Feasibility report on Formal trouser

SCINTILLATING FASHION WEAR

PREFACE
“Knowledge includes practical knowledge as well as theoretical
knowledge.”
Theoretical knowledge needs a practical support to complete a human being and
make them walk on path of success. This is the reason for preparing a project.
This report Provide information about Feasibility of Formal Trouser Business in
today’s competitive world.
The project report provides an elementary insight into the general Environment that
affect the Formal Trouser Business. The entire subject matter of the project has
been divided into following units;
Information about Trouser.
Business Environment Scanning
Product Specification
Technical Feasibility
Marketing Feasibility
Human Resource Feasibility
We have made all-out efforts to present a comprehensive picture of the Current
scenario of Formal Trouser.
We hope that this project will receive a warm welcome from the faculties and
students of the M.B.A.

1


WHAT IS FEASIBILITY REPORT?
A report which projects the practical viability of venture with respect to
different dimension is called a feasibility report. Feasibility study mainly includes
the feasibility study of the three important parameters.
Marketing feasibility
Marketing feasibility includes determining the proper market for the product and
different for the promotion of the product. it includes market research, market
segmentation, customer relationship and all the other factors related the market. It
also includes deciding on the medium for promoting the product in the market.
Technical feasibility
The technology, which the organization is using, or will going to use, depends upon
the study of technical feasibility. With the help of technical feasibility the
organization can decide the best alternatives from the available resources for
producing the product. It includes deciding for the machineries, raw material and
the other resources, which are use in the production process.
Financial feasibility
The investment and the expenses, which the organization has organization have to
incur, are estimated by undertaking the financial feasibility. Under these all the
expenses, which are going to incur in the establishment process and all the cost of
purchasing machineries, raw material etc. are taken in to consideration. Various
institution and banks, which are providing finance, are taken in to consideration for
the procurement of finance.
Thus, by doing the feasibility study the organization is able to determine all
the necessary information, which is required for the establishment of unit.

2


History of Indian Textile
The archaeological surveys and studies have found that the people of
Harappacivilization knew weaving and the spinning of cotton four thousand years
ago.Reference to weaving and spinning materials is found in the Vedic Literature
also.
There was textile trade in India during the early centuries.A block printed and resistdyed fabrics, whose origin is from Gujarat is found in tombs of Fostat, Egypt. This
proves that Indian export of cotton textiles to the Egypt or the Nile Civilization in
medieval times were to a large extent.Large quantities of north Indian silk were
traded through the silk route in Chinato the western countries.
The Indian silk was often exchanged with the western countries for their spices in
the barter system. During the late 17th and 18th century there were large export of
the Indian cotton to the western countries to meet the need of the European
industries during industrial revolution. There was also export of Indian silk, Muslin
cloth of Bengal, Bihar and Orissa to other countries by the East Indian Company.
Marco Polo’s records show that Indian textiles used to be exported to China and
South-East Asia. Textiles have also comprised a significant portion of the Portuguese
trade with India. These included embroidered bedspreads, wall hangings and quits
of embroidered wild silk on a cotton or jute ground.

3


Numbers
Readymade garments accounted for the highest share in total textile exports,
with a share of 39.61%. Further, according to the report of the Working
Group constituted by the Planning Commission on boosting India’s
manufacturing exports during 12th Five Year Plan (2012-17)
Around 70 per cent of Indian population still resides in rural areas and
contributes almost 55 per cent to the total domestic RMG industry (value
terms). The urban population, which represents only 30 per cent of the total
population, puts in the balance 45 per cent.
The industry is now looking to target a growth of six to seven per cent this
2013, and 10-12 per cent next year. The apparel market is estimated at Rs
200,000 crore, with the unorganized sector accounting for Rs 110,000 crore.
Textile sector contributes about 14 per cent to industrial production, 4 per
cent to the gross domestic product (GDP), and 11 per cent to the country’s
export earnings.
The share of textiles in total exports was 11.04% during April–July 2010.

4


Pest Analysis

P: political
Tax policy : price decision
Labour law: affect cost of production
Environmental law
Trade restriction: affect the turnover
Political stability: consistency of business
Textile park: it provide knowledge and market opportunity
Welfare scheme: TUF [Technology Upgradation Fund Scheme-Textile]
VAT Concession: Gujarat VAT act, 2003 and remission of VAT/CST.
Scheme for Integrated TextileParks (SITP)

E: Economical
Economic growth
Interest rate
Exchange rate
Inflation rate

5


S: Social
Change in fashion: cultural changes have
created a general trend in clothing towards
more informal and casual wear since the
1970s. Consumption based identities have
begun to play a bigger role in market niches.
All these factors have led to the rise of
distinct segments in the apparel market.
1. Vibrant and growing up market fashion segment and
2. A relatively stagnant, low priced and standardized segment.
Population growth rate
Age distribution

T: technical
Technological change in weaving industry
Chines and korian technology
Technical textile: Technical textiles include
textiles for automotive applications,
medical textiles (e.g., implants), geotextiles
(reinforcement of embankments), agro
textiles (textiles for crop protection), and
protective clothing (e.g., heat and radiation protection for fire fighter
clothing, molten metal protection for welders, stab protection and
bulletproof vests, and spacesuits).
Computer Aided Designing (CAD) has also become a very important part of
both textile and garment industries.

6


SWAT Analysis

Strengths
• Abundant raw material availability
India is one of the leading producers of natural and manmade fibers. The
abundance of raw material allows industry to control cost and reduce overall lead
time.
• Low cost skilled labour
India has third lowest wage rate as compared to other key garment manufacturing
companies. This provides industry with a distinct competitive advantage.
• Presence across value chain
Indian industry has manufacturing capacity present across complete product range,
that allows garment manufacturers to source raw material locally and thus reduces
the lead time.
• Growing domestic market
The Indian domestic market is extremely sensitive to fashion fads and this has
resulted in development of very responsive garment industry.

7


Weaknesses
• Fragmented industry
Global buyers prefer to source their requirements from two to three vendors and
Indian garment manufacturers find it difficult to fulfill the capacity requirements.
• Effect of historical government policies
The industries continues to be affected by several historical regulations, for instance
there is still an absence of viable exit options for industry players. These regulations
resulted in complex industry structure, which is currently an obstacle. In the Pre
2000 era garmenting sector was reserved for the Small scale Sector, which has
resulted in most units being set up with small capacities. Till now, knitted garment
sector is reserved for the small scale sector. Though the historical regulations are
relaxed now, they continue to be an impediment to global competitiveness.
• Lower productivity & cost competitiveness
Lower cost competitiveness has hampered ability to compete with lower cost global
players because the labour force in India has a much lower productivity as
compared to competing countries like China, Sri Lanka.
• Technological obsolescence
A large portion of the industry’s processing capacity is obsolete. This has resulted in
low value addition in the industry and a need has risen for significant technology
investments to achieve world class quality.

Opportunities

8


• Liberalizing economy
Opening up of Indian economy has presented the players with lots of opportunities;
Indian companies are compete with global brands. They are leveraging the brand
name of global brands.
• Growing dual income
With number of working women’s increasing the dual incomes are income thus
income available at peoples discrete has also increased.
• Rising Disposable Income
According to McKinsey Global Institute (MGI), by 2035 over 23 million Indians will
number among the country’s wealthiest citizens. Forecasts for India’s real GDP
growth rate over the coming two decades generally range between 6 and 9% per
year. MGI forecast real compound annual growth of 7.3% from 2005-2025. Average
real household disposable income will grow from 113,744 Rs in 2005 to 318,896 Rs
by 2005, a compound annual growth rate of 5.3%. This is significantly more rapid
than the 3.6% annual growth of the last two decades.
• Sizeable urban middle class
As Indian incomes rise, the shape of the country’s income pyramid will also change
dramatically. Apart from a substantial reduction in poverty, India will create a
sizeable and largely urban middle class. Middle class comprises two economic
segments - seekers with real annual household disposable income of 200,000 to
500,000 Indian rupees and strivers at 500,000 to 1,000,000 Indian rupees. In 2005,
the Indian middle class was still relatively small comprising approximately 5% of the
population, however middle class is expected to reach 41% of population by 2025.
• Fifth largest consumer
India will become the world’s fifth largest consumer market by 2025. The
combination of rapidly rising household incomes and a robustly growing population
will lead to a striking increase in overall consumer spending. The aggregate
consumption in India will grow in real terms from 17 trillion Indian rupees today to
34 trillion by 2015 and 70 trillion by 2025 a fourfold increase.

9


Threats

• Fluctuation in rupee value
The fluctuation in rupee value possesses a big threat in front of importers and
exporters. The exchange value of Rupee against UD Dollar has depreciated to Rs.
50.03 which has resulted in huge losses for the importers. Thus there is always a
great threat for players in international trade. But since it affects only international
players thus it is not as big a threat as some of other threats.
State of Recession in the economy
The apparel industry gets severely hit during recession because of less liquidity in
the market. This industry is an export-oriented industry which lies in doldrums
during this stage.
• Competition from global players
The major exporters of garments from all over the world are giving tough
competition to India as they are providing higher productivity with lower costs.
Competition is not likely to remain just in the exports space; the industry is likely to
face competition from cheaper imports as well. This is likely to affect the domestic
market and may lead to increased consolidation.
Ecological & Social Awareness is likely to result in increased pressure
on the industry to follow international labour and environmental laws.

