An organisation study at Rittal India Pvt Ltd

An Organizational Study At Rittal India Pvt Ltd Dodaballapur
INDIAN ACADEMY - 1 -
INTRODUCTION
The internship program as part of the curriculum of Bangalore University
for M.Com [FA] student plays a vital role to bridge the gap between the
theories studied and the real business world. It helps to enrich the
organization, its functional department, strengths, weakness, opportunities,
threats of organizational structure and the business performance in terms of
growth and market share.
The study helps to examine the organizational dynamics. It also enables to
learn about the job functions and activities of the employees. It helps to learn
about the organization culture, dynamics, and environment.
I got an opportunity to undertake an organizational study in one of the
enclosure manufacturing company “The Rittal India pvt ltd” Bangalore. The
Rittal India pvtltd , which owns the big pictures super market brands, is
looking to sell a wider range of products under its own label by introducing
new items such as climate control, IT Infrastructure, software and systems
accessories.
Rittal India Pvt Ltd is a Multi National Company (MNC). Rittal is a premier ISO
9000-2000 Company in India and currently a market leader in manufacturing
enclosures climate control in India. A multi-location and multi-product
company, Rittal has vital applications in diverse sectors of IT solutions,
It has expanded its product range to cover high-quality, robots and
undertakings of heavy fabrication jobs.
Objectives:
 TO understand the basic functioning of the company.
 To understanding the organization and its structure.
 TO get on hand exposure on the practical working of “the Rittal India

pvt ltd”.
 The training aims to understand the working of various functional
department like production, marketing, finance, and human resources
departments.
 SOWT analysis to identify the major strengths, weakness, opportunities
and threats.
Scopes:
 The study covers the organizational structure and working of Rittal
India Pvt Ltd.
 The study covers four departments of the company.
 The study covers whole main operation of a specify firm from different
angle and situation.
Limitations:
 The study is academic in nature
 A comprehensive study of the company could not be undertaken due to
time constraint
 For collecting primary data meeting with managers was limited as they
were busy in their routine schedule
 The data access was limited due to company policy & secrecy.

INDUSTRIAL PROFILE
Enclosure (sometimes inclosure) was the legal process in England during the
18
th
century of enclosing a number of small landholdings to create one larger
farm. Once enclosed, use of the land became restricted to the owner, and it
ceased to be common land for communal use. In England and Walesthe term
is also used for the process that ended the ancient system of arable framing
in open fields. Under enclosure, such land is fenced and deeded or entitled to
one or more owners. The process of enclosure began to be a widespread
feature of the English agricultural landscape during the 16th
century. By the
19th
century, unenclosed commons had become largely restricted to rough
pasture in mountainous areas and to relatively small parts of the lowlands.
The process of enclosure created a landless working class that provided the
labour required in the new industries developing in the north of England. For
example: “in agriculture the years of wholesale enclosure in which, in village
after village, common rights are lost”.
USA – CANADA – UK – CHINA – INDIA Key Trends TechNavio’s Senior
Analyst says, “Several factors drive the growth of the market. One of them is
the increased demand for electrical enclosures from developing countries.
The market is experiencing huge potential from developing countries such as

China, Brazil, and India. Rapid urbanization has contributed significantly to the
growth of the market in developing countries, which increases the demand for
electrical enclosures.” • Electrical enclosures are used to protect equipment
such as power generators, transmitters, power distributors, and other
electrical equipment. They are of two types: metallic and non-metallic. Power
generators, transmitters, and power distributors use enclosures as a cabinet
to mount switches, displays, and knobs. Enclosures help protect equipment
users from electric shock and protect the equipment from various
environmental conditions.
Adalet Inc Eaton Emerson Adalet was founded in 1926 and is headquartered
in Cleveland, Ohio, US. It develops and manufactures enclosure systems and
cable accessories. Adalet's product lines include high-voltage cable couplers,
thermal management systems, conduit and cable accessories, pilot devices,
and other related electrical products. Eaton was founded in 1911 and is
headquartered in Dublin, Ireland. It is a global technology leader in the field of
solutions related to power management. The company operates in the Power
Management industry and provides solutions that are energy efficient and
help its customers manage electric, mechanical, and hydraulic power
efficiently.
Emerson was established in 1890 and is headquartered in St. Louis, US. The
company is a diversified global manufacturing company that brings
..technology and engineering together to deliver innovative solutions to
customers in the Industrial, Commercial, and Consumer Durables industries.
The impact of the five forces is graded on the basis of the intensity and
duration of their influence on the current market landscape.

• The magnitude of the impact has been categorized as described below
• Low - Negligible or no impact on the market landscape
• Moderate - Medium-level impact on the market
• Moderately High - Significant impact on the growth of the market
• High - Very high impact, with radical influence on the growth of the market.
Buying Criteria Guest Bloggers
• Authenticity
• Delivery
• Price
• Service
Support Parameters Details Application The specific purpose for the use of
electrical enclosures based on the end-users' requirement Features Additional
features added to electrical enclosures to increase their efficiency
Robustness The ability of the product to perform optimally in different
environmental
conditions Total Cost of Ownership Vendors should be able to provide cost-
effective electrical enclosures.

An electrical enclosure is used to protect users from electric shock and
electrical or electronic components from the environment. The
manufacturers of the electrical enclosure not only concentrate on the safety
aspect of it, but also on the attractiveness, to make the enclosure pleasing
to the eye. The electrical enclosure can be used to mount switches, displays
and knobs.
Metals, plastics, stainless steel, carbon steel and aluminum are the
materials used to manufacture the electrical enclosure. Customized
electrical enclosure can be used for mass-produced equipment and on the
other hand, standardized enclosure is used for low production equipment.
Electrical enclosure is also used to protect electrical equipment such as
transmitters, power distribution systems, power generators, etc.
Enclosure Market: Drivers and Challenges
In future, industrial automation is expected to increase, which is forecast to
fuel the demand for enclosure. Globally, the governments of many countries
like U.S.A. and U.K. have implemented stringent regulations regarding safety
and this is driving the growth for the electrical enclosure market. The
growing investment in renewable energy projects by various countries,
increasing demand from food & beverage industry is fueling the growth for
the global enclosure market. The penetration of smart home equipment is
expected to propel the demand for electrical enclosure.
Decrease in the demand for metallic enclosure is acting as an inhibitor to
the global enclosure market.

