New ibm digital experience e book grow your business with ibm digital experience

1. Capitalize on the
growing digital market
Land new business
by meeting critical
client needs
Grow your business
with expansive digital
solutions
Generate more sales
and more revenue with
satisfied, loyal customers1 2 3 4
1
IBM Systems Middleware
Digital
experience
ebook

2. 2
Section 1:
Capitalize on the growing
digital market 3
Section 2:
Land new business by meeting
critical client needs 7
Section 3:
Grow your business with
expansive digital solutions 11
Section 4:
Generate more sales and more
revenue with satisfied,
loyal customers 15
Resources 19
2

3. Capitalize on the
growing digital market
Land new business
by meeting critical
client needs
Grow your business
with expansive digital
solutions
Generate more sales
and more revenue with
satisfied, loyal customers1 2 3 4
3
In less than a decade, the proliferation of digital technologies—social, mobile and
cloud—has revolutionized the relationship between consumers and businesses, and
produced new ways of delivering and consuming information. Interactions between
brands and consumers are now constant, instantaneous and multidirectional.
With customer engagement continuing to evolve, operating a business in this digital
environment can be unpredictable, and at times, overwhelming. But it also opens up
unprecedented possibilities. Companies that recognize and adapt early to this new
reality will not only gain greater collaboration and efficiency across their workforce,
but can learn to use this digital disruption to enhance the customer experience and
drive significant business value.
Solutions for creating engaging digital experiences help companies reinvent the way
they communicate and relate to both customers and employees. Digital experience
tools help companies create, manage and integrate processes to engage with
customers in a more tailored and consistent way. Likewise, interactive intranet and
social networking capabilities enable organizations to communicate more effectively
with their employees and facilitate communication between employees to exchange
ideas and solve problems faster.
Section 1:
Capitalize on the growing digital market
1
Capitalize on the
growing digital market1

4. 4
The digital experience market is
diverse, dynamic and growing:
• Return over the past five years for customer
experience leaders: 43 percent1
• 31 percent increase in revenue driven from
digital engagement of customers2
• 67 percent of IT executives expect customer
experience to be a high priority3
• Organizations with highly engaged employees
achieve seven times greater five-year total
shareholder return than those whose employees
are less engaged4
Set your sights high
The facts are clear. Companies that excel at providing
exceptional digital experiences to engage their customers
and employees are truly outperforming everyone else.
These leaders are enjoying the many benefits that happy,
loyal customers deliver: better retention, greater wallet
share, lower acquisition costs and more cost-efficient
service. They are also able to attract, recruit and retain the
best talent. Social tools help employees quickly get up to
speed with corporate policies and procedures, and can
boost employee retention, reduce onboarding times and
encourage innovation.
Lagging companies, on the other hand, are being crushed
under the weight of high customer turnover, escalating
acquisition costs and an uncompetitive cost structure that
is inflated by each customer complaint. They are also
experiencing lower employee productivity, diminished
efficiency and less innovation.
What does all of this mean to you? In a word: opportunity.
While the culmination of accelerating digital technologies
and other forces are creating a huge potential for business
transformation, most organizations have not yet grasped
the full implications and potential disruptive impact these
changes can have on business performance.
1