10


Evaluation of Product
Types of men trouser
Khakis
Made from 100% cotton, khakis offer a loose
comfortable fit and usually feature two, three or
pockets, standard loops and casual styling. They're
popular in corporate America, either on casual Fridays
locations that tolerate a more relaxed dress code.

and
four
very
or in

Chinos or chino-style pants
I couldn't come up with a clear-cut definition for
chinos, or what some people call "chino-style pants."
It's tricky because some styles of chinos could easily
pass for tapered khakis while others come very close to
falling in the 4-pocket pants category, thanks to their
less traditional cut and fabric finish.
Chinos and chino-style pants can be set apart by the
narrow cut of their legs and the way the bottoms are tapered. They're usually
crafted from a blend of cotton and stretchy synthetic fiber, which provides a great
fit and a modern feel.
Corduroy pants
Corduroys are pants made from a durable cutpile fabric usually cotton and are vertically
ribbed. The thickness of the ribs (or "ridges")
ranges from very thin and discreet to thicker
and as a result, richer-looking. Cords are very
popular during the fall and winter months and
are available in every imaginable cut, color,
thickness, and style.

11


Pleated Pants
Pleated pants give a sophisticated and classical
look to the wearer.These are quite popular with
all ages of man and are suitable for any kind of
occasion,be it an office meeting or hanging out
with friends.Pleats are creases on the front of the
pants, with two of them on both sides. The
material is folded and sewed before it is attached
to waistband.
Flat Front Pants
In flat front pants material lies flat. Pleated pants are worn
on the waist, just above your hip bone. This also means
that pleated pants have a higher rise. Flat front pants are
worn bit lower, on your hips, making them slim looking
and better fitting.

Cargo Pants
Cargo pants are made of hard wearing fabric
and ruggedly stitched. Increasingly they are
made of quick-drying synthetic or cottonsynthetic blends, and often feature oversized
belt loops to accommodate wide webbing belts.
Cargos are normally made from 100% cotton
and are characterized by large side pockets. You
can find them in black, khaki, and many earth
tone colors, as well as in different camouflage
motifs.

12


The Indian Apparel Market
The Indian apparel market has demonstrated resilience and growth in an
environment characterized by sloweconomic growth. The domestic apparel market,
which was worth INR 207,400 crore (~USD 38 billion) as of 2012, is expected to
grow at a compound average growth rate (CAGR) of 9% over the next decade.
Further, the recent omission of excise duty on branded apparel has provided an
impetus to retailers in terms of the overall market sentiment.
The Menswear Market
With a market size of INR 87,500 crore (USD 16 billion) in 2012, menswear is the
largest segment in India’sapparel market, accounting for 42% of the overall market.
In comparison, women wear makes up 38%, while kids wear comprises 20%, of the
market.
Market Size and Growth Projections
The menswear market can be divided into various categories including woven shirts,
trousers, denims,winter wear, innerwear, T-shirts, suits, active wear, ethnic wear
and daily wear. The woven shirts category is the single largest within the menswear
market, followed by trousers and denim. The menswear market is expected to grow
at a CAGR of 8.5% over the next five years to reach INR 131,000 crore (USD 24
billion) by 2017.

13


Company Information
Name of Company
Type of Organization
Product
Address
Brand Logo

Scintillating Pvt. Lmt.
Partnership Firm
Readymade Formal Trouser

Selection of Product
Level

Specification

Need family

To Cover and Protect human Body

Product family

Cloth and Apparels

Product class

Readymade garment

Product line

Formal Readymade Garment

Product type

Readymade Formal Trouser

Item or SKU

Any Formal Trouser of ‘Scintillating
Formal Wear’

14


Specification of Product
Colour
Weight
Dimension

All colour of Mostly prefer Colour Shade like
Black, Blue, Brown, Grey, Navy, Green, Cream,
Khakhi.
Weight of Formal Trouser differs as per the fabric
use and size of Trouser.
Waist of Trouser in Inch: 28, 30, 32, 34, 36, 38, 40.
Length of Trouser in inch: 38 to 42
We pack formal trouser in Cardboard Box

Package Design

Quality Standards

We provide Best Fabric Quality Formal Trouser with
Durable stitching tread and Fine finish wash and
press.

15


Technical feasibility
Production process
First we understand overall process of textile industry how the cotton results in final
apparel then we move to the production process of trouser.

16


Now we see how the trouser is made
Production process of readymade garment requires follow some basic stapes. There
are 7 step that convert input means fabric in to the final salable product means men
trouser or any garment.

Procurement of finished fabric
Cutting
Stitching
Washing and Pressing
Final Inspection
Packing
Dispatch/shipment
1) Procurement of finished fabric:
Dyed/bleached/printed cotton/synthetic fabrics as per demand are to be
procured from the open market. The fabric will be inspected by laying on the
inspection table against light before cutting so that unevenness in
colour/shade or any other fault, if any visible in the fabric are eliminated. The
quality of garments mainly depends on quality of fabric used. Therefore, care
must be taken while purchasing fabrics to ensure good colorfastness
properties, uniformity in shade etc.
2) Cutting:
The inspected fabric is placed on the cutting table in layers and then the
different parts of the respective garments are demarked by a chalk as per
different sizes then manual worker cut different parts of fabric as per the
demarked size, or in large scale production Cutting is carried out by the
cutting machine. Cutting machine is pre-programed for carried out cutting of
different size of fabric for making different size of trouser.

17


3) Stitching:
Ones the cutting work is over then the main step is operated; different part of
fabric is collected to make trouser then the Stitching is carried out for
individual portion of the garments by skilled workers with the help of overlock, lock stitch machines etc. Meanwhile stitching company’s brand logo is
attached in respective place by stich after that other part like clip or button
hole is attached by respective machine.
4) Washing and pressing:
Once the trouser is ready after all related stitching and fittings they are send
to washing. Washing can be done manually or by machine. Trouser are
charged into washing machine containing mild detergent and washed for 4
hours in order to remove dirt and stains acquired during the manufacturing
process. After washing, the garments are hydro extracted to remove excess
water and after this, these garments are dried in tumbler dryer. Then the
individual pieces are pressed by steam presses to remove any wrinkle marks.
5) Final inspection:
Final inspection is carried out to find any defective/ dirty / any other mistake
in trouser. This task is very importance for insuring quality of Product
Company provide to their consumer.
6) Packaging:
Once the products is inspected and assure the zero defects in this the trouser
is ready to packaging. Trouser are first pack in poly plastic sealable bag to
avoid any disk then it place in wooden cardboard box to protect the finish
and press of trouser.
7) Dispatch/shipment:
Company dispatch trousers in big carton box as per the requirement of the
retailer. Sometime companies have followed some stander protection
packaging for shipment to protect product during the transportation.

18


Production Machinery
Cutting Machine:
Cutting machine is require to cut the fabric as
per different size, Which will used to make
trouser in production process. Cutting machine
have sharp cutting blade attached to it for the
purpose to cut many lyre of different kind of
fabric. Electronic motor attached with machine
provide sufficient movement to cut the fabric.
Specification:
Operating
Weight
Blade Size
Horsepower
Capacity
Price

Manual
34 lbs
5", 6", 7", 8", 9", 10", 11 1/2", 13"
.65 hp, 1ph: Available
.93 hp, 3ph: Available
400 lyre of cotton fabric
300 lyre of denim
85000

Overlock / Safety Stich Sewing Machine:
This type of machine finishes material edges so that they do not fray.
Overlock/safety-stitch sewing machines are used for almost all of sewing products
ranging from handkerchiefs, jeans wear and heavyweight carpets. Overlock is
essential for all garment for long lasting durability of fabric and maintain position of
Stich.

19


Operating
Stitch type
Max. sewing speed
Stitch length
Needle gauge (mm)
Overedging width (mm)
Needle
Production capacity
Price

Manual
2-needle overlock
7,000sti/min
0.8～4mm
2.0
4.0
DC×27
Overlock of 200 to 250 trouser per day
40000

Chain stitch Machine
Chain stitch is require to provide better and durable stitch. Chain stitch is necessary
for denim or thick fabric garment because lock stich is some time wear out because
of regular friction. Chain stitch is combine stich of 3 to 5 tread to provide long
lasting strength to stitching.

Operating
Max. sewing speed
Stitch length
Presser foot
Needle
Production capacity
Price

Manual
6,000sti/min
1～4mm
By knee: 10mm
TV×7 (#14) #9～#21
130 to 140 Trouser in 8 hour
38000

20


Single Needle Stitching Machine
Main work of any garment manufacturing is carried out by Single Needle Stitching
Machine. This machine use to make single stich. In trouser manufacturing this
machine have many phase use like Front frame, Back frame making and attachment
of Zipper.
This machine come with electronic Motor and supporting frame.

Operating
Application
Max. sewing speed
Max. stitch length
Presser foot
Needle
Production capacity
Price

Manual
Medium-weight
5,500sti/min
5mm
By knee: 13mm
DB×1 (#14) #9～#18,134 (Nm90)
10 trouser in 8 hour
25000

Single needle, Needle-feed, Lockstitch Machine [Belt Machine]
This machine is to make Belt parts of trouser. Machine attaches various Small fabric
of belt part with lock stitch.

21


Application
Operation
Max. sewing speed
Max. stitch length
Presser foot
Needle
Production Capacity
Price

Medium- to heavy-weight
Semi-Automatic
4,000sti/min
4.5mm
By knee: 13mm
DB×1 (#21), 134 (Nm130)
350 to 400 Belt Part in 8 hour
62000

Bartacking Machine [Loops Machine]
This Machine is Use to make Loops of belt part of trouser.