The Indian electrical industry is multifaceted, manufacturing a diverse range
of products which range from high technology equipment to low technology
electrical components. The electrical industry is also an employment
intensive sector, providing direct employment to 5,00,000 people and a
further indirect employment to about one million people. It is natural that such
a vast industry has sub-sectors. Sub-sectors mostly fall in the unorganized
segment and are responsible for the production of a varied range of electrical
equipment. Depending on the equipment manufactured, the electrical industry
of our country can be broadly classified into two categories namely the
generation equipment category responsible for the manufacturing of boilers,
turbines and generators and the T&D category responsible for the
manufacture of transformers, transmission cables switch gears, capacitors
etc.
Electrical Enclosure Market: Overview
The global electrical enclosure market by value is expected to expand at a
CAGR of around 5-7% during the forecast period (2015-2025), due to growth
in electrical and electronics hardware industry, stringent government
pertaining to the safety and increasing consumer awareness about the
safety.

Enclosure Market: Segmentation
The global enclosure market can be segmented by product size, by end-use
industry, by material and by regions
Based on product size, the global enclosure market is segmented as:
 Small
 Compact
 Free Size
Based on end-use industry, the global enclosure market is segmented as:
 Food & Beverages
 Commercial
 Energy & Power
 Others
Based on material type, the global enclosure market is segmented as:
 Metallic
 Non-Metallic
Enclosure Market: Region-wise Outlook
The global enclosure market is expected to register a single-digit CAGR for
the forecast period. Depending on geographic regions, global enclosure
market is segmented into seven key regions: North America, South America,
Eastern Europe, Western Europe, Asia Pacific, Japan, and Middle East &
Africa.
In terms of market revenue, Asia Pacific electrical enclosure market is
projected to register a significant CAGR during the forecast period. Growing

automotive production, stringent government emission norms, changing
consumer preferences, are some of the factors which are fueling the growth
of electrical enclosure in Asia Pacific. Currently, Western Europe and North
America are having stringent rules and these markets are consolidated, on
the other hand, Asia Pacific and Latin America are unorganized markets. In
future, Asia Pacific market is expected to rise as a good quality product
production destination. The region is expected to produce environmentally
friendly electrical enclosures.
Enclosure Market: Key Players
Some of the key market participants in global enclosure market are Eaton
Corporation, Adalet Inc, Emerson Network Power, Schneider Electric,
General Electric, Siemens AG, ABB, etc.
The research report presents a comprehensive assessment of the market
and contains thoughtful insights, facts, historical data, and statistically
supported and industry-validated market data. It also contains projections
using a suitable set of assumptions and methodologies. The research
report provides analysis and information according to categories such as
market segments by geographies, by product size, end-use industry and by
material type.
The report covers exhaustive analysis on:
 Market Segments
 Market Dynamics
 Market Size

 Supply & Demand
 Current Trends/Issues/Challenges
 Competition & Companies involved
 Value Chain
Regional analysis includes
 North America (U.S., Canada)
 Latin America (Mexico. Brazil)
 Western Europe (Germany, Italy, France, U.K, Spain, Nordic countries,
Belgium, Netherlands, Luxembourg)
 Eastern Europe (Poland, Russia)
 Asia Pacific (China, India, ASEAN, Australia & New Zealand)
 Japan
 Middle East and Africa (GCC, S. Africa, N. Africa)
The report is a compilation of first-hand information, qualitative and
quantitative assessment by industry analysts, inputs from industry experts
and industry participants across the value chain. The report provides in-
depth analysis of parent market trends, macro-economic indicators and
governing factors along with market attractiveness as per segments. The
report also maps the qualitative impact of various market factors on market
segments and geographies.
Report Highlights:
 Detailed overview of parent market
 Changing market dynamics in the industry
 In-depth market segmentation
 Historical, current and projected market size in terms of volume and
value
 Recent industry trends and developments
 Competitive landscape
 Strategies of key players and products offered
 Potential and niche segments, geographical regions exhibiting

promising growth
 A neutral perspective on market performance
 Must-have information for market players to sustain and enhance their
market footprint.
The Enclosures Divisions are:
 Building system division
 Commercial products division
 Connected systems division
 Industrial products & systems division
 Lighting system division
 Medical imaging & technology alliance
 Utility products division
Types of Enclosures:
 Enclosures
 Industrial enclosures
 Electrical cabinet enclosures
 Stainless steel aluminium enclosure
 Power control centre stainless steel electrical cabinet enclosures
 Stainless steel cabinet motor control centre
Some International Companies:
 HAWKE INTERNATIONAL CO.LTD
 TAKACHI ELECTRONICS ENCLOSURE CO. LTD
 RITTAL PVT. LTD
 KIKGLOBAL CO. LTD

COMPANY PROFILE
Rittal India Pvt Ltd is 100 % Subsidiary of Rittal – GmbH & Co. KG,
Germany. Rittal is the world's largest manufacturer of enclosure systems. It
belongs to the FriedhelmLoh group of companies in Germany. Founded in
1961 the company rapidly developed to become the World’s number one
enclosure manufacturer.
The FriedhelmLoh group of companies now has number of employees world-
wide with a number of production plants. Rittal has world-wide presence with
subsidiaries and agencies in over 100 countries. Rittal is an US 2 billion
company.
Rittal today is the world’s leading supplier of enclosures and housing systems
with
 11,000 employees world-wide
 49 subsidiaries
 70 international agencies
 20 production sites
Production sites in Germany:
 Rittershausen – Rittal’s Birth place
 Herborn – Rittal’s Head Quarters
 Burbach
 Rennerod – Rittal’s centre for modern climate control technology
 Wissenbach – Stainless Steel Professionals
 Haiger
 Bad kostritz
 Eckental-Escheneu