5. Capitalize on the
growing digital market
Land new business
by meeting critical
client needs
Grow your business
with expansive digital
solutions
Generate more sales
and more revenue with
satisfied, loyal customers1 2 3 4
5
93%
21%
74%
1
When businesses have the ability to deliver engaging
and rewarding digital experiences, they can reap the
following benefits:
• Understanding not only what their customers are
doing, but why
• Delivering a real-time flow of insights and
interactions—at scale
• Empowering marketers, merchandisers, sales and
service leaders to coordinate interactions to create
ongoing customer dialogs across channels
• Achieving greater productivity and increased workforce
effectiveness
• Measuring performance and predicting outcomes to
prioritize resources
To realize these benefits, organizations need solution
providers that can offer the full spectrum of capabilities
and can grow with them into the future as their needs
change. They want experts that understand their business
and can help them achieve their goals. IBM is committed
to developing an extensive network of skilled Business
Partners that can deliver for these organizations.
By becoming a new IBM® Business Partner, you’ll have
the opportunity to expand your current business success.
You’ll be able to equip your clients with the cutting-edge
solutions they need to deliver exceptional digital
experiences to their customers and employees around the
world. And if you’re already selling other parts of the
IBM portfolio, adding IBM Digital Experience software
to the mix will help you not only empower your clients,
but increase your revenues, expand your market reach
and enhance your bottom line.
Among the executives IBM
surveyed, 93 percent believe
digital will disrupt their business
in the next 12 months.5
While 74 percent of companies
report that they have a digital
strategy, only one-third of
executives believe their
approach is correct.6
Only 21 percent of executives
believe the right people are
setting the digital strategy in
the first place.7
Even if that strategy is the right one, fewer than one
in six executives believe their firm has the skills and
competencies to execute on it.8
Capitalize on the
growing digital market1

6. 6
2
6

7. Capitalize on the
growing digital market
Land new business
by meeting critical
client needs
Grow your business
with expansive digital
solutions
Generate more sales
and more revenue with
satisfied, loyal customers1 2 3 4
7
$$$$$$
$$$$$$$
$$$$$$$$
$$$$$$$$$
$$$$$$$$
$$$$$$
$$$$$$$
$$$$$$$$
$$$$$$$$$
$$$$$$$$
34%
$$$$$$
$$$$$$$
$$$$$$$$
$$$$$$$$
2
Section 2:
Land new business by meeting critical
client needs
Businesses choose IBM for
good reasons
Leading specialty retailer American Eagle
Outfitters is one of many organizations using
IBM’s analytics capabilities to better understand
its customers as unique individuals, helping to
ensure that every interaction is an exceptional
brand experience.
“American Eagle Outfitters is a deeply
customer-centric company, and we lean
heavily on IBM’s customer experience
management solution to clearly understand
real customers’ experiences, and then
work to identify, understand and remove
pain points,” says Joe Megibow, senior
vice president and general manager
omnichannel at American Eagle Outfitters.
“With IBM’s solutions, we can deliver higher-
quality experiences for our customers,
resulting in more relevant engagements
and improved brand loyalty.”
A recent study by IDC offers a unique insight into
the business-transforming benefits possible when
companies deploy IBM customer experience solutions.
The study assessed the economic impact of moving
away from homegrown digital solutions or custom
integration of components from multiple vendors and
adopting IBM solutions instead.
Over a five-year period, IBM Digital Experience
solutions delivered significant reductions in both
infrastructure (hardware and software) and IT labor
costs for companies adopting them.9
In some cases,
companies reduced the number of physical servers
supporting the Digital Experience solution by as much
as 90 percent with IBM—running their IBM sites
virtually on existing hardware.10
Land new business
by meeting critical
client needs2
52%
57%
On average, companies
reduced their hardware costs
by 52 percent.11
On average, companies
reduced their software costs
by 34 percent.12
IT labor costs to deploy portals
and applications with IBM
were 57 percent lower than
those with in-house solutions.13

