTING LINE PART
CHECKING
BUNDLE INSPECTION
SEWING INLINE AUDIT
SEWING END LINE PART
CHECKING
CHECKERS AUDIT
FINISHING COMPLETE
GARMENT
CHECKERS AUDIT
PRESENTATION CHECKING
PRESENTATION CHECKERS
AUDIT
PACKING AUDIT
MEASURING AUDIT
PRE SHIPMENT AUDIT
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 41
FABRIC SECTION:
In the fabric section the fabrics are received from main go down in roll form or in a
taka form. This section has got its own standard operation procedure, according to which the
process follows. The Fabric bale is checked by a fabric checker using 4.2 systems. Checkers
has to fill the ‘Piece goods quality control inspection report according to the inspection. Each
department has an ‘Hourly production Board’ which helps in recording the production rate for
IE people.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 42
SOP (STANDARD OPERATION PROCEDURE) OF FABRIC SECTION:
 Fabric bale check is done by fabric checker using 4.2 systems.
 Total acceptable point given is 30 point for a length of 100 meters, if it is exceeds 30
points for a length of 100 meters, and the whole taka will be rejected.
 Fabrics are separated according to the shades by using shade bands.
 Checked fabrics are stored according to width wise and shade wise and it will stack
accordingly.
 Shrinkage test is done for the received fabric on random basis.
 Pies good quality control inspection report has to be maintained.
 Segregated parts of the fabric have to be snickered accordingly so that the defects parts
can be identified and can be avoided and replaced.
 100% inspection is carried out for all the fabrics received in the fabrics received by the
factory.
 Final inspection report and fabric completion report (FCR) has to be maintained.
The defects of fabric as follows:
 Hole
 Knot
 Stain
 Flooding marks
 Forge in yarn
 Pick sang
 Miss line
 Broken filament
GRADING:
Grading of a pattern is a science. This subject can be under taken after having learnt the drafting
of pattern requires knowledge of human proportions. Accuracy of the diagram is the most
essential thing in factories. Grading of pattern is adopted in factories and in wholesale of
garment manufacturers to obtain different sized patterns.
Grading of a paper patterns means, obtaining pattern for different actual calculations
involved in establishing those patterns. But the shape and curve of the pattern is maintained
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 43
proportionally. Before grading a medium sized pattern must be cut accurately. Grading of a
pattern is generally applicable in regular figures. When the measurements are proportionally
increased or decreased according smaller to larger sizes.
DIGITIZING PATTERNS:
Most of the companies using CAD & CAM system for pattern cutting they cut their
pattern for a design manually. Therefore to grade the pattern on the system of perimeter of the
pattern has to be fed into computers by digitizing the contour.
However the grade points and the grade rule number can be input at the same time.
Pattern is placed on the digitizer and the pattern profile is entered into computer by use of a
cursor. The centre of the cross hairs of the cursor is placed on points on points to be recorded.
These points are grade points and other point defines the curves or corners. When a cursor
button is pressed, signals are sent to the computers which are then translated into numerical
record of the information for the piece. The cursor has number of button which allows the
appropriate grade rule numbers to be “Typed” into the system on the relevant points as the
pattern profile is digitized.
MARKER PLANNING:
The industry was always paid great attention to marker planning, because when the
cutting room cut the fabric means it spend around half of the companies turn over. In this
section supervisor allot the work to vary operators to develop the marker planning. The entire
component patterns are should be correctly placed on the marker plan with regards to the grain
line direction indicated on the gap paid adjust the small component pattern. If it is satisfied,
paid the marker efficiency then making on the cloth with using by marker chalk.
MAIN REQUIREMENT OF MARKER PLAN:
 The nature of the fabric and result in the finished garment.
 The requirement of quality in cutting.
 The requirement of production planning.
 The design characteristics of the finished garment.
 Symmetry or asymmetry (one way or either way).
 Pattern alignment in relation to the grain of the fabric.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 44
 Fabric requirement.
 All the detail of cutting.
 Production planning requirement.
The CAD planner sheet is given to the operator and accordingly the paper patterns are
placed on the lay as per the CAD planning sheet. When the entire marker is placed over the
brown sheet then it is given to the cutting section to placed over the fabric and cut according
to the pattern done in the brown sheet.
EMBROIDERY SECTION:
In embroidery section, embroidery is done by according to the customer order. The most
intricate embroideries can be executed by world class latest computerized machines, because
whatever the design is given by customer first it will feed into the computer, and then the
employees adjust all embroidery machines and the fabric where the machine required to do a
embroidery, after adjusting everything employee will give ok to the computer. Then the
embroidery machines start its work.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 45
SEWING SECTION:
The objectives of sewing are the construction of seas, which combine the required
standards of appearance and performance with an appropriate level of economy in production.
Assuming that the fabric is sew able and suitable for garment, the achievements, at an
economical level of the various requirement of appearance and performance of seams, both
initially and during use, is the result of the selection of five factors during manufacturing.
 The seam and stitch type.
 The Sewing machine feeding mechanism which moves the fabric, the needle and
enables a succession of stitches to be formed.
 The needle which inserts the thread into the fabric.
 The thread which forms the stitch which either holds the fabric together neatens it or
decorates it.
A seam is a joint consisting of a sequence of stitches uniting two or more pieces of material
and is used for assembling parts in the production of sewn items.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 46
SEWING MACHINE FEEDING MECHANISM:
To achieve the objectives of good appearance and performance in seams, correct and
even stitch length is essential, along with fabric joins which are either smooth and unobtrusive
or evenly eased or gathered, according to the requirement of fit and style. In the construction
of seams and the perforation of stitches that holds them together, these requirements are
achieved by means of a mechanism that feeds the fabric past the needle. There are various
types of feeding mechanism that can be used for different requirement of seaming.
Industrial sewing machines are classified according to their intended use and the means
of forming stitches. A stitch can be defined as “One unit of conformation resulting from one
or more strands or loops of thread inters looping, intra looping or passing through material”.
MACHINES USER FOR SEWING SECTION:
 Buttoning machine
 Kansai machine
 Pat lock machine
 Shad stitch machine
 Chine stitch machine
 Welt pocket machine
 Three needle machine
 Embroidery machine
SEAM DEFECTS:
 Incorrect or uneven width of seam which is due to mishandling of components by the
operator.
 Irregular or incorrect shape of sewing line in case of top stitches due to incorrect
handling or badly shape guide.
 Insecure back stitches are generally taking place due to skip stitching.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 47
ASSEMBLY DEFECTS:
 During stitching, parts or panels are assembled together.
 Finishing components should be attached in correct shape and size.
 Parts components which get damaged in previous operation should repair before assembly.
 Interlining incorrectly positioned, twisted, pleated should be avoided.
 Lining too full or too light showing below the garment should be avoided.
MODES OF STITCHING DEFECTS:
 Raw edge seam
 Main label cross
 Label pip out
 Run off stitch
 Uneven width
 Loose stitch
 Uneven SPI(STITCHES PER INCH)
 Skip stitch(d/n)
 Miss alignment
 Down stitch
 Piping stitch
 Parallel stitches
 Peep out(inside panel visible)
 Size label cross
 Over back tack
 Stay stir visible open seam
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 48
MEASURE INSPECTIONS:
After the garments come out of the sewing line, random inspection should be done for
measurements. Three pieces from each size and from sewing line is checked for confirmation
to the measurement specifications. Few critical measurements are taken. If two or three pieces
are exceeding the tolerance then three more pieces of that size should be measured. If it is not
a sewing problem but problem with the patterns then the appropriate authority is informed and
necessary steps taken to rectify the problem.
FINISHING SECTION:
FLOW CHART OF FINISHING DEPARTMENT
BUTTON HOLE& BUTTONING
BAR TACK
TRIMMING
MIDDLE CHECKING
DUSTING
IRONING
FINAL CHECKING
CHECKING FOR ITS
MEASURMENT
IRONING
PRESENTATION
PACKING
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 49
LAUNDARY SECTION:
The following process is there in laundry section,
 Sand blasting
 Grinding
 Softener wash
 Acid wash
 Stone wash etc.
REQUIREMENT FOR PRODUCTION DEPARTMENT MANPOWER:
For pressing of garment man power is required that is skilled and unskilled. Proper
number of man should be provided processing. For operating a machine employees should
know the basic i.e.,
 How to operate a machine.
 Employees should know the chemicals and in what ratio has to input for a certain load of
the garment.
 In process time factor is very important. worker should know the process timings.
 Employees should know the standard tone, colour of any garments requirements.
 Unskilled labors are employed to give helping hands to the skilled labours.
MACHINERY:
 Machinery ordered should be as per garments requirements.
 Machinery should be well maintained and well covered to avoid any kinds of accidents.
 Inner basket should be as per garment requirements.
 Safety measures should be well followed.
 Boiler should be well maintained and operated by a certified operator. If it is a wood fired
boiler extra precaution to be taken by the boiler operator and the maintainer.
 If the company is installing boiler they should install two boilers, because it will help
smooth operation and give good result when one boiler is shut down the second can be used
as a standby
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 50
POWER:
Power play is a very important role in processing unit. If power is not there machines
cannot start. Power backup is also important because processing has timings and if timings are
not maintained we will get consistence in processing. Generator is used as a power back up
source. There is three generator is used for power back up.
TRANSPORTATION:
Transportation system should be very smooth to enable garment to move to the required
units after processing and before processing.
CHEMICALS:
Chemical is the second important requirement for processing a garment, chemicals are
of different types for processing a garment requirement are only for basic chemicals.
 Softener
 Enzyme
 Bleach
 Water softener
 Acidic acid
 Detergents
 Wetting agent
 Lubricating agent
 Anti-back stain agent
BLEACHING:
 This chemical is used in Denim and Grey fabrics.
 In denim it gives different shade.
 In grey it turns grey fibre to cream white.
ANTI-BACK STAINING AGENT:
Anti-back staining agent is used on fabrics which loose colour in water, its property is to
protect fabric, natural looks.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 51
WATER SOFTENER:
This chemical is used all over in the process. It reduces water impurities and provides
soft water for processing.
ACIDIC ACID:
This chemical is used to reduce the PH of water as you know that water all over used
is not same and not from government channels whereby PH of water is reduced to 50 to 150
GPH. In process water plays very important role. If water is soft and the PH value is maintained
we can get consistence in processing of the garment.
DETERGENTS:
Detergents are using for minute marks, which can be washing easily.
DE-SIZING AGENTS:
De-sizing agents are used for removing dye starch, impurities in the fabrics, to support
de-sizing in the process. There are other chemicals which has been widely used are,
 Wetting agent
 Lubricating agent
 Anti-back stain agent.
This supporting chemicals helps the fabric to soften, give viscosity to the fiber penetration
of other chemical used is easy.
PACKING:
Packing impressing making section and gives finishing touch up and plays a vital role.
Packing is done according to the buyer’s instruction. And it is done by pre-packing, which
means size wise packing.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 52
Types of Packing are:
 Hanger Packing
 Dead Folding Packing
 Stand Packing
 Flat Packing
3.4 STORE DEPARTMENT
Store is the main department of an establishment. Main inventory controlled in store to run aim
of the production effectively and efficiently.
Here store as per their function into,
1. RAW MATERIAL STORE: After getting approval of the sample from customer fabric
purchasing is done in bilk quantity as per order waw material (fabric) is inspected at
incoming stage before supplied to cutting.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 53
2. INDIRECT MATERIAL STORE (TRIMS STORE): Include all mateial except fabric
such as thread, button, label, machine spare parts etc., material is issued only after
verification of materail slip with H.O.D. signature. Store position of each and every
material is matinained upto economic level so tht product is suffered.
Objectives of store department:
 To store the fabric needs for producing garments.
 To ensure tht quantity of fabric supplied is recting with the wauntity of fabric ordered.
 To ispect the quantity of the fabric based on the needs of particular buyers.
 To store farics in such a way that, there should not any kind of mingling & mimatch.
 To store accessory properly and maintian Data.
3.5 MARKETING DEPARTMENT
Marketing starts with the determination of consumer wants and ends with the
satisfaction of those wants. It is the central activity of the business, which always focuses on
understanding the needs of the consumer. It stimulates the demand for a federation product.
FUNCTIONS OF MARKETING DEPARTMENT:
 Marketing Mix : it is the policy adopted by the manufactures to get success in the field
of marketing
 Product Policy: It includes both the turns of development & improvement produced and
existing products. This all totally done by BRFL both marketing & R & D department.
 Distribution Policy: The manufactured product of BRFL is supplier to the factory depots.
There are various depots in various states & stored there.
 Sales & Promotion: the drawback is poor advertising & sales promotion.
 Packing: Uses different materials for different products, card board boxes synthetic
covers.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 54
MARKETING STRATEGY OF BRFL:
The main strategy of marketing department is sale maximization. They use to prepare
sales budget. In anticipating sale budget different depots they choose. In different depots they
find out which product is moving very frequently and more demanded in the market. According
to this data the experience persons are preparing sales budget. In sales process 2 sales process
are involved one is primary sale and secondary sale.
The Nature of Distribution Channels
The BRFL uses third parties or intermediaries to bring their products to market. They
try to build a "distribution channel" which can be defined as all the organisations through which
a product must pass between its points of production and consumption”. Why does a business
give the job of selling its products to intermediaries? After all, using intermediaries’ means
giving up some control over how products are sold and who they are sold to. The answer lies
in efficiency of distribution costs. Intermediaries are specialists in selling. They have the
contacts, experience and scale of operation which means that greater sales can be achieved than
if the producing business tried running a sales operation itself.
Functions of a Distribution Channel:
The main function of BRFL distribution channel is to provide a link between production
and consumption. Organisations that form any particular distribution channel perform many
key functions:
 Information.
 Gathering and distributing market research and intelligence - important for marketing
planning.
 Promotion.
 Developing and spreading communications about offers.
 Contact.
 Finding and communicating with prospective buyers.
 Matching.
 Adjusting the offer to fit a buyer's needs, including grading, assembling and packaging.
 Negotiation reaching agreement on price and other terms of the offer.
 Physical distribution Transporting and storing goods.
 Financing.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 55
 Acquiring and using funds to cover the costs of the distribution channel.
 Risk taking.
Assuming some commercial risks by operating the channel (e.g. holding stock)
3.6 PURCHASE DEPARTMENT
Purchase department is also called as “Integrated Materials Management”. It mainly
contains buying of raw materials, inventory planning, and store keeping and material planning.
Objectives:
The main objective of BRFL is to reduce purchase cost by proper evaluation of vendor
(Supplier) by buying the right material at the right time for the cost with the right supply
schedule adherence.
 Minimize inventory-carrying cost.
 To reduce ordering cost.
 Cost reductions checking for economies to profits in buying.
 Reduce material handling cost.
 To utilize the input to the most optimum level.
3.7 FINANCE DEPARTMENT
Finance is an area of financial decision harmonizing undivided motive and co-operative goods.
It covers not only financial planning, but also optimum use of funds as well the financial
control. The basic function performed are the day to day fund management, besides these the
book of accounts. The decision regarding acquiring plant & machinery or any other capital
expenditure is made on the basis of payback period or intercalates of return or net present value
method this being a co-operative organization the ultimate decision lies in the head of the board
of directors.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 56
Finance is regarded as the life blood of the business enterprise efficient financial management
is very important to any organization lacks of this paralysis the activities of the firm. Hence,
it is essential to have a sound financial system organized in an organization or financial system
of an organization. BRFL has a sound financial department and well trained and experienced
employees to carry out the financial activities. Here very small beg activities are carried out
with at most care.
OBJECTIVES OF FINANCIAL DEPARTMENT AT BRFL:
 To ensure that accounting records of various divisions are properly maintained.
 To ensure that sales realization are properly accounted and remained the marketing section
from time to time over debtors portion in order to enable them to collect the dues.
 The account section objectives are also to see that regular payments of milk bill due are
made to milk producers on priority.
 To see that the payments creditors are made within stipulated time.
 Account section has to provide management timely information about the financial position
of the union and guide them as to viability of the proposals that come in the course of
business activity.
 The other objective of finance section is to keep the management/board appraised of
monthly trading and P&L figures.
 To include timely submission of financial statement to auditors and ensure smooth audit is
conducted and give audit reports to management.
FUNCTIONS OF FINANCIAL DEPARTMENT AT BRFL
 Preparation of annual budget.
 Maintains of sales ledger.
 Cash Book.
 General ledger.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 57
MAJOR SHAREHOLDERS:
LARGEST TEN SHAREHOLDERS OF THE COMPANY:
NAME OF SHAREHOLDERS NUMBER OF SHARES
Janardhan Agrawal 75,99,422
Prashant Agrawal 61,62,994
Scott Garment Private Limited 40,00,000
Vinita Agrawal 38,15,980
Aman Agrawal 33,38,404
Reynold shirting Private limited 30,00,000
BSMA Limited 46,32,920
Goldman Sachs Investments (Mauritius) 12,03,224
HDFC Trustee Company Ltd. 10,53,568
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 58
Financial Detail of BRFL Company:
Particulars 2014-2015 2013-2014 2012-2013
Financial Information
Total Income 27,497.70 22,783.27 16,304.26
Earnings Before Depreciation 7,464.00 5,643.55 4,031.79
Profit Before Tax 3,076.40 2,824.78 2,415.70
Profit After Tax 2,065.10 2,267.00 1,759.19
Earnings Per Share (In Rupee) 15.50 19.06 18.90
Financial Position
Equity share capital 1346.00 1279.00 1119.00
Reserves and Surplus 27978.60 24512.37 17974.17
Net Worth 29817.70 26651.52 19295.82
Gross Block 42435.00 31698.06 20914.37
Net Block 37248.30 28681.78 19259.21
Investments 1684.10 2227.22 4394.81
Key Ratio
EBIDTA Margin 27.29% 25.03% 24.97%
Debt Equity Ratio 1.08 1.17 1.29
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 59
3.8 QUALITY ASSURANCE (QA) AND
TOTAL QUQLITY MANAGEMENT (TQM)
Successful quality management requirement requires an orientation towards quality
that permeates the entire organization. Many psychological and emotional as well physical
and mechanical factors contribute to the production of high-quality goods. Top executives
must establish quality management as an ongoing part of the organization and provides an
equipment, supplies and personnel and budget its existence. Continual improvement in quality
comes only with the commitment of managers and employees to consistent, high-quality
performance in all aspects of the business.
Firms that have adopted this total concept of quality often use the terms. Quality
Assurance (QA) or Total Quality Management (TQM). The term QA is used throughout this
discussion. Under a QA system, evaluation of conformance to standards involves performance
of all the company’s divisions as well as the products and services that are produced by the
firm. It is recognized that production of quality products and services that are produced by the
firm. It is recognized that production of quality products depends on the quality consciousness
of the entire organization including merchandising, marketing, finance, operations and
production. Employee involvement throughout the firm is normally a part of a QA strategy.
Employees receive training on how to identify causes of product defects and how to resolve
the problem so defects do not continue to occur. Quality control (QC), a more limited form of
quality management, is the process of assuring that product is made according to the standards.
QC activities tend to the focus directly on the production process rather than on quality as a
responsibility of the entire firm.
INDUSTRIAL ENGINEERING DEPT (IED)
The engineering approach applied to all factors including the human factor, involved
in the minimum money and to get production and distribution products and services to use
more benefit. IED controls the following aspects:
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 60
MAN POWER
OPTIMISE
MONEY
MATERIALMACHINERY
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 61
THE BASIC WORKING PROCESS OF IED:
TARGET
LAYOUT
ALLOCATION OF MEN &
M/CPOWER
OPERATOR GRADING
OPERATOR BULLETING
THREAD CONSUMPTION
FOLLOW UP
SYSTEM IMPROVEMENT
OPERATORS SKILL
IMPROVEMENT
FACTORY EFFICIENCY WITH
COSTING
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 62
TARGET:
The target is given by the planning department to the IED. The target is the production
has to be done within the mention period.
LAYOUT:
Layout/making sketch of operation is done to allotment of critical operations, man
power, machines, material, and quality and production analysis to fix the proper operator.
Operation simplification like avoiding double work by making it has a single work.
Eg: Folders and workers will be used to folding of cuff, colour, etc., in a proper size and it will
be easy to fold and it makes the wok faster and saves the time and damages.
Analysing the critical points like.
 Line balancing
 Employee transfer between operations
 Assigning of off stand task
 Over time planning
 Rejecting defective product.
Allocation/planning of man power and machine:
After the layout the IED will be properly allocate the men, machine, materials,
electricity supply and time for the quality production.
OPERATOR GRADING:
After the allocation grading will be done, operators grading placing the right person for
a right job, by knowing their skills.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 63
SWOT ANALYSIS
SWOT analysis is a framework for identifying and analyzing the internal and external factors
that can have an impact on the viability of a project, product, place or person. A SWOT analysis
is a structured planning method used to evaluate the strengths, weakness, opportunities and
threats involved in a project or in a business venture. A SWOT analysis can be carried out for
a product, place, industry or person. It involves specifying the objective of the business venture
or project and identifying the internal and external factors that are favorable and unfavorable
to achieve that objective. Some authors credit SWOT to Albert Humphrey, who led a
convection at the standard Research Institute in the 1960s and 1970s using data from fortune
500 companies. However, Humphrey himself does not claim the creation of SWOT, and the
origins remain obscure. The degree to which the internal environment of the firm matches with
the external environment is expressed by the concept of strategic fit.
STRENGTHS:
BRFL is giving great importance on quality and environment responsibility.
 The Experience of BRFL promoters is remarkable.
 The Flexibility in manufacture of garments as to accommodate timely delivery.
 The BRFL Designing capabilities are present in house.
 BRFL having Lower turnaround time.
 It has Low labour cost.
 The Economies of scale.
 The BRFL company provides Quality assurance
 It Sampling capabilities.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 64
WEAKNESSES:
 Unstable market share.
 Relatively lower volume of production leading to higher cost of production.
 Under utilization of asset structure.
 Lack of skilled labour at rural area.
OPPORTUNITIES:
In carrying out there duties and responsibilities, Board Member and Senior
Management Personnel should consider the following;
 Appropriating corporate business opportunities for the company that is discovered
through the use of company property or information or their position as Board
Member.
 Using company property or information, or it should focus to create market.
 Exploring number of advertising strategies to create awareness and to increase
sales.
A Board Member or Senior Management Personnel who wish to avail of such corporate
opportunity should disclose the same to the Board of Directors. If the Board of Directors
determines that the company does not have an actual or expected interest in such opportunity,
then only the Board Member or Senior Management Personnel may avail of it, provided that
the Board Member or Management Personnel have not wrongfully utilized the company's
resource in order to acquire such opportunity.
 Company can grab the market with small period as it is all ready established.
 Huge market potential in domestic.
 Continuous increase in demand.
 Develop local skills based through increased training.
 The product of BRFL range to cater different need of customer so it can utilize this
opportunity against competitor’s threat.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 65
THREATS:
 The threat of Industrial unrest in terms of labour strikes.
 Change in customer demand due to change in taste and preference.
 Availability of skilled labours locally is not there.
 Unexpected price fluctuation and the variation in currency exchange.
 Heavy Competitions in the local markets.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 66
5.1 FINDINGS
The information I have identified in working system of all the departments like, HRD,
Planning Department, Finance Department, Production Department, IED and store Department
with in a limited time given by the college and also the company the findings is as mentioned
bellow.
 BRFL is highly employment oriented organization.
 The majority of decision making will be done by top management only according to
the customer/buyer instruction.
 80% of work force is women oriented only.
 To avoid absenteeism the company is providing extra bonus.
 BRFL provides job for skilled people, and also provides the training for new employees.
 BRFL is maintaining the quality management for each and every step of the production
that is why they are leading in the market but still they have to maintain better quality
to come first place.
 Optimum utilization of resources is in satisfactory level.
 Less focused on promotional activities.
 The company has simple work flow structure.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 67
5.2 SUGGESTIONS
 The BRFL should computerize and use advanced technology in stores, purchases and
total quality management departments.
 The better co-ordination is the better quality, so BRFL should give more attention to
have a better coordination among different department and also with the workers of the
company because they are the main assets of the company.
 BRFL should maintain all the record in a systematic manner, which can be used for
further study.
 Improve the system for spare parts and services needed on regular basis, Improve the
level of maintenance.
 Infrastructure should be utilized at maximum optimum level in order to avoid wastage
of materials.
 The company should update its technology so that it can beat the competitors price and
also produce higher quality products.
 Machines must be replaced in order to reduce cost of production.
An Organization Study At Bombay Rayon Fashions Ltd
INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 68
5.3 CONCLUSIONS
 Since the past 9 years, because of the financial crunch in the South East Asian countries,
the market particularly in the textiles has crash down. There was no parity between
cotton and yarn prices
 Technological innovation and operational changes are important to bring about
transformation in the production practices.
 In the context of a co-operative setup, where resources are limited and stakeholders are
many, appropriate operational changes need to be implemented along with
technological innovations to bring about awareness and benefits to all levels
management.
 The company has been able to achieve the participation of workers at every level of the
organization that is from the shop floor level to the company level.
 Each worker in the company is aware of the goals of the organization and they have
been able to match it with their own personal goals which encourage them to deliver
the best.
 It has already shown its impact in various aspects such as increased productivity and
quality, better involvement and commitment, better decision making, better industrial
relation and so on in various organizations.
 Executive leadership and six areas of specialization are required in order to operate
garments, marketing, merchandising, production, operations, finance and quick
response.
 These functions must be performed, regardless of size of the firm or product line, in
order to carry out the manufacturing process and meet the needs of the target market.
Co-operation among these functional areas of specialization is the key to success for an
apparel manufacturing firms.
 Information technology and computer to communication is key factors. It is one most
popular textile industry in India.