Operating
Application
Max. sewing speed
Max. stitch length
Presser foot
Needle
Production Capacity
Price

Semi-Automatic
Medium- to heavy-weight
4,000sti/min
4.5mm
By knee: 13mm
DB×1 (#21), 134 (Nm130)
Loops for 300 to 320 trouser
35000

22


Automatic 1-needle Belt-Loop Attaching Machine
This Machine is Use to attach Belt Loops on Belt Part.

Operating
Max. sewing speed
Stored bartacking
patterns (Stittches)
Bartacking size

Number of bartacking
patterns that can be
input
Needle
Thread
Belt-loop width
Production Capacity
Price

Semi-Automatic
2,500sti/min
Linear bartacking(12,15,21,28,36,41)/Zigzag
bartacking(28,36,42)
length-wise:0~3.2mm(0"~1/8")〈adjustable in
increments of 0.1mm〉
cross-wise:6~23mm(15/16"~57/64")〈adjustable in
increments of 0.1mm〉
200 patterns, Max. 20,000 stitches in total patterns

DP × 17 #14, 135 × 17 #90
Spun 80Nm (recommend), Filament 80Nm (80Nm=#50)
8~20mm (5/16"~25/32")
Attach loops for 300 to 320 trouser in 8 hour
175000

23


Eyelet Buttonholing Machine
This machine is use to make Button hole and apply stich on circumference of Button
whole so the hole will not Spread away.

Thread trimming style Longer remaining thread
Operating
Semi-Automatic
Sewing length
10～38mm (with thread trimmer)
10～50mm (in case looper thread
trimming device is removed)*1
Sewing speed
400～2,200sti/min (100sti/min step)
Needle throwing width 2～3.2mm *2
Taper bar length
0mm, 3～15mm
Needle
DO×558 (Nm100)
Nm90～Nm110
Production Capacity 280 to 300 Trouser in 8 hour
Price
165000

24


Washing Machine
This Machine is Use to wash the cloth. This machine removes any oil and marker
stain and dust stick on fabric during production process.

Operating
Capacity
Washing Capacity
Price

Automatic
150 K.g.
200 to 250 trouser per Wash
380000

Tumbler Dryer:
This Machine Dry the cloths after washing by using Centrifugation Technique.

Operating
Capacity
Price

Automatic
150 K.g.
350000

25


Chainstitch, Button Sewing Machine (thread-fray-prevention ON/OFF
changeover mechanism)
This machine attaches Button on Belt part of trouser against the Button hole. This
Machine attaches the button with the help of Stitching.

Operating
Max. sewing speed
Number of stitches
Feed length (crosswise feed)
Feed length (lengthwise feed)
Stitching shape
Applicable button

Button size
Needle
Production Capacity
Price

Manual
1,500sti/min
8, 16, and 32 stitches
2.5～6.5mm
0～6.5mm
Shank button, Wrapped-around button, Snap,
Label, Metal button, Stay button
(exclusive attachments have to be used)
φ10～28mm (thickness of button: 1.8～3.5mm)
TQ×1 (#16) #14～20
300 to 320 Button for Trouser in 8 hour
38000

26


Steam Iron Press with Vacuum Table
This Equipment is used to Ironing the trouser after washing for final finishing. This
machine is use hot vacuum for ironing which produce through boiler.

Operating
Manual
Power
0.75 HP, 1 ph/3 ph
Dimension ( l*w*h ) Inches
50*30*36
Weight
80 K.g.
Production capacity
100 to 130 Trouser in 8 hour
Price
18000

Steam Boiler:
Boiler is use to provide hot vacuum for Ironing Purpose.

Capacity
Up to 42 Kilowatts
Working Pressure
725 KPA
Price
25000

27


Wash Room Trolleys
Wash room trolley is require to transfer Un-wash trouser to Washing Machine, Wet
trouser to Dryer and transfer dry trouser.

Capacity
Price

60 K.g.
6000

Fusing Machine
Fusing Machine is use for Paper fabric which is go inside belt part to give thick
texture.
Operating
POWER SUPPLY
RATED OUTPUT

Semi-Automatic
Single phase
HEATER：4kw
MOTOR：33W
TEMPERATURE(MAX) 195℃
PRESSURE(MAX)
1.5kg/cm2
BELT SPEED(MAX) 8.7m/min
HEATING TIME
5～20sec
FUSING WIDTH
450mm
DIMENSION
W：1,660mm
D：880mm
H：460mm
NET WEIGHT
(approx.) 152kg
Price
200000
28


Utility and communication
Tube light:
Tube light is require for illumination. It is prime source of light in night. it is
require for production and office use.
Product SURYA
Price
230

Fan:
Fan is useful to induce airflow for the purpose of cooling or refreshing
oneself. So it is require for production and office use.
Product USHA ceiling fan ace X45
Price
1203

A/c for office:
A/c is require for cooling.
Product Samsung AR18FC/1.5T
Price
28500

Locker:
Locker is requiring for safety to the workers. They can easily store their
important and useful thing in their personal locker.
Product NILKAMAL
Price
8500

Office furniture:
Office furniture is require for Better Productivity of manager.
Product NILKAMAL Henley 5 feet
Price
13800

29


Land-line telephone:
Land-line telephone is very much useful for the purpose of communication as
well as increase the growth of business through contacts.
Product Panasonic KX-TSC60SX along with BSNL landline
Price
1050 + 800 = 1850

Stationary:
Stationary is require for small and special works like for calculating use
calculator, for writing use pen or pencil, for binding any two or papers use
stapler etc.
Product Pen, pencil, calculator, stapler, File, Note Books etc.
Price
1000 (approx)

Computer:
Computer is require for many of the works like for bring new information
from the market, for making billing status or making account of the firm etc.
Product Dell Inspiron 560s – s241202IN8
Price
23900

Printer:
Its very much useful for print the paper and special document like billing and
delivery reports etc.
Product Hp Laserjetpro-M1136
Price
10300

Seating table for worker:
Seating table for worker is require for easily work by worker and less
tiredness.
Product NILKAMAL
Price
150

30


Fabric cutting scissor:
It’s very much useful for cutting the fabric and make enough scale cutting.
Product Kangaroo
Price
372

Bobbin filling machine:
To fill bobbin with Cotton Thread.
Product Kenmoresewing machine bobbin
Price
2900

Numbering machine:
Numbering machine require for making numbers on the fabric and also useful
to know the size of the piece.
Product Max N-607
Price
3500

Water cooler:
Its require for drinking cool and clear water.
Product Voltas 500 ltr
Price
22500

Measurement scale:
Product Measurement Scale
Price
70

31


Waste Disposal
In production Process of three basically there are 3 kind of Wastage.
1) Fabric
2) Empty plastic cone of tread
3) Water
Now We look at how Company Dispose this Production Waste.
1) Fabric:
In the very first stage of production process Waste is immerging that is
Useless Fabric that have no requirement in production of Trouser. The
percentage of Fabric Waste in fabric is approximately 10 to 12%.
Company disposes this waste in some profitable way that means they not
throw it. They sold it to local market who buys it for further production of
Rope, Doormat and mattress. They sold at 7 to 8 Rs. Per k.g.
2) Empty plastic cone of tread:
In the Stitching process of trouser tread is very important element. Thread
come Over Plastic Cone. This empty plastic cone has no use for trouser
manufacturer. So, they sold it to the Tread manufacturer who refill it and sold
it. Empty plastic cone sold on Weight 20 to 22 Rs. PerK.g.
3) Water:
In washing process of stitched trouser water waste is arise. This detergent
mix water has no further use. So, company simple dispose it through drainage
system.

32


Location Analysis
Location of Plant: B - 78,79,80Sardar Patel Industrial Estate, Narol,
Ahmedabad. – 382405.

Advantage of This Location
Most important advantage is many Readymade Garment Manufacturers are
located in this area.
Nearest location to over supplier of Raw material like Fabric, Stitching Thread,
Cardboard Box. Most of them are located in Narol and Isanpur.
Many Garment manufacture are there so small supply like Needle, Bobbin,
Plastic Bag, Button, Zipper are conveniently available.
Shared Buyer relationship among the manufacturer.
Full time availability of Power and Water.
Skilled and Unskilled Worker are available because of many Garment firm are
located.

Layout and Space
Size of our plot B- 78,79 and 80 is 15 * 55 for one Plot.
Total area in Square Feet is 15*55*3 = 2475 Square Feet.

33


Process Layout

From 1 raw material of fabric is send to 2 where cutting machine cut fabric
and numbering it.
From 2 fabric is go to 3 where edge fabric is over lock.

34


From 3 fabric is go to 4 where single needle machine make Front and Back
frame of trouser.
From 4 frame is send to 3 for chain Stich both the frame.
Chain stich is go again to 4 for zipper fitting
Then trouser go to 5 for attachment of Belt part of Trouser which
independently made by belt machine from fabric part.
After that Trouser go to 6 where loops are attached to Trouser which made
by loops machine independently.
From 6 trouser go to 7 for washing and Drying Process.
After washing Button whole is made and Button is Attach in 8 area.
Then Trouser got to Inspection and Pressing are for final Touch in 9th area.
Final product is pack in 10th area of packaging.
Then finish product is Store in Finish Goods Storage area.