Rittal started its operation in India in the month of June 1995. In the initial
Phase, Rittal products were imported from Germany and introduced to the
Indian customers. The plant in India started its operations in November 97.
The market development phase met with a great success. Known for their
world class quality, customers welcomed Rittal products as their first choice.
The Indian users sensed and adapted quickly to the advantages of latest
technology, modular construction, product variety and a wide range of
accessories. The Quality and aesthetics of Rittal products was clearly
distinguishable to the Indian users.
Head
Quarters in India:
Rittal India Pvt Ltd,
#23 & 24, KIADB,
Industrial area,
Veerapura,
Doddballapur-561203,
Bangalore district,
Ph: 080-27623075.
E-mail:info@rittal-india.com

Rittal Plant is 15,000 Sq. meters in size, situated on a 12 acre plot equipped
with the latest state of art machinery and paint plant from Germany. The Plant
also has a stocking facility of over 2,200 sq. mts area to ensure immediate /
ex -stock delivery / service to our customers. About 500 highly motivated
employees are working in RittalIndia. This plant has sufficient capacity to
cater to the Indian as well as to the Asia – Pacific market.
It currently operate in three shifts and produce approximately 50,000 free
standing large enclosure and 1, 00,000 small boxes per year.
Rittal has long since made the transition from housing and enclosure
solutions to sophisticated complete systems. Enclosure, mechanical and
electrical component installations, climate control and computer-assisted
monitoring are now interacting elements of an integrated product.
The company has also come up with new products. Some of them are:
 IP 54 fan and filter units.
 Immersiblerecooling systems.
 Top-therm cooling units for enclosures.
 ISV power distribution components for installation up to 630A and
1600A applications
 Maxi PLS for installations upto 3200 Ance
Some of the customers of Rittalinclude ABB, SIEMENS, Rockwell automation,
TATA Honeywell, BFW, HMT, TAL, MICO, MaruthiUdyog, Hyundai, TELCO, PAL,
Mahindra and Mahindra, Reliance industries Limited and Motorola.

PRESENT STATUS OF THE ORGANIZATION:
Rittal India Pvt Ltd is currently a market leader in enclosure climate control in
India. They have a market share capital over 22% vis-à-vis other suppliers in
Indian market, both India and foreign.
They currently manufacture and supply around 3000 cooling units per day
besides selling units imported from there principles. Demand for cooling units
and chillers have increased steadily as customers are realizing the benefits
and superiority of their technology and manufacturing. They have been able to
cut costs compared to equivalent imported models and pass on these
benefits to customers.

COMPANIES
The FriedhelmLoh group of companies now has about
11000 employees worldwide with 19 production plants –
 9 plants in Germany
 3 in USA
 2 in France
 2 in Italy
 2 in UK
 1 in India and the latest one in China.
Rittal has worldwide presence with subsidiaries and agencies in over 100
Countries.
Rittal world - wide:
Production sites worldwide:
 The Plymouth plant, England
 Production site for modern electrical engineering packaging.
 Rittal enclosure systems for electronics are dispatched
around the globe from this plant.

 The Springfield plant ,USA
 The Fremont plant, USA
 Production focuses on the enclosure systems KL, AE, PS, TS
and ES.
 Modern, sales-oriented production and distribution control for
the entire US market.
 Production of industrial enclosures in accordance with
traditional American NEMA standards as well as cable ducts
for machine cabling.
 It is a key distribution site for the North American market.

 The Urbana plant,USA
 The Bangalore plant, India
 State-of-the-art logistical centre for the US market.
 High-tech production of large enclosures based on TS8, PS
4000 as well as outdoor enclosures and special enclosures for
the US market.
 Standardardised cases and enclosures such as KL, AE, ES
and PS are mass-produced here for the entire Indian market.
 Together with its new climate control production facility,
Rittal has one of the most modern plants in India.

 The Shanghai plant, China
 The Waterloo Plant, Canada
 As well as large production of housings and enclosures for
industry, such as KL, AE, PS and ES, this plant also
specializes in products for the IT market.
 High-tech production of backplanes to meet the complex
requirements of the electronic packaging sector.
 System solutions both mass-produced and tailored to specific
customer requirements.

 The Valeggio plant, Italy
 The Joigny plant, France
 State-of-the-art production of Rittal’s complete range of
recooling systems.
 Both mass-produced and customized.
 Production of sheet steel parts through to series production.
 Expert assembly and integration of electronic components.
 Turnkey services, from conception through to system
integration

HEADQUARTERS OF Rittal India Pvt Ltd:

PRODUCT PROFILE
ACCREDIATIONS
1.ISO 9001-2000

2. PRODUCT APPROVAL - BV

3. PRODUCTAPPROVAL-CAS

4. PRODUCT APPROVAL - UL

PRODUCT PROFILE
Rittal has long since made the transition from housing and enclosure
solutions to sophisticated complete systems. Enclosures, mechanical and
electrical component installations, climate control and computer – assisted
monitoring are now interacting elements of an integrated product.
Rittal product range comprises of 6 Strategic Business Units (SBUs):
1. Enclosures: The new diversity of the enclosure product range offers
perfect and economical solutions for every application.
2. Power Distribution:Rittal offers a broad spectrum of solutions for low
voltage distribution
3. Climate Control:Rittal climate control components are predestined for
the solution of integrated tasks
4. IT Infrastructure: comprehensive system solutions to meet the needs
of the IT market
5. Software and Service:Rittal continues to present new ideas with one
of the most comprehensive packaging ranges in the world.
6. System Accessories:Rittal communication system outdoor enclosures
set standards with their high level of security.
For experts and beginners alike, the product overview facilitates fast
selection of individual product groups within the range. For example the
appropriate dimensions of an enclosure or the correct cooling output of a
climate control component are easily ascertained. For all Rittal
components of technology packaging, power supply, climate control and
monitoring technology, a comprehensive pre-selection is provided.