More Related Content

What's hot

Apparel Industry Analysis
Apparel Industry AnalysisApparel Industry Analysis
Apparel Industry Analysis
Sunanda Priyadarshini
 
raymond ltd. project
raymond ltd. projectraymond ltd. project
raymond ltd. project
BikashSharma51
 
RESEARCH ON APPAREL FASHION RETAIL INDUSTRY IN INDIA
RESEARCH ON APPAREL FASHION RETAIL  INDUSTRY  IN  INDIARESEARCH ON APPAREL FASHION RETAIL  INDUSTRY  IN  INDIA
RESEARCH ON APPAREL FASHION RETAIL INDUSTRY IN INDIAVISHWA VARUN
 
History of garments in Bangladesh
History of garments in BangladeshHistory of garments in Bangladesh
History of garments in BangladeshMainul Morshed
 
Arvind ltd - textile internship report ( denim division)
Arvind ltd -  textile internship report ( denim division)Arvind ltd -  textile internship report ( denim division)
Arvind ltd - textile internship report ( denim division)
Mahima Arora
 
Raymonds
RaymondsRaymonds
Raymonds
prince gupta
 
RAYMOND MARKETING MIX
RAYMOND MARKETING MIXRAYMOND MARKETING MIX
RAYMOND MARKETING MIX
Nishant Singam
 
Garment Industry Project blackbook
Garment Industry Project blackbookGarment Industry Project blackbook
Garment Industry Project blackbook
Vikas Gupta
 
Employee perception at wonder blues project report
Employee perception at wonder blues project reportEmployee perception at wonder blues project report
Employee perception at wonder blues project report
Abhishek Kumar MJ
 
Internship Report on Garments Merchandising
Internship Report on Garments MerchandisingInternship Report on Garments Merchandising
Internship Report on Garments Merchandising
Aasif Arafat
 
Internship report on merchandising activities of lyric garments ltd.
Internship report on merchandising activities of lyric garments ltd.Internship report on merchandising activities of lyric garments ltd.
Internship report on merchandising activities of lyric garments ltd.
Farah Sultana
 
Apparel internship
Apparel internshipApparel internship
Apparel internshipAnurag Singh
 
Indian Textile & Clothing Industry
Indian Textile & Clothing IndustryIndian Textile & Clothing Industry
Indian Textile & Clothing Industry
Apparel Resources
 
APPAREL INDUSTRY REVIEW
APPAREL INDUSTRY REVIEWAPPAREL INDUSTRY REVIEW
APPAREL INDUSTRY REVIEW
Nirmeshjain4
 
Internship report of ABA group (1)
Internship report of ABA group (1)Internship report of ABA group (1)
Internship report of ABA group (1)M Rahman Shuvo
 
Skybags
Skybags Skybags
Skybags
LALIT BIST
 
RAYMONDS
RAYMONDSRAYMONDS
RAYMONDS
skyranger_007
 
Fashion industry internship and training
Fashion industry internship and trainingFashion industry internship and training
Fashion industry internship and training
Rahul Hela
 

What's hot (20)

Apparel Industry Analysis
Apparel Industry AnalysisApparel Industry Analysis
Apparel Industry Analysis
 
raymond ltd. project
raymond ltd. projectraymond ltd. project
raymond ltd. project
 
RESEARCH ON APPAREL FASHION RETAIL INDUSTRY IN INDIA
RESEARCH ON APPAREL FASHION RETAIL  INDUSTRY  IN  INDIARESEARCH ON APPAREL FASHION RETAIL  INDUSTRY  IN  INDIA
RESEARCH ON APPAREL FASHION RETAIL INDUSTRY IN INDIA
 
History of garments in Bangladesh
History of garments in BangladeshHistory of garments in Bangladesh
History of garments in Bangladesh
 
Arvind ltd - textile internship report ( denim division)
Arvind ltd -  textile internship report ( denim division)Arvind ltd -  textile internship report ( denim division)
Arvind ltd - textile internship report ( denim division)
 
Raymonds
RaymondsRaymonds
Raymonds
 
Market research project on Raymond
Market research project on RaymondMarket research project on Raymond
Market research project on Raymond
 
RAYMOND MARKETING MIX
RAYMOND MARKETING MIXRAYMOND MARKETING MIX
RAYMOND MARKETING MIX
 
Garment Industry Project blackbook
Garment Industry Project blackbookGarment Industry Project blackbook
Garment Industry Project blackbook
 
Employee perception at wonder blues project report
Employee perception at wonder blues project reportEmployee perception at wonder blues project report
Employee perception at wonder blues project report
 
Internship Report on Garments Merchandising
Internship Report on Garments MerchandisingInternship Report on Garments Merchandising
Internship Report on Garments Merchandising
 
Internship report on merchandising activities of lyric garments ltd.
Internship report on merchandising activities of lyric garments ltd.Internship report on merchandising activities of lyric garments ltd.
Internship report on merchandising activities of lyric garments ltd.
 