8. 8
Digital customer experience
• IBM Customer Experience Suite helps organizations
provide their customers a consistently engaging,
personalized and relevant digital experience
across multiple channels and touch points. It
offers rich, integrated capabilities for managing
web and digital content, real-time social
communications, robust customer and commerce
self-services, business analytics and mobile
device delivery.
• IBM Web Content Manager helps accelerate digital
content development and deployment through all
digital channels. This web experience management
software enables end users to create, manage and
publish content while IT retains control. Through
advanced personalization, it delivers the right
information to the right audience when needed.
Digital employee experience
• IBM Employee Experience Suite intranet software
helps businesses create a highly engaging intranet
experience for employees by adding social
networking, online collaboration and content
management capabilities. It can be used with
intranet sites on a variety of platforms and devices
to support employees in or out of the office.
• IBM Accelerators for WebSphere Portal family
provides prepackaged tools that augment
IBM WebSphere® Portal environments to help
reduce costs, speed deployment and simplify
administration. Four individual WebSphere
Portal Accelerators deliver online collaboration,
content management, online learning and mobile
portal capabilities.
Online Forms
• IBM Forms Experience Builder (FEB) enables
nontechnical end users to build complete web
form applications that help improve efficiency,
customer service and time to value. And it
enables enhanced response to customer and
market needs.
• IBM Forms Server helps automate document-based
forms applications and enables end users of all skill
levels to create electronic forms—e-forms—with a
feature-rich, compelling interface.
Web Portal
• IBM WebSphere Portal products offer enterprise
web portals that help companies deliver a highly
personalized, social experience for their customers.
The products give end users a single point of access
to applications, services, information and social
connections. And they help increase visitor response
and reduce web operations cost while offering a
range of capabilities to meet business needs.
• IBM Collaboration Accelerator includes IBM
WebSphere Portal Server, IBM Connections, IBM
Connections Content Manager, and IBM Sametime®.
IBM Connections allows organizations to engage
people, accelerate innovation and deliver results. They
can improve decision making, increase productivity
and accelerate delivery by sharing knowledge beyond
traditional organizational boundaries.
• IBM Web Experience Factory creates applications
with rich, interactive digital experiences for delivery
on desktop browsers, smartphones, tablets and the
IBM MobileFirst™ Platform Foundation, formerly
IBM Worklight®. Developers can build custom web
portlets, widgets and applications for IBM
WebSphere Portal, MobileFirst Platform Foundation
and WebSphere Application Server environments.
Digital Experience on Cloud Family
• IBM Digital Experience on Cloud enables rapid setup
and on-boarding targeted at customers focused
on sites and content management with standard
integration needs. It offers a hosted, powerful, yet
simple off-premises digital experience platform, with
innovative differentiators for accelerating time to
market. Assist clients with building and delivering
compelling, socially aware, omnichannel digital
experiences for their customers, partners and
employees on their chosen devices. Provide high-
value design consulting and custom application
development and management services.
• IBM Digital Experience Plus on Cloud extends the
advantages of Digital Experience on Cloud with
enhanced integration capabilities. This hosted
platform features a compute, storage and network
infrastructure that provides the ability to author and
render content and integrate with systems of record
through Digital Data Connector and script portlets.
Check out the entire IBM Digital Experience portfolio.
The IBM Digital Experience portfolio
2
8

9. Capitalize on the
growing digital market
Land new business
by meeting critical
client needs
Grow your business
with expansive digital
solutions
Generate more sales
and more revenue with
satisfied, loyal customers1 2 3 4
9
Other findings showed that:
• Organizations increased their business productivity by
11 percent from improved business operations, generating
nearly USD100,000 in savings for every 100 users14
• The five-year total cost of ownership (TCO) for IBM
Digital Experience solutions was 47 percent less than
that for homegrown solutions15
• Users were 13 percent more productive overall with
IBM Digital Experience solutions16
• Companies deploying IBM Digital Experience
solutions in multiple use cases saw an additional
benefit of 41 percent17
• Overall, the companies in the study realized a strong
ROI (aggregate of more than 500 percent) and payback
of their initial investment in less than seven months18
The fuel to power your sales efforts
While the pace of business and the speed of content
continue to accelerate, so does the demand for businesses
to reach their audiences and drive interactions through a
rich and robust online experience. As an IBM Business
Partner, you’ll have the resources and tools you need to
power your sales efforts—including proven customer
value in the form of positive returns. IBM Digital
Experience software is integrated with a variety of other
key IBM enterprise solutions that you may already be
selling, enabling you to provide coordinated, end-to-end
approaches that pay off in greater customer value.
Leading organizations choose IBM based on a track
record of leadership in the area of digital engagement.
The numbers speak for themselves:
• IBM has over 8,000 customers with intranets and
customer-facing Internet applications
• 1 in 6 people worldwide with Internet access is a
named user in an IBM WebSphere Portal
• Over 300 million named users are among top
customers alone
• In 2014, Gartner placed IBM highest for Ability to
Execute and furthest to the right for Completeness of
Vision in the Leaders area of the Gartner Magic
Quadrant for Horizontal Portals19
By teaming with IBM or adding IBM Digital
Experience solutions to your current IBM Business
Partner portfolio, you gain best-in-class technology,
skills and expertise to solve your clients’ difficult
customer and employee experience challenges. Equally
important, you can stay ahead of your competition by
capitalizing on experience gained from thousands of
IBM digital technology deployments involving leading
companies across diverse industries, including:
2
5 of the top 7 global
insurance companies
6 of the top 7
US retailers
85%
85 percent of
Fortune 100
global banks
8 of the top 9
automotive
companies
Land new business
by meeting critical
client needs2