1. Enclosures
1. Small enclosures
a) Polycarbonate enclosures PK
b) Terminal boxes KL
c) Terminal boxes KL
d) E-Box E
e) Bus enclosures B
2. Compact enclosures
a) Compact enclosures AE
b) System enclosures SE8
c) Plastic enclosures KS
3. Enclosures systems
a) Baying systems TS 8,sheet steel
b) Baying systems TS 8,power distribution
c) System enclosures SE8

4. IT enclosures systems
a) TS IT
b) Cable management enclosure for TS IT
c) TE 8000
d) Distributor racks
e) TE 7000
f) DK-TS
5. IT enclosures
a) Vertical Box
b) Flat Box
c) Wall-mounted enclosures EL
d) Wall-mounted enclosures AE
e) Small fibre-optic distributor

6. Console systems/PC enclosures systems /industrial
work station
a) Top console system TP
b) One piece consoles TP
c) Universal consoles TP
d) Enclosure for tower pc
e) Industrial workstations
7. Operating housing/support am system/stand system
a) Command panels
b) Support arm systems
c) Stand systems

8. Hygienic Design
a) HD terminal boxes HD
b) HD compact enclosure HD
c) HD system enclosure
d) HD production data cabinet
e) HD production data cabinet modular
f) Air/water heat exchangers wall-mounted HD
g) HD-accessories
9. Stainless steel
a) Small enclosures
b) Compact enclosures
c) Enclosure system
d) One-piece consoles stainless steel

10. Special applications
a) Ex enclosures
b) EMC
c) Interior installation for areas at risk of earthquakers
d) Spare mechanical parts
2. Power Distreibution
1. Busbar systems
a) Busbar systems Mini-PL
b) Busbar systems RiLine
c) Fuse components RiLine

2. Ri4Power Form 1-4
a) Baying systems TS 8, power distribution
b) Busbar systems Maxi-PLS
c) Busbar systems Flat-PLS
d) Busbar systems 100 – 185 mm
e) Connection system
3. Ri4Power ISV distribution enclosures
a) Baying systems TS 8, distribution enclosure ISV
b) Mounting kits
c) Accessories

4. Power
a) Power Distribution Rack
b) Power System Module PSM
c) Power Distribution Unit PDU
d) Voltage supply
3. Climate control
1. Cooling with ambient air
a) Fan-and-filter units
b) Roof-mounted fans
c) Rack-mounted fans/tangential fans
d) Air/air heat exchanger
2. Cooling units
a) Thermoelectric cooler Total cooling output/heating output
100w
b) Wall-mounted cooling units

c) Roof-mounted cooling units
d) Modular climate control concept
3. Liquid cooling
a) Air/water heat exchanger, wall-mounted
b) Air/water heat exchangers Roof-mounted
c) Liquid Cooling Package LCP rack industry
d) Chillers
4. IT liquid cooling
a) Small cooling units
b) Chillers for IT cooling

5. Heaters
a) Enclosure heaters without fan
b) Enclosure heaters with fan
c) Thermoelectric cooler Total cooling output/heating output
100 W
6. Climate control accessories
a) Filter technology
b) Air routing
c) Water distribution
d) Control/regulation
e) Mounting accessories
f) Project planning/monitoring
g) Spare parts- Climate control

4. IT Infrastructure
1. RiMatrix S
a) RiMatrix S Standard room
b) RiMatrix S Standard security room
c) RiMatrix S Standard container
2. IT network and server enclosures
a) TS IT
b) Cable management enclosure for TS IT
c) DK PS
d) Distributor racks
e) DK-TS

3. IT wall –mounted enclosures
a) Vertical Box
b) Flat Box
c) Ouick Box
4. Power
a) Power Distribution Rack
b) Power Distribution Unit PDU
c) Power System Module PSM
d) Voltage supply
e) UPS systems
f) Intelligent power distribution/PDU systems
5. IT liquid cooling
a) Liquid cooling packages

b) Liquid cooling Units
c) Aisle containment
d) Roof-mounted cooling units for cooling IT equipment
e) Computer Room Air Conditioner
6. Monitoring
a) CMC III – Monitoring system
b) Monitor/keyboard unit with 17”TFT display and VGA/DVI
c) KVM switch
d) Management software
7. IT security solutions
a) Micro Data Center
b) Data Center Container DCC
c) Fire alarm and extinguisher systems DET-AC
d) Security rooms

5. Software & services
1. CAD data
2. EPLAN Platform
a) EPLAN Electric P8
b) EPLAN Pro Panel
c) EPLAN Data Portal
d) EPLAN Hamess pro D

3. Configurators
a) Optipanelconfigurator
b) TS8 configurator
4. Planning software
a) Therm
b) Power Engineering
5. IT management software
a) RiZone
b) RiDiag
6. Consulting services

7. Services
a) Spare parts
b) Service contract
c) Services
d) Repairs
6. System accessories
1. Base/ plinth
2. Baying system
3. Interior installation
4. Walls
5. Roof wall mounting
6. Cable management
7. Human / machine interface

SERVICE PROFILE
Future prospects of the Company:
The Overall target for next 5 years is intended to double sales every two and a
half years, so their target is to reach 4 – 5 time their current sales. With the
rapid growth of automobile and machine tool industry in India as well as
increased use of enclosure air conditioning for electronic drives, inverters and
crane applications in the process industry there is huge market potentials for
them to tap. The primary goal is “To serve large and growing domestic
market as well as SAARC countries, which are serves from India”.