Apparel internship
Apparel internshipApparel internship
Apparel internship
 
Raymond ltd.
Raymond ltd.Raymond ltd.
Raymond ltd.
 
Indian Textile & Clothing Industry
Indian Textile & Clothing IndustryIndian Textile & Clothing Industry
Indian Textile & Clothing Industry
 
APPAREL INDUSTRY REVIEW
APPAREL INDUSTRY REVIEWAPPAREL INDUSTRY REVIEW
APPAREL INDUSTRY REVIEW
 
Internship report of ABA group (1)
Internship report of ABA group (1)Internship report of ABA group (1)
Internship report of ABA group (1)
 
Skybags
Skybags Skybags
Skybags
 
RAYMONDS
RAYMONDSRAYMONDS
RAYMONDS
 
Fashion industry internship and training
Fashion industry internship and trainingFashion industry internship and training
Fashion industry internship and training
 

Similar to An organisation study At bombay rayon fashion Ltd

Export of readymade garment from surat
Export of readymade garment from suratExport of readymade garment from surat
Export of readymade garment from surat
Sunny Gandhi
 
Project Report on Textile Industry
Project Report on Textile IndustryProject Report on Textile Industry
Project Report on Textile Industry
Roshan Jha
 
Indian Textile Industry: Opportunities, Challenges and Suggestions
Indian Textile Industry: Opportunities, Challenges and SuggestionsIndian Textile Industry: Opportunities, Challenges and Suggestions
Indian Textile Industry: Opportunities, Challenges and Suggestions
CrimsonpublishersTTEFT
 
Indian Textile Industry: Opportunities, Challenges and Suggestions
Indian Textile Industry: Opportunities, Challenges and SuggestionsIndian Textile Industry: Opportunities, Challenges and Suggestions
Indian Textile Industry: Opportunities, Challenges and Suggestions
CrimsonpublishersTTEFT
 
An Overview Of India's Textile And Garment Market
An Overview Of India's Textile And Garment MarketAn Overview Of India's Textile And Garment Market
An Overview Of India's Textile And Garment Market
India Brand Equity Foundation
 
ABSTRACT Marketing Strategies of Readymade Garments Industry of India.pdf
ABSTRACT Marketing Strategies of Readymade Garments Industry of India.pdfABSTRACT Marketing Strategies of Readymade Garments Industry of India.pdf
ABSTRACT Marketing Strategies of Readymade Garments Industry of India.pdf
Ann Wera
 
Golden Era of Indian Textile Industry
Golden Era of Indian Textile IndustryGolden Era of Indian Textile Industry
Golden Era of Indian Textile Industry
ijtsrd
 
Garment industry
Garment industryGarment industry
Garment industry
Poulomi Sen
 
Indian Garment industry
Indian Garment industryIndian Garment industry
Indian Garment industry
Poulomi Sen
 
Final annual report of readymade garments
Final annual report of readymade garmentsFinal annual report of readymade garments
Final annual report of readymade garments
jaimin parmar
 
Feasibility report on Formal trouser
Feasibility report on Formal trouserFeasibility report on Formal trouser
Feasibility report on Formal trouser
Dhaval Bhoraniya
 
Anatomy of a Textile Cluster – Problems and Prospects of Textile Business Own...
Anatomy of a Textile Cluster – Problems and Prospects of Textile Business Own...Anatomy of a Textile Cluster – Problems and Prospects of Textile Business Own...
Anatomy of a Textile Cluster – Problems and Prospects of Textile Business Own...
Dr. Amarjeet Singh
 
Texport overseas private limited
Texport overseas private limitedTexport overseas private limited
Texport overseas private limited
Rahul G
 
WPT presentation.pdf
WPT presentation.pdfWPT presentation.pdf
WPT presentation.pdf
Nahid1022
 
Economical Importance in Fashion Industry
Economical Importance in Fashion IndustryEconomical Importance in Fashion Industry
Economical Importance in Fashion Industry
VISHWA VARUN
 
A study on ‘Performance Evaluation of Select Textile Companies An Empirical A...
A study on ‘Performance Evaluation of Select Textile Companies An Empirical A...A study on ‘Performance Evaluation of Select Textile Companies An Empirical A...
A study on ‘Performance Evaluation of Select Textile Companies An Empirical A...
IOSRJBM
 
TEX INDUSTRY.pptx
TEX INDUSTRY.pptxTEX INDUSTRY.pptx
TEX INDUSTRY.pptx
VivekSharma808694
 
Assignment on garments....
Assignment on garments....Assignment on garments....
Assignment on garments....
ahad003
 
Saurabh internship report Welspun India Ltd, Mumbai TEXTILE
Saurabh internship report Welspun India Ltd, Mumbai TEXTILESaurabh internship report Welspun India Ltd, Mumbai TEXTILE
Saurabh internship report Welspun India Ltd, Mumbai TEXTILE
Saurabh Singhvi
 

Similar to An organisation study At bombay rayon fashion Ltd (20)

Export of readymade garment from surat
Export of readymade garment from suratExport of readymade garment from surat
Export of readymade garment from surat
 
Project Report on Textile Industry
Project Report on Textile IndustryProject Report on Textile Industry
Project Report on Textile Industry
 
Indian Textile Industry: Opportunities, Challenges and Suggestions
Indian Textile Industry: Opportunities, Challenges and SuggestionsIndian Textile Industry: Opportunities, Challenges and Suggestions
Indian Textile Industry: Opportunities, Challenges and Suggestions
 
Indian Textile Industry: Opportunities, Challenges and Suggestions
Indian Textile Industry: Opportunities, Challenges and SuggestionsIndian Textile Industry: Opportunities, Challenges and Suggestions
Indian Textile Industry: Opportunities, Challenges and Suggestions
 
An Overview Of India's Textile And Garment Market
An Overview Of India's Textile And Garment MarketAn Overview Of India's Textile And Garment Market
An Overview Of India's Textile And Garment Market
 
ABSTRACT Marketing Strategies of Readymade Garments Industry of India.pdf
ABSTRACT Marketing Strategies of Readymade Garments Industry of India.pdfABSTRACT Marketing Strategies of Readymade Garments Industry of India.pdf
ABSTRACT Marketing Strategies of Readymade Garments Industry of India.pdf
 
Golden Era of Indian Textile Industry
Golden Era of Indian Textile IndustryGolden Era of Indian Textile Industry
Golden Era of Indian Textile Industry
 
Garment industry
Garment industryGarment industry
Garment industry
 
Indian Garment industry
Indian Garment industryIndian Garment industry
Indian Garment industry
 
Final annual report of readymade garments
Final annual report of readymade garmentsFinal annual report of readymade garments
Final annual report of readymade garments
 
Feasibility report on Formal trouser
Feasibility report on Formal trouserFeasibility report on Formal trouser
Feasibility report on Formal trouser
 
Anatomy of a Textile Cluster – Problems and Prospects of Textile Business Own...
Anatomy of a Textile Cluster – Problems and Prospects of Textile Business Own...Anatomy of a Textile Cluster – Problems and Prospects of Textile Business Own...
Anatomy of a Textile Cluster – Problems and Prospects of Textile Business Own...
 
Texport overseas private limited
Texport overseas private limitedTexport overseas private limited
Texport overseas private limited
 
WPT presentation.pdf
WPT presentation.pdfWPT presentation.pdf
WPT presentation.pdf
 
Economical Importance in Fashion Industry
Economical Importance in Fashion IndustryEconomical Importance in Fashion Industry
Economical Importance in Fashion Industry
 
FASHION BUSINESS
FASHION BUSINESSFASHION BUSINESS
FASHION BUSINESS
 
A study on ‘Performance Evaluation of Select Textile Companies An Empirical A...
A study on ‘Performance Evaluation of Select Textile Companies An Empirical A...A study on ‘Performance Evaluation of Select Textile Companies An Empirical A...
A study on ‘Performance Evaluation of Select Textile Companies An Empirical A...
 
TEX INDUSTRY.pptx
TEX INDUSTRY.pptxTEX INDUSTRY.pptx
TEX INDUSTRY.pptx
 
Assignment on garments....
Assignment on garments....Assignment on garments....
Assignment on garments....
 
Saurabh internship report Welspun India Ltd, Mumbai TEXTILE
Saurabh internship report Welspun India Ltd, Mumbai TEXTILESaurabh internship report Welspun India Ltd, Mumbai TEXTILE
Saurabh internship report Welspun India Ltd, Mumbai TEXTILE
 

More from Rahul G

An organisational study at kmf mother dairy yalahanka new
An organisational study at kmf mother dairy yalahanka newAn organisational study at kmf mother dairy yalahanka new
An organisational study at kmf mother dairy yalahanka new
Rahul G
 
An organisation study At IFB INDUSTRIES LTD-engineering division, Bangalore
An organisation study At IFB INDUSTRIES LTD-engineering division, Bangalore An organisation study At IFB INDUSTRIES LTD-engineering division, Bangalore
An organisation study At IFB INDUSTRIES LTD-engineering division, Bangalore
Rahul G
 
An organisation study At The Nilgiri's daily Farm Pvt .Ltd
An organisation study At The Nilgiri's daily Farm Pvt .LtdAn organisation study At The Nilgiri's daily Farm Pvt .Ltd
An organisation study At The Nilgiri's daily Farm Pvt .Ltd
Rahul G
 
Organisation study at BILVA MOULDS PVT LTD
Organisation study at BILVA MOULDS PVT LTDOrganisation study at BILVA MOULDS PVT LTD
Organisation study at BILVA MOULDS PVT LTD
Rahul G
 
An Organisation study at ADITYA BIRLA ULTRATECH LTD
 An Organisation study at ADITYA BIRLA ULTRATECH  LTD An Organisation study at ADITYA BIRLA ULTRATECH  LTD
An Organisation study at ADITYA BIRLA ULTRATECH LTD
Rahul G
 
An Organisation study at HIGHTEMP FURNACES LTD, BANGALORE
An Organisation study at HIGHTEMP FURNACES LTD, BANGALOREAn Organisation study at HIGHTEMP FURNACES LTD, BANGALORE
An Organisation study at HIGHTEMP FURNACES LTD, BANGALORE
Rahul G
 
An organisation study at Rittal India Pvt Ltd
An organisation study at Rittal India Pvt LtdAn organisation study at Rittal India Pvt Ltd
An organisation study at Rittal India Pvt Ltd
Rahul G
 
An organization study at foodale india private limite232 (1)
An organization study at foodale india private limite232 (1)An organization study at foodale india private limite232 (1)
An organization study at foodale india private limite232 (1)
Rahul G
 
An organisational study at kmf mother dairy yalahanka new
An organisational study at kmf mother dairy yalahanka newAn organisational study at kmf mother dairy yalahanka new
An organisational study at kmf mother dairy yalahanka new
Rahul G
 

More from Rahul G (9)

An organisational study at kmf mother dairy yalahanka new
An organisational study at kmf mother dairy yalahanka newAn organisational study at kmf mother dairy yalahanka new
An organisational study at kmf mother dairy yalahanka new
 
An organisation study At IFB INDUSTRIES LTD-engineering division, Bangalore
An organisation study At IFB INDUSTRIES LTD-engineering division, Bangalore An organisation study At IFB INDUSTRIES LTD-engineering division, Bangalore
An organisation study At IFB INDUSTRIES LTD-engineering division, Bangalore
 
An organisation study At The Nilgiri's daily Farm Pvt .Ltd
An organisation study At The Nilgiri's daily Farm Pvt .LtdAn organisation study At The Nilgiri's daily Farm Pvt .Ltd
An organisation study At The Nilgiri's daily Farm Pvt .Ltd
 
Organisation study at BILVA MOULDS PVT LTD
Organisation study at BILVA MOULDS PVT LTDOrganisation study at BILVA MOULDS PVT LTD
Organisation study at BILVA MOULDS PVT LTD
 
An Organisation study at ADITYA BIRLA ULTRATECH LTD
 An Organisation study at ADITYA BIRLA ULTRATECH  LTD An Organisation study at ADITYA BIRLA ULTRATECH  LTD
An Organisation study at ADITYA BIRLA ULTRATECH LTD
 
An Organisation study at HIGHTEMP FURNACES LTD, BANGALORE
An Organisation study at HIGHTEMP FURNACES LTD, BANGALOREAn Organisation study at HIGHTEMP FURNACES LTD, BANGALORE
An Organisation study at HIGHTEMP FURNACES LTD, BANGALORE
 
An organisation study at Rittal India Pvt Ltd
An organisation study at Rittal India Pvt LtdAn organisation study at Rittal India Pvt Ltd
An organisation study at Rittal India Pvt Ltd
 
An organization study at foodale india private limite232 (1)
An organization study at foodale india private limite232 (1)An organization study at foodale india private limite232 (1)
An organization study at foodale india private limite232 (1)
 
An organisational study at kmf mother dairy yalahanka new
An organisational study at kmf mother dairy yalahanka newAn organisational study at kmf mother dairy yalahanka new
An organisational study at kmf mother dairy yalahanka new
 

Recently uploaded

2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...
Sandy Millin
 
Polish students' mobility in the Czech Republic
Polish students' mobility in the Czech RepublicPolish students' mobility in the Czech Republic
Polish students' mobility in the Czech Republic
Anna Sz.
 