10. 10
3
10

11. Capitalize on the
growing digital market
Land new business
by meeting critical
client needs
Grow your business
with expansive digital
solutions
Generate more sales
and more revenue with
satisfied, loyal customers1 2 3 4
11
Digital experience is part of the IBM ExperienceOne digital solution portfolio.
Built around 10 core customer needs, the portfolio provides a quick and easy
on-ramp for adding new digital capabilities or expanding your existing offering.
You get the flexibility to provide personal, scalable sales engagements that are
more powerful, profitable and pervasive across the value chain.
The solution sets are simple to add, market and scale—they are delivered
through the cloud, on-premises or in hybrid environments. The portfolio
makes it easy for your customers to create and refine a system of customer
engagement based on best practices to accelerate the growth of relationships
and revenue.
Section 3:
Grow your business with expansive
digital solutions
3
Grow your business
with expansive digital
solutions3

12. 12
3
ExperienceOne solution sets help deliver exceptional
customer experiences by incorporating capabilities
such as:
• Mobile experiences: Businesses can build engaging
mobile experiences that display perfectly on
smartphones, tablets or computers.
• Analytics and optimization: Cross-channel
marketing optimization solutions provide social
listening and analysis tools as well as out-of-the box
web in-context analytics.
• Rich media management: Simplify the process of
editing, publishing and managing web content to help
businesses create more targeted customer experiences.
• Social technologies: Enable your customers to
conduct in-place, real-time web page and channel
delivery analysis on a company portal or on an external
social networking site.
• Cloud: Help your customers enhance their online
presence by delivering an extended e-commerce
infrastructure through the cloud.
Align your skill sets with
IBM capabilities
IBM seeks partners with specific skill sets that can help
gain new customers at various points along the digital
capability spectrum. Enter the partnership at a point that
makes sense to you. Your partnership with IBM will not
hinder your current status as an integrator or reseller of
competitive brands; in fact, it can enhance it by allowing
you to:
• Build solutions that optimize the value of your
customers’ existing investments, which may include
competing components
• Add capabilities from IBM according to your business
needs, with assurance of a defined technology
road map
• Reinforce the value of your overall solution and bolster
your competitive advantage

13. Capitalize on the
growing digital market
Land new business
by meeting critical
client needs
Grow your business
with expansive digital
solutions
Generate more sales
and more revenue with
satisfied, loyal customers1 2 3 4
13
3
Gain a distinct market advantage
Always on the forefront of digital experience
technologies and capabilities, IBM provides a depth of
experience that others cannot match. In this case, “been
there, done that” works to your advantage. Repeatable
solutions allow you to integrate and implement faster,
with less risk.
By adding your unique capabilities to IBM’s powerful
solution sets, you can broaden your offering and grow
your revenues with larger, more profitable deployments.
For example, enablement is an integral part of our social
media strategy, so IBM has created a library of resources
to help Business Partners understand how to use social
media—whether it’s understanding the business value,
learning how to use different social platforms or
integrating social media with other demand-
generation efforts.
View the demo: IBM’s Digital Experience for
Customer Lifecycle Management
Grow your business
with expansive digital
solutions3