Customer profile:

ORGANISATIONAL CHART
MANAGING
DIRECTOR
Vice President
OPERATIONS
Vice President
SALES & MARKETING
Asst. to
Management
Team
Functions
* Financial Reporting
* Financial Control
* Administration
* Personnel
* Cost Controlling
(Production)
* Commercial Control
(Sales)
* EDP
Functions
* Sales IE & IT
* Internal Sales
* Marketing
* Despatch& Logistics
* Product
Management
* Sales Channels
* Exports
Functions
* Operations
* Research &
Development - Design
* Production Planning
* Material Disposition
* Indirect responsibility
for Quality Assurance
* Purchase
Jt. MANAGING
DIRECTOR
QUALITY ASSURANCE
(Env. Health &Safety)

ORGANISATIONAL STRUCTURE:
Organization structure has great importance for any enterprise or institution to
have a sound organization because it is the organization which productive
result. Good organization can contribute greatly to the continuity and success
of the enterprise. Good management always concentrates on organizing and
directing the cooperative efforts of human beings so as to achieve the best
possible results.
For studying the organization structure of Rittalindiapvt ltd will be better to
understand the meaning of organization and its importance and also the
meaning of organization structure. Organization, broadly means, the process
of bringing together the physical factors of an office i.e. men, machines and
materials and to integrate them with the functions of the management.
A planned organization structure outlines required functions, relates those
functions in a systematic fashion, and assigns authorities and degrees of
responsibility. An organization chart is a graphic representation of formal
organization structure shows the formal superior-sub-ordinate relationships.
The four main levels of the organizational structure:
1. Top level -Managing Directors
2. Second level- General Managers
3. Third level- Department Managers
4. Fourth level- Supervisor, works
TYPES OF DEPARTMENTS:
1. Human Resources Department
2. Marketing Department
3. Accounts and Finance Department
4. Production Department

1. Human Resources Department
Human Management is considered as on art of getting thing done through
others with a view to achieve the common objectives of the organizations, but
these objectives can be achieved if the organization is managed efficiently.
The management of the organization is considered to be efficient of it is able
to co-ordinates the several of production is such way that they contribute their
maximum towards the realization organization.
Function of HR Department:
1. Framing of rules
2. Record maintenance
3. Developing and Training
4. Maximizing the performance
5. Promotions
6. Recruitment of employees
7. Employees relationship
8. Benefits and Services
H R Manager
Assistant Managers
Superintendents
Staffs

2. Marketing Department
Marketing starts with the determination of consumer wants and ends with the
satisfaction of those wants. It is the central activity of the business, which
always focuses on understanding the needs of the consumer. It stimulates
the demand for a federation product. The company itself taken the
responsibility of selling their products and it is found that it has been quit
success in marketing their own products.
Objectives of Marketing Department:
1. Ensure the marketing efforts are put into action.
2. Controlling the marketing program
3. Developing the marketing plans.
4. Organizing the marketing function.
5. Setting up of marketing goals and objective.
Marketing Strategy:
1. What Is Your Company's Brand Awareness Level?
2. Do Consumers Prefer Your Products...or theirs?
Marketing Manager
Assistant Managers
Marketing Officers
Workers

3. Do Consumers Recognize Your Products
4. What Are Your Products' Perceived Value?
3. Accounts and Finance Department
Finance Department is one of the most important aspects in handling
business. Finance addresses the methods wherein business entities used
their in financial resources on a certain period of time it is the application of a
set of techniques is used by the organizations in managing the financial
affairs the income and expenditure are emphasized in finance and its
differences can easily be indicated.
It also deals with the concepts of time, money, risk and the interrelation
between the given factors. It is basically focused on how the money is spent
and budgeted.
Accounts and Finance department
Accounts Manager Finance Manager
Assistant Managers
Supervisors
Clerks

Objectives of Accounts and Finance Department:
1. To ensure that sales realization are properly accounted and remained
the marketing section from time to time over debtors portion in order
to enable them to collect the dues.
2. To see that the payments creditors are made within stipulated time.
3. Account section has to provide management timely information about
the financial position of the union
4. To ensure that accounting records of various divisions are properly
maintained.
Product is the most important to any organization, without product which any
managerial activity is impossible. So at Rittalindiapvt ltd the production
department acts as a core center of the whole organization.
Product is the most important to any organization, without product which any
managerial activity is impossible. So at Rittalindiapvt ltd the production
department acts as a core center of the whole organization.
Supervisors
Production Manager
Workers

The McKinsey 7-S Framework
STRUCTURE
STRATEGY SYSTEMS
SKILL STYLE
SHARED
VALUES
STAFF

Application of Mckinsey’s Seven –S Model:
The 7-S Framework was developed by the consultants at the
Mckinsey Company, a very well known management consistency firm in U.S.A,
towards the end of 1970’s to diagnose the cause of organizational problems
and to formulate programs for improvement developed the 7-s framework.
The model starts on the premise that an organization is not just Structure, but
consists of seven elements.
McKinsey consultants have divided 7-s as hardware and software of the
organization:
I. STRATEGY
Strategy refers to a set of decisions and actions aimed at gaining a
Sustainable competitive advantage. Organs must have a consistent set of
narrow intentions to move them towards producer intention and also organ’s
most critical responsibility is to establish the parameter that shape the values;
motives and actions of others throughout the Organization.
The strategy of Rittal is:
1. To satisfy its customers by providing better products and giving
service to its customers.
2. To foster target-oriented co-operation between all employees by
satisfying their social, economical, psychological needs through
suitable welfare programmer. The benefits in order to increase the
The Hardware S’s: :
 Strategy
 Structure
 Systems
The Software S’s:
 Skill
 Staff
 Style
 Shared Values/Super Ordinate Goals

productivity, quality, efficiency and also to increase moral of the
employees.
3. To adopt advance technologies to compete its competitors and to
produce the products of expected range.
4. To promote their employees and enable them to participate in their
success.
5. To act as problem-solvers and benefit-providers for customers and
markets.
6. To be faster and better than the competition.
7. To secure a competitive lead with a wealth of ideas and creativity
8. To ensure perfect mastery of day-to-day business.
9. To maintain long-term relationships with suppliers based on
partnership.
10.To practice absolute professionalism in production, sale and
delivery.
11. To uphold our responsibility to the environment and nature.