35


Raw Material
There are several type of Raw material use in production process of Formal Trouser.
The following table provide it’s information regarding price, supplier etc.
Name

Fabric

Image

Cotton 98 Rs.
Linen 117 Rs.
Price per meter
Rayon 87 Rs.
Polyester 92 Rs.
1) Rinkoo Processors Limited [Cotton and Polyester]
Address: No. 238, Saijpur- Gopalpur Road, Near
ShahwadiOctroi Naka, Narol, Ahmedabad - 382405,
Gujarat, India
Phone: 08447548217
2) Herbal Fab [Linen]
Address: E - 39 & 42, Ground Floor, Sumel Business Park-1,
Supplier
Near New Cloth Market, Raipur , Ahmedabad - 380002,
Gujarat, India
Phone: 08586975684
3) M. P Textile Private Limited [Rayon and Polyester]
Address: FF- 1/2/6, Swastik Center, Near Narol Circle,
Narol, Ahmedabad - 382 405, Gujarat, India
Phone:+91-9328203712

36


Name

Stitching Thread

Image

Price per cone
[5000 meter]

Supplier

Name
Price
Supplier
Name

Cotton Thread: 110 Rs.
Bobin Cotton Thread: 53 Rs.
Polyester Thread: 97 Rs.
1) Shree Balaji Industries
82, Bombay Deluxe Warehouse, B/H Mony Hotel,
IsanpurNarol Highway, Isanpur, Ahmedabad – 382443
Phone: (0790) 25342275
2) Local Isanpur Market
Paper Cloth [inner fitting]
42 Rs. Per meter
Local Market
Button

Image

Price
Supplier

Differ as per quality and Design of Button
Local Industrial Market in Isanpur

37


Name

Zipper

Image

Price
Supplier

Name

3 to 5 Rs.
M G Mehta
Opp central bank of India, Nr. Post Office, Gheekanta,
Ahmedabad- 380001
Phone: (079) 25623367
Brand Sticker

Image

Price
Supplier
Name

3 to 4 Rs.
Local Print Maker
Plastic Bag

38


Image

Price

Supplier

Name

1.5 Rs.
Bag Place
Shop No 12, Span Trade Centre, Opposite Kochrab Ashram,
Near Raymond Showroom, Paldi Cross Road, Paldi,
Ahmedabad – 380007
Phone: (079) 49014898
Cardboard Box

Image

Price

Supplier

13 Rs.
NsnPackprints Pvt. Ltd.
Survey No 13 Sumit Mill Compound, Behind Mahalaxmi
Textiles, H P Patrol Pump Road, Narol Cross Road, Ahmedabad
– 382405
Contact: 9725016620

Power and Electricity
We are located in Isanpur Industrial Area where power is Supply by Gujarat
Electricity Board. Unit fixed rate and Variable Rate of Commercial Use shown in
Following Tables.
Fixed Charges:
1
2
3

Up to and including 2KW
Above 2 to 4 KW
Above 4 to 6 KW

Rs. 50 per month
Rs. 100 per month
Rs. 150 per month
39


4

Above 6 KW

Rs. 200 per month

Energy Charges:
1

For every unit consumption in a month

4.05 Rs. Per unit

Water
Water is use for washing in the production process of Trouser. In one wash we can
wash 200 to 250 unit of Trouser. For each wash 500 to 600 liter water is require.
That quantity of water is easily available through AMC water connection so no
further arrangement is require.

Lubricants
Lubricants like Grease and Oil is require to smooth functioning of all production
machine and protect them from friction.

Price of 5 KG pack of Lubricant Grease is 350 to 400 Rs.

40


Supplier:

QualilubSpeciality Lubricants
Plot No-19 Sudama Industrial Estate, B/H Transport Nagar, Narol Cross
Road, Narol, Ahmedabad – 382405
Phone: (079) 25711785

Needle, Bobbin and Shuttle
Needle is use for Stitching the fabric.
Bobbin holds Cotton thread for lower supporting Stich.
Shuttle hold bobbing and keep it functioning.

Price:
Needle: 8 Rs. for pack of 10 Needle
Bobbin: 30 Rs. For Pack of 10
Shuttle: 150 Rs. For pack of 10

41


Marketing Feasibility
RESEARCH PLAN
Researcher must determine the exact information needed, develop a plan
for gathering it efficiently, and present the plan to execute it. The research
plan outlines sources of existing data and spell out the specific research an
approach contact methods, sampling plan, and instruments that researcher
will use to gather new data.

“The Systematic design, collection, analysis, and
reporting of Data relevant to a specific marketing
situation facing an organization.”

RESEARCH APPROACH
Research approach includes followings:
1.
2.
3.
4.
5.

Observation,
Survey,
Focus groups,
Behavioral data and
Experiments.

1. OBSERVATION: Observational research generally useful in rural area
where you or researcher doesn’t know their target population. In this
method firstly the researcher observed their targeted population and
based on that observation he may present the result.
2. SURVEY: Survey is best suited for descriptive research. Researcher
undertakes survey to learn about people’s knowledge, beliefs,
preference and satisfaction. It requires development of survey
instruments, usually questionnaires which the respondents are asked to
fill up.

42


3. FOCUS GROUP: In focus group the researcher gather 6 to 10 people who
are invited to spend a few hours with a specialized moderator in order to
discuss a subject of research. The moderator needs to be objectives,
skilled and knowledge in group dynamics. Participants are normally
offered some gifts or incentives for attending the meetings.
4. BEHAVIOURAL DATA: In behavioral data the researcher get result based
on people’s behavior. Firstly researcher analysis the behavior of targeted
people and then makes result after interpretation.
5. EXPERIMENTS: The most scientifically valid research is experimental
research. The purpose of this result is to capture the cause and effect
relationship. To the extent that might explain the result, research and
researcher can have confidence in the conclusions.

In our case we can use simply Survey Research the factors
which affect positively and negatively In buying decision of
Trouser.
We can easily learn people’s knowledge, beliefs, preferences,
etc. by survey we can stated some factors as under.

CONTACT METHOD
Now researcher must decide how to contact the subjects:
1.
2.
3.
4.

Mail questionnaire;
Telephone interview;
Seasonal interview and
Online interview.

1) MAIL QUESTIONNAIRE: It is the best way to reach people who
wouldn’t give personal interviews or whose responses might be biased
or distorted by the interviewers. But in this method the response rate is
low or slow.
2) TELEPHONE INTERVIEW:
It is the best method for gathering
information through quickly and the
43


interviewer is also able to clarify question if respondents don’t
understand them.
3) SEASONAL INTERVIEW: It is the most versatile method for research.
The interviewer can ask more questions and reward additional
observation about the respondent, such as dress and body language.
However this meth is most expensive and subject to interviewer bias
and requires more administrative planning and supervision.
4) ONLINE INTERVIEW: there are so many ways to do research on
internet. A company can make questionnaire and put it on its website.
Inviting people can give the interview by fulfilling this questionnaire.

We will use personal interview for this survey. We students
meet 200respondent personally to get information.

SAMPLING PLAN
 A sample is a finite part of a statistical population whose properties are
studied to gain information about the whole. When dealing with people,
it can be defined as a set of respondent selected from a larger
population for the purpose of a survey.
 A population is a group of individuals, persons, objects, or items from
which are taken for measurement.
 Sampling is the act, process, or technique of selecting a suitable sample,
or a representative’s part of a population for the purpose of
determining parameters or characteristic of the whole population.

Purpose of sampling
To draw conclusions about populations from samples, we must use inferential
statistics which enables us to determine a population`s characteristics by directly
observing only a sample of the population. We obtain a sample rather than a complete
enumeration (a census) of the population for many reasons. Obviously, it is cheaper to
observe a part rather than the whole, but we should prepare ourselves to cope with the
dangers of using samples. Some procedures are better than others but all may yield
samples that are inaccurate and unreliable. Minimization of dangers is possible but
44


some potential error is the price we must pay for the convenience and savings
that the sample provides.
1. SAMPLE UNIT
2. SAMPLE SIZE AND
3. SAMPLING PROCEDURE
1.Sampling Unit:It refers to the Best source from given population by
which we can gather the information.
We will select Sample unit Trouser wearing population specially Male and
Corporate Female.
2.Sampling Size:As we know large population give reliable results, but it’s
not necessary or possible to sample the entire target population to achieve
reliable results. We may be interested in surveying the people who are living
in cities from the total number of people who don’t donate blood due to
fear.
3.Sampling Procedure: There are basically two types of sampling
procedures:
i. Probability Sampling: It allows the confidence limits to be calculated
for sampling error & makes the sample more representatives.
Simple Random sampling
Stratified sampling
Systematic sampling
Cluster/Area sampling
ii. Non Probability Sampling: When the cost or time to use probability
sampling is too high, marketing researchers will take this method.
Convenience sampling
Judgmental sampling
Quota sampling
We have use convenience sampling for the survey

45


Research instrument
Marketing researchers have a choice of three main research instruments in
collecting primary data:
1. Questionnaires
2. Qualitative measure
3. Technological devices.
1. Questionnaires: It consists of a set of questions presented to
respondents. Because of its flexibility, it’s by far the most common
instrument used to collect primary data. Researchers need to carefully
develop, test & debug questionnaires before administrating them on a
large scale. For example the form, wording a sequence of questions.
There are basically two types of questions.
A) Closed end questions: which specify all possible answers& provide
answers that are easier to interpret & tabulate question with possible
answer which is yes or no.
For Example we can ask the following questions:
 Yes

Do you Purchase Trouser?

 No

How frequently do you purchase Trouser/s in a year?
 Once
 Twice
 Thrice
 Four Time  More than Four Time

B) Open-end questions: Which allow respondents to answer in their own
words & often renewal more about how people think? They are
especially useful in exploratory research, where the researcher is
looking for insight in to how people think rather than measuring how
many people think rather than measuring how many people think a
certain way.
We use Questionnaires which consist of set of Question regarding
Purchase Behavior of Consumer for Trouser presented to respondents.
Because of its flexibility, it is by far the most common instrument used
to collect primary data.