14. 14
4
14

15. Capitalize on the
growing digital market
Land new business
by meeting critical
client needs
Grow your business
with expansive digital
solutions
Generate more sales
and more revenue with
satisfied, loyal customers1 2 3 4
15
As digitization has driven the customer experience into
becoming a differentiator, organizations are now
focused on applying digital approaches to the
marketing, sales and service functions that have the
strongest impact on customer engagement. To succeed,
companies must look beyond websites to create digital
experiences that marry analytics, deeper social
engagement, compelling content and design for mobile
delivery in order to engage audiences on their terms
and on their time.
IBM is dedicated to teaming with its network of
Business Partners to make this type of personalized
engagement possible. Case in point: Performance
Bicycle, which operates 110 stores in 20 states,
collaborated with IBM and IBM Business Partner Sirius
Computer Solutions to create a digital experience and
transform the way it interacts with its clients.
With help from IBM, the company launched
Performance Learning Center, an online learning site
where customers can engage with experts and peers, and
get answers to their cycling questions through articles,
videos and online chats. Since its launch, the Learning
Center has driven significant increases in traffic for
Performance Bicycle, ultimately increasing sales.
“Working with IBM, we have transformed the digital
experience for our customers through a website that
features hundreds of unique content pieces and videos
that address the most pressing questions of our
customers,” says Aaron Pickrell, director of online
systems at Performance Bicycle. “Thanks to these
efforts, we have not only increased both clicks and sales
but provided a valuable service to customers looking to
learn more about the complicated world of cycling.”
Section 4:
Generate more sales and more revenue
with satisfied, loyal customers
4
Give your business a boost
with IBM Business Partner
advantages:
• New high-profile Fortune 100 clients
• Established relationships with IBM sales and
technical teams around the world
• Easier adoption of solutions by IT as a result of
existing IBM relationships
• Increased profitability from higher margins
• Market awareness through IBM-branded
marketing and promotions
Generate more sales
and more revenue with
satisfied, loyal customers4

16. 16
Capitalize on attractive
IBM incentives
Accelerate sales and increase your profitability with
Business Partner incentives, including initiatives that
reward your success selling IBM solutions and services.
Please ensure you join IBM PartnerWorld® to open all
the URLs regarding the IBM incentives.
The Software Value Incentive, for instance, is designed
to reward value-add throughout different stages of the
sales cycle—opportunity identification and selling IBM
middleware to customers.
Likewise, the Value Advantage Plus rewards investment
in skills and high-value software solutions. Business
Partners must be authorized for IBM Software Value Plus
and meet additional criteria to participate in these initiatives.
Enjoy the benefits of a solid,
productive relationship
As IBM adds to its digital experience capabilities, IBM
Business Partners are ideally positioned to reap the
benefits. IBM can connect you with all the pieces you
need to develop compelling solutions for your
customers, including a global network of technology
partners that are adept at applying and integrating
platforms and products to solve today’s complex digital
challenges. Plus, IBM gives you added flexibility in how
you can deploy its solutions.
Working together, you’ll be able to help your clients
connect their applications and systems to reduce costs,
drive operational efficiency, deliver better customer
experiences and move quickly to respond to changing
business conditions.
Take advantage of our extensive technical resources,
such as Configurators, Remote Technical Support and
our Software Access Catalog.
Extend your client value with
IBM Global Financing
When you recommend IBM Global Financing, you’re
not only offering clients real value—you give yourself a
number of advantages throughout the sales process. In
many instances, financing results in closing bigger sales,
faster; increasing repeat business; improving your cash
flow; and boosting customer satisfaction.
Financing with IBM Global Financing helps you:
• Unlock cash and redeploy capital to grow your
business
• Sell more hardware, software and services
• Overcome client budget and cost objections
• Keep your clients coming back for moreMake more money selling IBM
IBM offers multiple programs to help you increase
your margins. As a Business Partner, you can earn
incentives ranging from 5 to 50 percent.
4