COMPANY PRINCIPLE
II. STRUCTURE
Success strategy implementation depends in large part on a firm’s
“Organizational Structure”. It refers to the way of work is “organized”, which an
organization or business entity. The various activities that reflect the work of
PRINCIPLES
1. We must be faster and better than our competitors. We must prove
this to our customers every day, over and over again.
2. Our ideas and our creativity will secure our advantage i.e., we must make
a continuous effort to give new impetus and ideas and to translate these
into logical and professional action.
3. Perfect mastery of our daily business secures our existence and enables
us to meet the challenge of the future.
4. Our aim is to build up a long-term relationship with our suppliers, based
on the partnership, the essential precondition is a competitive attitude
towards quality, delivery, and price and in resolving any problem.
5. We concentrate all our energies towards perfect and economic
production to market professionally and to supply reliably.
6. We are aware of the responsibilities we bear towards the environment
and the world in which we live. We want to take part in shaping and
improving it.
7. Switch to perfection – Our motto and commitment.

the enterprise are divided in ways that are intended to get the work done
efficiently and effectively.
It prescribes the formal relationship among various positions and activities.
Arrangements about reporting how an Organizational member is to
communicate with other members, the various activities performed by
members are all the part of Organizational Structure.
Rittal has organized itself in a form of functional organization structure. The
company is headed by the Managing Director. The Managing Director has the
control over functions of the entire company.
At factory level, there are twelve departments. They are:
2. Operations Department
 Designing Department
 Purchase Department
 Planning Department
 Maintenance Department
 Assembly Department
 Painting Department
3. Quality Assurance Department
4. Sales and Marketing Department
5. Finance Department
6. Human Resource Department
Each department is headed by General Managers who are very much
expertise in their field and every manager has Assistant Manager to make
their work easier. Functional Manager will report to their respective
Departmental head.
III. SYSTEMS
Systems refer to flow of activities involved in the daily operations of a
business including its core processes and its support system.understanding

and managing processes as a system contributes to the organizations
effectiveness and efficiency in achieving its objective.
Core Processes: Processes are system of interconnected activities
involved in accomplishing in organizational work. Process execution refers
to a firm capacity and its ability to produce the elements of differentiation;
low cost and quick response that customer value or in other words, it is
firm’s ability to produce the elements of competitive advantages.
Support Systems: Support systems are established procedure by which
organizations allocate resources monitor their use.
There are two broad categories of support system. They are:
1. Resource System.
2. Control system.
Both resourcing system and control system serves the needs of internal
customers- those in the organizations core process-who in turn are externally
focused serving customers outside the organization.
Resourcing system:
Organizations resourcing system can be categorized into 3 systems. They are:
a. Information resourcing
b. Human resourcing
c. Capital resourcing
a. Information resourcing:
As a critical level of strategy implementations and organizational change,
information resourcing plays dual role. One is to connect various parts of
organs
Facilitating co-ordination and integration. The second is to provide better
measures.
In Rittal, various parts of organization are connected by integrated information
system.

Operational level activities are computerized and all the manufacturing
facilities of Rittal is completely computerized, networked from goods inward
to payment with online data would be input at respective departments., which
would be consolidated centrally as management inform.
b. Human resourcing :
Human resourcing is considered to be a most important part of management
in these days. Identifying work force accordingly, selecting right person for
right job, motivating them to adapt to the fast changing environment are the
functions of human resourcing.
Rittal consider that the work force as a primary and important asset and takes
interest in development of right skill, knowledge, attitude, value and ethics.
c. Capital Resourcing :
The traditional meaning of capital resources is capital budgeting, that may
allocate resources. Besides allocating capital resources, the budget process
also provides a set of standards for judging computing preferences. In Rittal,
budgets are prepared on annual basis and they are prepared in respect of
sales, production, materials, expenditure and revenues apart from these.
 Budgeted Cash Flow
 Budgeted Profit and loss A/c
 Budgeted Balance Sheet is prepared.
IV. STYLE
STYLE is one of the 7 levels which the top management can use to bring
about organizational change. Organizations differ from each other in their
style of working. The style of an organization according to the management
framework becomes evident through the patterns of action tThe company
employees share a common way of thinking and behaving. Leaders establish
unity of purpose and direction of the organization. They create and maintain
the internal environment in which people become fully involved in achieving

the organizations objectives.
Leadership style at Rittal:
The style of the organization is to look towards theemployees
requirement and provide other additional welfare and safety facilities to
improve develop the individual i.e. the employees and also for the
development of the company
Participative management:
The management that we can find in rittal is participative style that can
also be called as consultative style of management. The top management
allows the active participation of the employees in the company. Adopting this
style does not abdicate the authority and responsibility of top management
but actively to a decision. The co., believes in subordinates – centered
leadership. The mangers are friendly with their subordinates; they get
approval from them and they favor group decision making.
aken by the members of the top management team over a period.
Leadership style at Rittal:
 Forecasting of sustaining organizational values.
 Empowering with responsibility and accountability at all levels.
 Visionary.
 Courage, credibility – compassion and visibility.
 Communication, information sharing and consultation.
Safety and Health:
The company provides all the satisfactory requirements pertaining to
environment health and safety provided under the Factories Act 1948. The
company recognizes the importance of Safety, Health and Environment at
workplace and the world in which they live.
Environment Safety and Health Policy of Rittal:
 Keeping risks as small as possible by designing workplaces with
regard to industrial machine and hygiene.
 Taking account of the state-of-the-art technology in Plant, Machine

and Processes.
 Continually accessing risks and continually improving Health and
Safety at work
 Promoting an awareness of responsibility for the environment at all
levels.
 Complying with statutory standards and continually improving their
environmental protection activities. This includes checking existing
processes as to their environmental impact and continual
optimization.
 Ensuring the quality of life for subsequent generations through
products and production methods that are optimized in terms of
ecology and economy.
With these policies they are committed to improve the health, safety and
environment at work of all their employees and visitors by means of
suitable measures. The measures are continually monitored and
improved as to their effectiveness and adopted to the given conditions.
Participative management:
Work environment:
The working environment acts as the primary motivator for all employees.
Rittal has an amiable and conductive working environment. The
quintessence of the organization lies in the people working there.
It has been their constant endeavor to achieve and provide an atmosphere
of perpetual growth and shared learning to all their employees. They have
ceaselessly tried to promote a team based culture and encourage a sense
of innovation and positive thought.
Work Culture:
Discipline: The Company believes in maintaining a very high level of
organizational discipline by synergizing personnel with technological
discipline.