How to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS ModuleHow to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS Module
Celine George
 
The French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free downloadThe French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free download
Vivekanand Anglo Vedic Academy
 
Chapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptxChapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptx
Mohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
 
How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
Jisc
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
MysoreMuleSoftMeetup
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
Celine George
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
Jheel Barad
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
Celine George
 
How to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERPHow to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERP
Celine George
 
Operation Blue Star - Saka Neela Tara
Operation Blue Star   -  Saka Neela TaraOperation Blue Star   -  Saka Neela Tara
Operation Blue Star - Saka Neela Tara
Balvir Singh
 
How to Break the cycle of negative Thoughts
How to Break the cycle of negative ThoughtsHow to Break the cycle of negative Thoughts
How to Break the cycle of negative Thoughts
Col Mukteshwar Prasad
 
Digital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and ResearchDigital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and Research
Vikramjit Singh
 
special B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdfspecial B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdf
Special education needs
 
Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)
rosedainty
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
Delapenabediema
 
Synthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptxSynthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptx
Pavel ( NSTU)
 
Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......
Ashokrao Mane college of Pharmacy Peth-Vadgaon
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
siemaillard
 

Recently uploaded (20)

2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...
 
Polish students' mobility in the Czech Republic
Polish students' mobility in the Czech RepublicPolish students' mobility in the Czech Republic
Polish students' mobility in the Czech Republic
 
How to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS ModuleHow to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS Module
 
The French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free downloadThe French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free download
 
Chapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptxChapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptx
 
How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
 
How to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERPHow to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERP
 
Operation Blue Star - Saka Neela Tara
Operation Blue Star   -  Saka Neela TaraOperation Blue Star   -  Saka Neela Tara
Operation Blue Star - Saka Neela Tara
 
How to Break the cycle of negative Thoughts
How to Break the cycle of negative ThoughtsHow to Break the cycle of negative Thoughts
How to Break the cycle of negative Thoughts
 
Digital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and ResearchDigital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and Research
 
special B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdfspecial B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdf
 
Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
 
Synthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptxSynthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptx
 
Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 

An organisation study At bombay rayon fashion Ltd

  • 1. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 1 INTRODUCTION: The Internship program as part of the curriculum of Bangalore University for MFA students plays a vital role to bridge the gap between the theories studied and the real business world. It helps the students to get the real exposure in understanding the functioning of an organization. The internship study helps to enrich the practical knowledge of the students on activities of the organization, its functional departments, organizational structure, strengths, weakness, opportunities, threats and the business performance in terms of growth and market share. The present study was carried out at Bombay Rayon Fashion Limited industrial area Doddaballapur Bangalore rural (district) to understand the overall organization. The study started on a daily basis visit to the organization. Through the method of observation and informal discussions the information are collected at primary level and the secondary sources includes both published and unpublished sources. The factual information was mainly collected from published annual reports of the company. TITLE OF THE STUDY: The Title of the study is “AN ORGANIZATIONAL STUDY AT BOMBAY RAYON FASHIONS LIMITED” OBJECTIVES:  To understand the practices of an organization by relating to managerial theory.  To study the Departmental strategies and their functioning of an organization.  To understand how the key business process are carried out in organization.  To study the procedures and programs of the company and study their effectiveness. SCOPE: The internship study mainly aims in risk involved in production process and export of textile products. And the study was also carries on in other departments like H R Department, Production Department, marketing Department, finance Department. From which the applicability of theoretical knowledge to practical work was came to know.
  • 2. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 2 LIMITATIONS OF THE STUDY:  Data fetching was difficult due to busy work schedule of the employees.  It was difficult for the officials to give detailed description about to their routine work.  Some of the facts and figures were kept strictly confidential by the management.  Most of the data was not kept in the branch, it was in head office.  Some of the employees were ignorant to give information.  Lack of co-ordination from certain departments due to their work load.
  • 3. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 3 INDUSTRY PROFILE HISTORY AND GROWTH OF THE TEXTILE INDUSTRY IN INDIA: The Indian textile industry has a great legacy, which is perhaps unmatched in the history of India’s industrial development. India’s textile industry evolved and developed at a very early stage and its manufacturing technology was amongst the best. Prior to colonization, India’s manually operated textile machines were among the best in the world, and served as a model for production of the first textile machines in newly industrialized Britain and Germany. Indian textiles were sought after for their finesse, quality and design. According to Chouta-Kuan, the Chinese observer preference was given to the Indian weaving for its and delicacy’ Prestige trade textiles such as Patola from Patna and Ahmedabad, coast were sought after by the Malaysian royalty and wealthy traders of the Philippines. Textiles have historically formed an important component of India’s exports. Marco Polo’s records show that Indian textiles used to be exported to China and South-East Asia. Textiles have also comprised a significant portion of the Portuguese trade with India. The attractiveness of the fast dyed, multi-colored Indian prints on cotton (chintz) in Europe led to the formation of the London East India Company in 1600, followed by Dutch and French counterparts. By the late 1600s there was overwhelming demand for their governments to ban the import of these cottons from India. The legacy of the Indian textile industry stemmed from its wealth in natural resources silk, cotton and jute. The textile industry stemmed from its wealth in natural resources silk, cotton and jute, the technology used was superior and the skills of the weavers gave the finished product a most beautiful and ethnic look. The Indian textile industry with such a great pedigree could have gone only on way from here. But same did not happen. GARMENT PRODUCTS EXPORTED FROM INDIA India is known as a GROUP II country which exports simple, low value products with low to medium price range like basic woven tops (Ladies blouses, Men’s shirts, T-shirts) and a small quantity of trousers, skirts, jackets/coats, ladies dresses. Indian apparel is made mainly with cotton fabric having different and small production of wool and blended garments.
  • 4. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 4 GROWTH AND PROSPECTS OF THE INDUSTRY: Information revolution promises to bring the world closer to cohesion. In the emerging face of fast moving information, technological transfer is bound to take place at a higher speed. As the International borders blur supply Chain Management and Information Technology take a crucial role in Apparel manufacturing. Global partners in the clothing supply chain are exchanging information electronically, thus the need for Indian Clothing Industry to spruce up. Upcoming technologies for mass customization such as three dimensional non contact body measurement and digital printing ought to be discussed thoroughly and implemented fast. This mass customization shall be successful for meeting unpredictable demand levels, for luxury goods, uncertain customer wants and for heterogeneous demand. It is to be noted that mass customization is different from mass production. The future requires generation of real value service for the customers, comprehensive study of multifaceted and multi-layered supply chain, and global integration of supply system in a cost and time effective manner. Inventory planning, sales forecasting, manufacturing strategy, distribution network and transportation management are some of the areas which need improvement. The economic scene of US and its trade partners need to be eyed carefully if India is to survive in the faster and throat cut competition of 21st century. As well as the appreciation of the rupee against the dollar, India’s exports are being hit by increasing competition from China. The effects of a weakening dollar are having less impact however, on neighboring Pakistan, Bangladesh and Srilanka, which are emerging competitors to the India in the international textile and garment market. MAJOR PLAYERS IN THE INDUSTRY:  Raymond group of Companies.  Nitisun Fabs.  AS Internationals.  Gokaldas Companies.
  • 5. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 5 CHALLENGES OF THE INDUSTRY:  The industry is back loaded with technological obsolescence and sub-scale of operations.  Indian industry is had been plagued skilled labour problems.  Lack of modernization.  Cotton apparels constitute major part of India’s apparel exports, although cotton appears to be out thing in current global markets.
  • 6. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 6 HISTORY OF THE COMPANY Bombay Rayon Fashion Limited (BRFL) was established by Mr.Janardhan Agrawal in 1986. On 1990 The First fabric manufacturing facility of the group comes into existence at Maharashtra for domestic fabrics. On 1998 BRFL starts exports of fabrics. In 2001 the commencement of garmenting division of the group. The company got their present name, Bombay Rayon Fashion Limited (BRFL) during the year 2003-2004. In March 2005 BRFL amalgamated with two partnership firms that are B R Exports and Garden City Clothing and also BRFL, company makes a successful IPO & is listed on all stock exchanges in India. In 2005/06 BRFL Group sets up 7 garments manufacturing facilities in Bangalore with 7000 machines. And on 2007 Commencement of the mega USD 250 million textiles & garment project under a special MOU signed with the government of Maharashtra. BRFL is setting up new manufacturing unit in Karnataka (Bangalore), Maharashtra (Navi Mumbai). The company exports its products to the United States, United Kingdom and rest of Europe. Bombay Rayon Fashion Limited (BRFL) has been allotted 20.16 acres of land in the Apparel Park at Doddaballapur for setting up an integrated textile project of yarn dyeing, weaving, process house and garment manufacturing. Based on the Techno-Economic Feasibility Report prepared by Gherzi Eastern Limited, Mumbai, the total cost of the Integrated Textile Project at Doddaballapur, Bangalore at the time of Initial Public Issue was estimated at Rs.161.72Cr.The Company has expanded the scope of the aforesaid project in view of setting up a new green field Garment facility for 7.8 million pieces pa at Bangalore. The total cost after the new plans has increased to Rs. 246.72 Cr. GROWTH OF THE COMPANY The Indian textile industry is seldom held as a proxy for growth. But that is where Bombay Rayon Fashions Limited (BRFL) is different from the rest. It believes that here lies the opportunity. Because the Indian textile industry has such strengths. Bombay Rayon Fashion Limited is one of the largest players in the Textile market. They are growing through several ways. Through integration, through expansion, through acquisition. Every conceivable way through which they can grow and create sustainable value for every stakeholder.
  • 7. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 7 They are one of the most integrated companies, present across the value chain from fabric to garments. They are adding capacities in every segment including yarn dyeing, weaving, processing, garmenting and now in retail. They are also growing inorganically not just to build size, but also for integration. They have acquired the garment business of three companies, one distribution company in U.K and an Italian retail brand 'GURU', thus integrating further into international retail. The BRFL is one of the few large scale, fully- integrated textile companies in the country. From design to yarn dyeing to fabric manufacturing to garment manufacturing to retail, they have a strong presence across the entire value chain. 1) INTEGRATED GROWTH: A holistic approach to growth is what will differentiate those who create growth from those who participate in it? All company prefers the former. We lead multiple ways to grow. The vision is simple. To become a global leader in the fashion textiles and apparel industry as an integrated player by focusing on design leadership, exemplary execution and superior service. BRFL is one of the few large scales, fully-integrated textile companies in the country. From design to yarn dyeing to fabric manufacturing to garment manufacturing to retail and have a strong presence across the entire value chain and keep growing this. Being integrated, they add value and margins since to capture everything internally. The customer stays longer, buys more. Integration helps in reduce the time-to-market with shorter lead times for the client. This helps the client introduce more fashion and earn better margins. And the client pays more for this, adding to company’s margins, cash flow and ROCE too. 2) ORGANIC GROWTH: Having become an integrated player, company becoming even stronger by adding significant size and are growing organically by expanding the business in every possible area. Company is using intellect to expand organically and adding capacities and size as more customers prefer and the same customer buys more. Company is expanding yarn dyeing capacity from1.4 million kg p.a. to 11.9 million kg p.a. and expanding fabric manufacturing capacity from 55 million meters p.a. to 235 million meters p.a. and expanding garment manufacturing capacity from 30 million pieces p.a. to 75 million pieces p.a. By aiming to become the lowest cost producer of fabrics in the world by creating the best manufacturing facilities. New manufacturing units are being set up in Maharashtra (for fabrics and garments) and in Bangalore, Karnataka (for garments). The project in Maharashtra has already received approvals from the Ministry of Textiles under the Scheme for Integrated Textile Parks (SITP) through SPVs.
  • 8. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 8 3) INORGANIC GROWTH: The world is our stage. We aspire to be an integral part of the global textiles space, catering to customers in every part of the world. Our aim is inclusive, all-encompassing growth. Not just organic, but inorganic as well. We are constantly exploring opportunities that offer us a strategic advantage is it the client base, the expertise or the size. If we see an inorganic opportunity that helps company to attain their vision faster, better, acquire it. Company did that not once, but four times in the last one year. BRFL VISION: To be a Complete Fashion Apparel Company focused on Total Customer Orientation, attaining a Position of Pride for stakeholders through creation of Congenial Business Environment, offering Products and Services Par Excellence. BRFL MISSION: 1. Most innovation – sought after Fashion Apparel and Fabrics Manufacturer. 2. Most dependable for shortest turnaround time. 3. Most reliable for quality, service and deliveries. 4. Most permanently bonded with customers, suppliers and other stakeholders. 5. Most valued employer. 6. Most looked up to for transparency, Government and social responsibility. BRFL GOALS AND OBJECTIVES: 1. To improve the quality. 2. To maintaining good customer relation. 3. To providing employment for unemployment. 4. To expansion of the company throughout the world.
  • 9. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 9 Designation Name of the person Chairman Mr. Janardan Agarwal Vice Chairman Mr. Aman Agarwal Joint Vice Chairman Mr. Naseer Ahmed Managing Director Mr. Prashant Agarwal Executive Director- Finance Mr. A .R. Mundra Executive Director- Corporate Mr. Uday Mogre Director Mr. S. B. Agarwal Director Dr. Pravin P. Shah Nominee Exim Bank Mr. John Mathew Company Secretary Ms. Prachi Deshpande Auditors Registered Office V. K. Beswal & Associates,(C A) D-1st Floor, Oberoi Garden Estates, Chandivali Farms Road, Chandivali. Mumbai- 400 072. The Company's shares are listed on: LISTINGOF EQUITY SHARES (Listing fees paid) The National Stock Exchange of India Ltd. ("NSE") and The Bombay Stock Exchange Limited ("BSE"). Bombay Rayon Fashions Ltd
  • 10. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 10 Plant Address KIADB, Apparel park, Near Railway -Station, Doddaballapur, Bangalore-561 203 THE FOUNDER SPEAKS: At Bombay Rayon, it continues to lead the field by focusing on what we know best. Creating exclusive top of the line garments, and suiting and shirting for those who love the very concept of dressing up. From the shirting to the fabrics, and to the formal wear and exclusive collections, when it comes to corporate performance and refreshing lifestyle, Bombay Rayon has always been a leader. Since 1986, Bombay Rayon has been the name India relies on for clothing that fits the active Indian spirit. Bombay Rayon provides apparels that are inspired by the five basic elements that make up the atmosphere and the garments do perform. Exclusive construction details and only the finest fabrics ensure our patrons will be equipped to take on whatever challenge comes their way. It has always wanted the customers to head out in the adventure of their lives in the brand that has made living and lifestyle great for nearly two decades. Bombay Rayon. It was still remember the time when the both son’s stepped onto the corridors of the manufacturing unit. The overwhelming sense of achievement that was witnessed on their faces then, continues to inspire her in walking to the extra mile. What began as a small business enterprise in the mid-eighties is now a powerhouse textile giant catering to the needs of people from across global parameters. Bombay Rayon has not only instilled in its employees a never
  • 11. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 11 ending drive to reach out, but has also equipped their families with a sense of pride and achievement; such that no other can parallel. This in essence is that their real accomplishment and Bombay rayon shall always live up to the intrinsic demands and expectations of India and the world. Bombay Rayon’s product designs are all about being at ease in comfortable clothing with effortless style so the clientele never have to worry about the wearing. At work or at your leisure, with the Bombay Rayon tag, our patrons can never cease to enjoy the simple comfort of just being it. That’s a promise, which over time has transformed into a cherished legacy and a trusted assurance matched by none. Let me hereby reaffirm, “This distinction will always be the hallmark of the brand that’s Bombay Rayon.” It was in multi divisional textile company engaged in the manufacture of a Variety of fabrics and garments with modern production facilities. That is grouped in manufacturing fabrics and expanded the fabrics capacity and started catering to premium shirting segment. Realizing the potential the group as intently moved towards the garment manufacturing mainly to conserve the fabrics margins and take advantage of the higher margins offered by the designer, fancy shirt segment. Presently it is exporting 100% of their garments. However it supply fabrics to the domestic garment exporters and it has positioned there selves as a multi-product, multi fiber and multi market player ensuring that their target market is a diverse mix of the domestic fabrics market, garment export trade and international market. The manufacturing facilities are spread across four locations at Navi Mumbai, Silvassa, and Sonale in Thane district and Bangalore, fully backed by the facilities for product development, design studio and efficient sampling infrastructure to provide quality services to its customers in India and abroad. It currently employed over 5000 people. Presently it has 250 weaving machines producing approximately 20 million meters of woven fabric. Per annum 2800 sewing machine with production capacity of 8.4 million garments per annum. BRFL Competitive Strengths:  Experience of their promoters  Flexibility in manufacture of garments  Designing capabilities
  • 12. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 12  Lower turnaround time  Low labour cost  Economies of sale  High productivity  Quality assurance  Sampling capabilities HIGHLIGHTS:  EXPERIENCE OF OUR PROMOTERS: The promoters and it has adequate experience in the textile industry and it has successfully implemented expansion project earlier. It has also adequate technical and commercial staff to handle implementation of the proposed new expansion project.  FLEXIBILITY IN MANUFACTURE OF GARMENTS: The company was in the business of manufacture of woven fabric and for the last fifteen years it has been our main stay. It has been for the period of time developed expertise in the manufacture of any customer desired variety involving complex design of woven fabrics of superior quality.  DESIGNING CAPABILITIES: Designing is a critical element of fabrics and garments both. Development of innovative designs is one of our main strengths. It is also our USP (UNIQUE SELLING PROPOSITION). It has into the high end products it has in house teams of experienced designers in weaving garmenting and home textiles. It has installed software packages CAD/CAM systems for generating designs on computers. At least 4-5 new designs are developed on a daily basis in each of the divisions.  LOWER TURNAROUND TIME: Garment manufacturing is highly fashion oriented. Fashion is time bound and delay in meeting deadlines results in loss of businesses. Meeting customer deadlines on a consistent basis is important for business. Our in house facilities of design studio, sampling of fabrics and garments, weaving, and garmenting allows us to plan and deliver the order in shortest turnaround time.
  • 13. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 13  ECONOMIES OF SCALE: The company‘s production capacity in each of the units or divisions can be considered mid to large size. It allows us the advantage of economies of scale. Although the units are spread over different locations, the raw material procurement and purchase functions are centralized. And therefore it takes the advantages of bulk discounts.  HIGH PRODUCTIVITY: High level of modernization, trained work force and managerial expertise results in consistent high level productivity. It has established modern production facilities at each of the plant and it has continuously on the lookout for new or updated technologies. The company is in the investment of value adding equipment’s or attachments to the machines as resulted in twin benefits of consistent high quality and improves productivity.  QUALITY ASSURANCE: Each of the company’s products passes through stringent quality checks. The quality assurance measures taken by the company include through checking of all raw material and other inputs right down to finished goods to ensure quality, statistical methods to identify and analysis areas of improvement, experienced man power for quality assurance activities, creation of data base for future reference and analysis etc.  SAMPLING CAPABILITIES: The company has all the facilities like desk looms, sample dyeing, sample printing, washing and processing facilities to produce fabric samples per designs developed by the design studio. In the initial stages of the order the design and sampling department continuously interacts with the buyers till the fabric sample is approved. Sample Yardages are made for making garments and it has dedicated fabric sampling unit, garment samples are made, remade, design changes are incorporated till the customer finally approves the garment sample. This entire process is very time consuming and can take 2 months dedicated in house facilities enable it to compress this time substantially. CLIENTS FOR BRFL:  Federated store –USA  (Macys & Bloomingdales)  VF (WRANGLER) – USA  Liz Claiborne –USA