46


2. Qualitative measures: Some time market prefers more qualitative
methods for gaining consumer opinion. It is making because or
consumer action doesn’t always match their answer to survey
questions. It is a relatively unstructured measurement approaches that
permit a range of possible response.
3. Technological devices: These are occasionally useful in marketing
research. Galvanometers. Can measure the interest or emotions
aroused by exposure to a specific ad or picture. Eye cameras study
respondents’ eye movements to see where their eyes land first, how
long they finger on a given item and so on.

47


Sample Profile
Sample Profile Shows brief information about the sample that use in this
survey. It provide General information like Gender, Age, Occupation, Monthly
income, Do you purchase Trouser or not. This all information are mention in sample
profile with respective figure and percentage.
Category

Criteria
No. %
Male
167 83.5
Gender
Female
33 16.5
Below 18
17 8.5
18 to 24
49 24.5
24 to 30
34 17
30 to 36
30 15
Age [in year]
36 to 42
22 11
42 to 48
21 10.5
48 to 54
15 7.5
54 and Above
12
6
Student
64 32
Service
35 17.5
Professional
39 19.5
Occupation
Business
31 15.5
Retired
11 5.5
Other
20 10
Below 10,000
36 18
10,000 to 20,000 56 28
Monthly Family
20,000 to 30,000 47 23.5
Income
30,000 to 40,000 36 18
[In Rs.]
40,000 to 50,000 17 8.5
50,000 and above 8
4
Yes
184 92
Do you Purchase
Trouser?
No
16
8

48


Category

Criteria
No. %
Once
18 9.8
Twice
48 26.1
How Frequently
Thrice
55 29.8
Do you purchase
Trouser/s in a year?
Four time
43 23.4
More than Four time 20 10.8
1 or 2
32 17.4
3 to 5
98 53.2
How Many Trouser/s
You purchase
6 to 8
37 20.1
In a year?
8 to 10
12 6.5
More than 10
5
2.7
Randomly
46 25
When do you purchase
During Festival
83 45.1
Trouser?
On Special Occasion 55 29.9
500 to 1,300
21 11.4
1,300 to 2,100
32 17.4
How much you spend
2,100 to 2,900
41 22.3
On Trouser/s
2,900 to 3,700
56 30.4
In a year?
3,700 to 4,500
21 11.3
Above 4,500
13 7.1
28
12 6.5
30
25 13.6
32
37 20.1
Waist [in Inch]
34
45 24.5
36
34 18.5
38
20 10.8
40
11 5.9
Formal Trouser
47 25.5
What kind of Trouser
Casual
33 17.9
You purchase?
Both
104 56.5

49


General Information Analysis
Gender Ratio
In our sample most of population is Male because of Trouser is mostly wear by Male
community. There are only 17% female who are belonging to Corporate.

Gender Ratio
Male

Female

17%

83%

Age Distribution
60
49

50
40

34
30

30
22
20

17

21
15

12

10

0
Below 18 18 to 24 24 to 30 30 to 36 36 to 42 42 to 48 48 to 54 54 and
Above

Age
Freq. %
Below 18
17
8.5
18 to 24
49 24.5
24 to 30
34
17
30 to 36
30
15
36 to 42
22
11
42 to 48
21 10.5
48 to 54
15
7.5
54 and Above 12
6
Total
200 100

Trouser is wear by all age people from children to old age so we include relative
group of age. In our sample 8.5% are Children, 24.5% are college going Student, 43%
are young adult belong to age of 24 to 42 year, and remaining 24% are relatively old
age.

50


Occupation

Occupation
Retired
6%

Occupation Freq. %
Student
64
32
Service
35 17.5
Professional 39 19.5
Business
31 15.5
Retired
11
5.5
Other
20
10
Total
200 100

Other
10%
Student
32%

Business
16%
Professional
19%

Service
17%

Occupation of one person affect their lifestyle and preference of clothing like
Corporates and Professional like to wear Formal Cloths on other hand, Student like
to wear casual wear. In our sample majority of population 32% are student, 17.5%
are corporates, 19.5% are Professionals, 15.5 are engage in Business, 5.5% are
Retired and 10% are belong to other occupation not cover in given list.

Monthly Family Income [in Rs.]
Monthly Family Income [in Rs.]
56

60

47

50
40
30

20
10

36

36
17
8

0
Below 10,000 to 20,000 to 30,000 to 40,000 to 50,000
10,000 20,000 30,000 40,000 50,000
and
above

Income
Freq. %
Below 10,000
36
18
10,000 to 20,000
56
28
20,000 to 30,000
47 23.5
30,000 to 40,000
36
18
40,000 to 50,000
17
8.5
50,000 and above
8
4
Total
200 100

Monthly family income can affect purchase behavior of person. Rich person
generally spend more on cloths then middle class person. In our sample 18% have
income of Below 10,000 per month and relative income group and number of unit
belong to that shown in the given table.

51


Do you purchase Trouser?
Purchase Trouser Freq. %
Yes
184 92
No
16
8
Total
200 100

No
8%
Yes
92%

In our sample of 200 people, 92% means 184 purchase trouser and remaining 8% do
not purchase trouser.

How frequently do you purchase
Trouser/s in a year?
55

60
48

50

43

40
30
20

20

18

10

0
Once

Twice

Thrice

Four time More than
Four time

Purchase of Trouser/s Freq. %
Once
18
9.8
Twice
48 26.1
Thrice
55 29.8
Four time
43 23.4
More than Four time
20 10.8
Total
184 100

This information shows How frequently people purchase Trouser/s in year. We
include once to More than Four time Group and relative freq. shows that maximum
Number of population 79% like to shop Trouser/s two to Four time in a year. Only
9.8% like to shop only once in a year and 10.8% purchase trouser more than Four
time in a year.

52


How many Trouser/s you purchase in a year?
98
100
80
60

37

32

40

12

20

5

0
1 or 2

3 to 5

6 to 8

8 to 10

More
than 10

Trouser/s
Freq. %
1 or 2
32 17.4
3 to 5
98 53.2
6 to 8
37 20.1
8 to 10
12
6.5
More than 10
5
2.7
Total
184 100

This data has shown how many Trouser people generally Purchase in a year. Table
shows that most of population 53.2% purchase 3 to 5 Trousers in a year, 17.4%
population purchase only 1 or 2 trousers in a year in other hand 20.1% purchase 6
to 8 Trousers. There are only 9.2% population who purchase more than 8 Trousers
in a year.

When do you purchase Trouser?
On Special
Occasion
30%

When you purchase Freq. %
Randomly
46
25
During Festival
83 45.1
On Special Occasion 55 29.9
Total
184 100

Randomly
25%

During
Festival
45%

People have different opinion about when they purchase cloths some prefer
Random purchase, some other prefer purchase on Festival or on Special Occasion.
Data shows that 45% of population purchase Trousers on festivals, 30% on Special
occasionlike Birth Day etc. and remaining 25% purchase randomly.

53


How much you spend on Trouser/s in a year?
How much you spend on Trouser/s in a year?

Amount Spend Freq. %
500 to 1,300
21 11.4
1,300 to 2,100 32 17.4
2,100 to 2,900 41 22.3
2,900 to 3,700 56 30.4
3,700 to 4,500 21 11.3
Above 4,500
13
7.1
Total
184 100

60
50
40
30
20
10
0
500 to 1,300 to 2,100 to 2,900 to 3,700 to Above
1,300 2,100 2,900 3,700 4,500 4,500

People generally spend different amount on purchase of trouser. Amount spend
depends of type of trouser and number of Trouser purchase. Data given above
shows that 52.7% people spend 2,100 to 3,700 Rs. In a year on Trouser. 11.4%
spend 500 to 1,300 on that and only 7.1% spend more than 4,500 on Trouser.

Measurement of Waist
Size of Waist
50
45
40
35
30
25
20
15
10
5
0

45
37

34

25
20
12

11

Size of Waist Freq. %
28
12
6.5
30
25 13.6
32
37 20.1
34
45 24.5
36
34 18.5
38
20 10.8
40
11
5.9
Total
184 100

28 inch 30 inch 32 inch 34 inch 36 inch 38 inch 40 inch

Waist Measurement is very much important for Trouser manufacturer to distribute
number of trouser of different waist. We can see that 28 waist have 12, 30 have 25
and 32 have 37 so we say that 28 is ‘x’, 30 is ‘2x’, 32 is ‘3x’, 34 is ‘4x’, 36 is ‘3x’, 38 is
‘2x’ and 40 is again ‘x’. This can be Distribution of different waist size as the data
shown above.

54


Analysis of Different parameters which consider while purchasing
Trouser
Rank for the parameters
Avg. Rank of Parameters
6
5
4
3
2
1
0
Price

Fabric
Quality

Fitting

Style

Comfort

Parameters
Total of Rank
Price
848
Fabric Quality
724
Fitting
1089
Style
742
Comfort
521
colour
956
Stitching
272
Total
5152

colour

Stitching

Avg.
4.61
3.94
5.91
4.03
2.84
5.19
1.48

We ask to people to rank the given parameters as per their importance while
purchasing Trouser. We provide them above mention 7 parameters and ask to rank
as per their preference.
As the data shown in Bar Chart that most influencing thing while purchase of
Trouser is fitting and colour of Trouser, then Price is somewhat less importance than
that two, with Average of 4.03 and 3.94 Respectively Style and Comfort are
moderately importance. Then with 2.84 Avg. Comfort is not so importance and least
importance parameter that affecting while purchasing Trouser is Stitching with Avg.
1.48.
55


What kind of Trouser you purchase?
Kind of Trouser Freq. %
Formal Trouser 47 25.5
Casual
33 17.9
Both
104 56.5
Total
184 100

Formal
Trouser
26%
Both
56%

Casual
18%

Information Shown that Most of population prefer to wear both Formal as well as
Casual Trouser. 26% of population wears only Formal Trouser where 18% only wear
Casual One.