Working hours:
SL NO SHIFTS FROM TO
1 1 7.00 am 3.00pm
2 2 3.00 pm 11.00 pm
3 3 11.00 pm 7.00 am
4 General 8.00 am 5.30 pm
(10 to 10-15, Tea Break) (1-15 to 2-00 Lunch)
Attendance:
Being at work regularly and on time is an important part of the overall job
performance. Employees have to take an entry /exit to the company at the
specified timings and have to sense their identity cards on the electronic
machine where their attendance details are maintained in the electronic
system which is further used by the HR department for the calculation of
remuneration.
Decision making:
Decision making is a critical process handled by the top management to
draw a conclusion and solution for a situation/problem. The power of
taking decision is centralized. The major strategic decisions are taken at
the corporate office and are delegated to the units of Rittal. But however
the day-to-day and functional decisions are taken at the respective
divisions. Generally the management backing the spirit of workers
participation in management appreciates the group decisions.
Canteen:
The company has setup a canteen facility for the employees so that
they need not go outside to have their food and the same amount is
deducted from the salary.
Uniforms and Shoes:

The company provides 2 pairs of uniforms each year and also provides
pair of shoes for each employee.
Traveling facility:
Since the company is located outside the town it provides transport facility
toits employees.
Security:
The company has appointed a security manager to look over the customers
and visiting persons.
V. STAFF
Staff refers to how the company develops its employees and shapes the basic
values. The company has hired people, trained them well and assigned them
to the right jobs for which they are best suited according to their qualifications,
skills, knowledge and experience.
Staff is one where employees work together under the control and direction of
one department head that guide them in their routine work. An enterprise may
have a comprehensive business plan, a sound organization structure, but it
cannot accomplish results as per plan without effective staff in the company.
So Rittal has maintained good staff relation among the employees and also
among officers and employees by directing and providing all guidance and
inspiration to people to work to carry out their assigned duties and
responsibilities. In this way the company achieves its objectives by placing
right person for the right jobs for which they are best suited and one
supervisor or officer to guide and control the work force.
Rittal has a strong team of ….. Employees.
Executives
Supervisors
Workers
Employee classification at Rittal:
In order to meet the engineering ides based values Rittal has sound
recruitment process and it has got system of training program to develop the
employees. In Rittal training is given to both worker and office staff. The

company is having good staffs that are very able to take any situation. The
reasons for this are:
a. Recruitment and Selection:
The objective of the recruitment is to support highly qualified, skilled,
merit person suitable in accordance with the organization requirements. The
company has a good training system. Training in rittal is, on the job training
and off the job training
b. Promotion
Rittal follows a time bound promotion policy; as per it employees are given
equality of opportunity in growth and career prospects. The promotion is
given through the seniority and the merit. According to the performance of the
employees, the employees are promoted and transferred to the convenient
places.
Objectives of promotion policy are:
To find potential workers
To provide career opportunities
To face future challenges due to technology
Employee classification at Rittal:
E1- Engineers/Officers (MBA graduates)
E2-Senior engineer/officer
E3-Deputy manger
E4-Manager
Supportive technical staff
Unskilled workers
Semi-skilled workers
Clerical and office staff
Trainee engineers/officers
Temporary and causal workers

VI. SKILLS
Skill is needed to carry out the company’s strategy. Every individual pose a
required skills to carry out their work effectively in Rittal. Each employee
possesses different type of skills, which is hidden by him. So it is the work of
the organization to identify their skills and use it in the right way for the right
purpose. Even in this regard Rittal has done well by identifying self-
development and communicational classes and increases their existing skills
to further improvement and development of their personality.
The term “skills” include those characteristics which most people use to
describe a company. For e.g.
 Hindustan Lever and Richard Hindustan are known for their
marketing skills.
 IBM and Sony are known for new product development, marketing
orientation and customer service.
Organizations have strengths in number of areas but their key strength
dominant skills are few. These are developed over a period of time and are
as result of the interaction of a number of trips performing certain tasks.
Rittal India Pvt Ltd is the company well-known for its quilted products and
services which is evident through state-of-the-art design and technology. It
is the company which is bench marked for its quality and customer service.
The employees at Rittal possess a highly qualified technical, engineering,
communication, teamwork and problem-solving managerial skills. (sun)
SHARED VALUES/ SUPER ORDINATE GOALS
Shared values refer to company held beliefs, mindsets, and assumptions that
shape the organization and its corporate culture. They may be explicit or
implicit and are key ingredients to the culture of the business and what
ultimately binds all those in the organization together. It is important that
values of organization are shared that everyone knows what to expect and
what is expected from them.

Core Values of RITTAL:
 Customers-first shall be assure of every action
 Integrity –conducting business fairly with honesty and transparency
 Understanding – trust in their working relationship, mutual respect,
caring, compassion and humanity for all colleagues and customers
around the world.
 Excellence – constantly strive to achieve the higher possible standard
in day-to-day work and the quality of goods and services they provide.
 Unity – cohesively work with their colleagues across the group and
with their customer and partners around the world, building strong
relationships based on tolerance, understanding and mutual co-
operation.
 Responsibility – continue to be responsible, sensitive to the countries,
communities and environments in which they work always ensuring
that what comes from the people goes back to the people many times
over.
 Code of conduct –“code of conduct” is a comprehensive document
that details the highest standards, ethical an otherwise, which
employees have to adhere to in their professional function.
 Respect for the individual, integrity, speed, simplicity, seamlessness
and self-assuredness and hundred percent commitments.