  • 14. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 14  DKNY –USA  ECKO –USA  MARK ECKO –USA  Guess –Italy  Roberto Cavalli -Italy  Tom tailor – Germany  Otto’s Germany & Switzerland  C &A Chain of stores – Germany  Kiabi stores – France  WR Replay –Italy  BHS – UK  Burtons – UK  Top man – UK  Kickers –UK  Next –UK  GEORGE – UK CONTACT DETAILS: BOMBAY HEAD OFFICE -Mr. Aman Agarwal Vice Chairmen -Mr. Prashant Agarwal Managing Director -Mr. Nazim Khan. MILESTONE: Established in 1986, BRFL is on the verge of completing 25 glorious years in the industry. The journey of the organization has been dynamic.  1986: Mr.Janardhan Agarwal established the Bombay Rayon Group.  1990: Maharashtra gets its first fabric manufacturing facility.  1998: Bombay Rayon Group commences export of fabrics.
  • 15. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 15  2000: Launch of Garment division.  2005: Bombay Rayon Group business is consolidated into BRFL.  2005: The Company makes a successful IPO with a listing on all the stock exchange in India.  2005: BRFL acquires DPJ clothing UK, supplying to high street retailers in UK.  2005: Set up of 7 garment manufacturing facilities in Bangalore with around 7000 machines.  2007: BRFL acquire “Leela Scottish Lace”, one of the Largest garment manufacturing unit set up in India, making BRFL one of the largest apparel group in India.  2007: BRFL acquire “LNJ Apparel” a 1000 machine specialized bottoms plant.  2007: BRFL marks the commencement of the mega USD 250 million Textiles and Garment Project under a special MOU signed with the government of Maharashtra.  2007: BRFL establishes a fully integrated textile mill in Doddaballapur, Bangalore with a capacity to process 1 lakh meters per day.  2008: BRFL acquires the iconic brand “GURU”.  2009: BRFL is sanctioned the project under the scheme for Integrated Textile Park (SITP) by the Government of India.  2010: BRFL establishes the world’s largest fabric processing capacity of 5 lakh meters per day at Tarapore.  2010: BRFL acquire STI India Ltd, a world class producer of 100% cotton yarn. BOARD OF DIRECTORS:
  • 16. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 16  MR. J D AGARWAL (CHAIRMAN) The key person behind the establishment and growth of the Bombay Rayon Group is Mr. JD Agrawal. He founded the company in 1986 and as Chairman; he has led the company to greater height of success with a strategic approach. He has brought innovations in his business. Be it the establishment of the Bombay Rayon brand of fabric in the local retail market or a unique trend of bi-annual presentation of the company’s collections to the trade. Under his guidance, the company has gained international recognition.  MR.AMAN AGRAWAL-EXECUTIVE (VICE CHAIRMAN) With over 15 years of experience in the Textile Industry, Mr.Aman Agrawal has strategically directed the business to newer heights. He has always encouraged innovation like newer approach to projects, implementation of new technologies and IT system integrations. His challenging and competitive approach has led to top class manufacturing facilities in weaving, fabric processing, garments and value addition and today with the versatility of producing multi fiber textile products regardless of value and volume constraints. His inspiring leadership has brought competitive costs and consistent quality of our products.  MR. NASEER AHMED- JOINT(VICE CHAIRMAN) A sitting member of the legislative council of the state of Karnataka, Mr. Naseer Ahmed has been a minister of state for small-scale industries in Karnataka (1990 - 1992). He holds a Bachelors Degree in Commerce from Kolar Gold Fields 1st Grade College. After completing his studies he entered into politics and held various positions in the Congress Party. He has promoted four companies in the textile sector and his group has successfully established a niche in the export market by supplying to top international brands.  MR. UDAY MOGRE EXECUTIVE DIRECTOR (CORPORATE) Mr. Uday Mogre has over 25 years of experience with organizations like Advani Oerlikon Limited, Universal Luggage as General Manager (Finance), Reliance Industries Limited (VP Finance) and Texmaco group of companies (Jakarta, Indonesia as Senior VP & CFO). He was involved in project financing and implementation of SAP. In the initial stage of his career he worked as Scientific Officer with Heavy Water Project Tuticorian. Department ofAtomic Energy. He holds a Bachelors Degree in Technology (Chemical Engineering) from Laxminarayan Institute of Technology, Nagpur and a Post Graduate Diploma in Management from IIM Ahmadabad.
  • 17. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 17  MR. A R MUNDRA - EXECUTIVE DIRECTOR (FINANCE) With over 25 years of experience in finance, commercial and managerial related matters, Mr. A R Mundra core strength lies in fund procurement, internal controls, organizational systems and strategic planning. He has worked with organizations like Bhansali Engineering Polymers Limited (President), Welspun group of companies (Senior VP-Finance, CS and Chief Executive Commercial). In the initial years, he worked with Indian Rayon and Industries Limited, Birla group of companies and Gujarat Ambuja Cement Limited in various capacities. He is currently an associate member of the Institute of Chartered Accountants of India and the Institute of Company Secretaries of India. He is also a member of the International Institute of Business Management, London. He was awarded ‘Samaj Shri’ for excellence in management by Indian Institute of Management Executives, Mumbai in 1994.  DR. PRAVIN P. SHAH-INDEPENDENT DIRECTOR Dr. Pravin P. Shah has over 34 years of professional experience in the areas of financial consultancy, corporate structuring, restructuring, management consultancy, taxation, valuation, property matters, accounting, auditing, company law and FEMA matters etc. He is on the board of many companies including J. M. Morgan Stanley Private Limited, Adani Exports Limited, Bhansali Engineering Polymers Limited etc. Since 1980, he is a partner of Pravin P. Shah, a firm of chartered accountants undertaking specialized services mainly in the areas of public issues, private funding, foreign collaborations, business reorganizations, valuation, tax planning etc. He is a fellow member of Institute of Chartered Accountants of India and Institute of Cost and Works Accountants of India.  DR. B.S. BHESANIA- INDEPENDENT DIRECTOR Dr. B.S. Bhesania is a Senior Partner in M/s Mulla & Mulla & Craigie Blunt & Caroe, with specialization in areas in shipping laws, corporate laws, property laws, etc. He practices as an Advocate at the Mumbai High Court and Supreme Court of India and serves as Solicitor at the Mumbai High Court, Supreme Court of England & Wales and Supreme Court of Hong Kong. He was appointed on the Board of Directors of BRFL in May 1983.  MR. S.B AGRAWAL - INDEPENDENT DIRECTOR Mr. S.B. Agrawal has over 39 years of professional experience as President of J. C. Mills (Birla Group), President and CEO of Rajasthan Spinning Mills (Bhilwara Group), Business Head for global textile companies in Aditya Birla Group. He is presently heading the textile group in the Indo-American Chamber, Mumbai and Textile Promotion Group of
  • 18. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 18 Federation of India Chambers of Commerce and Industries. He is a member of the Institute of Chartered Accountants of India.  MR. M.M. AGRAWAL Mr. M.M Agrawal has over 35 year experience in banking, financial services. He has retired from Axis Bank as Dy. Managing Director and at present he is the Advisor.  MR. MUKUL SARKAR Mr. Mukul Sarkar is the General Manager of Export Import Bank of India and has over 13 years exprience in banking, structured financing.  MR. SURESH VISHWASRAO-DIRECTOR With over 40 years of professional experience, he is a retired Banking Officer. He has wide experience with Banking Regulations, Foreign Exchange Management Act, Loan Syndication, Capital market activities, etc. QUALITY POLICIES  Improve customer satisfaction through delivery and service.  Improve quality by reducing rejection.  Improve quality by reducing reworks. Larger employers must establish a safety committee. Smaller employers have the choice of either establishing a safety committee or holding safety meetings with a management representative present. NATURE OF BUSINESS MODEL: It has multi product, multi fiber and multi market company operating in the manufacture of woven and garment. It presence in the total value addition chain in textiles is indicated below:  MANUFACTURE OF WOVEN FABRIC: The company was into the manufacture of woven fabric for almost two decades. It manufacture woven fabric of different varieties using cotton, manmade fibers and there blends. It has 152 weaving machines spread at 3 location at village sonale in thane district, Navi
  • 19. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 19 Mumbai in silvassa. All the fabric for manufacture of woven fabric use modern technology using imported projectile based seltzer, rapier based so met positive rapier based Dornier and Belt based Picanol weaving machines. The company has total fabric manufacturing capacity is about 10 million meters per annum. It also out sources fabric from the unorganized sector to meet our requirement of the customer. It supplies fabrics to both domestic and overseas markets.  GARMENT MANUFACTURING: The company has started the garment manufacturing division in September 2003 and in a short span of time it has grown substantially in this business. One main feature of the garment business is that it are into high end fashion products as compared to commodity garment. The existing garment manufacturing facilities are in two units and are based at BANGALORE. The existing facilities have capacity of 5000 pieces of garment manufacturing per day. One more units of garment manufacturing are expected to be commissioned by September 05, which will increase our capacity 10000 pieces per day. After implementation of the expansion project it has an additional 22000 pieces of garment manufacturing capacity per day. Presently, it focus in garment manufacturing is on designer men’s shirts. However, it has already started diversification into ladies tops, kid’s weaver and bottoms for both men &women. After implementation of the expansion project, it intends to take up the production of bottoms to top opportunities in that area. Fibers(Natural/ Manmade) X Yarn(Spinning & Textures) X Weaving  Processing- Yarn &fabrics xx Garments/Home Textiles 
  • 20. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 20 BRIEF DESCRIPTION OFDIFFERENT STEPS INVOLVED IN GARMENT MANUFACTURING IS AS FOLLOWS.  PROCUREMENT OF FABRIC: Based on the order and design, the fabric and appropriate fabric source are identified and the quantity required is assessed based on the consumption of fabric per garment,. It has a team of skilled professionals who makes this assessment. It source majority of the fabric required from our fabrics weaving plants at village sonale in Thane district, Navi Mumbai and silvassa.  FABRIC CHECKING: Besides fabric, the accessories are also thoroughly checked for defects and damages.  FABRIC CUTTING AND GARMENT STITCHING: The fabric is laid on the cutting table and then plotted with the help of CAD /CAM machinery as per the specific patterns. This is a system for consumption planning and ensures optimum usage of fabric keeping the cutting wastage at the minimum level. After plotting the fabric is cut with the help of cutting machines. Different parts of shirt are then stickered for identification of size and shade. This process is known as sorting of fabric. The sorted fabric is then bundled and sent for fusing of the three main parts namely collars and plackets. Then collars and cuffs are attached to the main body completing the first stage.  FINAL CHECKING OF GARMENTS: The company has subject to 100% of the garments that it manufactures to stringent quality control measures. To ensure that every piece manufactured is as per specification and the required quality standards, responsible for ensuring that all finished goods are free from defects and stitched as per measurement. This team compares the final product with the measurement chart and style chart given by the design department. Any variance beyond acceptable limits is rejected.
  • 21. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 21 MANUFACTURE OF MADE UPS: Very recently it has ventured into the value added segment of home textiles i.e. Bed sheets, fitted sheets, pillow covers, Quilt covers, Duvet covers etc. mainly for direct exports. The size of global trade in this segment is expected to be over US 12 billion. The market for home textile products as been growing at a rapid pace over the last few years. With the removal of quota restriction the segment offers great opportunity for growth. MARKETING AND SELLING STRATEGY: It has positioned their company in a reasonably strong position in the business segment in which it operate due to our quality, consistency, pricing and delivery schedules our customer profile for fabrics include leading garment exporters in India. Leading garment makers in the overseas markets, domestic garment manufacturers, domestic wholesalers and traders and retailers. In addition, it has developed a strong network of marketing agents who sells fabrics to various small sized unit and traders there by ensuring greater penetration of markets. As far as garment customers go, top labels in garments in the European and US markets are on our customer list. THEIR DISTRIBUTION CHANNELS: They use the following distribution channels for marketing our products. Products/Market Segments Distribution Channel Fabrics-Domestic sale BRFL-Marketing agents/Wholesalers/Garment manufacturers/Retailers Fabrics-Exports BRFL-Oversea Garment Manufacture / Exporters/ International Buying house. Garments-Exports BRFL-Buying house international brands / Retailers .
  • 22. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 22 DOMESTIC SALE OF FABRIC: The local retail market is well developed and it has been catering to this market for almost 2 decades. It has a network of over 10 agents and 70 distributors catering to network of more than 2000 retailers spread across India. Presently in the domestic retail division, it has a turnover of around Rs 200 lacks per month, which it plans to increase to Rs. 300 lacks per month. DOMESTIC SALE OF FABRIC TO READYMADE GARMENT MANUFACTURER EXPORTERS: This is the fastest growing market segment. With our range of fabrics, the buyers of these garment exporters specify and approve fabrics made by BOMBAY RAYON. Thus it is custom made product for these garment exporters. These are bulk and repeat orders. DOMESTIC SALE OF FABRICS TO READYMADE GARMENT MANUFACTURERS OPERATING IN DOMESTIC MARKET: This is another fast growing segment mainly caters to domestic garment industry. Many Indian and international brands have set shop to grab this ever growing market with the popularity of readymade garment going up, the Indian customer have almost stopped buying fabrics from retails shops and getting the garment stitched from tailors. EXPORT OF FABRICS: It has been established fabric exporters to various markets. Suiting fabrics exported to Europe and shirting to Middle East country. It has no concentrating and developing export of shirting fabrics territories too. EXPORT OF GARMENT: The strategy for exports of garments is to focus on medium to high class garment as per unit price realization is maximum in high value garments segment. It has been able to attract well know names in overseas fashion garments industry, due to ability to offer garments based on seasonal fashions trends and colour choices. It has expertise in design of fabrics as per
  • 23. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 23 customer specification, garment designs and garment samples meeting the stringent quality required have made a preferred garment supplier to discerning from Europe and USA. It enjoys a steady market for their products in this segment and has established significant brand goodwill among overseas buyers for our garments. In addition to above it has now focusing on significant reduction in turnaround time. EXPORT OF MADE UPS/HOME TEXTILES: The company is believed that in the post- WTO era, home textiles will be a driving force of Indian textile exports. With the closure of home textile plants in the US and shift in international buying patterns towards Aspic Pacific Region, there is expected to be considerable demand for home textiles out of Asian countries. PRODUCT PROFILE  FABRIC: Every thread woven at Bombay Rayon Fashions Limited is a part of an incredible range of fabrics that BRFL has to offer. Each fabric has one inherent quality - Comfort. Their promise to manufacture the finest fabrics inspires us to put in that extra effort to create magic. It showcases an enormous range of fabrics and size offerings available in various colors to suit every occasion and every budget. It has in-house multi fiber capabilities to produce pure fabrics and their motto is "Contemporary clothing for the new gen!" their fabrics offer an extensive range of men’s styling. It was the leading Indian fabric manufacturers and suppliers in the Domestic markets as well as International Fashion Export Industry.
  • 24. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 24  APPAREL: Comfortable, durable and stylish are the inherent qualities of the range of apparels available. Admiration is guaranteed with BRFL apparels. Apparels from Bombay Rayon Fashions Limited are a creative exploration of the same comfort brought in by our fabrics. Whether you need a uniform for your team, a gift or program item, it offer just the right look and feel for a corporate or a casual event. Tailored with fine detailing to create a style that suits you, it spend a lot of time and effort in bringing innovations in our apparels. The corporate collection is designed with easily complementing colors and styles that any combination you pick would match. And the best part is that are priced ‘right’. Check our new collection for the finest apparels with a comfortable fabric at just the right price. A must-have for your wardrobe.  RETAIL: Guru, a renowned apparel brand in Italy has been a subsidiary of BRFL since 2008. Guru has stores in 18 countries around the World, including Italy, Spain, France, Germany, Holland, Belgium, Luxemburg, Greece, England, Portugal, the Middle East, Turkey, Russia, Ukraine, Austria, Switzerland, the Canary Islands, Scandinavia, China and India.
  • 25. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 25  TRIMS: With an initial goal to maintain quality and consistency in button manufacturing, BRFL has set up an in-house state of the art button manufacturing unit; the Trims Division is today the largest and most sophisticated Button Industry in India. It has huge collection of polyester buttons of the highest quality. This includes buttons for shirts, coats, outer wear, trousers and fancy buttons. Their buttons are pre dyed and free from banned elements like Azo, Lead, Cadmium, and Phthalate and meet the Oekotex-100 Class 1 standard.  YARN: In 2010 Bombay Rayon Fashions Ltd. completed its vertical integration in the textile industry with the acquisition of a yarn manufacturing company of great repute, STI India Ltd, thus making BRFL one of the privileged few to have the capability of producing everything from yarn to garment. Yarn division is well known for Production of world class cotton yarn
  • 26. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 26 and knitted grey fabric, quality consciousness, fair business practices, modernization, environmental consciousness, social awareness, ultra modern plant equipped with sophisticated high-tech machinery and high caliber personnel & a great work culture Strengths and features of our yarn and knitted products are procurement of high quality cotton fiber for 4-6 months in advance, every bale of Cotton fiber is tested for Length, Micronaire, and Rd (Reflective Index) value for making homogeneous and uniform mixing to avoid shade variation and barre effect in fabric. It has controlled yarn contamination by implementing systematic and controlled raw material sourcing, manual contamination sorting with scientific method, eight VISION SHIELD machines with POLY PROPYLENE identification system in blow room lines and Electronic yarn clearers with foreign fiber, contamination cleaning facility (eg. 'Siro' clearer or 'Quantum' Clearer). It has Tandem cards (Double Carding) machine, which gives good quality of super carded and super combed yarn with very low tolerable objectionable classmate faults, which in turn gives more consistent and better fabric appearance. All yarn is 'Xorella' saturated steam conditioned for ensuring even moisture level at every layer of the yarn which gives better results during knitting and weaving. Samples from all lots of yarn are tested, knitted and dyed to ensure consistent and right quality before shipment to customers. The yarn products are 100 % Cotton Combed Yarn,100 % Organic Yarn,100% Organic Yarn under fair trade and 100% cotton yarn under fair trade.
  • 27. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 27 GROWTH CHART OF BOMBAY RAYON FASHION LTD(2015-2016) BRFL COMPETITORS:  Arrow Textiles Ltd.  Gokak Textiles Ltd.