Which type do you prefer for Formal Trouser?

Type of Trouser
Type

Ready
Made
44%

Stitched From Tailor
Ready Made
Total

Freq. %
84
67

56
44

151 100

Stitched
From
Tailor
56%

The data Shown above prove that out of 151 Formal Trouser Purchaser 56% prefer
to buy fabric and then Stitched it from Tailor, where 44% prefer to buy Readymade
Formal Trouser from Market.

56


You Prefer Branded Trouser or Un-branded?
Branded or Un-branded
30

Trouser

26

Freq.

%

Branded

19

28

Un-Branded

26

39

15

Both

22

33

10

Total

67

100

25

22
19

20

5
0
Branded

Un-Branded

Both

This classification is only for those who purchase Readymade formal trouser. In our
population we have 67 population for that, out of that 28% purchase Branded
Formal Trouser, 39% Un-branded Formal Trouser and remaining purchase Both
Branded as well as Un-branded.

What inspire you to Prefer particular Brand?
Method of Inspiration
14
12
10
8
6
4
2
0
TV. Ads.

Out Door
Advertising

Newspaper and
Radio Ads.

Inspire by
Family and
Friend

Methods

Freq. %

TV. Ads.
Out Door Advertising
Newspaper and Radio Ads.
Inspire by Family and Friend
Other
Total

57

13 32
10 24
6 15
9 22
3
7
41 100

Other


As the chart shown above information about what kind of marketing effort can
Propagate Brand Name in marker in Formal Wear. Data Shows that out of 41 person
who buy Readymade Branded Formal Trouser 32% prefer particular Brand by
inspiration from TV Commercials Ads. 24% by Out Door Advertising like Hording, Ad
vehicle etc. 22% inspire by mouth to mouth marketing of family and Friend, 15%
inspire by Newspaper and Radio Ads.

From Where do you purchase Trouser?
From Where you purchse?
Unauthori
sed
Market
10%

Other
6%

Malls/
Company
Outlet
36%

Independ
ent Store
48%

Place
Freq. %
Independent Store
32 48
Malls/ Company Outlet
24 36
Unauthorized Market
7 10
Other
4
6
Total
67 100

There are many places from where Customer can buy Readymade Formal Trouser.
Out of 67 person who purchase Readymade formal Trouser 48% purchase From
Independent Store like Small Retailer, 36% From Malls / Company Outlet, 10% from
Unauthorized market like Custom Store where branded apparels are available in low
price because they not paid custom duty on it, 6% from other places like on Road
side market etc.

58


What kind of Fabric you prefer in Trouser?
Fabric Prefer

Fabric
Freq
%
Cotton
73
48
Rayon
13
9
Polyester
28
19
Linen
17
11
Terylene
12
8
Other
8
5
Total
151
100

80
60
40
20
0

Information above is about what kind of Fabric Customer Prefer for Formal Trouser?
Out of 151 population 48% prefer cotton, 19% prefer Polyester this is two most
prefer fabric. Then 11% prefer khadi base Lilen, 9% Rayon, 8% Terylone and
remaining Prefer other type of fabric not cover in given list.

Ranking of Trouser Colour Shade as per Customer Preference
1200
1000
800
600
400
200
0
Black

Blue

Brown

Grey

Navy

Green

Colour Total of Prefered Rank
Black
1059
Blue
712
Brown
548
Grey
811
Navy
988
Green
347
Cream
458
Khakhi
513
Total
5436

59

Cream

Khakhi


In this question we try to identify what Colour segment people prefer. For that we
provide them 8 colour shade and ask to rank them as per their preference 1 for
most preferred and 8 for least preferred. For our calculation and tabulation
convenience we change this rank,who provide 1 we consider it as 8 and so on 1 for
8. Then we total that rank so there are 151**1+2+…+8+ = 5436 rank total. Data
shows distribution of that total preferred rank.
Back and Navy is most preferred shade, then come to Grey and Blue, then Brown
and Khaki are moderately preferred and last Cream and Green are less preferred.

Preferred Trouser Fitting

Preferred Trouser Fitting
Slim Fit
24%

Comfort Fit
34%

Regular Fit
42%

Fitting
Freq. %
Comfort Fit [ Slightly loose fit]
52 34
Regular Fit [Normal]
63 42
Slim Fit [ More fit]
36 24
Total
151 100
Out of 151 Formal trouser wearers 42% prefer Regular fit, 34% prefer Comfort Fit
and Remaining 24% prefer Slim Fit. Most of the population prefers Normal or
Regular fit because it uses Formal Trouser for Professional look.

60


What kind of Trouser you Prefer?

Preferred Kind of Trouser

Flat Front
Trouser
72%

Pleated
Front
Trouser
28%

Trouser
Freq. %
Pleated Front Trouser
43 28
Flat Front Trouser
108 72
Total
151 100

There are two kind of Trouser one is Pleated Front Trouser and other one is Flat
Front Trouser. Data shows Consumer preference for this Two type of Trousers. Out
of total population 28% prefer pleated Front when remaining 72% prefer Flat Front.
Because Pleated Front is old fashion and mostly prefer by old age People.

Analysis for Casual Trouser
What Kind of Casual Trouser you Prefer?

Kind of Trouser
60
50

Trouser
Freq. %
Flat Front
49 36
Pleated Front
33 24
Chinos
41 30
Cargos
14 10
Total
137 100

49
41

40

33

30
14

20
10
0
Flat Front

Pleated
Front

Chinos

Cargos

Out of Total population of 200, 33 wear only Casual Trouser and 104 wear both
Formal and Casual out of total 137, 36% prefer Flat Front, 30% prefer Chinos, 24%
prefer Pleated Front and only 10% prefer cargos.

61


You prefer Branded Trouser or Un-branded Trouser?
Branded or Un-branded Trouser
Branded

36%

Un-branded

Both

Trouser
Freq. %
Branded
33 24
Un-branded
55 40
Both
49 36
Total
137 100

24%

40%

What type of trouser consumer Prefer is also important, it can be Branded Which is
more Costly, Un-branded which is Cheaper or Consumer can prefer both Branded as
well as Un-branded. As per the data 40% prefer Un-branded Trouser, 24% for
branded and 36% purchase both.

Where do you purchase
Where do you purchase
Unauthori
zed
Market
15%

Other
9%

Malls/
Company
Outlet
30%

Place
Freq. %
Independent Store
63 46
Malls/ Company Outlet
41 30
Unauthorized Market
21 15
Other
12
9
Total
137 100

Independ
ent Store
46%

Out of total population who purchase casual trouser, 46% purchase from
Independent Retail Stores, 30% from Malls and Company outlets, 15% from
Unauthorized Market and Remaining from Other Places like Road side markets.

62


Comparative Analysis of Age and Kind of Trouser Purchase
Age and Kind of Trouser Purchase
45
40
35
30
25

Both

20

Casual

15

Formal Trouser

10
5
0

Below 18 18 to 24 24 to 30 30 to 36 36 to 42 42 to 48 48 to 54

Age
Below 18

54 and
Above

Formal Trouser Casual Both Total
0
8
9
17

18 to 24
5
11
25
41
24 to 30
4
6
21
31
30 to 36
5
4
19
28
36 to 42
5
3
13
21
42 to 48
7
1
11
19
48 to 54
10
0
5
15
54 and Above
11
0
1
12
Total
47
33 104 184
This Is Comparison of Age group and What kind of Trouser they purchase. As the
data given in chart and table shows that as the age is increase people prefer more
formal Trouser than Casual Trouser so as the age is lower people Prefer to wear
more casual one.
In age group below 18 there is no person who wears only Formal Trouser. In 2nd age
group only 12% people wear only Formal Trouser, in 3rd group 13% people wear
only Formal trouser and so one in 7th group 67% and in 8th group 92% people wear
Formal Trouser.

63


Compare Age and Waist Size
45
40
35

40 inch

30

38 inch

25

36 inch

20

34 inch

15

32 inch

10

30 inch

5

28 inch

0
Below 18
year

18 to 24
year

Age

24 to 30
year

30 to 36
year

36 to 42
year

42 to 48
year

48 to 54 54 year and
year
Above

28 inch 30 inch 32 inch 34 inch 36 inch 38 inch 40 inch total

Below 18 year

10

7

0

0

0

0

0

17

18 to 24 year

2

8

12

11

6

2

0

41

24 to 30 year

0

5

8

9

7

2

0

31

30 to 36 year

0

2

6

9

7

2

2

28

36 to 42 year

0

1

5

7

3

3

2

21

42 to 48 year

0

1

4

4

4

3

3

19

48 to 54 year

0

1

2

3

3

4

2

15

54 year and Above

0

0

0

2

4

4

2

12

Total

12

25

37

45

34

20

11

184

This is comparison of Age group and Different size of Waist. The data of our
population is shows that as the age is increase size of waist is also increase like in 1st
group 10 belong to 28 inch and 7 belong to 30 and not in any other size. In 2nd group
2 belong to 28, 8 to 30 inch, 12 to 32 inch then the number is decrease with
increasing size of waist. That continues for other group.
In last age group no one belong to 28, 30 and 34 inch but they belong to other size
category.