SWOT ANALYSIS
STRENGTHS:
1. Global Distribution and service strength
2. Immediate Global availability of standard Products
3. Customized maintenance and spare parts service, particularly in the
climate control sector.
4. International Sales service
5. Local knowledge of markets due to membership of standardization of
committees
6. Permanent innovations due to constant dialogue with customers
 Comprehensive customer advice
 Trade fairs
 Expert days
 Seminars
 Mobile product shows
 Delivery and information centers
7. Very highest Quality standards
8. Cost effective product diversity
9. ISO-9001,CSA and LR certified company
10.Excellent brand image
WEAKNESS:
1. High prices
2. The cost involved in completion of the product is high
3. As customers’ expectation is increasing day by day it has become
difficult to satisfy them completely.
4. Less importance for advertisements.
5. Huge investments in plant and machinery which may become outdated
with changing technology.

OPPORTUNITIES:
1. Capacity of meeting higher demand and attain optimum utilization of
existing resources.
2. Due to advance in technology there is scope for recruiting and retaining
right people in the right job
3. Scope in expansion of exports on a wider network of countries around
the globe.
4. Scope for expansion in producing other ancillaries of enclosures by
utilizing the existing resources.
5. Utilize the opportunity of developing USP (Unique Selling Proposition)
for its product to generate and retain customers.
THREATS:
1. Price of the goods are comparatively high
2. Adopting automatic machines may cause fear among the existing
employees of job loss which may affect morale and productivity of
employees
3. New entrants in the market may dilute the market share of the
company.
4. Competition from Chinese products
5. Changing government policies towards MNC’s
6. New Labour laws and demands from employee unions
7. Un availability of raw materials due to transport strikes etc.
8. New environmental regulations involving heavy investment in
environmental equipments.

Findings Suggestions and Conclusion:
Nature of business:
Rittal India Pvt Ltd is a premier 9001-2000
Rittal has vital applications in the diverse sectors of Industrial enclosures, IT
solutions, transport technology, automation industry and beyond. Rittal solves
all tasks for a wide variety of application areas - always with an eye on the
future. Over 8700 employees worldwide are thinking and acting on customer
behalf – with precise knowledge of the industry, practical expertise, curiosity
and farsightedness.
Progress is possible with Rittal in all sectors and for all applications-is their
mission.
Rittal is already working enthusiastically on the solutions of the future. This is
their tradition, and is the key to their innovativeness in the field of technology
packaging. Experience the future of communications technology and
automation with Rittal, trendsetter in holistic solutions. Setting trends means
understanding customers, creating future safe solutions, and being forward
thinking. Industrial Ethernet, nano-spray-finishing and Rittal cooling systems
are just some of the examples which impressively underscore their
commitment to this principle.
Findings:
 It is observed that the organization hierarchy is professional.
 The employees of the particular department are well-versed with their
activities and responsibilities
 From in-depth observation it can be said that in the organization every
one work in a team spirit and are self-motivated
 Communication between the departments within the organization
have strongly built the good relationship and understanding between
the employees, this has reduced their interpersonal conflicts

 Time is the most dominant factor
 The employees are treated as assets of the company
 They use the latest machinery, so more quality can be achieved
 The employees feel that the management recognizes their
performance
 They use NANO TECHNOLOGY in their production system.
 Employees are satisfied working condition of company.
 The work flow structure is simple.
 The employees are proud of working in transind technology.
 The ideas can share the low to top level management.
 In this company JOB security was very good.
Suggestions:
 Rewards should be given depending upon the performance of the
employees.
 Self appraisal should be encouraged.
 To give opportunity for new enthusiastic and creative people to
contribute in development of companies growth
 By applying JIT process it can reduce the inventory cost
 Increase the marketing network by which sales can be increased.
 Get the feedbacks from the customer regarding the quality of the
project.
 To speed up debtors’ collection. For that, selection and collection
policy of debtors have to be improved further as the company is
still lagging behind the industry.
 To postpone some capital expenditures which are not urgent.
 To sale obsolete assets, if any, which are not contributing to the
return on investment.
 To increase in sales revenue by adopting better methods of price
negotiation.
 To improve cash management with proper planning to know
inflows and Outflows with more certainty for better decision

making.
 To divest unprofitable segments and units, if any, which are not
contributing,
 A special discount in tariff may be considered for regular
customers.
 Management could see that tariff charged by them is affordable
to customers of all classes, not compromising on their quality of
services and maintaining good customer relations.
 The staffs employed have to be well trained. They need to
respond to their guests in an amicable way and be prompt in their
services.
 Regular feedback from their customers helps to increase their
quality of services and serve their guests bette.
 Medical facilities and equipments may be kept ready at all times
Conclusions:
 The basic function: some products to satisfy their various types of
needs.
 The main aim to achive customer satisfaction. The needs that
customer might be seeking to satisfy are:
 Social: The needs for products value for the price paid.
 Convenience: The desire for someone else to do the work.
 Physiological: The needs of special enclosure item.
 Psychological: The needs for enchancement of self esteem.
 The enclosure manager is responsible for the implement and
setting of the Enclosure policies.
 It is usually defined by the output of Enclosure but it don’t include
the manufacturing climate control, IT Infrastructure, and Softwers.

BIBLIOGRAPHY
Book Referred
Sl.N
o
Author Tilte of Book Publisher Edition
1 Amitabha
Mukherjee&
Mohammed
Hanif
Corporate
Accounting
Tata Mc
Graw
hill,New
Delhi
2012
2 Schemerhorn,
Osborn
Organisational
Behaviour
Wiley
India,New
Delhi
12
Edition/
2013
3 Katsundo Manufacturing
system
engineering
Taylor&
francis
2Editon
2015
Other Material Referred
TITLE YEAR EDITION
Rittal Be Top 2016 15
Rittal smart
monitoring system
2015 7
Rittal innovation 2013 12
Rittal IT solutin 2016 17
Websites
 www.rittalpvtltd.com
 www.rittalindiapvtltd.com

An organisation study at Rittal India Pvt Ltd

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