  • 28. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 28  First Winner Industries Ltd.  Gokaldas Company.
  • 29. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 29 ORGANISATIONAL STRUCTURE AND DEPARTMENTAL FUNCTIONS: VICE PRESIDENT GENERAL MANAGER HUMAN RESOURCE MANAGER WORK MANAGER PRODUCTION MANAGER MARKETING MANAGER ACCOUNTS MANAGER HR ASSISTANT SUPERVISORS MARKETING EXECUTIVE ACCOUNT ASSISTANT HELPERSHELPERS HELPERSHELPERS
  • 30. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 30 FUNCTIONAL DEPARTMENTS OF BOMBAY RAYON FASHIONS LIMITED: BRFL is a manufacturing concern of moderately large size. We can see here functions wise department. It facilitates effective utilization of manpower and resources and it is a simple, economical and reasonable organization pattern. FUNCTIONAL DEPARTMENTS OF BRFL 1. HUMAN RESOURCE DEPARTMENT 2. PLANNING DEPARTMENT 3. PRODUCTION DEPARTMENT 4. STORE DEPARTMENT 5. MARKETING DEPARTMENT 6. PURCHASE DEPARTMENT 7. FINANCE DEPARTMENT 8. QUALITY ASSURANCE (QA) AND TOTAL QUALITY MANAGEMENT (TQM).
  • 31. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 31 3.1 HUMAN RESOURCE DEPARTMENT Introduction: Human Resource Department is a vital important of organization. It concerns to people and employees. It has motivation to the employees for achieving organizational objectives. Management is considered as on art of getting thing done through others with a view to achieve the common objectives of the organizations, but these objectives can be achieved if the organization is managed efficiently. The management of the organization is considered to be efficient of it is able to co-ordinates the several of production is such way that they contribute their maximum towards the realization organization. Objectives: Objectives are pre-determined goals to which individual or group activity in an organization is directed. The objectives are:-  To attain organization objectives by winning and maintaining the whole hearted co- operation from all employees in the organization.  To ensure that the organization gets the right type of employees, in the right quantity at the right time and at right place.  To motivate the employees to contribute their maximum to the organizational goals.  To optimize the utilization of the manpower resources of the enterprise.  To maintain high moral among the workers.  Future human resource planning.  To take the welfare care of the labours.  Creating the employment opportunity to the society. Functions:  Assessing and recruiting staff based on the needs specified by the department.  Selecting the required candidates as per the requirement by following pre- determined procedures.  Enlarging the jobs of the employees if necessary.
  • 32. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 32 Hierarchy of human resource department: WORKING HOURS: The working hour for all employees are fixed in accordance with the factory act 1948 and the working hours will starts with same timings for all the workers in the company. There is no shift system in this company, but it undergoes O.T., when the customer requirement is very urgent. TIME SCHEDULE FOR WORK: For all workers, staffs and executive: 9.00 am to 5.30 pm Lunch Hour: A Floor- 12.30 pm to 1.00 pm B Floor- 01.00 pm to 1.30 pm C Floor- 01.30 pm to 2.00 pm For staffs executives and staff- 2.00pm to 2.30 pm. ALTERNATIVE WORK: All employees wherever thus are employed will have to do instead of their usual jobs any alternative work, whenever there is insufficient or no work in their respective departments or in ties of exigencies when assured to do so by the supervisors or employments of employees, however not be affected refusal to obey. These will be constructed as misconduct as these standing orders Human Resource Department Senior personnel officer Personnel officer Personnel Assistant Complaint officer Welfare officer
  • 33. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 33 ATTENDANCE:  The starting and closing of work and for breaks there will be a siren bell.  When the workers enter into their work, if they takes a break and finishes their work on that time they should punch their card.  The attendance register shall be entered from the punch card, and employees failed to record or get marked on the card is liable to be treated as absent. Every employee shall be at place or work at the time fixed for them. TERMS AND CONDITIONS FOR EMPLOYEES: This terms and conditions are displayed in the notice board it should also be known by employees.  The employment age should be 18-above.  Working hours-8 hours, (8-45 am to 5-15 pm).if there is an O.T,-2 hours.  Leave is given at weekends to the required employee, if it is unforeseen circumstances; half day of Sunday has to be work.  Salary & Wages:7th day of every month  Salary break up  O.T. wages (double rate as per hour worked)  ESI-4.75% from employer & 1.75% from employee’s basic salary, D.A.H.R.A.  Provident fund is 12%  Leaves & Holidays: 14 days per year leave, if employees worked all working days this is calculated from Jan-Dec.  Health & Safety:  Safe and hygienic environment.  There is ESI facility.  If there illness or Injury at working time company taking responsible of medical.  There is a first Air Kits in the company.  Fire Safety: Training is given for some selected persons in company.  Ambulance Room: There is a medical facility with Doctor and nurse. Freedom of Expression:  There is a suggestion Box.
  • 34. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 34  Health & Safety committee, welfare committee.  Canteen committee. RECRUITMENT: Recruitment is done by HR Manager, to select employees accoutring to requirement. Recruitment is taken place through newspaper, Internet, consultancy & through employees reference. SELECTION: For workers: Company select the workers according to the requirement. Workers should have to bring age proof like S.S.L.C marks card or Ration card for address proof. Here both experience and un-experience persons are to be selected. For experienced persons work will be allotted according to their skills. For Executive Staff: The selection process is done in head office. When the personas selected, then they will send them to the training department in UNIT VII. Selection process flow chart for staffs and executive staff Selection of Resume Interview Short listing Interview Final selection Job
  • 35. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 35 Employees are classified as:  Permanent  Probationers  Temporary  Casual  Fixed term Employee  On the job Trainee. TRAINING: Training is given to the new workers for 40 days, if the worker trained up well, then they will be placed for batches. If they are not got prepared well then they will be send back to the training still to get through in particular work. PROMOTION: For employees: promotion is given to the workers according to their performance, skill and experience. TOTAL NO. OF STAFF AS ON AUGUST 2015: WORKERS AS ON AUGUST 2015: Executive Staffs 60 Non-Executive staffs 1130 Total no. of Staffs 1190 Male Workers 664 Female Workers 526 Total no. of Workers 1190
  • 36. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 36 Human Resource Planning : All the departments in the BRFL are according to the requirement of workforce submit a requisition letter asking for recruiting employees to the corporate human resource management department. This department analysis the actual need of the employee’s and then plans how many employees should be called for interview. In case they have excess of employees then measures are taken to reduce the number of employees. Orientation & Placement Here basically whenever a new employee is selected in the company, the supervisor of that particular division introduces the new employee to the staff and assigns work to the employee. The supervisors not only assigns work to the employee but also inform him about the procedures to be followed by him to report to his immediate supervisor, his duties- responsibilities, his rights and his limitations in the organization. Employee Remuneration: The remuneration for the employee is fixed earlier and all the employees have to abide to it. This payment increases as their period of service rendered to the federation increases, that is pay of an employee depends on the number of years he serves the federation Promotion and Transfer: In BRFL the employee can be promoted only if there exists a vacant post or if anyone retires or leaves the organization. Few times employees are promoted on basis of transfers that is if they have an excess of workforce and they need to send that person to a different unit. They usually transfer that employee to another unit by giving a promotion.
  • 37. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 37 3.2 PLANNING DEPARTMENT Planning department is the main department of the company, where the planning of all the production is done in planning department. FLOW CHART OF PLANNING DEPARTMENT When the company gets the order from the buyers, here is three process of planning department: 1. Size set 2. Pilot run 3. Bulk stock 1. Size Set: The buyers is ask for a sample piece, which is done by the company, if the sample piece is accepted by the buyers, then the order is placed for a quantity of a garment it normally specified a quantity of each size and colours, the sizes will be a follows, S, M, XL, XXL. 2. Pilot Run: After the sample is accepted by the buyers, Pilot run will be done. Pilot run means some quantity of production will be done within the total quantity. PLANNING INCHARGE P.A. (C FLOOR) P.A. (B FLOOR)P.A. (A FLOOR)
  • 38. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 38 For example: there will be the 20,000 order in that, the company will release only 3000 productions to know the allotment of manpower, machine, time, materials and how the output is coming and if there is any alteration/correction has to be done in that, it will be done. 3. Bulk Stock: The completion of Pilot run, if any correction/alteration is found it will be done in Pilot run. Then the company will be release the bulk production for cutting, stitching and finishing. The production of the company is checked by the daily process. To see that to complete the target which is given by the buyers, to complete that target the planning department also have their own date. For that, the planning in-charge will have an eye on the production in hourly, daily checking process. Here in the BRFL having 3 floors, for each floor there is a planning assistant to give proper information. 3.3 PRODUCTION DEPARTMENT Garments are shaped and formed in three ways. Materials formed to a form fabric pieces cut to shape and assembled by bonding and pieces cut to shape and sew. The first two methods are used to a limited degree. Sewing garment pieces together with thread formed into stitches and seams is the most used method at this time. Fabric goes through 3 major processes before becoming a garment they are: 1. Cutting 2. Sewing 3. Finishing This company has maintaining 3 production Batches in a single roof that is A, B, and C each sections. The batch chart for the company as shown below:-
  • 39. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 39 Batch Chart of Production Department A Batch B Batch C Batch Production Department Cutting Stitching Finishing Cutting Cutting Stitching Stitching Finishing Finishing
  • 40. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 40 PROCESS FLOW CHART OF PRODUCTION DEPARMENT FABRIC INSPECTION CUTTING LINE AUDIT SEWING INLINE PART CHECKING CUTTING LINE PART CHECKING BUNDLE INSPECTION SEWING INLINE AUDIT SEWING END LINE PART CHECKING CHECKERS AUDIT FINISHING COMPLETE GARMENT CHECKERS AUDIT PRESENTATION CHECKING PRESENTATION CHECKERS AUDIT PACKING AUDIT MEASURING AUDIT PRE SHIPMENT AUDIT
  • 41. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 41 FABRIC SECTION: In the fabric section the fabrics are received from main go down in roll form or in a taka form. This section has got its own standard operation procedure, according to which the process follows. The Fabric bale is checked by a fabric checker using 4.2 systems. Checkers has to fill the ‘Piece goods quality control inspection report according to the inspection. Each department has an ‘Hourly production Board’ which helps in recording the production rate for IE people.
  • 42. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 42 SOP (STANDARD OPERATION PROCEDURE) OF FABRIC SECTION:  Fabric bale check is done by fabric checker using 4.2 systems.  Total acceptable point given is 30 point for a length of 100 meters, if it is exceeds 30 points for a length of 100 meters, and the whole taka will be rejected.  Fabrics are separated according to the shades by using shade bands.  Checked fabrics are stored according to width wise and shade wise and it will stack accordingly.  Shrinkage test is done for the received fabric on random basis.  Pies good quality control inspection report has to be maintained.  Segregated parts of the fabric have to be snickered accordingly so that the defects parts can be identified and can be avoided and replaced.  100% inspection is carried out for all the fabrics received in the fabrics received by the factory.  Final inspection report and fabric completion report (FCR) has to be maintained. The defects of fabric as follows:  Hole  Knot  Stain  Flooding marks  Forge in yarn  Pick sang  Miss line  Broken filament GRADING: Grading of a pattern is a science. This subject can be under taken after having learnt the drafting of pattern requires knowledge of human proportions. Accuracy of the diagram is the most essential thing in factories. Grading of pattern is adopted in factories and in wholesale of garment manufacturers to obtain different sized patterns. Grading of a paper patterns means, obtaining pattern for different actual calculations involved in establishing those patterns. But the shape and curve of the pattern is maintained
  • 43. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 43 proportionally. Before grading a medium sized pattern must be cut accurately. Grading of a pattern is generally applicable in regular figures. When the measurements are proportionally increased or decreased according smaller to larger sizes. DIGITIZING PATTERNS: Most of the companies using CAD & CAM system for pattern cutting they cut their pattern for a design manually. Therefore to grade the pattern on the system of perimeter of the pattern has to be fed into computers by digitizing the contour. However the grade points and the grade rule number can be input at the same time. Pattern is placed on the digitizer and the pattern profile is entered into computer by use of a cursor. The centre of the cross hairs of the cursor is placed on points on points to be recorded. These points are grade points and other point defines the curves or corners. When a cursor button is pressed, signals are sent to the computers which are then translated into numerical record of the information for the piece. The cursor has number of button which allows the appropriate grade rule numbers to be “Typed” into the system on the relevant points as the pattern profile is digitized. MARKER PLANNING: The industry was always paid great attention to marker planning, because when the cutting room cut the fabric means it spend around half of the companies turn over. In this section supervisor allot the work to vary operators to develop the marker planning. The entire component patterns are should be correctly placed on the marker plan with regards to the grain line direction indicated on the gap paid adjust the small component pattern. If it is satisfied, paid the marker efficiency then making on the cloth with using by marker chalk. MAIN REQUIREMENT OF MARKER PLAN:  The nature of the fabric and result in the finished garment.  The requirement of quality in cutting.  The requirement of production planning.  The design characteristics of the finished garment.  Symmetry or asymmetry (one way or either way).  Pattern alignment in relation to the grain of the fabric.
  • 44. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 44  Fabric requirement.  All the detail of cutting.  Production planning requirement. The CAD planner sheet is given to the operator and accordingly the paper patterns are placed on the lay as per the CAD planning sheet. When the entire marker is placed over the brown sheet then it is given to the cutting section to placed over the fabric and cut according to the pattern done in the brown sheet. EMBROIDERY SECTION: In embroidery section, embroidery is done by according to the customer order. The most intricate embroideries can be executed by world class latest computerized machines, because whatever the design is given by customer first it will feed into the computer, and then the employees adjust all embroidery machines and the fabric where the machine required to do a embroidery, after adjusting everything employee will give ok to the computer. Then the embroidery machines start its work.
  • 45. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 45 SEWING SECTION: The objectives of sewing are the construction of seas, which combine the required standards of appearance and performance with an appropriate level of economy in production. Assuming that the fabric is sew able and suitable for garment, the achievements, at an economical level of the various requirement of appearance and performance of seams, both initially and during use, is the result of the selection of five factors during manufacturing.  The seam and stitch type.  The Sewing machine feeding mechanism which moves the fabric, the needle and enables a succession of stitches to be formed.  The needle which inserts the thread into the fabric.  The thread which forms the stitch which either holds the fabric together neatens it or decorates it. A seam is a joint consisting of a sequence of stitches uniting two or more pieces of material and is used for assembling parts in the production of sewn items.
  • 46. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 46 SEWING MACHINE FEEDING MECHANISM: To achieve the objectives of good appearance and performance in seams, correct and even stitch length is essential, along with fabric joins which are either smooth and unobtrusive or evenly eased or gathered, according to the requirement of fit and style. In the construction of seams and the perforation of stitches that holds them together, these requirements are achieved by means of a mechanism that feeds the fabric past the needle. There are various types of feeding mechanism that can be used for different requirement of seaming. Industrial sewing machines are classified according to their intended use and the means of forming stitches. A stitch can be defined as “One unit of conformation resulting from one or more strands or loops of thread inters looping, intra looping or passing through material”. MACHINES USER FOR SEWING SECTION:  Buttoning machine  Kansai machine  Pat lock machine  Shad stitch machine  Chine stitch machine  Welt pocket machine  Three needle machine  Embroidery machine SEAM DEFECTS:  Incorrect or uneven width of seam which is due to mishandling of components by the operator.  Irregular or incorrect shape of sewing line in case of top stitches due to incorrect handling or badly shape guide.  Insecure back stitches are generally taking place due to skip stitching.
  • 47. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 47 ASSEMBLY DEFECTS:  During stitching, parts or panels are assembled together.  Finishing components should be attached in correct shape and size.  Parts components which get damaged in previous operation should repair before assembly.  Interlining incorrectly positioned, twisted, pleated should be avoided.  Lining too full or too light showing below the garment should be avoided. MODES OF STITCHING DEFECTS:  Raw edge seam  Main label cross  Label pip out  Run off stitch  Uneven width  Loose stitch  Uneven SPI(STITCHES PER INCH)  Skip stitch(d/n)  Miss alignment  Down stitch  Piping stitch  Parallel stitches  Peep out(inside panel visible)  Size label cross  Over back tack  Stay stir visible open seam
  • 48. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 48 MEASURE INSPECTIONS: After the garments come out of the sewing line, random inspection should be done for measurements. Three pieces from each size and from sewing line is checked for confirmation to the measurement specifications. Few critical measurements are taken. If two or three pieces are exceeding the tolerance then three more pieces of that size should be measured. If it is not a sewing problem but problem with the patterns then the appropriate authority is informed and necessary steps taken to rectify the problem. FINISHING SECTION: FLOW CHART OF FINISHING DEPARTMENT BUTTON HOLE& BUTTONING BAR TACK TRIMMING MIDDLE CHECKING DUSTING IRONING FINAL CHECKING CHECKING FOR ITS MEASURMENT IRONING PRESENTATION PACKING
  • 49. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 49 LAUNDARY SECTION: The following process is there in laundry section,  Sand blasting  Grinding  Softener wash  Acid wash  Stone wash etc. REQUIREMENT FOR PRODUCTION DEPARTMENT MANPOWER: For pressing of garment man power is required that is skilled and unskilled. Proper number of man should be provided processing. For operating a machine employees should know the basic i.e.,  How to operate a machine.  Employees should know the chemicals and in what ratio has to input for a certain load of the garment.  In process time factor is very important. worker should know the process timings.  Employees should know the standard tone, colour of any garments requirements.  Unskilled labors are employed to give helping hands to the skilled labours. MACHINERY:  Machinery ordered should be as per garments requirements.  Machinery should be well maintained and well covered to avoid any kinds of accidents.  Inner basket should be as per garment requirements.  Safety measures should be well followed.  Boiler should be well maintained and operated by a certified operator. If it is a wood fired boiler extra precaution to be taken by the boiler operator and the maintainer.  If the company is installing boiler they should install two boilers, because it will help smooth operation and give good result when one boiler is shut down the second can be used as a standby