17. Capitalize on the
growing digital market
Land new business
by meeting critical
client needs
Grow your business
with expansive digital
solutions
Generate more sales
and more revenue with
satisfied, loyal customers1 2 3 4
17
Take your business to new heights
Businesses continue to struggle to understand the
technologies necessary to create and manage unified,
multichannel digital customer experiences. As an IBM
Business Partner, you can:
• Effectively meet your customers’ most demanding
requirements across the digital spectrum
• Help clients transform their enterprises with powerful
customer experience capabilities to engage their
customers across all interaction touch points
• Grow your business and strengthen your
competitive edge
Thanks for taking the time to explore this unique
opportunity. We look forward to working together.
For more information on becoming an IBM Business
Partner, visit the Join PartnerWorld web page.
How do I get started as a new
Business Partner?
1. Join IBM PartnerWorld
2. Review the IBM Software Quick Start step-by-step
guide for Business Partners
3. Check out our IBM Digital Experience Resource
Center on a regular basis for the latest updates
4. Bookmark the IBM PartnerWorld Systems
Middleware main page and the IBM PartnerWorld
Collaboration Solutions main page
5. Enable your sales and delivery teams through
training and certification resources, and use
the training paths and IBM certification
6. Maximize your profitability and your team’s education
path by reviewing the Software Value Plus (SVP)
and Software Value Incentive (SVI) criteria and
product categories
Generate more sales
and more revenue with
satisfied, loyal customers4
4
7. Develop your Business Partner Plan and activate
your Marketing Plan
8. Go to market and drive demand with IBM Co-marketing
programs, and double your marketing funds
9. Check out the Digital Experience Sales Play:
#Road2SuccesswDX
10. Learn more about the IBM Digital Content
Marketing (DCM) platform, register to use Web
Content Syndication, execute multi-touch email
campaigns and use the Social Automation tool
For existing Business Partners
1. Keep your PartnerWorld Profile up to date
2. Check the IBM Digital Experience Resource Center
and the IBM PartnerWorld Systems Middleware
main page regularly for what’s new, latest news,
events and webcasts
3. Visit the IBM Systems Middleware Sales and Technical
webinars page, download the Profit and grow call
series presentations and listen to the latest replays
4. Check out the IBM Collaboration Solutions SalesTalk
and TechTalk
5. Get enabled by checking the upcoming IBM
Collaboration Solutions Digital Experience enablement
events using IBM PartnerWorld’s event finder
6. Consider becoming a Star Partner by joining the IBM
Systems Middleware Star Partners LinkedIn
Group for workshop details and registration
7. Strengthen your network with other IBM Business
Partners and IBM subject-matter experts by
participating in the online IBM PartnerWorld
Community, the SocialBiz user group and the
Global WebSphere user group