64


Finding of Survey
Most of people purchase Trouser two to four time in a year.
People generally purchase 3 to 5 Trouser in a year.
People prefer to purchase trouser during Festivals. There are
approximately equal weight between random purchase and occasion
purchase.
People generally spend 2000 to 4000 Rs. In a year for Trouser.
Ration of people belong to 28: 30: 32: 34: 36: 38: 40: is 1: 2: 3: 4: 3: 2: 1.
Most of People prefer both type of trouser. But who prefer only once in
that Formal trouser wearer is more than casual only.
As the age increase people prefer formal trouser and as age is lower
people prefer casual trouser.
Waist size have direct relation with age of consumer, that mean as age is
high size of waist is also large and wise a versa.
Fitting, Price, Colour, Fabric Quality and Style is parameter that influence
consumer buying decision.
People generally prefer un-branded trouser but branded trouser wearer is
also sufficient.
T.V. Ads. Out Door Hoarding Ads. Newspaper Advertise mostly influence
the buyer.
Independent store and malls/ company outlet is most prefer for trouser
shopping.
Cotton, polyester and linen are most prefer fabric Quality for Trouser.
Black, Navy, Grey and Blue are preferred colour Shade for trouser.
Regular fit is prefer among Young people where comfort fit is prefer
among old age.
Flat front trouser is most prefer among trouser wearer.

65


Marketing Plan
Marketing Planning involves designing activity relating to marketing objective and
the changing marketing environment. All the relative future decision of marketing is
taken after consideration of marketing plan.
Marketing plan basically include Marketing mix. Marketing mix is set of Controllable
tactical marketing tools- product, price, place and promotion that the firm blends to
produce the response it wants in the target market.

66


Product
Product Variety:
We produce different kind of Formal Trouser in terms of Fabric and Waist
size.
Fabric: Cotton, Rayon, Polyester and linen fabric Trouser
Waist: size of 28, 30, 32, 34, 36, 38, and 40 inch size and all above mention
fabric type.

Product Quality:
Readymade Formal Trouser with good fabric quality with durable Stich and
fine washing and Press.

Product Design:
We produce Formal Trouser of different Design in terms of fitting and Front
design.
Fitting:
Comfort Fit (Slightly loose fit)
Regular Fit (Normal)
Slim Fit (More fit)
Front Design:
Pleated Front Trouser
Flat Front Trouser

Brand Name:
We provide Readymade Formal Trouser under the Brand name of Scintillating
Formal Wear.

Brand Logo:

67


Packaging:
We provide formal trouser in plastic Bag and then it pack in Cardboard box
printed with company’s logo.

Service:
We provide delivery of trousers to Retailer and Wholesaler with our own cost.
And be responsible for any mistake in product and if it not according to
quality Std. we replace it.

Price
Method of pricing:
We follow cost plus pricing for determining price of our product. For that we
include margin of 10% over the net cost of product.
Net Cost of product includes production, administration, transportation,
depreciation of machinery.

Discount and Allowances:
We provide discount of 3% on cash payment at the time of order Place.

Credit Terms:
Retailer and Wholesaler get Credit terms of 30 days. After that if payment is
not get penalty of 3% is implementing on price of order.

68


Promotion
Advertising:
Our company Scintillating Formal Wear only functions in Gujarat territory.
And it provides only Formal Trouser so our target segment is Man of Gujarat
who wears Readymade Formal Trouser.
For local convenience we provide Advertise in form of



Out Door Hoarding: Image of Formal Trouser with Brand Name and
Brand Logo of Scintillating Formal Wear in crowded area of different
major cities of Gujarat like Ahmedabad, Surat, Rajkot, Bhavnagar,
Vadodara, Junagadh, Bhuj, Surendranagar etc.



Newspaper Advertise: local Gujarati Daily newspapers like ‘Gujarat
Samachar’, ‘Sandesh’, ‘DivyaBhasker’ .



Local Trade Magazine: local Trade Magazine like ‘Diamond City’ in
surat, ‘Textile Dictionary’ etc.

Personal Selling:
Sales person of Scintillating Formal Wear visit different Readymade Garment
Retailor and Wholesaler and provide them different Design and colour shade
provided by our Company and take order.

Public Relation:
Sales Person and Sales Executive of Scintillating Formal Wear is Keep in
regular Touch. Try to identify their demand and requirement and fulfill it.

69


Place
Channel of Delivery:
Scintillating Pvt.
ltd. [A'bad]

Regional
Warehouse

Wholesaler

Retailer

Retailer

Consumer

Consumer

Coverage:
Scintillating Formal Wear provide their Formal Trouser in all over Gujarat
Territory from their regional Warehouse in Ahmedanad, Surat, Bhuj,
Bhavnagar, Rajkot, palanpur, Vadodara.

Transportation:
Scintillating Pvt. Ltd. Provide Formal to Different Regional Warehouse
through own cost. Retailor and Wholesaler get the product from warehouse
to their location by their own cost.

70


Human Resource Feasibility
Organizational Chart

MARKETING
MANAGER

H.R.
MANAGER

B.O.D

M.D.

FINANCE AND
PURCHASE
MANAGER

SALES
EXECUTIVE

SALES
PERSONNELS

SALES
EXECUTIVE

SALES
PERSONNELS

H.R EXECUTIVE
PURCHASE
ASSISTANCE

ACCOUNTANT

CLERK

SKILLED
WORKERS
SUPERVISOR 1

PRODUCTION &
DESIGN
MANAGER

QUALITY
CONTROL
MANAGER

SKILLED
WORKERS

SUPERVISOR 2
TECHNICIAN
[CONTRACT
BASE]

71

UNSKILLED
WORKERS

UNSKILLED
WORKERS


Job Profile
MANAGING DIRECTOR
Job Description:
Job title:

Managing director

Reports to:
Supervises:
Functions:

To all members of Board of the directors
All managers and workers.
To handle emergency affairs.
To approve organisation charges.
To approve policies.
To call periodical meeting of various managers & with
B.O.D.
Establish organisation vision and mission

Duties and
responsibilities:

Salary

Responsible for providing long term directions, day to day
management and for ensuring compliance with the rule
and regulations applicable to the textile industry. Prepare
and follow PERTCPM schedule for timely completion of
the project.
Responsible for implementing policies & converting plants
taking into action
50000 + allowance

JOD SPECIFICATION:
Job title:
Education:
Experience:

Physical and
health:
Mental ability:

Managing Director in trouser making industry
MBA in specific field + M.E.
At least 10-12 years’ experience in manufacturing industry, of
which the last 3-4 years should have been at a senior management
level.
Good health, emotional stability to take risk, loud and clear voice.
Good communication skill, fluency in speaking English, confidence,
good analytical skills.

72


Marketing Manager
Job Description:
Job title:

Marketing Manager

Reports to:
Supervises:

Managing director
Sales executive & sales personnel

Functions:

To determine Marketing Plan.
Establish marketing strategy regarding price and
promotion.
Provide the order information to production manager

Duties and
responsibilities:

Responsible for any customer or dealers complaint
about his service.

Salary

35000 to allowance

Job specification:
Job title:

Marketing Manager

Education:

M.B.A in Marketing

Experience:
Physical and
health:

minimum 2 years in relevant field

Skill required:

Good presence of mind & Good co-operation
Knowledge of surrounding market.
He should have innovative ideas.
Good communication skills, fluency in speaking English,
confidence, good analytical skills.

73


Sales Executive
Job Description:
Job title:

Sales executive

Reports to:
Supervises:

Marketing manager
Sales personnel
To establish relationship between sales executive
& consumer.
To maintain good relationship with dealers &
consumers.
To execute the assigned work on time.
Provide area and function to sales personal

Functions:

Duties and
responsibilities:

Responsible for any consumer or complaint about
his service.

Salary

20000 + Commission on sale

Job specification:
Job title:
Education:
Experience:
Physical and health:
Skills required:

Sales executive
B.B.A.
Experience: fresher
Good health
Good knowledge about current market situation

74


Sales Personnel
Job Description:
Job title:
Reports to:
Functions:

Duties and
responsibilities:
Salary

Sales personnel
Sales executive
To get order and increase volume of sales.
To establish relationship between sales executive
& consumer.
To maintain good relationship between dealers &
consumer.
To execute the assigned work on time.
Responsible for any consumer complaint about
his service.
8000 + Commission on sale

Job specification:
Job title:
Education:
Experience:
Skills required:

Sales personnel
Any Graduation
Fresher
Good and fit
Good knowledge about current market situation

Human Resource Manager
Job Description:
Job title:

Human resource manager

Reports to:
Supervises:
Functions:

Managing director
HR executive
Managing manpower in organization.
To look after planning, staffing, Training &
controlling.

75


Duties and
responsibilities:

Salary

To make decisions, direct other’s work.
To place right person on right job.
Orientation of new employees in organization, their
training & improving job performance.
Creating & maintaining department morale &
protecting employee’s health & physical conditions
35000 + allowance

Job specification:
Job title:
Education:
Experience:
Physical and
health:
Skills required:

Human resource manager
MBA in HR
At least 3 years
Smart & Fit
Gaining creative co-operations & developing smooth working
relationship.