  • 50. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 50 POWER: Power play is a very important role in processing unit. If power is not there machines cannot start. Power backup is also important because processing has timings and if timings are not maintained we will get consistence in processing. Generator is used as a power back up source. There is three generator is used for power back up. TRANSPORTATION: Transportation system should be very smooth to enable garment to move to the required units after processing and before processing. CHEMICALS: Chemical is the second important requirement for processing a garment, chemicals are of different types for processing a garment requirement are only for basic chemicals.  Softener  Enzyme  Bleach  Water softener  Acidic acid  Detergents  Wetting agent  Lubricating agent  Anti-back stain agent BLEACHING:  This chemical is used in Denim and Grey fabrics.  In denim it gives different shade.  In grey it turns grey fibre to cream white. ANTI-BACK STAINING AGENT: Anti-back staining agent is used on fabrics which loose colour in water, its property is to protect fabric, natural looks.
  • 51. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 51 WATER SOFTENER: This chemical is used all over in the process. It reduces water impurities and provides soft water for processing. ACIDIC ACID: This chemical is used to reduce the PH of water as you know that water all over used is not same and not from government channels whereby PH of water is reduced to 50 to 150 GPH. In process water plays very important role. If water is soft and the PH value is maintained we can get consistence in processing of the garment. DETERGENTS: Detergents are using for minute marks, which can be washing easily. DE-SIZING AGENTS: De-sizing agents are used for removing dye starch, impurities in the fabrics, to support de-sizing in the process. There are other chemicals which has been widely used are,  Wetting agent  Lubricating agent  Anti-back stain agent. This supporting chemicals helps the fabric to soften, give viscosity to the fiber penetration of other chemical used is easy. PACKING: Packing impressing making section and gives finishing touch up and plays a vital role. Packing is done according to the buyer’s instruction. And it is done by pre-packing, which means size wise packing.
  • 52. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 52 Types of Packing are:  Hanger Packing  Dead Folding Packing  Stand Packing  Flat Packing 3.4 STORE DEPARTMENT Store is the main department of an establishment. Main inventory controlled in store to run aim of the production effectively and efficiently. Here store as per their function into, 1. RAW MATERIAL STORE: After getting approval of the sample from customer fabric purchasing is done in bilk quantity as per order waw material (fabric) is inspected at incoming stage before supplied to cutting.
  • 53. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 53 2. INDIRECT MATERIAL STORE (TRIMS STORE): Include all mateial except fabric such as thread, button, label, machine spare parts etc., material is issued only after verification of materail slip with H.O.D. signature. Store position of each and every material is matinained upto economic level so tht product is suffered. Objectives of store department:  To store the fabric needs for producing garments.  To ensure tht quantity of fabric supplied is recting with the wauntity of fabric ordered.  To ispect the quantity of the fabric based on the needs of particular buyers.  To store farics in such a way that, there should not any kind of mingling & mimatch.  To store accessory properly and maintian Data. 3.5 MARKETING DEPARTMENT Marketing starts with the determination of consumer wants and ends with the satisfaction of those wants. It is the central activity of the business, which always focuses on understanding the needs of the consumer. It stimulates the demand for a federation product. FUNCTIONS OF MARKETING DEPARTMENT:  Marketing Mix : it is the policy adopted by the manufactures to get success in the field of marketing  Product Policy: It includes both the turns of development & improvement produced and existing products. This all totally done by BRFL both marketing & R & D department.  Distribution Policy: The manufactured product of BRFL is supplier to the factory depots. There are various depots in various states & stored there.  Sales & Promotion: the drawback is poor advertising & sales promotion.  Packing: Uses different materials for different products, card board boxes synthetic covers.
  • 54. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 54 MARKETING STRATEGY OF BRFL: The main strategy of marketing department is sale maximization. They use to prepare sales budget. In anticipating sale budget different depots they choose. In different depots they find out which product is moving very frequently and more demanded in the market. According to this data the experience persons are preparing sales budget. In sales process 2 sales process are involved one is primary sale and secondary sale. The Nature of Distribution Channels The BRFL uses third parties or intermediaries to bring their products to market. They try to build a "distribution channel" which can be defined as all the organisations through which a product must pass between its points of production and consumption”. Why does a business give the job of selling its products to intermediaries? After all, using intermediaries’ means giving up some control over how products are sold and who they are sold to. The answer lies in efficiency of distribution costs. Intermediaries are specialists in selling. They have the contacts, experience and scale of operation which means that greater sales can be achieved than if the producing business tried running a sales operation itself. Functions of a Distribution Channel: The main function of BRFL distribution channel is to provide a link between production and consumption. Organisations that form any particular distribution channel perform many key functions:  Information.  Gathering and distributing market research and intelligence - important for marketing planning.  Promotion.  Developing and spreading communications about offers.  Contact.  Finding and communicating with prospective buyers.  Matching.  Adjusting the offer to fit a buyer's needs, including grading, assembling and packaging.  Negotiation reaching agreement on price and other terms of the offer.  Physical distribution Transporting and storing goods.  Financing.
  • 55. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 55  Acquiring and using funds to cover the costs of the distribution channel.  Risk taking. Assuming some commercial risks by operating the channel (e.g. holding stock) 3.6 PURCHASE DEPARTMENT Purchase department is also called as “Integrated Materials Management”. It mainly contains buying of raw materials, inventory planning, and store keeping and material planning. Objectives: The main objective of BRFL is to reduce purchase cost by proper evaluation of vendor (Supplier) by buying the right material at the right time for the cost with the right supply schedule adherence.  Minimize inventory-carrying cost.  To reduce ordering cost.  Cost reductions checking for economies to profits in buying.  Reduce material handling cost.  To utilize the input to the most optimum level. 3.7 FINANCE DEPARTMENT Finance is an area of financial decision harmonizing undivided motive and co-operative goods. It covers not only financial planning, but also optimum use of funds as well the financial control. The basic function performed are the day to day fund management, besides these the book of accounts. The decision regarding acquiring plant & machinery or any other capital expenditure is made on the basis of payback period or intercalates of return or net present value method this being a co-operative organization the ultimate decision lies in the head of the board of directors.
  • 56. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 56 Finance is regarded as the life blood of the business enterprise efficient financial management is very important to any organization lacks of this paralysis the activities of the firm. Hence, it is essential to have a sound financial system organized in an organization or financial system of an organization. BRFL has a sound financial department and well trained and experienced employees to carry out the financial activities. Here very small beg activities are carried out with at most care. OBJECTIVES OF FINANCIAL DEPARTMENT AT BRFL:  To ensure that accounting records of various divisions are properly maintained.  To ensure that sales realization are properly accounted and remained the marketing section from time to time over debtors portion in order to enable them to collect the dues.  The account section objectives are also to see that regular payments of milk bill due are made to milk producers on priority.  To see that the payments creditors are made within stipulated time.  Account section has to provide management timely information about the financial position of the union and guide them as to viability of the proposals that come in the course of business activity.  The other objective of finance section is to keep the management/board appraised of monthly trading and P&L figures.  To include timely submission of financial statement to auditors and ensure smooth audit is conducted and give audit reports to management. FUNCTIONS OF FINANCIAL DEPARTMENT AT BRFL  Preparation of annual budget.  Maintains of sales ledger.  Cash Book.  General ledger.
  • 57. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 57 MAJOR SHAREHOLDERS: LARGEST TEN SHAREHOLDERS OF THE COMPANY: NAME OF SHAREHOLDERS NUMBER OF SHARES Janardhan Agrawal 75,99,422 Prashant Agrawal 61,62,994 Scott Garment Private Limited 40,00,000 Vinita Agrawal 38,15,980 Aman Agrawal 33,38,404 Reynold shirting Private limited 30,00,000 BSMA Limited 46,32,920 Goldman Sachs Investments (Mauritius) 12,03,224 HDFC Trustee Company Ltd. 10,53,568
  • 58. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 58 Financial Detail of BRFL Company: Particulars 2014-2015 2013-2014 2012-2013 Financial Information Total Income 27,497.70 22,783.27 16,304.26 Earnings Before Depreciation 7,464.00 5,643.55 4,031.79 Profit Before Tax 3,076.40 2,824.78 2,415.70 Profit After Tax 2,065.10 2,267.00 1,759.19 Earnings Per Share (In Rupee) 15.50 19.06 18.90 Financial Position Equity share capital 1346.00 1279.00 1119.00 Reserves and Surplus 27978.60 24512.37 17974.17 Net Worth 29817.70 26651.52 19295.82 Gross Block 42435.00 31698.06 20914.37 Net Block 37248.30 28681.78 19259.21 Investments 1684.10 2227.22 4394.81 Key Ratio EBIDTA Margin 27.29% 25.03% 24.97% Debt Equity Ratio 1.08 1.17 1.29
  • 59. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 59 3.8 QUALITY ASSURANCE (QA) AND TOTAL QUQLITY MANAGEMENT (TQM) Successful quality management requirement requires an orientation towards quality that permeates the entire organization. Many psychological and emotional as well physical and mechanical factors contribute to the production of high-quality goods. Top executives must establish quality management as an ongoing part of the organization and provides an equipment, supplies and personnel and budget its existence. Continual improvement in quality comes only with the commitment of managers and employees to consistent, high-quality performance in all aspects of the business. Firms that have adopted this total concept of quality often use the terms. Quality Assurance (QA) or Total Quality Management (TQM). The term QA is used throughout this discussion. Under a QA system, evaluation of conformance to standards involves performance of all the company’s divisions as well as the products and services that are produced by the firm. It is recognized that production of quality products and services that are produced by the firm. It is recognized that production of quality products depends on the quality consciousness of the entire organization including merchandising, marketing, finance, operations and production. Employee involvement throughout the firm is normally a part of a QA strategy. Employees receive training on how to identify causes of product defects and how to resolve the problem so defects do not continue to occur. Quality control (QC), a more limited form of quality management, is the process of assuring that product is made according to the standards. QC activities tend to the focus directly on the production process rather than on quality as a responsibility of the entire firm. INDUSTRIAL ENGINEERING DEPT (IED) The engineering approach applied to all factors including the human factor, involved in the minimum money and to get production and distribution products and services to use more benefit. IED controls the following aspects:
  • 60. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 60 MAN POWER OPTIMISE MONEY MATERIALMACHINERY
  • 61. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 61 THE BASIC WORKING PROCESS OF IED: TARGET LAYOUT ALLOCATION OF MEN & M/CPOWER OPERATOR GRADING OPERATOR BULLETING THREAD CONSUMPTION FOLLOW UP SYSTEM IMPROVEMENT OPERATORS SKILL IMPROVEMENT FACTORY EFFICIENCY WITH COSTING
  • 62. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 62 TARGET: The target is given by the planning department to the IED. The target is the production has to be done within the mention period. LAYOUT: Layout/making sketch of operation is done to allotment of critical operations, man power, machines, material, and quality and production analysis to fix the proper operator. Operation simplification like avoiding double work by making it has a single work. Eg: Folders and workers will be used to folding of cuff, colour, etc., in a proper size and it will be easy to fold and it makes the wok faster and saves the time and damages. Analysing the critical points like.  Line balancing  Employee transfer between operations  Assigning of off stand task  Over time planning  Rejecting defective product. Allocation/planning of man power and machine: After the layout the IED will be properly allocate the men, machine, materials, electricity supply and time for the quality production. OPERATOR GRADING: After the allocation grading will be done, operators grading placing the right person for a right job, by knowing their skills.
  • 63. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 63 SWOT ANALYSIS SWOT analysis is a framework for identifying and analyzing the internal and external factors that can have an impact on the viability of a project, product, place or person. A SWOT analysis is a structured planning method used to evaluate the strengths, weakness, opportunities and threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. Some authors credit SWOT to Albert Humphrey, who led a convection at the standard Research Institute in the 1960s and 1970s using data from fortune 500 companies. However, Humphrey himself does not claim the creation of SWOT, and the origins remain obscure. The degree to which the internal environment of the firm matches with the external environment is expressed by the concept of strategic fit. STRENGTHS: BRFL is giving great importance on quality and environment responsibility.  The Experience of BRFL promoters is remarkable.  The Flexibility in manufacture of garments as to accommodate timely delivery.  The BRFL Designing capabilities are present in house.  BRFL having Lower turnaround time.  It has Low labour cost.  The Economies of scale.  The BRFL company provides Quality assurance  It Sampling capabilities.
  • 64. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 64 WEAKNESSES:  Unstable market share.  Relatively lower volume of production leading to higher cost of production.  Under utilization of asset structure.  Lack of skilled labour at rural area. OPPORTUNITIES: In carrying out there duties and responsibilities, Board Member and Senior Management Personnel should consider the following;  Appropriating corporate business opportunities for the company that is discovered through the use of company property or information or their position as Board Member.  Using company property or information, or it should focus to create market.  Exploring number of advertising strategies to create awareness and to increase sales. A Board Member or Senior Management Personnel who wish to avail of such corporate opportunity should disclose the same to the Board of Directors. If the Board of Directors determines that the company does not have an actual or expected interest in such opportunity, then only the Board Member or Senior Management Personnel may avail of it, provided that the Board Member or Management Personnel have not wrongfully utilized the company's resource in order to acquire such opportunity.  Company can grab the market with small period as it is all ready established.  Huge market potential in domestic.  Continuous increase in demand.  Develop local skills based through increased training.  The product of BRFL range to cater different need of customer so it can utilize this opportunity against competitor’s threat.
  • 65. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 65 THREATS:  The threat of Industrial unrest in terms of labour strikes.  Change in customer demand due to change in taste and preference.  Availability of skilled labours locally is not there.  Unexpected price fluctuation and the variation in currency exchange.  Heavy Competitions in the local markets.
  • 66. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 66 5.1 FINDINGS The information I have identified in working system of all the departments like, HRD, Planning Department, Finance Department, Production Department, IED and store Department with in a limited time given by the college and also the company the findings is as mentioned bellow.  BRFL is highly employment oriented organization.  The majority of decision making will be done by top management only according to the customer/buyer instruction.  80% of work force is women oriented only.  To avoid absenteeism the company is providing extra bonus.  BRFL provides job for skilled people, and also provides the training for new employees.  BRFL is maintaining the quality management for each and every step of the production that is why they are leading in the market but still they have to maintain better quality to come first place.  Optimum utilization of resources is in satisfactory level.  Less focused on promotional activities.  The company has simple work flow structure.
  • 67. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 67 5.2 SUGGESTIONS  The BRFL should computerize and use advanced technology in stores, purchases and total quality management departments.  The better co-ordination is the better quality, so BRFL should give more attention to have a better coordination among different department and also with the workers of the company because they are the main assets of the company.  BRFL should maintain all the record in a systematic manner, which can be used for further study.  Improve the system for spare parts and services needed on regular basis, Improve the level of maintenance.  Infrastructure should be utilized at maximum optimum level in order to avoid wastage of materials.  The company should update its technology so that it can beat the competitors price and also produce higher quality products.  Machines must be replaced in order to reduce cost of production.
  • 68. An Organization Study At Bombay Rayon Fashions Ltd INDIAN ACADEMY DEGREE COLLEGE, BANGALORE Page 68 5.3 CONCLUSIONS  Since the past 9 years, because of the financial crunch in the South East Asian countries, the market particularly in the textiles has crash down. There was no parity between cotton and yarn prices  Technological innovation and operational changes are important to bring about transformation in the production practices.  In the context of a co-operative setup, where resources are limited and stakeholders are many, appropriate operational changes need to be implemented along with technological innovations to bring about awareness and benefits to all levels management.  The company has been able to achieve the participation of workers at every level of the organization that is from the shop floor level to the company level.  Each worker in the company is aware of the goals of the organization and they have been able to match it with their own personal goals which encourage them to deliver the best.  It has already shown its impact in various aspects such as increased productivity and quality, better involvement and commitment, better decision making, better industrial relation and so on in various organizations.  Executive leadership and six areas of specialization are required in order to operate garments, marketing, merchandising, production, operations, finance and quick response.  These functions must be performed, regardless of size of the firm or product line, in order to carry out the manufacturing process and meet the needs of the target market. Co-operation among these functional areas of specialization is the key to success for an apparel manufacturing firms.  Information technology and computer to communication is key factors. It is one most popular textile industry in India.