18. 18 18

19. Capitalize on the
growing digital market
Land new business
by meeting critical
client needs
Grow your business
with expansive digital
solutions
Generate more sales
and more revenue with
satisfied, loyal customers1 2 3 4
19
Analyst reports and white papers
• Forrester analyst report – “The Forrester Wave™:
Web Content Management Systems, Q1 2015”
• Gartner analyst report – “Gartner Magic Quadrant
for Horizontal Portals”
• Gartner analyst report – “Gartner Magic Quadrant
for Web Content Management”
• IBM Executive white paper – “Patterns for the Social
and Digital Enterprise”
• IDC white paper – “The Business Value of IBM’s
Exceptional Digital Experience Solutions”
• Ovum analyst report – “Ovum Decision Matrix:
Selecting a Web Content Management Solution,
2014-2015”
Customer references and case studies
• Blue Shield of California Speeds Cloud Deployment
with IBM PureApplication System
• Blue Shield of California Speeds Healthcare Law
Compliance with IBM PureApplication System
• IBM Digital Experience – Customer Case Studies
• Performance Bicycle: Attracting High-Value Traffic
and Boosting Conversion By Up to 20 Percent with
an Online Learning Center
Digital experience solutions sales kits
• IBM Customer Experience Suite sales kit
• IBM Digital Experience on Cloud sales kit
• IBM Employee Experience Suite sales kit
• IBM Forms and IBM Forms Experience Builder
sales kit
• IBM Web Content Manager sales kit
• IBM Web Experience Factory Version 8.0 sales kit
• IBM WebSphere Portal V8.5 sales kit
• Updated Digital Experience Business Partners
Solutions sales kits
Resources
Videos
• Banca Popolare dell’Emilia Romagna Discovers a
New Co-Creation Approach with the Help of IBM
• Caixa Increases Productivity with IBM Digital
Experience Solutions
• IBM Cloud Marketplace How-To: Make a Website
in 2 Minutes
• IBM Digital Experience: Continually Reinventing
Customer and Employee Engagement
• IBM Digital Experience: End-to-End Digital
Customer Experience
• IBM Digital Experience: End-to-End Digital
Experience from IBM
• IBM Digital Experience: Mobile App Content
Management Capabilities
• IBM Digital Experience on Cloud: Do Today What
Your Competition Can’t Do Until Tomorrow
• IBM Digital Experience: YouTube channel
• IBM ExperienceOne Demo – Greenwheels
• Powering Exceptional Designs: The Fashion Institute
of Design and Merchandising Digital Experience
• What Are the Benefits of WebSphere Portal Server
Patterns for IBM PureApplication System?
Web pages
• IBM Collaboration Solutions (ICS) PartnerWorld
• IBM Digital Experience
• IBM Digital Experience Cloud
• IBM Digital Experience Content
• IBM Digital Experience Resource Center
• IBM PartnerWorld Systems Middleware
• IBM WebSphere Software PartnerWorld

20. 20 DEM12345-USEN-00
© Copyright IBM Corporation 2015
IBM Systems Middleware
Route 100
Somers, NY 10589
Produced in the United States of America
June 2015
IBM, the IBM logo, ibm.com, MobileFirst, PartnerWorld, Sametime,
WebSphere, and Worklight are trademarks of International Business
Machines Corp., registered in many jurisdictions worldwide. Other
product and service names might be trademarks of IBM or other
companies. A current list of IBM trademarks is available on the web
at “Copyright and trademark information” at ibm.com/legal/
copytrade.shtml
This document is current as of the initial date of publication and may
be changed by IBM at any time. Not all offerings are available in
every country in which IBM operates.
The client examples cited are presented for illustrative purposes only.
Actual performance results may vary depending on specific
configurations and operating conditions. THE INFORMATION IN
THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY
WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT
ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A
PARTICULAR PURPOSE AND ANY WARRANTY OR
CONDITION OF NON-INFRINGEMENT. IBM products are
warranted according to the terms and conditions of the agreements
under which they are provided.
1
The Watermark Consulting 2013 Customer Experience ROI Study.
April 2, 2013.
2
McKinsey Co. “Bullish on digital: McKinsey Global Survey 2013.”
3
Forrester Research Inc. “The Unified Customer Experience
Imperative.” May 2013.
4
The Watermark Consulting 2013 Customer Experience ROI
Study—April 2, 2013.
5-8
Forrester/Russell Reynolds 2014 Digital Business Online Survey.
9-18
IDC whitepaper. “The Business Value of IBM’s Exceptional Digital
Experience Solutions,” January 2015.
19
Gartner, Inc. “Magic Quadrant for Horizontal Portals,” G00260888,
October 2014.
Please Recycle