HR Executive
Job Description:
Job title:
Reports to:
Functions:

Duties and
responsibilities:

Salary

HR executive
HR manager
To motivate the work force.
To control over the work force.
Separation of labour as per job.
Responsible for the perfect direction to the
employees.
Responsible for the implementation of new
HUMAN RESOURCE policy.
20000

76


Job specification:
Job title:
Education:
Experience:
Skills required:

HR executive
B.B.A
1 to 3 year
Good and fit
Good convincing power

Finance and Purchase Manager
Job Description:
Job title:

Finance and purchase manager

Reports to:
Supervises:
Functions:

Managing director
Accountants and Purchase assistance
To make proper financial policies for the
company.
Approving and supervise work of Accountant.
To ascertain budgets for all plans & projects.
To decide upon investment of funds of the
company.
Get information about raw material and purchase
as per requirement.
To maintain good relations with vendors.
Evaluate Different supplier in terms of Price,
Quality, Supply Time etc.
To check errors in company’s financial resource.
To ensure optimum & fare use of company’s
financial resources.
Analyse financial position of regular intervals.
Maintain desire level of raw material.
40000 + allowance

Duties and
responsibilities:

Salary

77


Job specification:
Job title:
Education:
Experience:
Skill required:

Finance manager
MBA in finance/ C.A./ M.com [additional 3 year Experience]
At least 3 years
Smart & Fit
Sharp and faster in calculation.
Good analytical skills.
Decision making ability.

Purchase Assistant
Job Description:
Job title:

Purchase assistant

Job title:

Purchase assistant

Reports to:

Purchase manager

Functions:

To control the purchases.
Provide related aid to purchase manager.
Responsible for purchases and supervise the
inventory levels.
20000

Duties and
responsibilities:
Salary

Job Specification:
Job title:
Education:
Experience:
Skills required:

Accountant
Graduation with computer knowledge.
Minimum 2 years
Smart
Good computer knowledge

78


Accountant
Job Description:
Job title:
Reports to:

Functions:

Duties and
responsibilities:
Salary

Accountant
Finance manager
To keep the records of purchase, sales bad debt &
credit period.
To prepare daily vouchers, cash books & statements
of financial position.
To keep the track of debtors & send letters of
reminder.
To maintain all the records & to handle all legal
formalities like income tax & sales tax.
To assist & supervise the clerical staff.
To submit all the records & financial report to finance
manager.
To maintain the records of administrative & banking
transaction.
To get the books of account audited.
15000

Job specification:
Job title:
Education:
Experience:

Accountant
M.Com. with computer knowledge.
Minimum 2 years
Smart

Skills required:


79


Clerk
Job Description:
Job title:
Reports to:

Duties and
responsibilities:

Clerk
Accountant
Responsible to submit all the records & financial
reports to the accountant.
To submit necessary account related files to
accountant.
Responsible for any mistakes committed on filling
the data of day to day activities.

Salary

5000

Job specification:
Job title:
Education:

Clerk
B.Com. with basic computer knowledge

Experience:

Fresher

Physical and health: Smart & fit
Skills required:


Production and Design Manager
Job Description:
Job title:

Production and Design manager

Reports to:
Supervises:

Managing director
Technician, Designer, Supervisor

80


Create Design
To get production target from marketing manager
and achieve it.
To keep a record of raw materials required & give
orders to purchase department.
To be aware about the latest innovation, designs,
machines, models, process, etc.
Maintain desire level of finish goods inventory.
To report the production performance to the
managing director or board of the directors.
To guide supervisor & designer
To solve problems related to production process
40000 + allowance

Functions:

Duties and
responsibilities:
Salary

Job specification:
Job title:
Education:
Experience:
Physical and
health:
Skills required:

Production manager
MBA with B.E. and Experience in CAD
At least 3 years
Smart & Fit
Enthusiastic, confidence in speaking, analytical skills, able to
control the workers.

Quality Control Manager
Job Description:
Job title
Reports to:
Supervises:
Functions:

Duties and
responsibilities:
Salary

Quality control manager
Production manager
Quality control expert
To check and control quality of the product.
To undertake quality control tests.
To give the conclusions about the quality of
manufacturing.
Responsible for quality of finish Goods.
15000 + allowances
81


Job specification:
Job title:
Education:
Experience:
Skills required:

Quality control manager
Post graduate with production management
minimum 2 years
Good health
Ability to work with superiors

Technician
Job Description:
Job title:
Reports to:
Functions:

Technician [on Contract base]
Production manager
To maintain the machineries in the production
department.
To solve the various problems of machineries.
To give the knowledge to the workers about the
performance of machinery.

Duties and
responsibilities:

Salary

Responsible for checking the daily performance of
machineries.
Responsible for managing sudden break down of
machines.
5000 Contract base

Job specification:
Job title:
Education:
Experience:
Skills required:

Technician
B.E. in mechanical
0 to 2 years
Good health
Ability to work with patience

82


Supervisor 1
Job Description:
Job title:
Reports to:
Supervises:

Supervisor 1
Production manager
Workers
Perform task of cutting of fabric.
Supervise the worker in cutting and stitching.
To perform the work given by the production
manager.
To supervise the production process
To report the production manager.
To check daily performance.
27000

Functions:

Duties and
responsibilities:
Salary

Job specification:
Job title:
Education:
Experience:
Skills required:

Supervisor
B.com.
At least 2 to 3 years
Smart & fit
General management skills

Supervisor 2
Job Description:
Job title:
Reports to:
Supervises:
Functions:

Supervisor 2
Production manager
Workers
Perform task after cutting to packaging.
Supervise the worker in Washing, button and zip
fitting and packaging.
To perform the work given by the production
manager.
To supervise the production process

83


Duties and
responsibilities:
Salary

To report the production manager.
To check daily performance.
27000

Job specification:
Job title:
Education:
Experience:
Skills required:

Supervisor
B.com.
At least 2 to 3 years
Smart & fit
General management skills

Skilled Worker
Job Description:
Job title:

Skilled Worker

Reports to: Supervisor
Salary
Pease wage

Job specification:
Job title:
Education:
Experience:
Skills required:

Skilled Worker
ITI
0 to 2 years in require task
Smart & fit to perform duties
Ability to work with superiors.

84


Unskilled Worker
Job Description:
Job title:

Unskilled Worker

Reports to: Supervisor
Salary
Pease Wage

Job specification:
Job title:
Education:
Experience:
Skills required:

Unskilled Worker
Not require
Fresher
Smart & fit to perform duties
Ability to work with superiors.

85


QUESTIONNAIRE ON TROUSER
General Information
We are student of K.S. SCHOOL OF BUSINESS MANAGEMENT. This
questionnaire will be usedonly for academic purpose; all information provided will be kept
confidential.
Name:
Location:
Gender:

 Male

Age [In a Years]:

 Below 18  18 to 24
 36 to 42  42 to 48

Occupation:

 Female
 24 to 30
 48 to 54
 Professional

 Student
 Service
Retired Other

Monthly family Income [in Rs.]:  Below 10,000
 20,000 to 30,000
 40,000 to 50,000
 Yes


 30 to 36
 Above 54
Business

 10,000 to 20,000
 30,000 to 40,000
 50,000 and above
 No

[If Yes go further, otherwise End the Questionnaire]

Fill the Data: Length:

Waist:

 Once

 Twice

 Thrice

 Four Time  More than Four Time

 1 or 2

 3 to 5

 6 to 8

 8 to 10

 More than 10

 Randomly

During Festivals

 On Special Occasion

How much you spend on Trouser/s in a Year?
500 to 1300
2900 to 3700

1300 to 2100
3700 to 4500

86

2100 to 2900
Above 4500



How important do you think the following parameters while Purchasing
Trouser?And also Rank the parameters as per your Preference [like 1 for most
preferred Parameters and so on up to 7]
Parameters

Rank for
Parameters

Strongly
Agree

Agree

Neutral

Disagree

Strongly
Disagree

Price
Fabric Quality
Fitting
Style
Comfort
Colour
Stitching
 Formal Trouser

 Casual

 Both

[If Formal Trouser go to ‘Section A’, If Casual go to ‘section B’ otherwise both]

( Section – A )
1) Which type do you prefer for Formal Trouser?
 Stitched from Tailor

 Ready Made

{ If answer of 1st Question is Ready Made than Fill the Q. 2 and 3, otherwise continue with 4th Question. }

2) You Prefer Branded Trouser or Un-branded?
 Branded

 Un-branded

 Both

If Branded What inspire you to Prefer that particular Brand?
 TV Ads.

Out Door Advertising

 Newspaper and Radio Ads.

Inspire by Family and Friend

 Other
3) From where do you purchase Trouser?
 Independent Store
Unauthorized Market

 Malls/ Retail Store/ Company outlet
Other

4) What kind of Fabric you prefer in Trouser?

 Cotton
 Linen

 Rayon
Terylene

 Polyester
 Other

87



5) Rank the following Trouser Colour Shade as per your Preference. [ 1 to 8 ]
Colour
Rank

Black

Blue

Brown

Grey

Navy

Green

Cream

Khakhi

6) Tick the Preferred Trouser Fitting?
 Comfort Fit (Slightly loose fit)  Regular Fit (Normal)
 Slim Fit (More Fit)
7) What kind of Trouser you prefer?
 Pleated Front Trouser

 Flat Front Trouser

( Section B )
1) What kind of Casual Trouser you prefer?
 Flat Front

 Pleated Front

 Chinos

 Cargos

2) You Prefer Branded Trouser or Un-branded?
 Branded

 Un-branded

 Both

3) From where do you purchase Trouser?
 Retail Store

 Malls

 Unauthorized Market

88

 Other

Feasibility report on Formal trouser

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (19)

Similar to Feasibility report on Formal trouser

Similar to Feasibility report on Formal trouser (20)

More from Dhaval Bhoraniya

More from Dhaval Bhoraniya (7)

Recently uploaded

Recently uploaded (20)

Feasibility report on Formal trouser